Wirtschaftsforum

What Wirtschaftsforum does

Wirtschaftsforum is a German-language business media platform operated by 360 Grad Marketing GmbH, a private limited company (GmbH) headquartered in Rheine, Germany. The platform publishes executive interviews, company profiles, industry news, and themed editorial content targeted at German-speaking decision-makers in the DACH region, with a particular emphasis on the German Mittelstand (mid-sized business sector). Its content spans more than 30 topic areas (Themenwelten) including manufacturing, automotive, technology, healthcare, chemicals, logistics, and food & beverage. The company maintains a database of over 1,000 company profiles and produces recurring editorial series such as the 'Zukunftsdialog' (Future Dialogue), which features executives from brands including Samsonite, Steiff, Hitachi Solutions, and Ritter Sport discussing innovation, responsibility, and sustainable growth.

The product surface consists of a website (wirtschaftsforum.de), digital magazine (ePaper), a secondary digital format (cPaper), a print magazine (Das Magazin), and an RSS feed for content syndication. The platform is IVW-audited (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern), conferring third-party verified circulation credibility. Distribution is regional (DACH) and primarily direct, supplemented by event coverage at trade shows such as Hannover Messe, gamescom, and EUROBIKE.

The revenue model is not publicly disclosed but is consistent with niche B2B publishing economics: sponsored editorial features and company-profile placements sold to enterprise marketing budgets (evidenced by a broad roster of large-corporation interview subjects including BASF, Bosch, Intel, Microsoft, Nintendo, Porsche, Heineken, and Michelin), combined with print and digital advertising. The organization employs 51-100 staff, actively hires freelance interviewers, sales personnel, and creative roles, and operates as a privately held, independent company with no disclosed parent, investors, or subsidiaries.

Name

Wirtschaftsforum

Legal name

360 Grad Marketing GmbH

Website

https://wirtschaftsforum.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Wirtschaftsforum is a German-language B2B media platform, operated by 360 Grad Marketing GmbH from Rheine, publishing executive interviews, company profiles, and industry news for the German Mittelstand and DACH-region business audiences.

Ownership category

akta.pro rank

Product category

Business Media Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Business media publishing
• Executive interviews
• Company profiles
• Thought leadership content
• B2B media platform

Headquarters

HQ city

Rheine

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

Wirtschaftsforum is a German-language business media platform that publishes executive interviews, company profiles, industry news, and themed content collections (Themenwelten) targeting the German Mittelstand and DACH region business audiences. The platform offers digital (website, ePaper), print (Das Magazin/cPaper), and syndication (RSS) distribution channels for its editorial content. It serves as a visibility and thought-leadership platform for businesses seeking exposure to German-speaking professional audiences.

Product overview

Wirtschaftsforum is a German business media platform operated by 360 Grad Marketing GmbH that publishes business content including interviews, company profiles, news, and themed industry collections. The core offering consists of the online platform (wirtschaftsforum.de) supplemented by print and digital publications (ePaper, cPaper, Das Magazin). The platform features content organized into categories including Interviews, Unternehmensprofile (company profiles), Produkte (products), News, and Themenwelten (topic worlds) covering industries such as machinery, construction, digitization, energy, healthcare, and mobility. The platform maintains a database of over 1,000 company profiles and provides business networking and visibility services for German Mittelstand companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Wirtschaftsforum Online Platform The main digital platform at wirtschaftsforum.de featuring business interviews, company profiles, news articles, and industry-themed content about German Mittelstand companies. Targets German-speaking business professionals and executives in the DACH region.
• ePaper (Digital Magazine) Digital version of the Wirtschaftsforum magazine available for online reading, including editions such as 'Starker Mittelstand' and 'Wirtschaft im Süden'.
• Das Magazin (Print Magazine) Print magazine edition of Wirtschaftsforum covering business interviews and company profiles. IVW-audited publication with verified circulation figures.
• cPaper (Digital Publication Format) An additional digital publication format offered by Wirtschaftsforum for consuming editorial content online.

Named customers35 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Absatzwirtschaft: German marketing, media, and sales publication serving enterprise advertisers and agencies. Comparable as a B2B information platform where brands buy sponsored editorial coverage, the same underlying monetization model as Wirtschaftsforum.
• brand eins: Independent German business/culture magazine with a strong focus on SMEs, entrepreneurs, and Mittelstand-style business stories. Most directly comparable to Wirtschaftsforum in editorial positioning, recurring publication cadence, and target audience.
• impulse (Magazin): German entrepreneur and Mittelstand-oriented media brand with online, print, and event offerings. Closely matches Wirtschaftsforum in target segment (Mittelstand founders/managing directors) and editorial-interview-led format.

Broad incumbents

• Manager Magazin: Long-established German business/leadership monthly. Comparable as a recurring business publication targeting executives in DACH; competes for the same advertising and sponsored-content dollars but from a broader, more generalist premium positioning.
• Capital (Magazin): German personal-finance and business magazine covering executives, investors, and Mittelstand. Comparable in recurring periodical format and B2B audience, but with a stronger personal-finance/wealth-management tilt.
• WirtschaftsWoche: Major weekly German business magazine with deep enterprise readership and digital properties. Comparable in publishing format (recurring business magazine) and B2B audience overlap with Wirtschaftsforum, particularly in Mittelstand and executive coverage.
• Handelsblatt: Germany's leading daily business newspaper, reaching executives and decision-makers across the DACH region. Comparable as a German-language business media outlet monetizing through subscriptions, events, and advertising, but operates at substantially larger scale and with broader coverage than Wirtschaftsforum.

Emerging players

• Gründerszene / Business Insider Deutschland: German-language Business Insider targeting professionals, executives, and the digital Mittelstand/startup economy. Comparable as a digital-first business news/media outlet covering DACH companies, executives, and industry trends.
• t3n Magazin: German digital-business magazine focused on digital transformation, technology, and innovation. Overlaps with Wirtschaftsforum's digitization/IT Themenwelten and Mittelstand audience but with a more digital-first, tech-segment emphasis.
• Forbes Germany: German-language edition of Forbes covering entrepreneurs, executives, and Mittelstand profiles. Comparable in recurring executive-interview and company-profile content aimed at DACH business leaders; differs in international brand affiliation and reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wifo_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtschaftsforum