Caninos Plus

What Caninos Plus does

Caninos Plus S.A.S. is a Colombian, family-owned producer of natural pet snacks founded in 2007 and headquartered in Bogotá. The company manufactures single-ingredient, gluten-free, chemical-free, and odor-free dog chews — primarily bully sticks, cow ears, jerky treats, pig ears, trachea, and beef hooves — using bovine and swine by-products processed in temperature-controlled tunnels at over 90°C for up to three days. Its product portfolio has recently been extended with collagen chews, stuffed pork femur bones, and flavored cheek rolls targeting health-conscious pet owners.

The company operates a dual-channel go-to-market model. Direct-to-consumer sales are conducted through its own e-commerce site (caninosplus.com) targeting dog owners in the U.S. and Canada, supported by organic social media on Facebook, Twitter, and Instagram, plus WhatsApp/Join.chat for customer engagement. In parallel, an international B2B wholesale channel offers maritime and air freight shipping, warehousing, customizable product packaging, labeling, and sealing systems for private-label and white-label customers worldwide. Export activity is enabled by regulatory registrations with the FDA, CFIA, and ICA.

Caninos Plus positions itself as a pioneer and leading player in the Colombian pet chews sector, leveraging a Colombian-origin free-range grass-fed beef narrative and USDA-monitored manufacturing as quality differentiators. The company is privately held, founder/family-controlled, with no external investors, no disclosed parent company, no subsidiaries, and no public funding history. Headcount is reported at 51–100 employees.

Name

Caninos Plus

Legal name

Caninos Plus S.A.S.

Website

https://caninosplus.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Caninos Plus is a Colombian, family-owned producer of natural single-ingredient dog chews (bully sticks, cow ears, trachea, hooves) selling direct-to-consumer in the U.S./Canada and wholesale/private-label to international buyers. Founded in 2007 in Bogotá.

Ownership category

akta.pro rank

Product category

Pet Treats and Natural Dog Chews Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Pet Treats & Chews (AFADAFAF)

akta.pro secondary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

Keywords

• Natural pet snacks
• Dog chew treats
• Bully stick manufacturing
• Private label pet food
• Pet food exporter

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct product sales (B2C): Selling finished natural pet snack products (bully sticks, cow ears, jerkys, pig ears, trachea, hooves) directly to pet owners in the USA and Canada through their e-commerce website. One-time purchase model.
2. B2B wholesale and private-label: Wholesale sales of natural pet snacks to international business customers worldwide. They offer complete brand service including product packaging, labeling, customizable snacks, and customized sealing systems, enabling private-label arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Caninos Plus is a Colombian manufacturer and exporter of 100% natural pet snacks, primarily natural dog chews such as bully sticks, cow ears, jerky treats, pig ears, trachea, and hooves. Products are single-ingredient, gluten-free, chemical-free, and odor-free, made from free-range, grass-fed Colombian bovine and swine by-products. The company sells directly to pet owners in the USA and Canada through e-commerce and serves international B2B wholesale and private-label customers with customizable packaging and full brand service.

