US Bulk Mail & Printing
US Bulk Mail & Printing is a woman-owned, Frederick, Maryland-based full-service print marketing company serving small and mid-sized businesses across central Maryland with graphic design, commercial printing, bulk mailing, and promotional product services.
- Company typePrivate
- Founded2004
- HeadquartersFrederick, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What US Bulk Mail & Printing does
US Bulk Mail & Printing (legally WhipSmart Marketing LLC) is a privately held, woman-owned full-service print marketing company headquartered at 1 Davis Ave, Frederick, Maryland, with an additional legacy office connection in Mount Airy, Maryland. The company operates four integrated service lines: graphic design (logos, brochures, postcards, brand identity kits); commercial printing (business cards, flyers, catalogs, letterhead, newsletters) using both offset and digital presses; bulk mail management (standard marketing mail, presort first class, USPS non-profit mail, EDDM, NCOA processing, list acquisition, mail merge and personalization); and promotional products (pens, apparel, lanyards, drinkware, branded office supplies, tech accessories) sourced via the Advertising Specialty Institute. Founded in 2004 by Karie Taylor as WhipSmart Graphics in Mount Airy, the firm added mailing capabilities in 2007 through acquisition of a small local mail house, added promotional products in 2013, rebranded to WhipSmart Marketing LLC (US Bulk Mail & Printing) in 2010, relocated to central Frederick in 2017, and brought on printing specialist Connie Cline (30+ years industry experience) in 2018. The current team consists of five named individuals — Karie Taylor (Design & Mail Specialist, 18+ years), Connie Cline (Printing Specialist), Carli Legambi (Social Media Specialist), Alexia Murphy (Mail & Printing Specialist), and Frank Curtin (Production Team) — placing headcount in the 1-10 range.
The company targets small and mid-sized businesses across central Maryland and surrounding regions, with named customer segments including small businesses (primary), realtors, churches, large associations, retail giants, civic organizations, and schools. Named customer logos (sz ponds, Mt. Airy Mattress, Janna Ryon, Alisa Justice, Tint and Sound) are SMBs across unrelated verticals, and 33 Google reviews rated "EXCELLENT" on Trustindex reflect long-tenured, repeat relationships rather than enterprise-scale accounts. The value proposition is end-to-end design-to-mail execution under one roof, with USPS compliance guidance, presort postage savings, NCOA list hygiene, and as little as 200-piece indicia mailing minimums; the firm also offers storage and distribution for large campaigns and USPS shipping to trade show locations. Quantifiable direct-mail efficacy claims (up to 90% open rate, 9% response rate to house lists, 98% daily mail check rate) are used as marketing proof points.
Revenue is generated primarily through one-time project fees and professional services engagements under a custom quote-based pricing model; no standard price list is public and customers engage via a free quote request form, phone (301-798-5042), or email. Go-to-market is sales-led and direct, supported by top-of-funnel content marketing (blog, templates, FAQs, Print and Mail 101 guide), organic social media presence on Facebook, Instagram, LinkedIn, and X, and bottom-of-funnel conversion through the quote form and phone. Distribution channels are direct service from the Frederick headquarters plus USPS mail delivery (EDDM and targeted lists) across Maryland. The firm holds no external funding, no parent company, and no disclosed institutional investors, operating as a founder-controlled LLC since 2010.
US Bulk Mail & Printing firmographics
Firmographics- Name
- US Bulk Mail & Printing
- Legal name
- WhipSmart Marketing LLC
- Website
- https://usbulkmail.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- US Bulk Mail & Printing is a woman-owned, Frederick, Maryland-based full-service print marketing company serving small and mid-sized businesses across central Maryland with graphic design, commercial printing, bulk mailing, and promotional product services.
