Instituto de Fonoaudiologia

What Instituto de Fonoaudiologia does

Instituto de Fonoaudiologia is a private, single-location audiology clinic founded in 2018 by Dra. Priscila R. Oliveira in Mogi das Cruzes, São Paulo, Brazil. It serves patients of all ages in the Alto Tietê region with audiological examinations, speech-language therapy (fonoterapia), hearing aid provision, and a full line of hearing aid accessories. Core service delivery combines diagnostic evaluations, personalized hearing aid fitting, and ongoing follow-up care, including free batteries for one year and extended warranty.

The clinic's product portfolio centers on hearing aids from two internationally recognized brands — Rexton and Oticon — supplemented by a multi-brand accessories range including custom ear protectors, cleaning kits, digital battery testers, batteries, and dehumidifiers. Technology consists of modern audiological diagnostic equipment used for precise hearing assessments rather than proprietary software or AI systems. The founder's 20+ years of clinical experience is the primary credential underlying the practice's reputation.

Commercially, Instituto de Fonoaudiologia operates a direct-to-consumer, sales-led go-to-market through its physical showroom on Rua Otto Unger 158 in central Mogi das Cruzes, supplemented by WhatsApp Business and phone-based appointment scheduling. Revenue is generated from professional clinical services (consultations, exams, speech therapy) and hardware sales (hearing aids and accessories), with payments accepted via health insurance plans (convênios) routed through unions and associations as well as direct out-of-pocket pricing for uninsured patients. Distribution is intentionally regional, with social media presence on Instagram and Facebook used for top-of-funnel awareness rather than broad geographic expansion.

Name

Instituto de Fonoaudiologia

Legal name

Instituto de Fonoaudiologia

Website

https://institutofonoaudiologia.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Instituto de Fonoaudiologia is a private Brazilian audiology clinic in Mogi das Cruzes offering hearing aids, audiological exams, and speech therapy to patients of all ages across the Alto Tietê region.

Ownership category

akta.pro rank

Product category

Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Speech Sound Disorders (Articulation/Phonology) Intervention (EDAKAEAD), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Audiology services
• Hearing aids
• Speech therapy
• Audiological examinations
• Hearing healthcare

Headquarters

HQ city

Mogi Das Cruzes

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services: Consultations, audiological exams, and speech therapy (fonoterapia) services provided at the clinic, billed through health insurance plans (convênios) with unions and associations, or directly to uninsured patients.
2. Hearing Aid Sales: Sale of hearing aids from international brands (Rexton, Oticon) with personalized recommendation based on patient assessment and needs.
3. Accessories and Supplies: Multi-brand accessories including batteries, cleaning kits, ear protectors, dehumidifiers, and battery testers sold to maintain and support hearing aid use.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Instituto de Fonoaudiologia is an audiology clinic that sells hearing aids from international brands Rexton and Oticon, and provides speech therapy (fonoterapia) and audiological examinations for patients of all ages. The clinic combines diagnostic services, personalized hearing aid fitting, and ongoing post-purchase follow-up care (including free batteries for one year and extended warranty) at a single physical location in Mogi das Cruzes, São Paulo.