Product overview

Caninos Plus is a Colombian company specializing in the production and export of 100% natural pet snacks, primarily for dogs. The company operates as a single unified product portfolio centered on natural dog chews and treats. The core product line includes Bully Sticks (in various styles: Rings, Barbells, Standard, Braided, Pretzels, Hearts, Spirals, Candy canes, Lollipops), Cow Ears, Jerky Treats (from bovine esophagus), Pig Ears, Trachea, and Hooves Beef. The company has recently expanded into new products including Pork Femur bones, Collagen Chews (with blueberry, kiwi, chicken), and flavored Cheek Rolls. All products are single-ingredient, chemical-free, and made from free-range, grass-fed Colombian beef. Services include international maritime and air shipping, warehousing, and customizable packaging solutions for wholesale buyers in USA and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Bully Sticks 100% natural beef bully sticks made from bull pizzle, available in various widths, lengths, and styles. All products are gluten-free, chemical-free, and odor-free, serving as a high-protein, fully digestible chew treat for dogs of all breeds.
• Cow Ears Single-ingredient dog chew made from free-range, grass-fed Colombian beef. No preservatives, chemicals, additives, flavorings, or smoking agents. Promotes oral health by removing tartar and plaque.
• Jerky Treats Dehydrated beef jerky snacks made from bovine esophagus, cut into strips. Single-ingredient oven-baked treats from natural grass-fed, free-range beef. Contains Omega 3 for skin and fur health.
• Pig Ears Natural pig ear dog treats with 69.06% protein content. Rich in Omega-3 and Omega-6 acids for cholesterol normalization and heart health. High in chondroitin and glucosamine for joint support.
• Trachea (Beef Trachea) Dehydrated veal trachea for dogs, single-ingredient natural chew. Recommended for medium to extra large dogs. Rich in glucosamine and chondroitin for joint health and mobility.
• Hooves Beef 100% natural cow hooves processed in-house. Odorless, long-lasting, high protein, low fat dog chews. Includes beef cow tails, bully bites, femur bones, and knuckle bones.
• Pork Femur Pork femur bones for dogs, available in natural and stuffed variants. Part of new product line expansion.
• Collagen Chews Collagen sticks with various fruit infusions including blueberry, kiwi, and chicken flavors. New product line targeting health-conscious pet owners.
• Cheek Rolls Beef cheek rolls available in natural, peanut butter, blueberry, and chicken varieties. Sizes 5-6 and 11-12 available.
• Bones with Marrow Bones stuffed with marrow, part of new product expansion for premium dog treats.
• Gullet Products Beef gullet products available in natural bovine and chicken varieties. Includes gullet strips and braided gullet candy.
• International Shipping and Private-Label Services International maritime and air transport services, warehousing, product packaging, etiquette service, customizable snacks, and customized sealing system for wholesale customers worldwide.

Quantifiable outcome

• Single-ingredient, chemical-free, gluten-free formulation with no preservatives or additives
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Natural Farm: Brazil/Colombia-rooted producer and exporter of natural bully sticks and pet chews; the closest Latin American peer with similar sourcing, processing, and export-oriented wholesale/private-label model.
• Best Bully Sticks: US-based direct-to-consumer specialist in bully sticks and natural dog chews — the closest direct head-to-head competitor in Caninos Plus's core category, serving the same dog-owner buyer with single-ingredient natural chews.
• Stella & Chewy's: Premium natural/raw pet food and treat brand (Mars-owned) competing in the same 'natural, limited-ingredient' positioning and serving overlapping premium pet-owner customers.
• Barkworthies: Premium natural dog chew brand offering bully sticks, bones, and jerky treats. Highly comparable product portfolio (single-ingredient natural chews) and overlapping distribution into US specialty and online pet retail.
• Pet 'n Shape: Manufacturer of natural pet chews and treats (chicken, beef, jerky) distributed globally through wholesale and private label — directly comparable B2B manufacturing and export profile.
• Jack & Pup: DTC-focused bully stick and natural dog chew brand selling into the US market; comparable single-ingredient, chemical-free positioning targeting the same premium dog-owner segment.
• Old Mother Hubbard: Heritage natural dog treat brand (Wellness Pet Food) covering biscuits, jerky, and chews — comparable natural-ingredient positioning and North American retail distribution.

Broad incumbents

• Wellness Pet Food: Established natural pet food portfolio including True Chews treats; competes on the same natural/limited-ingredient axes and has the distribution scale to pressure smaller specialists.
• Blue Buffalo (Blue Pet Products): General Mills-owned mass premium pet food brand with a broad treats and chews line. Sets the competitive ceiling in the natural pet treats space and dictates shelf/price benchmarks Caninos Plus must meet.

Emerging players

• K9 Natural: Premium natural pet food and treat brand focused on high-protein, limited-ingredient diets. Comparable premium positioning and overlapping 'natural, single-ingredient' messaging for premium dog owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/caninosplus
• Facebookfacebook.com/caninosplus
• LinkedInlinkedin.com/company/caninos-plus-s-a-s-pet-industry-international

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caninos Plus