What Oregon Reproductive Medicine does

Oregon Reproductive Medicine (ORM), founded in 1989 and previously known as ORM Fertility, is a fertility clinic operator based in Portland, Oregon that has been acquired by and now operates as part of Pinnacle Fertility's national network of fertility clinics. The company runs two physical clinic locations in Portland — a Downtown location at 808 SW 15th Ave and a Southside location at 12115 SW 70th Ave — under the 'Formerly ORM Fertility' designation within Pinnacle's brand architecture.

ORM's core offering is a full-stack fertility service portfolio delivered through these Portland clinics. Core clinical products include IVF, IUI, egg freezing, genetic testing, frozen embryo transfer, male infertility treatment, and cancer fertility support. Beyond clinical procedures, the business extends into adjacent services via integration with Pinnacle's network: the Pinnacle Egg Bank provides donor egg matching and procurement, Pinnacle Surrogacy offers full-service surrogacy agency support (matching, legal, medical coordination, delivery), and dedicated LGBTQ+ family building pathways address gay male, lesbian, and trans family building. Supporting services include fertility counseling, fertility medications (via NewEra Pharmacy partnership), insurance navigation, and patient financing through PatientFi.

The business model is a professional services, fee-for-treatment revenue structure in which patients pay per cycle or package for IVF, IUI, egg freezing, and ancillary services. ORM serves a diversified consumer base including heterosexual couples facing infertility, LGBTQ+ individuals and couples, intended parents requiring surrogacy, egg donors, fertility preservation seekers (including cancer patients), and surrogate mothers. GTM is sales-led and consultation-driven, with patients booking initial consultations by phone (866-841-2229, 877-567-4994) or through the Pinnacle Fertility website. Marketing is conducted across owned social channels (Facebook, TikTok, Instagram, YouTube, LinkedIn), a content library and blog, published success rate data, and fertility counseling touchpoints, supplemented by direct phone outreach.

Name

Oregon Reproductive Medicine

Website

https://oregonreproductivemedicine.com

Company type

Private

Founded year

1989

Operating status

Acquired

Headcount range

101–250 employees

Short description

Oregon Reproductive Medicine is a Portland, Oregon-based fertility clinic operator, founded in 1989 and now part of Pinnacle Fertility's national network, offering IVF, IUI, egg freezing, genetic testing, surrogacy, and LGBTQ+ family building services to individuals, couples, and intended parents.

Ownership category

akta.pro rank

Product category

Reproductive Medicine and Fertility Services

NAICS

Ambulatory Health Care Services (621), Family Planning Centers (621410)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility treatment services
• In vitro fertilization
• Egg bank services
• Surrogacy agency services
• Reproductive endocrinology

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Fertility Treatments: IVF, IUI, egg freezing, genetic testing, and related fertility procedures billed as individual treatment cycles or packages.
2. Surrogacy Services: Agency services for intended parents and surrogate matching, including legal, medical, and delivery support.
3. Egg Bank Services: Donor egg procurement and matching for intended parents, with concierge-level support.
4. LGBTQ+ Family Building: Comprehensive fertility services tailored for LGBTQ+ individuals and couples including gay male families, lesbian families, and trans families.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Oregon Reproductive Medicine (now part of the Pinnacle Fertility network) operates fertility clinics in Portland, Oregon delivering reproductive endocrinology services including IVF, IUI, egg freezing, genetic testing, frozen embryo transfer, and male infertility treatment. The offering is extended via the integrated Pinnacle Egg Bank for donor egg procurement and matching, a surrogacy agency for intended parents and surrogates, LGBTQ+ family-building programs, fertility counseling, and cancer fertility preservation support.

