Player1 Gaming Group
Player1 Gaming Group is a Brazilian eSports platform and B2B marketing solutions provider, spun off from Globo in 2021, that operates proprietary event properties (CBCS, Prêmio eSports Brasil, MEG) and delivers 360-degree gaming, influencer, and live-experience services to brands and game publishers targeting Gen Z and Alpha audiences in Latin America.
- Company typePrivate
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Player1 Gaming Group does
Player1 Gaming Group is a Brazilian eSports platform and B2B marketing solutions provider, founded in July 2021 as a spin-off of Globo's Games and eSports division with investment from Globo Ventures. Headquartered in São Paulo and operating with 11–50 employees, the company specializes in integrating gaming into mainstream sports, entertainment, and media to connect brands and game publishers with Generation Z and Alpha audiences across Latin America. Its portfolio combines owned IP — CBCS (a Counter-Strike 2 professional circuit), Prêmio eSports Brasil (the largest eSports award in LatAm), MEG (the largest eSports competition platform in LatAm), STU Street Gamers National (e-skate integration), Arena OGG (festival activations), and Game+ (industry summit) — with a suite of 360-degree services spanning content production, live experiences, social media management, influencer marketing, amateur and professional tournaments, and ESG initiatives. Distribution is heavily enabled by Globo's media ecosystem, including TV Globo, Globoplay, Multishow, and YouTube, alongside direct distribution through Twitch, Instagram, TikTok, and X.
The business model is project-based B2B services with quote-based pricing; revenue is generated through brand activation engagements, sponsored content, eSports tournament production, and sponsorship sales attached to owned properties. Named enterprise clients include KONAMI (eFootball), Coca-Cola (Just Dance), Fanta (Fortnite/Clash Royale), and Betano (Prêmio eSports Brasil sponsorship). 2024 scale signals include 95MM CBCS impressions, 98MM Prêmio eSports Brasil reach, 17MM MEG impacts, 100MM STU digital coverage, 97MM Game+ impressions, and 5.7MM Arena OGG digital reach. Technology surface is limited to the Player1Hub platform and streaming/social distribution; no AI/ML capabilities, proprietary models, or patents are disclosed. Funding history consists solely of an undisclosed 2021 investment from Globo Ventures; no subsequent rounds, revenue, or valuation data are public.
Player1 Gaming Group firmographics
Firmographics- Name
- Player1 Gaming Group
- Legal name
- Player1 Gaming Group
- Website
- https://p1gg.com.br
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Player1 Gaming Group is a Brazilian eSports platform and B2B marketing solutions provider, spun off from Globo in 2021, that operates proprietary event properties (CBCS, Prêmio eSports Brasil, MEG) and delivers 360-degree gaming, influencer, and live-experience services to brands and game publishers targeting Gen Z and Alpha audiences in Latin America.
- Ownership category
- akta.pro rank
Player1 Gaming Group industry classification
Industry- Product category
- Esports Services
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Esports Platforms & Competitive Gaming Networks (BPAMAKAH)
- akta.pro secondary industries
- Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE), Console Esports Tournaments & Leagues (MPAKANAL), Gaming Media Networks & Aggregators (Multi-site Networks, RSS/Content Syndication) (MPAFAMAJ)
Keywords
Where Player1 Gaming Group is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Player1 Gaming Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Solutions and Activations: The company generates revenue through providing comprehensive 360-degree solutions to brands, including content creation, live events, influencer marketing campaigns, and eSports tournament activations. Revenue is derived from project-based engagements and sponsorship activations connecting brands with gaming audiences.
- eSports Competition Production: Revenue from producing and managing professional eSports competitions, including event production, platform management, and sponsorship activation within competitive gaming events.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Player1 Gaming Group product offering
Product offeringCore offering
Player1 Gaming Group is a Brazilian eSports and gaming solutions provider that operates proprietary eSports competitions, awards, and gaming event properties (CBCS, Prêmio eSports Brasil, MEG, STU Street Gamers, Arena OGG, Game+) while delivering 360-degree B2B solutions to brands and game publishers. The company produces content, live experiences, social media management, influencer campaigns, amateur tournaments, professional eSports competitions, and ESG programs to connect brands with Generation Z and Alpha gaming audiences in Latin America.
