Care Right There

Home Healthcare Servicescarerightthere.com

Care Right There is a family-owned, New Jersey-based home healthcare agency delivering companion, personal, skilled nursing, dementia, veterans, and post-surgical care across five South Jersey counties via its CareLink360 service platform and an axiscare-powered caregiver portal.

Company typePrivate
Founded2015
HeadquartersGlassboro, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Care Right There does

Care Right There Home Care LLC is a family-owned, New Jersey-based in-home care agency headquartered in Glassboro that delivers non-medical and skilled nursing services to seniors, veterans, chronically ill individuals, and post-surgical patients across five South Jersey counties (Gloucester, Cumberland, Salem, Camden, and Atlantic). Its service portfolio spans companion care, personal home care, skilled nursing, dementia and Alzheimer's care, fall reduction, respite care, post-surgical transition, veterans home care, homemaking, and the newer Express Care offering, all coordinated through an integrated service platform branded CareLink360. Day-to-day operations are supported by family and caregiver portals hosted on the third-party axiscare.com platform and by a free online self-assessment tool that funnels prospects into a three-step sales process (call, in-home assessment, caregiver match).

The company is co-founded and led by Marisa Betancourt and Jamie Betancourt, R.N., with all caregivers subjected to multi-step screening (background, criminal, drug, DMV, medical/TB), bonded and insured status, annual CHHA training, and quarterly nursing supervision. Caregiver certification is sourced through a partnership with Care Training Academy. The veterans care vertical is differentiated by a strategic relationship with the American Veterans Care Connection (AVCC) and a network of law firms and CPAs that help wartime veterans and surviving spouses navigate and expedite VA benefit approvals.

The revenue model is recurring per-service fees generated from hourly, part-time, full-time, live-in, and per diem care arrangements, augmented by a separate LPN per diem staffing stream. Pricing is custom and not publicly disclosed, with a free in-home assessment used as the primary conversion mechanism. Distribution is sales-led, combining phone-based inside sales, professional care managers who conduct in-home assessments, and a self-service online assessment portal. Marketing is multi-channel, relying on SEO-optimized county and town landing pages, an active company blog authored by the founder, organic social presence on LinkedIn, Facebook, Twitter, and Instagram, and Gloucester County Chamber of Commerce membership. The company holds NJ home care license HP0216300 and NIHCA certification and has been recognized as a Home Care Pulse Trusted Provider.

Care Right There firmographics

Firmographics

Name: Care Right There
Legal name: Care Right There Home Care LLC
Website: https://carerightthere.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: Care Right There is a family-owned, New Jersey-based home healthcare agency delivering companion, personal, skilled nursing, dementia, veterans, and post-surgical care across five South Jersey counties via its CareLink360 service platform and an axiscare-powered caregiver portal.
Ownership category
akta.pro rank

Care Right There industry classification

Industry

Product category: Home Healthcare Services
NAICS: Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412)
SIC: Services-Home Health Care Services (8082), Services-Health Services (8000)
akta.pro primary industry: Companion Care & Social Support (non-clinical) (HLADAGAB)
akta.pro secondary industries: Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Dementia & Alzheimer’s Respite Care (HSABAGAF), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Memory Care Respite (Short-Term) (HSABAEAD)

Keywords

Home healthcare services
Personal care assistance
Companion care
Skilled nursing care
Dementia care services

Where Care Right There is headquartered

Location

Headquarters

HQ city: Glassboro
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Care Right There business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Home Care Services: Recurring home care service fees generated from hourly, part-time, full-time, live-in, and per diem care arrangements. Services include companion care, personal home care, skilled nursing care, dementia care, respite care, veterans care, and post-surgical care.
LPN Per Diem Staffing: Per diem employment model for Licensed Practical Nurses working within clients' homes providing direct patient care on an as-needed basis.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Custom Care Plans

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Care Right There product offering

Product offering

Core offering

Care Right There provides non-medical and skilled in-home care services across South Jersey, including companion care, personal home care, skilled nursing, dementia and Alzheimer's care, fall reduction, respite care, post-surgical transition, veterans care, homemaking, and the newer Express Care service. Services are organized under the CareLink360 platform and delivered to seniors, veterans, individuals with chronic conditions, and post-hospitalization clients on hourly, part-time, full-time, live-in, and per diem schedules.