Product overview

Oregon Reproductive Medicine (now operating as Pinnacle Fertility) offers a comprehensive network of fertility care services across multiple locations in Oregon (Downtown Portland and Southside Portland). The product portfolio centers on fertility treatments including IVF, IUI, egg freezing, genetic testing, and frozen embryo transfer, complemented by an integrated egg bank, surrogacy services, LGBTQ+ family-building services, male infertility treatment, and cancer fertility support. Additional support services include fertility counseling and financing options. The offering operates as a unified platform of interconnected fertility services designed to support patients from initial consultation through treatment completion.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilization) In vitro fertilization treatment offering the full range of IVF services including egg retrieval and embryo transfer, intended for patients seeking clinical fertility care.
• IUI (Intrauterine Insemination) Intrauterine insemination fertility treatment service for patients seeking less invasive conception assistance.
• Egg Freezing Fertility preservation service allowing patients to freeze eggs for future family building, including elective and medical indications.
• Genetic Testing Preimplantation genetic testing services integrated with fertility treatments to screen embryos prior to transfer.
• Frozen Embryo Transfer Transfer of previously frozen embryos as part of an ongoing fertility treatment plan.
• Male Infertility Treatment Specialized diagnosis and treatment services for male factor infertility provided within the clinic network.
• Cancer Fertility Support Fertility preservation services for cancer patients prior to undergoing treatment that may affect reproductive capacity.
• Pinnacle Egg Bank Egg donor bank providing donor eggs for intended parents, with complete donor screening and high-quality egg handling by expert labs; also includes pathways for women to become egg donors.
• Surrogacy Services Comprehensive surrogacy program offering surrogate matching, legal support, medical coordination, and delivery support for intended parents and prospective surrogates, with concierge-level benefits.
• LGBTQ+ Family Building Services Family-building services specifically designed for LGBTQ+ individuals and couples, including programs for gay male families, lesbian families, and trans families within the clinic network.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NewEra PharmacyminorOthersNewEra Pharmacy is linked on the Pinnacle Fertility website as a related resource, likely providing fertility medications to patients. This appears to be a vendor/partner relationship for pharmaceutical supplies.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kindbody: Tech-enabled fertility and family-building clinic chain with employer benefit partnerships and in-house egg freezing and IVF services. Comparable as a competing modern fertility brand targeting the same self-pay and employer-sponsored patient base.
• Extend Fertility: Fertility clinic specializing in egg freezing and IVF with locations in New York and other metros. Comparable to ORM on elective egg freezing positioning and direct-to-consumer marketing approach.
• Pinnacle Fertility: National fertility clinic network and parent of ORM, operating IVF, egg bank, surrogacy, and LGBTQ+ services across multiple U.S. markets. Most directly comparable as ORM is now embedded within this network.

Regional players

• Seattle Reproductive Medicine: Pacific Northwest fertility clinic offering IVF, IUI, surrogacy, and LGBTQ+ family building. Comparable as a regional competitor serving a similar demographic on the U.S. West Coast.
• HRC Fertility: Southern California fertility network with full IVF, egg donation, and surrogacy services. Comparable as a multi-location clinic operator in a different U.S. region targeting similar elective and IVF patient segments.

Broad incumbents

• Boston IVF: Regional-to-national fertility network partnered with IVI-RMA Global, providing IVF, egg freezing, and donor services. Comparable to ORM as a multi-clinic fertility brand serving similar patient profiles.
• Shady Grove Fertility (SGF): One of the largest U.S. fertility networks providing IVF, IUI, donor egg, and LGBTQ+ family building across the East Coast and beyond. Overlaps with ORM on comprehensive fertility services and patient demographic.
• Prelude Fertility: Multi-clinic fertility network focused on IVF, egg freezing, and genetic testing with an integrated egg donor program. Comparable as a network competitor with similar service architecture.
• Reproductive Medicine Associates (RMA Network): Multi-site fertility practice offering IVF, genetic testing, and male infertility services, now part of Inception Fertility. Comparable as a network competitor with similar clinical scope and physician-led model.
• CCRM Fertility: Large multi-location fertility network offering IVF, genetic testing, egg freezing, and fertility preservation with proprietary lab protocols. Comparable as a competing national fertility brand with overlapping services and similar patient segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUXcfOSd8DKsIZc4lBx4FWg
• Facebookfacebook.com/oregonreproductive
• LinkedInlinkedin.com/company/pinnacle-fertility
• Instagraminstagram.com/pinnaclefertility
• TikToktiktok.com/@pinnaclefertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon Reproductive Medicine