Product overview
Player1 Gaming Group operates as a spin-off from Globo's Games and eSports division, specializing in integrating gaming into mainstream sports, entertainment, and media. The company offers a portfolio of proprietary projects including the Player1Hub platform for esports management, along with owned properties such as the CBCS (Counter-Strike 2 circuit), Prêmio eSports Brasil awards, MEG competition platform, STU Street Gamers National, Arena OGG event activations, and Game+ industry summits. Beyond proprietary projects, the company provides 360-degree solutions encompassing content development, live experience events, social media management, influencer marketing, amateur and fun tournaments, professional esports competitions, and ESG/social cause initiatives—all designed to connect brands and game publishers with Gen Z and Alpha audiences through awareness, engagement, and conversion outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- CBCS: One of the main professional esports circuits in South America, dedicated exclusively to Counter-Strike 2 (CS2).
- Prêmio eSports Brasil (PeB)
- MEG (Maior Plataforma de eSports)
- STU Street Gamers National
- Arena OGG
- Game+
Products and services
- Player1Hub Core esports management and gaming hub platform that integrates games into mainstream sports, entertainment, and media, connecting brands and publishers with Gen Z and Alpha audiences through creators, content, events, and tournaments.
- CBCS (Circuito Brasileiro de Counter-Strike) One of the main professional esports circuits in South America, dedicated exclusively to Counter-Strike 2 (CS2) competitive play, with associated prize pool distribution and broadcast coverage.
- Prêmio eSports Brasil (PeB) The largest esports award show in Latin America, celebrating the industry's biggest achievements across categories including athletes, organizations, casters, publishers, and influencers, with public voting and broadcast coverage.
- MEG (Maior Plataforma de eSports) The largest esports competition and entertainment platform in Latin America, providing competitive gaming experiences across console, PC, and mobile devices with registered participants and live broadcast per edition.
- STU Street Gamers National Platform integrating e-skate into the STU National circuit, combining real and digital skate competitions across multiple cities with qualifiers and finals.
- Arena OGG Gaming arena experience at music festivals featuring exclusive stages for MCs, streamers, and content creators, along with casual tournaments and interactive gaming spaces.
- Game+ Gaming and esports industry immersion event bringing together publishers, creators, influencers, streamers, league promoters, teams, artists, institutions, brands, and fans for discussions and celebrations of the industry.
- 360-Degree Brand Solutions Comprehensive B2B solution offering for brands and game publishers, bundling content development, live experiences, social media management, influencer marketing, amateur and professional eSports competitions, and ESG initiatives to connect brands with Gen Z and Alpha gaming audiences through awareness, engagement, and conversion outcomes.
Quantifiable outcome
- 95MM impressions for CBCS eSports circuit in 2024
- +3 more outcomes
Companies that use Player1 Gaming Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Player1 Gaming Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Player1 Gaming Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major and minor.
- KONAMImajorPartnership for eFootball (virtual football) creating real connections between virtual football, gaming universe, and football fans. Services include premium content production, global campaign localization, and influencer strategy management.
- Coca-ColamajorPartnership for Just Dance creating a reality show that united music, dance, and games. First Brazilian song released on Just Dance, winner character integrated into game, distributed across Multishow, Globoplay, and YouTube.
- BetanomajorSponsorship activation for Prêmio eSports Brasil with stage activation featuring Felipe Massa presenting the Betano trophy, PR support for Globo TV amplification, and simulator challenge stand.
- Epic Games (Fortnite)minorPartnership with Fanta brand for Fortnite gaming content including unique weekly maps, maze missions, and Clash Royale tournaments.
- STU (Street Gamers National)majorPartnership integrating e-skate into STU's national circuit with qualifiers and finals combining real and digital skate. Reaches 100MM digital coverage with 100K total audience across 6 cities.
- Só Track Boa FestivalminorArena OGG activation at Só Track Boa festival bringing gaming experiences to music festival audiences with exclusive stage, tournaments, and interactive gaming space. Reached 5.7MM digital coverage.
