Bastion
Bastion is an Australia-based full-service marketing and communications agency offering market research, branding, advertising, social media, and content production. Founded in 2009 and headquartered in Richmond, it serves clients across its domestic market with a team of 101–250.
- Company typePrivate
- Founded2009
- HeadquartersRichmond, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
Bastion firmographics
Firmographics- Name
- Bastion
- Website
- https://bastionexperience.com.au
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 251–500 employees
- Short description
- Bastion is an Australia-based full-service marketing and communications agency offering market research, branding, advertising, social media, and content production. Founded in 2009 and headquartered in Richmond, it serves clients across its domestic market with a team of 101–250.
- Ownership category
- akta.pro rank
Where Bastion is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Bastion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Bastion product offering
Product offeringCore offering
Bastion is a marketing and communication agency based in Richmond, Australia, founded in 2009. The firm provides integrated services spanning market research, brand strategy and development, advertising, social media management, and content production for client organizations.
Differentiator
Problem solved
Functional benefit
Companies that use Bastion
Customer profileIdeal customer profiles1 record
Bastion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bastion partnerships and signals
Strategic signalRecent moves1 record
Bastion competitors and assessment
Company assessmentDirect peers
- The Works (Part of Capricorn): The Works is an Australian independent creative agency offering advertising, content, and brand services, directly comparable to Bastion in service scope and target customer profile.
- Howatson+Co: Howatson+Co is an Australian independent creative advertising agency offering brand, content, and integrated campaign services — directly comparable to Bastion in size, market, and service offering.
- Thinkerbell: Thinkerbell is an Australian-founded integrated marketing agency offering brand, advertising, PR, and content services, competing directly with Bastion for similar mid-market clients in the Australian market.
- Special Group: Special Group is an independent Australian creative and integrated marketing agency with similar full-service capabilities and mid-market client positioning as Bastion.
- M&C Saatchi: M&C Saatchi is a global creative agency with Australian roots that provides advertising, brand strategy, and integrated communications services — comparable to Bastion in service mix, customer profile (mid-market to enterprise), and category focus.
- Clemenger BBDO: Clemenger BBDO is one of Australia's largest and longest-standing creative advertising agencies, offering integrated marketing services across advertising, brand, content, and digital — directly comparable to Bastion's full-service positioning in the same Australian market.
Broad incumbents
- Dentsu: Dentsu is a global advertising and marketing services holding company with significant Australian operations across creative, media, and content — competing with Bastion for integrated marketing budgets but operating at vastly greater scale.
- Ogilvy (WPP): Ogilvy is a global advertising and marketing services network offering brand, advertising, PR, and content at scale — a broader incumbent with overlapping capabilities but global scope well beyond Bastion's Australian focus.
- Deloitte Digital: Deloitte Digital is a global digital transformation consultancy with significant marketing services and creative capabilities in Australia, competing for integrated marketing and customer experience mandates that overlap with Bastion's offering.
- Leo Burnett Australia: Leo Burnett is a global creative network with Australian operations offering advertising, brand, and content services — comparable service mix to Bastion but operating as part of Publicis Groupe with broader portfolio and scale.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Bastion social profiles
Digital presenceBastion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bastion leadership team
Management profileNumber of profiles
Bastion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bastion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bastion
What does Bastion do?
Bastion is a marketing and communication agency based in Richmond, Australia, founded in 2009. The firm provides integrated services spanning market research, brand strategy and development, advertising, social media management, and content production for client organizations.
When was Bastion founded?
Bastion was founded in 2009. It employs 251 to 500 people.
Where is Bastion based?
Bastion is headquartered in Richmond, Australia, in the Oceania region.
Who are Bastion's main competitors?
Direct peers on record are The Works (Part of Capricorn), Howatson+Co, Thinkerbell, Special Group, M&C Saatchi and Clemenger BBDO. Broad incumbents are Dentsu, Ogilvy (WPP), Deloitte Digital and Leo Burnett Australia.
Does Bastion have an API?
No public API is recorded for Bastion.