TAG Wohnen

What TAG Wohnen does

TAG Wohnen & Service GmbH is a Hamburg-based residential property manager and wholly-owned subsidiary of TAG Immobilien AG, one of Germany's largest listed residential real estate companies. The company rents apartments and commercial spaces across six German regional clusters — Berlin-Brandenburg, Niedersachsen, Norddeutschland, Rhein-Ruhr-Hessen, Sachsen-Sachsen-Anhalt, and Thüringen — targeting young people, families, and seniors with affordable housing. Its core products include a digital tenant portal and mobile app (Mieter-Portal and Mieter-App, built on the easysquare platform) for lease management, payments, and service requests; an online apartment search tool (Immosuche); and a tenant marketplace (Marktplatz) offering partner discounts. A distinctive feature is its community ecosystem: Aktiv-Treffs (neighborhood meeting points), Jumpers (youth centers via Jugend mit Perspektive gGmbH), and Sempers (senior centers via Senioren mit Perspektive e.V.), deployed across multiple residential locations and supported by partnerships with municipal authorities, social-services providers, and police.

The business model is straightforward residential rent collection: TAG Wohnen generates recurring monthly rental income (cold rent plus operating costs and utilities) from thousands of individual leases, with unit-level pricing varying by location and condition (e.g., 1-Raum Wohnung starting at €324/month in Hohenstücken, €360/month in Görden; 2-Raum starting at €456/month). Go-to-market is direct-to-consumer through the website property search portal, Mieter-Portal, Mieter-App, regional Mieterbüros, and a tenant-referral program ('Lieblingsnachbarn werben'). The company also runs a multi-year, multi-phase renovation pipeline — including the 128-unit Greifswald-Schönwalde project, the 203-unit Görden program in Brandenburg an der Havel, and a €3.6M first-phase investment in Dessau-Roßlau Biethe — converting older stock into barrier-free, energy-efficient (KfW-70) housing. Recent strategic activity has emphasized ESG positioning (Sonderpreis Real Estate Social Impact Investing Award 2024, IHK-Preis 'Unternehmen mit Verantwortung' 2024), safety initiatives with Thüringer Polizei, and innovation pilots such as autonomous delivery robots (RoboTraces) and shuttle buses (EMMA) in partnership with Stadt Gera and Hochschule Schmalkalden.

Name

TAG Wohnen

Legal name

TAG Wohnen & Service GmbH

Website

https://tag-wohnen.de

Company type

Private

Operating status

Operating

Short description

TAG Wohnen & Service GmbH is a Hamburg-based residential property manager and subsidiary of TAG Immobilien AG, renting affordable apartments across six German regional clusters to individuals, families, students, and seniors via a digital tenant portal, app, and regional offices.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

Keywords

• Residential property management
• Affordable rental housing
• Tenant services
• Apartment rentals
• Housing renovation

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Residential Rental Income: TAG Wohnen generates revenue primarily through renting apartments and commercial spaces to tenants across Germany. Rental income includes cold rent (base rent) plus operating costs and utilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TAG Wohnen manages and rents residential apartments and commercial spaces across multiple German federal states through direct-to-tenant operations. The company provides affordable rental housing along with digital tenant services via its Mieter-Portal web portal and Mieter-App, neighborhood community programs (Aktiv-Treffs, Jumpers, Sempers), and large-scale renovation projects that modernize aging housing stock into barrier-free, energy-efficient homes. Revenue is generated primarily through monthly rental income from tenants.

Product overview

TAG Wohnen operates as the residential housing brand of TAG Immobilien AG, offering a unified property management platform centered on its Mieter-Portal and Mieter-App. The core portfolio includes apartment search (Immosuche), tenant services, and neighborhood community programs (Aktiv-Treffs, Jumpers, Sempers). The products span digital tenant self-service, community engagement initiatives, apartment renovation projects (Sanierungsprojekte), a marketplace of partner discounts, a referral program, and seasonal promotions. A dedicated sub-brand, Junges Wohnen, serves younger tenants with affordable housing options.

Differentiator

Problem solved

Functional benefit

Brands

• Jumpers - Jugend mit Perspektive: Youth centers for children, families and young people in residential neighborhoods
• Sempers - Senioren mit Perspektive
• Aktiv-Treffs
• TAG Junges Wohnen

Products and services

• Wohnungssuche (Immosuche) Online apartment search tool enabling prospective tenants to filter and browse available apartments and commercial spaces by region, size, and other criteria. It is the primary channel for renters to discover and inquire about TAG Wohnen's available rental portfolio across Germany.
• Mieter-Portal und Mieter-App Digital tenant portal and mobile application allowing tenants to manage rental matters, contact property management, access forms, and exclusive marketplace offers from anywhere. Available on iOS App Store and Google Play.
• Sanierungsprojekte (Renovation Projects) Comprehensive building renovation and modernization projects (e.g., Greifswald-Schönwalde, Görden Brandenburg, Döbeln Wohnterrassen) that transform aging residential stock into barrier-free, energy-efficient housing meeting KfW-70 standards.
• Aktiv-Treffs, Jumpers und Sempers (Community Programs) Neighborhood and community programs including Aktiv-Treffs (neighborhood meeting points), Jumpers (children and youth programs run by Jugend mit Perspektive gGmbH), and Sempers (senior community centers), spanning multiple TAG Wohnen locations.
• Marktplatz (Partner Offers) A tenant marketplace offering discounts, rebates, and special offers from partner businesses around living and housing topics, accessible via the Mieter-Portal.
• Junges Wohnen A sub-brand targeting young tenants, students, and trainees, offering affordable single-room and shared apartments in multiple regions including Brandenburg, Berlin-Brandenburg, and Thuringia.
• Gewerbe & Stellplätze Commercial space rentals and parking space search services for business tenants, offered alongside the residential portfolio.

