The New Age Source

Name

The New Age Source

Legal name

Instant Karma Asheville

Website

https://thenewagesource.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Spiritual & New Age Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Health and Personal Care Retailers (456)

SIC

Costume Jewelry & Novelties (3960), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• New age gifts
• Spiritual retail
• Metaphysical products
• Bohemian lifestyle store
• Hemp wellness goods

Headquarters

HQ city

Canaan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (In-Store): Revenue generated from physical retail sales at two store locations in Asheville, NC. Products span multiple categories including apparel, crystals, incense, candles, tarot/oracle decks, home decor, hemp/CBD products, and more. The store also hosts a curated multi-vendor marketplace of local artisans and spiritual goods vendors.
2. E-commerce / Online Sales: Online storefront selling 500+ products with free shipping on orders over $75, bulk discounts on incense (5-10% off), and bulk pricing on hemp products. Customers can subscribe via email newsletter for 15% off their first order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The New Age Source, via its Kheops International arm, sources creative inspirational gifts from around the world to nurture body and soul. It operates a curated multi-category retail concept under the Instant Karma Asheville brand, selling 500+ spiritual, metaphysical, bohemian apparel, hemp/CBD wellness, and Asheville-themed products across two physical stores in Asheville, NC and a direct e-commerce storefront, supplemented by a multi-vendor marketplace of local artisans.

Product overview

Instant Karma Asheville is a retail 'hippie shop' with two physical locations in Downtown and West Asheville, plus an online store. The business operates as a single unified retail offering (not a platform), selling a curated mix of new age, spiritual, and counterculture products. The product portfolio centers on several interconnected categories: apparel and accessories (boho/tie-dye clothing), Grateful Dead merchandise, hemp/CBD products (Delta-8/9 gummies from Astria Farm), incense and fragrance, spiritual jewelry and adornments, crystals and stones, tarot and divination tools, body and beauty products, home decor and altar supplies, sound healing instruments, books and journals, and local Asheville gifts. The store emphasizes affordable pricing, bulk discounts on items like incense, and free shipping over $75. Notable brands carried include Aravay (clothing), Satya/HEM/Herb & Earth (incense), Astria Farm (hemp products), and Zusa (essential oils). The online store offers 500+ products across these categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Apparel & Accessories Boho and tie-dye clothing including pants, skorts, joggers, and casual wear from brands like Aravay. Includes women's and men's apparel sold at $29.99–$44.99 typical price points, available in-store and online.
• Grateful Dead Merchandise Songbooks, iron-on patches, and tapestries featuring Grateful Dead imagery and themes, targeting fans and tourists in the Asheville market.
• Delta-8, Delta-9, CBN & CBD Gummies Hemp-derived gummies in various formulations including Delta-8, Delta-9, CBN, and full-spectrum CBD from Astria Farm. Available in multiple flavors and strengths (e.g., 200mg Delta 9 Gummies, 300mg Delta 8 Gummies, CBD Fruit Pack 2000MG), with up to 10% bulk discount.
• Incense & Incense Holders Wide selection of incense sticks, cones, resins, sage, and Palo Santo from brands including Satya, HEM, and Herb & Earth. Includes backflow incense burners and holders. Bulk discounts: 5% off 2+ boxes, 10% off 3+ boxes.
• Adornments & Spiritual Jewelry Bracelets, malas, necklaces, pendants, and rings including spiritual and metaphysical pieces like evil eye bracelets and moldavite pendants (e.g., Moldavite Pendant Sterling Silver at $245).
• Body & Beauty Fragrance products including Zusa essential oil roll-ons (10mL and 30mL) and henna mehandi products, listed among the store's 'crowd favorites'.
• Crystals & Stones Polished stones, selenite, and spirit animal crystal formations sold for metaphysical and spiritual purposes.
• Tarot & Divination Tarot and oracle decks, pendulums, runes, and divination tools for spiritual practice.
• Home Decor & Sacred Space Altar tools, hanging decor, statues, candles, and candle holders for home sacred spaces.
• Sound Makers Bells, chimes, drums, singing bowls, and tuning forks sold for sound healing and meditation practice.
• Books & Journals Spiritual books, songbooks, and journals for metaphysical and spiritual learning.
• Local Asheville Gifts Asheville-themed gifts, stickers, novelties, and local artisan items such as the Instant Karma Asheville bus cartoon sticker.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Astria FarmcoreChannel Partner/ Reseller/ DistributorAstria Farm is a supplier of locally grown, extracted, and small-batched Delta-8, Delta-9, CBN, and CBD gummy products sold through Instant Karma Asheville. The store features multiple Astria Farm products including 200mg Delta 9 Gummies, 200mg Delta 9 NANO Gummies, 300mg Delta 8 Gummies, CBN & Delta-8 Relax, CBD Gummies Fruit Pack 2000MG, and Delta 8 Gummies Fruit Pack 500mg. Bulk discounts of up to 10% available on these products.
• AravaycoreChannel Partner/ Reseller/ DistributorAravay is a clothing brand featured as a 'New Online!' favorite at Instant Karma Asheville. Products include Low Crotch Harem Pants, with the brand highlighted as a top-selling tie-dye and boho clothing line carried in the store.
• Satya, HEM, and Herb & Earth Incense BrandscoreChannel Partner/ Reseller/ DistributorInstant Karma Asheville carries popular incense brands Satya, HEM, and Herb & Earth in a variety of scents. The store is known for its wide selection of incense sticks at affordable prices and offers bulk discounts on these brands.
• Zusa Fragrance OilsminorChannel Partner/ Reseller/ DistributorZusa is a brand of essential oil fragrance roll-ons (10mL and 30mL) carried at Instant Karma Asheville, listed among the store's 'crowd favorites.'

