absatzwirtschaft
- Company typePrivate
- Founded1958
- HeadquartersDüsseldorf, Germany
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
absatzwirtschaft firmographics
Firmographics- Name
- absatzwirtschaft
- Legal name
- Services by HANDELSBLATT MEDIA GROUP GmbH
- Website
- https://absatzwirtschaft.de
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where absatzwirtschaft is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
absatzwirtschaft business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advertising and media bookings: Digital advertising space sold to marketers and brands, including banner ads and sponsored content placements
- Subscription/Abonnement: Magazine and digital content subscriptions for marketing professionals
- Event revenue: Marken-Award event and related industry events generating revenue through tickets and sponsorships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Media/advertising rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
absatzwirtschaft product offering
Product offeringCore offering
absatzwirtschaft is a German-language B2B marketing media publication operating an online editorial platform that delivers daily news, columns, interviews, and case studies on marketing, advertising, e-commerce, AI in marketing, and brand management. Core offerings include digital advertising and media bookings, subscription-based content access, a daily newsletter, and the annual Marken-Award co-organized with the Bundesverband Marketing Clubs (BVMC).
Product overview
absatzwirtschaft is a German-language marketing media publication (das Medium fürs Marketing) operated by Services by HANDELSBLATT MEDIA GROUP GmbH in partnership with the Bundesverband Marketing Clubs (BVMC). The core offering is the online editorial platform delivering news articles, columns, interviews, and industry coverage across topics including marketing, advertising, e-commerce, artificial intelligence, social media, employer branding, and brand management. Key products and features include the annual Marken-Award (presented since 2001 in partnership with BVMC), a daily newsletter service, an A-Z marketing glossary, and an event calendar for marketing professionals. The BVMC sections provide additional content including the Marketing-Barometer in cooperation with the Ifo Institute. The platform is primarily advertising-funded and does not operate as a SaaS product with APIs or technical integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- absatzwirtschaft Online Platform The primary online editorial platform of absatzwirtschaft, providing access to news articles, columns, interviews, and industry coverage across marketing, advertising, e-commerce, AI, and brand management topics targeting German marketing professionals, agencies, and brand managers.
- Marken-Award An annual marketing brand award presented since 2001 by absatzwirtschaft in partnership with the Bundesverband Marketing Clubs (BVMC), recognizing excellence in brand management across multiple categories. The 26th edition is the Marken-Award 2026.
- Newsletter Service Daily email newsletter delivering curated marketing news and articles to subscribers, with registration available on the website. Targets marketing professionals seeking daily industry updates.
- Event Calendar Overview of the most important marketing events throughout the year, featuring industry conferences and networking opportunities for marketing professionals.
Quantifiable outcome
- 68+ years of continuous publication as leading German marketing media brand
Companies that use absatzwirtschaft
Customer profileSegments3 records
Ideal customer profiles3 records
absatzwirtschaft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
absatzwirtschaft partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Bundesverband Marketing Clubs e.V. (BVMC)coreCo-publisher of absatzwirtschaft and partner in organizing the annual Marken-Award since 2001. Includes BVMC Aktuell, BVMC Grow, BVMC-Kolumne, Regionale Insights, Clubcast, and BVMC-ifo Marketing-Barometer initiatives.
- Services by HANDELSBLATT MEDIA GROUP GmbHcorePublisher of absatzwirtschaft. Located at Toulouser Allee 27, 40211 Düsseldorf. AG Düsseldorf, HRB 40255. Managing Directors: Andrea Wasmuth (Chair) and Sebastian Christensen.
- Grabarz XCTminorHamburg-based creative agency developed new brand campaign for Sparda-Bank featured in absatzwirtschaft article.
- MindshareminorMedia agency responsible for Sparda-Bank campaign media placement, mentioned in absatzwirtschaft coverage.
- YouGov DeutschlandminorPartnership for monthly 'Advertiser of the Month' ranking - YouGov provides brand tracking data for the ranking.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
absatzwirtschaft competitors and assessment
Company assessmentRegional players
- Adweek: Adweek is a US advertising, marketing, and media industry publication that mirrors absatzwirtschaft's B2B editorial and events model, with comparable coverage of agencies, brands, and the CMO audience in the US market.
