Beauty Bar Boutique

What Beauty Bar Boutique does

Beauty Bar Boutique (also styled as b3) is a privately held upscale hair salon founded in 2008 in Wilmington, North Carolina. It operates from a single storefront at 1125 Military Cutoff Road, Suite G, in The Forum shopping center, with hours Monday-Friday 9-7 and Saturday 9-5. The company employs approximately 13-14 stylists plus management, offering hair cutting, coloring, extensions, keratin treatments, bridal/upstyles, and a quick "Style & Go" service, alongside retail sales of luxury product lines including Oribe, Davines, BLU & GREEN, Goldwell, Redken, Pulp Riot, Keratin Complex, and Bellami Hair Extensions. Its customer base is primarily individual consumers in the Wilmington and Wrightsville Beach/Bald Head Island corridor seeking a premium salon experience, plus a secondary bridal segment served via on-location services for wedding parties of 8+ people. Pricing is a la carte unit-based, with services ranging from $20 add-on treatments up to $450+ for a Complete Lived-In Color Experience.

The business has no proprietary technology platform; it runs on third-party online booking, standard POS/payment processors (referenced in its Privacy Policy), and organic social channels (Instagram, Facebook). Distribution is entirely direct-to-consumer through in-salon services, on-location bridal services at client venues, and in-salon retail. The company generates revenue via per-service transaction fees and one-time product sales. Marketing is primarily organic: an active Instagram showcasing transformations, Facebook community engagement, earned bridal press, and word-of-mouth referrals. There is no app, no API, no disclosed AI tooling, and no data flywheel.

Beauty Bar Boutique has built competitive positioning through a long-running in-house apprentice program (launched 2012) that produces trained talent, partnerships with multiple premium hair care brands, and editorial bridal work featured in Style Me Pretty, Wedding Wire, Southern Weddings, and The Knot. The company is founder/locally owned as Beauty Bar Boutique, Inc, with no disclosed external investors, parent company, or funding rounds, and transitioned to a new General Manager in 2024 (Mandy, a stylist since 2017). The economic model is a single-location services business with retail attach; growth levers visible in the data are stylist headcount expansion, deepening of the bridal segment, and continued brand partnerships rather than geographic or technological expansion.

Name

Beauty Bar Boutique

Legal name

Beauty Bar Boutique, Inc

Website

https://beautybarboutique.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Beauty Bar Boutique is a privately held upscale hair salon in Wilmington, NC, offering haircutting, coloring, extensions, keratin treatments, and on-location bridal services to individual consumers and wedding parties in the greater Wilmington and coastal North Carolina market.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Bridal Hair Styling Services (HSALALAA), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Hair salon services
• Hair coloring
• Hair extensions
• Bridal hair styling
• Luxury haircare products

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hair Services: Primary revenue stream from hair services including haircutting, styling, coloring, extensions, keratin treatments, and specialty services like Style & Go and bridal/upstyles.
2. Retail Product Sales: Sale of luxury hair care products to clients including Oribe, Davines, and BLU & GREEN.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Beauty Bar Boutique is an upscale hair salon in Wilmington, NC providing haircuts, hair coloring (including balayage, foils, and corrective color), hair extensions, keratin smoothing treatments, quick styling, and on-location bridal hair services. The salon also retails luxury hair care products from brands such as Oribe, Davines, and BLU & GREEN.

Product overview

Beauty Bar Boutique is an upscale hair salon providing a unified suite of hair services including cutting, styling, coloring, extensions, keratin treatments, and bridal services. The salon operates on an a la carte pricing model allowing service customization. Professional product brands including Oribe, Goldwell, Redken, Pulp Riot, Keratin Complex, Davines, BLU & GREEN, and Bellami Hair Extensions are integrated into service offerings. Styling services range from basic cuts and blowouts to transformational cuts, signature curly cuts, and event-ready Style & Go quick services. Color services span root color, highlights, balayage, corrective color, and a comprehensive Complete Lived-In Color Experience package. Wedding and bridal services offer on-location styling for wedding parties, featuring work recognized by major bridal publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Cutting & Styling

Quantifiable outcome

• Consistently excellent experience every visit for clients

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• OribecoreOthersLuxury hair care brand whose signature scent (sandalwood, jasmine, bergamot) is used throughout the salon. Stylists receive advanced training from Oribe master educators, including for bridal services. One stylist (Ramsey) became a US Local Artist for Oribe in 2024, sharing passion for education in salons across the country.
• Bellami Hair ExtensionscoreOthersCertification partner for hair extension services. Stylists are certified through Bellami Hair Extensions offering weft extensions, keratin tip extensions, and tape-in extensions.
• GoldwellcoreOthersProfessional hair color brand used at the salon. Stylists receive advanced training in Goldwell color lines and color certification programs.
• RedkencoreOthersProfessional hair color and styling brand used at the salon for color services.
• Pulp RiotminorOthersCreative hair color brand used for vivids and pastel colors.
• Keratin ComplexminorOthersKeratin treatment brand offering smoothing treatments in various durations (8 weeks, 3 months, 5 months).
• DavinesminorOthersSustainable hair care brand providing farm-to-bottle hair masques and treatments.
• BLU & GREENminorOthersZero-plastic hair care brand by celebrity stylist Jame Pecis used at the salon.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Great Clips: Largest US hair-salon chain, focused on value-priced cuts. A broad incumbent rather than direct competitor; useful for understanding chain-level scale and pricing pressure on premium independents.
• Ulta Beauty: Large beauty retailer with in-store salon services and a broad assortment of hair-care brands (including some carried by b3). Adjacent competitor for both product retail and salon chair demand.
• Sport Clips: Franchised men's and family hair-salon chain. A broad-incumbent competitor for stylist hiring pools in the Southeast US, though positioned at lower price points than b3.
• Hair Cuttery: Large multi-location US hair-salon chain offering cuts, color, and styling. Comparable as a broad-incumbent competitor for stylist labor and mid-tier pricing in the same geographic markets.

Direct peers

• Blo Blow Dry Bar: Specialty blowout and event-styling chain with a similar premium, experience-driven positioning. Comparable to b3 on bridal/event services and luxury positioning, though broader geographically.
• Drybar: Multi-location upscale blowout and styling chain. Directly comparable to b3 on premium service positioning, a la carte pricing, and bridal/event specialization, though Drybar operates at significantly greater scale and geographic reach.
• Madison Reed: Premium hair-color brand and color-bar concept. Comparable to b3 on high-end color services (balayage, lived-in color), luxury brand partnerships, and premium pricing.

Emerging players

• Sola Salon Studios: Salon-suite franchise providing independent stylists branded studios. Comparable to b3 as an emerging alternative employment model for stylists in upscale Southeast US markets.
• Phenix Salon Suites: Salon-suite concept leasing space to independent stylists. Comparable as an emerging alternative format competing for stylist talent and premium-service clientele in the same Southeast geographies.
• ARQ Hair: Multi-location upscale hair-salon concept with comparable premium positioning and bridal/event services. An emerging direct peer in the upscale independent-salon category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BeautyBarBoutiqueSalon
• Instagraminstagram.com/beautybarboutique
• Xx.com/beautybarboutiq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Bar Boutique