Product overview

Instituto de Fonoaudiologia offers a comprehensive audiology service centered on hearing aids, phonotherapy, and audiological exams. The core offering includes hearing aids from two internationally recognized brands (Rexton and Oticon), supported by detailed diagnostic exams and ongoing speech therapy. The product portfolio also includes a full line of multi-brand accessories — ear protectors, cleaning kits, battery testers, batteries, and dehumidifiers — all designed to maintain hearing aid functionality and extend device lifespan. The clinic provides personalized fitting, free batteries for one year, and continuous post-purchase follow-up, creating an integrated hearing care ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Rexton Hearing Aids Hearing aids from the internationally recognized Rexton brand, offering advanced technology and high quality standards for patients with hearing loss. Sold with personalized fitting and ongoing follow-up care at the clinic.
• Oticon Hearing Aids Hearing aids from the Oticon brand, providing innovative features, daily wearing comfort, and excellent auditory performance. Sold with personalized fitting and ongoing follow-up care.
• Speech Therapy (Fonoterapia) Speech-language therapy services for patients of all ages, providing personalized treatment and continuous follow-up for speech disorders, language development delays, and communication challenges including autism spectrum-related needs.
• Audiological Examinations (Exames Audiológicos) Detailed audiological exams that ensure precise and safe hearing diagnosis, using modern diagnostic equipment for accurate results. Available for patients of all ages.
• Custom Ear Protectors (Protetor Auricular) Custom ear molds made from anatomical ear impressions, designed for noise protection, swimming, and bathing use.
• Hearing Aid Cleaning Kit (Kit Limpeza) Specific cleaning tool kits for different hearing aid models, including kits for behind-the-ear devices and in-the-ear devices.
• Digital Battery Tester (Testador de Bateria) Battery tester with digital display that shows charge level, compatible with all battery sizes for hearing aids, helping avoid unnecessary battery replacements.
• Hearing Aid Batteries (Baterias para Aparelhos Auditivos) Hearing aid batteries available in all compatible sizes for all brands and models. Free batteries are provided for one year post-purchase.
• Hearing Aid Dehumidifier (Desumidificador) Dehumidifier designed to remove moisture from perspiration or humid climate, extending the lifespan of hearing aids.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• RextoncoreTechnology or IntegrationInternational hearing aid brand partnership providing patients with access to advanced hearing technology. The partnership enables the clinic to offer Rexton's hearing aid products with innovative features, comfort, and performance for personalized patient solutions.
• OticoncoreTechnology or IntegrationPartnership with internationally recognized Oticon brand for hearing aids and audiological solutions. The collaboration provides patients access to Oticon's innovative hearing technology and resources, ensuring modern, efficient hearing solutions tailored to individual patient needs.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• Demant (Oticon): Danish parent group of Oticon, one of the subject's core hearing-aid brand partners. Comparable as the manufacturer behind a key product line, relevant for understanding brand dynamics but not a direct retail competitor.
• Widex: Danish hearing-aid manufacturer distributed through professional audiology channels. Comparable as an alternative supplier to audiology clinics like the subject, shaping the competitive product landscape.
• Starkey: US-based hearing-aid manufacturer and operator of hearing-care clinics. Comparable as a manufacturer-supplier peer whose products and clinic models compete for the same Brazilian patient demand the subject serves.
• GN Hearing (Rexton / Beltone): Danish hearing-aid manufacturer and parent of Rexton (a key partner brand of the subject) and Beltone retail network. Relevant as the supplier-side counterpart and indirect competitor via its own clinic brands.

Broad incumbents

• Amplifon: Italy-headquartered global leader in hearing-aid retail with operations across Brazil. Comparable as a larger, established incumbent operating hearing-care clinics and retail at scale, with broader portfolio and geographic reach than the subject.
• Sonova (Phonak): Swiss hearing-aid manufacturer and parent of Phonak, with retail and audiology service operations globally including in Brazil. Comparable as a broad incumbent offering overlapping hearing-care capabilities at scale.

Direct peers

• Direito de Ouvir: Brazilian hearing-aid retail and audiology service chain operating multiple clinic locations. Directly comparable to Instituto de Fonoaudiologia as a domestic competitor offering hearing aids, exams, and fittings to local patient bases.
• OUVIR: Brazilian audiology and hearing-aid clinic chain providing audiological exams, hearing-aid sales, and rehabilitation. Comparable as a regional/multi-site audiology provider competing for the same patient segments in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookpt-br.facebook.com/institutodefonoaudiologia
• Instagraminstagram.com/institutodefono
• LinkedInlinkedin.com/company/instituto-de-fonoaudiologia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto de Fonoaudiologia