- Campaign: Campaign is a global advertising and marketing trade publication with strong UK/APAC roots, covering agencies, brand campaigns, and the ad industry — directly comparable to absatzwirtschaft's editorial remit but focused primarily on non-German markets.
- Ad Age (AdAge): Ad Age is a US-based advertising and marketing industry publication with deep coverage of agencies, brands, and the Madison Avenue ecosystem, comparable to absatzwirtschaft as a regional English-language counterpart targeting senior marketing decision-makers.
- Marketing Week: Marketing Week is the UK's leading marketing trade publication covering brands, agencies, and marketing leadership, serving as a regional peer to absatzwirtschaft with the same B2B marketing-professional audience and editorial content model but focused on the UK market.
Direct peers
- Werben & Verkaufen (W&V): W&V is a long-established German marketing, communication and advertising trade title covering agencies, brands, and campaigns, serving the same German marketing-professional reader as absatzwirtschaft with comparable editorial depth and B2B advertising inventory.
- Horizont: Horizont is Germany's leading advertising, marketing and media trade publication, directly competing with absatzwirtschaft for the same German CMO, agency, and brand-manager audience with overlapping coverage of campaigns, agencies, and marketing industry news.
Broad incumbents
- WirtschaftsWoche: WirtschaftsWoche is a leading German business weekly covering companies, markets, and management, with significant marketing, brand, and advertising-industry coverage that overlaps with absatzwirtschaft's audience and serves as a broader-incumbent alternative for German marketing decision-makers.
- brand eins: brand eins is a German business magazine with a strong brand, management, and marketing focus, reaching a comparable senior business audience to absatzwirtschaft while operating as a broader business publication rather than a dedicated marketing trade title.
Emerging players
- The Drum: The Drum is a globally oriented marketing and media publication that covers agencies, brands, and marketing transformation, emerging as a digital-first competitor to legacy trade titles such as absatzwirtschaft with strong content and events offerings.
- OMR (Online Marketing Rockstars): OMR is a Hamburg-based digital marketing media brand and large-scale events business that targets German marketing professionals with a more digital-marketing and tech-platform focus, making it an emerging alternative to absatzwirtschaft's more traditional marketing/advertising editorial coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
absatzwirtschaft social profiles
Digital presenceabsatzwirtschaft financial estimates
Financial estimateRevenue estimate
Valuation estimate
absatzwirtschaft leadership team
Management profileNumber of profiles
Profiles8 records
absatzwirtschaft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
absatzwirtschaft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about absatzwirtschaft
What does absatzwirtschaft do?
absatzwirtschaft is a German-language B2B marketing media publication operating an online editorial platform that delivers daily news, columns, interviews, and case studies on marketing, advertising, e-commerce, AI in marketing, and brand management. Core offerings include digital advertising and media bookings, subscription-based content access, a daily newsletter, and the annual Marken-Award co-organized with the Bundesverband Marketing Clubs (BVMC).
Is absatzwirtschaft a public or private company?
absatzwirtschaft is a private company. It is classified as corporate owned and is currently operating.
When was absatzwirtschaft founded?
absatzwirtschaft was founded in 1958. It employs 1 to 10 people.
Where is absatzwirtschaft based?
absatzwirtschaft is headquartered in Düsseldorf, Germany, in the Europe region.
How does absatzwirtschaft make money?
Three revenue lines are on record. Advertising and media bookings are the primary driver. The others are subscription/Abonnement and event revenue.
Who are absatzwirtschaft's main competitors?
Regional players on record are Adweek, Campaign, Ad Age (AdAge) and Marketing Week. Direct peers are Werben & Verkaufen (W&V) and Horizont. Broad incumbents are WirtschaftsWoche and brand eins. Emerging players are The Drum and OMR (Online Marketing Rockstars).
Does absatzwirtschaft have an API?
No public API is recorded for absatzwirtschaft.