- Major Game PublishersmajorExisting partnerships with major game publishers as part of Globo's eSports investments, which are now managed under Player1 Gaming Group.
Scale indicators16 records
Recent moves7 records
Expansion highlights5 records
Player1 Gaming Group competitors and assessment
Company assessmentBroad incumbents
- ESL Gaming (ESL FACEIT Group): Global leader in esports tournament operations and competitive gaming platforms; comparable in tournament production scale and brand-partnership monetization, though significantly larger and broader in geography.
- Riot Games Esports: Publisher-run global esports leagues (LoL, VALORANT) with integrated content, sponsorships and live events; comparator for the publisher-controlled circuit model that increasingly competes with third-party operators.
- Allied Esports: Multi-property esports and entertainment company running live event venues, content and tournament production; comparable to Player1's Arena OGG and live-experience offerings.
Regional players
- LOUD: Brazilian esports organization with content, creator and event businesses focused on Gen Z gaming audiences in Brazil; comparable regional competitor with overlap in community and event activation.
Emerging players
- OverActive Media: Owns and operates esports teams, leagues and entertainment venues; partial overlap with Player1's league/event portfolio and brand-sponsorship monetization.
- 100 Thieves: Gaming lifestyle brand combining esports teams, content, apparel and live events; relevant comparator for Player1's creator-led, brand-monetized gaming media thesis.
Direct peers
- Freaks 4U Gaming: Germany-based gaming and esports marketing agency offering content, influencer, event and tournament services for brands and publishers; closely mirrors Player1's 360-degree B2B solutions model.
- PGL: Specialist esports tournament organizer with deep experience running CS2/Major-scale events; comparable to Player1's CBCS circuit in production capability and publisher-facing model.
- BLAST Premier: Globally recognized esports tournament operator producing branded competitive circuits and live events; comparable to Player1's CBCS/MEG production and sponsorship-driven monetization.
- GGTech Entertainment: Operates esports competition platforms and university gaming circuits across Europe and LatAm; closest comparable to Player1's MEG platform and tournament-operator model in the same regional footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Player1 Gaming Group social profiles
Digital presencePlayer1 Gaming Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Player1 Gaming Group leadership team
Management profileNumber of profiles
Player1 Gaming Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Player1 Gaming Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Player1 Gaming Group
What does Player1 Gaming Group do?
Player1 Gaming Group is a Brazilian eSports and gaming solutions provider that operates proprietary eSports competitions, awards, and gaming event properties (CBCS, Prêmio eSports Brasil, MEG, STU Street Gamers, Arena OGG, Game+) while delivering 360-degree B2B solutions to brands and game publishers. The company produces content, live experiences, social media management, influencer campaigns, amateur tournaments, professional eSports competitions, and ESG programs to connect brands with Generation Z and Alpha gaming audiences in Latin America.
Is Player1 Gaming Group a public or private company?
Player1 Gaming Group is a private company. It is classified as corporate owned and is currently operating.
When was Player1 Gaming Group founded?
Player1 Gaming Group was founded in 2021. It employs 11 to 50 people.
Where is Player1 Gaming Group based?
Player1 Gaming Group is headquartered in São Paulo, Brazil, in the Latin America region.
How does Player1 Gaming Group make money?
Two revenue lines are on record. Brand Solutions and Activations are the primary driver. The others are eSports Competition Production.
Who are Player1 Gaming Group's main competitors?
Broad incumbents on record are ESL Gaming (ESL FACEIT Group), Riot Games Esports and Allied Esports. LOUD is listed as a regional player. Emerging players are OverActive Media and 100 Thieves. Direct peers are Freaks 4U Gaming, PGL, BLAST Premier and GGTech Entertainment.
Does Player1 Gaming Group have an API?
No public API is recorded for Player1 Gaming Group.
What industry is Player1 Gaming Group in?
Player1 Gaming Group's product category is Esports Services. Its primary akta.pro industry code is BPAMAKAH, Esports Platforms & Competitive Gaming Networks, with a secondary code of MPAFAEAE, Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming). Its NAICS code is 71121 and its SIC code is 7900.