Quantifiable outcome

• Energy efficiency improvement through KfW-70 standard renovations

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Jumpers - Jugend mit Perspektive gGmbHcoreStrategic or Co-development PartnerCommunity partnership program bringing youth centers and activities to TAG Wohnen residential neighborhoods. Jumpers provides recreational facilities and programs for children and youth in various locations including Merseburg-Süd, Schwerin Mueßer Holz, and Erfurt Melchendorf.
• Sempers - Senioren mit Perspektive e.V.coreStrategic or Co-development PartnerSenior community partnership creating meeting places and social services for elderly residents. Sempers operates in Döbeln, Merseburg-Süd, Erfurt Melchendorf, and Schwerin. The program includes senior cafes, advice services, and community activities.
• Thüringer PolizeiflagshipStrategic or Co-development PartnerPolice partnership for the 'Gemeinsam für sicheres Wohnen' (Together for Safe Living) initiative. TAG Wohnen and police developed 10 golden rules for burglary prevention and neighborhood watch. Joint prevention events held at various TAG Wohnen locations.
• Caritasverband für Ostthüringen e.V.coreStrategic or Co-development PartnerPartnership operating the Eichenhof community center in Gera-Lusan since 2014, promoting intergenerational community living. Also involved in AGATHE program for elderly support.
• Theater Altenburg GeraminorStrategic or Co-development PartnerCultural partnership supporting transmedia theater projects like 'My Episode I: Willkommen in Mytopia' and 'Wohnen. Leben. Kunst.' bringing art and culture to the Lusan residential area.
• Stadt GeraflagshipStrategic or Co-development PartnerCity partnership for the AGATHE program promoting aging in community, also co-investing in mobility projects including delivery robots (RoboTraces) and shuttle buses (EMMA).
• Wohnungsunternehmen in Thüringen (Kowo, WBG Einheit, various Gera housing companies)minorChannel Partner/ Reseller/ DistributorOther housing companies joining TAG Wohnen's 'Gemeinsam für sicheres Wohnen' safety initiative, displaying the 10 golden rules in their properties.
• GoldbeckminorImplementation/ SI/ Consulting PartnerConstruction partner for the Greifswald-Schönwalde renovation project, implementing serial renovation methods for the 1979 building conversion.
• AckerpauseminorStrategic or Co-development PartnerPartnership for community gardening projects in Erfurt Melchendorf, bringing together children from Jumpers center and neighborhood residents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Gesobau AG: Berlin-based municipal housing company with ~45,000 units. Comparable affordable housing landlord model and Berlin focus, overlapping with TAG Wohnen's Berlin-Brandenburg operations.
• HOWOGE Wohnungsbaugesellschaft mbH: Berlin municipal housing company managing ~82,000 units, focused on affordable housing and tenant services. Comparable operating model and tenant segment, but geographically concentrated to Berlin where TAG Wohnen also operates through Berlin-Brandenburg.
• SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg-based municipal residential company managing ~140,000 units. While regional to Hamburg (where TAG Wohnen's HQ sits), operates a directly comparable affordable-housing landlord and tenant-services model.

Others

• Wohnungsbaugenossenschaften (e.g., Berliner Bau- und Wohnungsgenossenschaft): German housing cooperatives (Wohnungsgenossenschaften) that operate as member-owned residential landlords with a community-engagement focus. Comparable to TAG Wohnen on tenant community programs (Aktiv-Treffs/Jumpers/Sempers) and long-tenure tenancy orientation, though operating under cooperative rather than for-profit structure.

Direct peers

• Grand City Properties S.A. Listed residential real estate company focused on German B-cities, with portfolio emphasis on value-add, urban locations and tenant management services. Comparable footprint and tenant segmentation to TAG Wohnen.
• LEG Immobilien AG: German residential real estate company focused on North Rhine-Westphalia with ~166,000 units. Closely comparable to TAG Wohnen in tenant-services orientation, regional density, and affordable-housing positioning within its core region.
• Adler Group S.A. European residential real estate company with significant German portfolio, focused on value-add renovations and tenant management. Comparable to TAG Wohnen in renovation-led value creation strategy.
• Vivawest Wohnen GmbH: German residential property company managing ~120,000 units, primarily in North Rhine-Westphalia, with a mix of affordable and market-rate apartments. Directly comparable landlord model and tenant-services orientation.

Broad incumbents

• Deutsche Wohnen SE: Major German residential property manager and owner (now under Vonovia). Operates large multifamily portfolios in Berlin and other German cities with comparable landlord service offerings and tenant management infrastructure.
• Vonovia SE: Germany's largest residential real estate company with ~500,000+ units nationwide. Comparable as a multifamily landlord and operator across German federal states, though at significantly larger scale and broader geographic spread than TAG Wohnen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tagwohnen.einzuhausedaspasst
• Instagraminstagram.com/tag_wohnen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAG Wohnen