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• House of Intuition: Multi-location metaphysical and spiritual lifestyle boutique selling crystals, sage, candles, jewelry, and tarot. Closely comparable in assortment and brand positioning to Instant Karma Asheville.
• Crystal Age: Specialty online retailer of crystals, polished stones, and metaphysical goods. Comparable direct online peer in the crystals and stones category that Instant Karma prominently features.
• Sage Goddess: Online-first metaphysical and spiritual goods retailer offering crystals, herbs, candles, and ritual tools. Directly comparable online assortment to Instant Karma Asheville's e-commerce store.
• Grassroots California: Tie-dye and bohemian apparel brand carried by Instant Karma Asheville via its Aravay/Aravay-adjacent partners. Highly comparable in the tie-dye, boho, and Grateful Dead-adjacent consumer segment.
• Soul Flower: Online and retail brand selling bohemian, spiritual, and hemp-inspired apparel and lifestyle goods. Direct comparable in the boho/spiritual lifestyle category that Instant Karma Asheville targets.

Broad incumbents

• Etsy: Massive online marketplace for handmade, vintage, and spiritual/bohemian goods. Sets the competitive baseline for online discovery and pricing in nearly every category Instant Karma carries online.
• Spirit: Halloween and costume retail superstore carrying incense, candles, and metaphysical-adjacent novelties. Broad incumbent that overlaps on incense, candles, and seasonal spiritual/niche goods.

Emerging players

• Mata Traders: Fair-trade bohemian apparel brand with spiritual/boho positioning. Comparable in the boho apparel segment Instant Karma carries via Aravay and similar in-house brands.

Regional players

• Aloha Boutique Asheville: Bohemian and women's apparel boutique in Asheville, NC. Local regional peer competing for the same Asheville tourist and local boho apparel shopper.
• Mountain Sage: Asheville-based metaphysical and new-age retail store. Comparable direct competitor serving the same local spiritual/metaphysical shopper in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thenewagesource
• Instagraminstagram.com/instantkarmaasheville
• Xx.com/NewAgeSource

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Age Source