Product overview

Care Right There is a family-owned home care agency offering a comprehensive portfolio of non-medical and skilled medical in-home care services across South Jersey. The core offering is structured around CareLink360, an integrated service platform that coordinates multiple care types including Companion Care, Personal Home Care, Skilled Care, Dementia Care, Fall Reduction, Respite Care, Post-Surgical Transition, Veterans Home Care, and Homemaking services. Express Care represents a newer innovative offering for more convenient care delivery. The company operates through internal portals (Family Portal and Caregiver Portal on the axiscare.com platform) and partners with Care Training Academy for caregiver certification. Services are available across Gloucester, Cumberland, Salem, Camden, and Atlantic Counties in New Jersey, with both hourly and 24/7 live-in care options.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Free home care assessment is offered to new clients
+1 more outcomes

Companies that use Care Right There

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Care Right There technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Care Right There partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and supporting.

American Veterans Care Connection (AVCC)coreStrategic or Co-development PartnerCare Right There works directly with the American Veterans Care Connection to help wartime veterans and their surviving spouses expedite approval of VA benefit funds for home care. This partnership enables faster access to entitled long-term care benefits, providing a key differentiator for veterans seeking in-home care services in South Jersey.
Law Firms and CPAs (Veterans Benefits Network)supportingStrategic or Co-development PartnerCare Right There has established professional relationships with law firms, CPAs, and other care professionals who specialize in veterans' affairs to help guide veterans and families through the VA benefits application process.
Care Training AcademysupportingStrategic or Co-development PartnerCare Training Academy provides CHHA (Certified Home Health Aide) training classes (16 hours LIVE and 60 hours ONLINE) for individuals seeking to become certified home health aides. Care Right There refers prospective and existing caregivers to this academy for certification.
Gloucester County Chamber of Commerce (GWCC)supportingGTM or Marketing PartnerActive membership in the Gloucester County Chamber of Commerce provides community presence, networking opportunities, and credibility as a local South Jersey home care provider.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Care Right There competitors and assessment

Company assessment

Direct peers

Home Instead: Large franchise home care provider specializing in personal care, dementia care, and companionship for older adults. Closely matches Care Right There's service mix and target population.
BrightStar Care: Franchise home health and personal care provider offering both non-medical and skilled nursing services. Highly comparable to Care Right That's combined personal care + skilled nursing model.
Comfort Keepers: Franchise home care agency offering personal care, companionship, and specialized dementia/senior care. Direct competitor in the non-medical home care space.
Bayada Home Health Care: Large, mission-driven home health provider with significant New Jersey presence offering personal care, skilled nursing, and specialty programs. Direct overlap with Care Right That's service portfolio and geography.
Right at Home: Franchise home care agency offering companion, personal, and specialized care for seniors and adults with disabilities. Direct competitor in the in-home personal care segment.
Synergy HomeCare: Franchise non-medical home care provider offering personal care, companion care, and memory care services. Comparable service line-up and target demographic.
Visiting Angels: National franchise network of non-medical home care agencies offering companion, personal, and respite care to seniors. Directly comparable to Care Right That's core companion and personal home care services.
Senior Helpers: Franchise home care provider focused on seniors, including specialized Alzheimer's and dementia care. Comparable in dementia and personal care offerings.

Broad incumbents

Amedisys: Large publicly traded home health and hospice operator with skilled nursing and home health services. Overlaps with Care Right There's skilled care offering but operates at significantly larger scale across multiple states.
Help at Home: Large personal care services provider focused on Medicaid-eligible seniors and individuals with disabilities. Comparable personal care services though primarily Medicaid-funded at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Care Right There compliance and trust

Trust signal

Compliance2 records

Care Right There financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Care Right There leadership team

Management profile

Number of profiles

Profiles2 records

Care Right There funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Care Right There M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Right There

What does Care Right There do?

Is Care Right There a public or private company?

Care Right There is a private company. It is classified as family owned and is currently operating.

When was Care Right There founded?

Care Right There was founded in 2015. It employs 11 to 50 people.

Where is Care Right There based?

Care Right There is headquartered in Glassboro, United States, in the North America region.

How does Care Right There make money?

Two revenue lines are on record. Home Care Services are the primary driver. The others are LPN Per Diem Staffing.

Who are Care Right There's main competitors?

Direct peers on record are Home Instead, BrightStar Care, Comfort Keepers, Bayada Home Health Care, Right at Home, Synergy HomeCare, Visiting Angels and Senior Helpers. Broad incumbents are Amedisys and Help at Home.

Does Care Right There have an API?

No public API is recorded for Care Right There.

What industry is Care Right There in?

Care Right There's product category is Home Healthcare Services. Its primary akta.pro industry code is HLADAGAB, Companion Care & Social Support (non-clinical), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 624120 and its SIC code is 8082.