- Ownership category
- akta.pro rank
US Bulk Mail & Printing industry classification
Industry- Product category
- Commercial Printing and Mailing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Direct Mail Advertising (541860)
- SIC
- Commercial Printing (2750), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)
- akta.pro secondary industry
- Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)
Keywords
Where US Bulk Mail & Printing is headquartered
LocationHeadquarters
- HQ city
- Frederick
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
US Bulk Mail & Printing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Printing Services: One-time printing services for business cards, brochures, flyers, postcards, catalogs/booklets, letterhead, stationery sets, newsletters, and brand/identity kits. Pricing varies by quantity and specifications.
- Design Services: Graphic design services including logo design and marketing piece creation. Professional design team assists with brand image development.
- Mailing Services: Bulk mail management including standard marketing mail, presort first class, USPS non-profit mail, EDDM mailing, list acquisition, NCOA processing, and mail merge/personalization services.
- Promotional Items: Promotional printed specialties including pens, apparel, lanyards, branded office supplies, drinkware, coolers, tech accessories, and holiday/thank you gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
US Bulk Mail & Printing product offering
Product offeringCore offering
US Bulk Mail & Printing is a full-service print marketing company that provides end-to-end creative services including graphic design, commercial printing (business cards, brochures, flyers, postcards, catalogs, letterhead, newsletters), bulk mail management (EDDM, presort first class, non-profit mail, NCOA processing, list acquisition, mail merge), and promotional printed merchandise (apparel, drinkware, tech accessories, branded office supplies) to Maryland-area businesses.
Product overview
US Bulk Mail & Printing is a full-service print marketing partner offering four integrated service lines: Design Services, Printing Services, Mailing Services, and Promotional Items. The Design Services module creates logos, brochures, postcards, and brand identity kits; Printing Services produces business cards, catalogs, letterhead, newsletters, and other printed materials using both offset and digital printing; Mailing Services handles bulk mail management including presort first class, non-profit mail, EDDM, and list acquisition; Promotional Items provides printed specialty merchandise including apparel, drinkware, and office supplies. The company also offers material storage and distribution for marketing campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services Marketing and graphic design services including logo design and creation of marketing pieces such as brochures, postcards, and brand identity kits for businesses in the central Maryland region.
- Printing Services Full-service commercial printing producing business cards, brochures, flyers, postcards, catalogs/booklets, letterhead, stationery sets, newsletters, and brand & identity kits in both offset and digital printing for Maryland businesses.
- Mailing Services Bulk mail management including standard marketing mail, presort first class, USPS non-profit mail, CASS Certification, NCOA processing, indicia services, mail merge, personalization, EDDM, and targeted mailing list acquisition for small businesses through retail giants.
- Promotional Items Printed specialty merchandise including pens, apparel (t-shirts), lanyards, branded office supplies, drinkware, coolers, tech accessories, and holiday/thank you gifts, with material storage and distribution services for trade shows and conferences.
- Every Door Direct Mail (EDDM) USPS Every Door Direct Mail program allowing saturation of carrier routes with printed pieces at cost-effective rates without the requirement of purchasing a mailing list or special permit.
- List Acquisition Targeted mailing list services with address accuracy verification, duplicate removal, and hyper-targeting capabilities for direct mail campaigns.
Quantifiable outcome
- Up to 90% direct mail open rate vs. 20-30% for emails
- +3 more outcomes
Companies that use US Bulk Mail & Printing
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles5 records
US Bulk Mail & Printing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
US Bulk Mail & Printing partnerships and signals
Strategic signalScale indicators3 records
Recent moves10 records
Expansion highlights5 records
US Bulk Mail & Printing competitors and assessment
Company assessmentDirect peers
- PrintingForLess.com: PrintingForLess is an online commercial printer offering business cards, brochures, postcards, and direct mail pieces with mailing services. Comparable to USBM's printing and mailing stack but serves a national online audience rather than a local Maryland base.
- Sir Speedy: Sir Speedy is a national franchise network offering printing, copying, signage, and direct mail marketing services to SMBs. Comparable to USBM as a one-stop print-and-mail shop serving local business customers with quote-based project work.
- Taradel: Taradel offers print, Every Door Direct Mail (EDDM), and direct mail marketing services to SMBs and franchises. It is highly comparable to USBM because it competes in the same EDDM-focused bulk mail and printing niche, serving similar small-business and realtor customers with bundled design-to-mail offerings.
- PsPrint: PsPrint is an online commercial printing company producing brochures, postcards, booklets, and direct mail pieces. It overlaps USBM's printing and direct mail services but competes primarily through national e-commerce channels.
- AlphaGraphics: AlphaGraphics is a franchised commercial print and marketing services network providing design, printing, mailing, and signage to SMBs. It is directly comparable to USBM as a full-service print marketing partner targeting local business customers with end-to-end production and mailing capabilities.
- Allegra Marketing Print Mail: Allegra is a franchised network of marketing, print, and mail service centers serving SMBs with printing, direct mail, signage, and promotional products. Comparable to USBM as a one-stop print-and-mail franchise targeting local business customers.
- Minuteman Press: Minuteman Press is a franchised commercial printing and marketing services company serving local SMBs with printing, direct mail, signage, and promotional products. Directly comparable to USBM in service mix and SMB customer focus.
- Click2Mail: Click2Mail is an online self-service mailing and direct mail platform offering USPS-compliant printing, mailing list acquisition, and EDDM-style saturation services. Comparable to USBM as a provider of bulk mail management and targeted direct mail services to SMB customers.
- 4over Inc. 4over is a wholesale trade printer offering commercial printing, direct mail, and signage with mailing services. It is comparable to USBM in printing and bulk mail offerings, though it operates at a national wholesale scale rather than local SMB.
Emerging players
- Lob: Lob is a tech-enabled direct mail automation platform that provides programmatic printing and mailing via API. It overlaps with USBM's mailing services but targets developers and mid-market marketers with a software-driven model rather than local hand-holding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
US Bulk Mail & Printing social profiles
Digital presenceUS Bulk Mail & Printing financial estimates
Financial estimateRevenue estimate
Valuation estimate
US Bulk Mail & Printing leadership team
Management profileNumber of profiles
Profiles5 records
US Bulk Mail & Printing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
US Bulk Mail & Printing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about US Bulk Mail & Printing
What does US Bulk Mail & Printing do?
US Bulk Mail & Printing is a full-service print marketing company that provides end-to-end creative services including graphic design, commercial printing (business cards, brochures, flyers, postcards, catalogs, letterhead, newsletters), bulk mail management (EDDM, presort first class, non-profit mail, NCOA processing, list acquisition, mail merge), and promotional printed merchandise (apparel, drinkware, tech accessories, branded office supplies) to Maryland-area businesses.
Is US Bulk Mail & Printing a public or private company?
US Bulk Mail & Printing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was US Bulk Mail & Printing founded?
US Bulk Mail & Printing was founded in 2004. It employs 1 to 10 people.
Where is US Bulk Mail & Printing based?
US Bulk Mail & Printing is headquartered in Frederick, United States, in the North America region.
How does US Bulk Mail & Printing make money?
Four revenue lines are on record. Printing Services are the primary driver. The others are design Services, mailing Services and promotional Items.
Who are US Bulk Mail & Printing's main competitors?
Direct peers on record are PrintingForLess.com, Sir Speedy, Taradel, PsPrint, AlphaGraphics, Allegra Marketing Print Mail, Minuteman Press, Click2Mail and 4over Inc.. Lob is listed as an emerging player.
Does US Bulk Mail & Printing have an API?
No public API is recorded for US Bulk Mail & Printing.
What industry is US Bulk Mail & Printing in?
US Bulk Mail & Printing's product category is Commercial Printing and Mailing Services. Its primary akta.pro industry code is MPAJALAH, Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting), with a secondary code of BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail). Its NAICS code is 323111 and its SIC code is 2750.