What Lizart does

Lizart is an Italian B2B service company (Lizart srl) headquartered in Fagnano Olona, Lombardy, specializing in graphic design, wide-format digital printing, and end-to-end exhibition and event installation services. Its core operations span the design, production, and on-site assembly of trade show stands, museum installations, exhibitions, scenography, signage, vehicle fleet graphics, and specialty fabrications (including custom constructions such as full-scale replicas). The company operates in-house digital printing equipment with stated capacity of 600+ sqm per day across multiple substrates including forex, aluminum, plexiglass, glass, composites, wood, and cardboard, which it combines with manual fabrication capabilities to deliver integrated projects from concept through dismantling.

The business model is project-based and quote-driven: services are priced per project based on surface area, materials, complexity, and delivery timeline, with no publicly disclosed standard pricing tiers. Lizart serves enterprise and institutional clients primarily in Lombardy, including Fiera Milano, Politecnico di Milano, Università Bocconi, Università Cattolica, Vibram, MV Agusta, Twentieth Century Fox, Iper Montebello, Kasanova, and Comune di Messina, among others. GTM is sales-led and consultative, emphasizing personal consultation and collaborative problem-solving rather than templated solutions, with direct client engagement via phone, email, and the company website. Customer acquisition relies almost entirely on the company's portfolio galleries and word-of-mouth, with no documented social media, paid advertising, or partner channel presence.

The firm is privately held under Italian srl law, with no disclosed external investors, funding rounds, or parent company, and reports a headcount of 1-10 employees. Its legal founding reference is dated 2012 in corporate registry materials, though external firmographic data references 1994 as an operating year, suggesting either an informal predecessor activity or a re-incorporation. The company does not publish revenue figures, does not maintain a mobile app, has no API or SDK offerings, and shows no AI/ML capability development.

Name

Lizart

Legal name

Lizart srl

Website

https://lizart.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Lizart is an Italian B2B service company (Lizart srl) based in Lombardy that provides graphic design, wide-format digital printing (600+ sqm/day capacity), and end-to-end trade show booth, museum, and event installation services to enterprise and institutional clients across Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Fagnano Olona

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trade Show and Exhibition Setup Services: Project-based services for designing and installing trade show booths, museum installations, and event setups. Revenue generated through custom project quotes based on scope, materials, and complexity.
2. Digital Printing Services: Wide-format digital printing on various materials for signage, displays, banners, panels, and vehicle graphics. Production-based pricing for custom print jobs.
3. Specialty Construction and Scenography: Custom fabrication services for special constructions, props, and scenic elements for events, museums, and exhibitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lizart is an Italian graphic design and visual production services firm that delivers digital printing on multiple materials, trade show booth design and on-site assembly, exhibition and event setup, museum installations, signage and totems, vehicle/fleet graphics, scenography, and custom fabrications for corporate and institutional clients. The company handles the full chain — from initial concept and graphic design through printing/fabrication, on-site installation, and post-event dismantling.

Product overview

Lizart is a graphic design, advertising, and trade show/event setup company based in Fagnano Olona, Italy. The company operates as a service-based business offering both digital printing capabilities and comprehensive event installation services. The core offerings include digital printing (with 600+ sqm/day capacity) and trade show stand design/setup, supplemented by specialized products including panels, cut vinyl, banners, signs, vehicle/fleet graphics, relief logos, scenography, museum setups, exhibitions/events, special works, graphics/pre-press, and website development. These products work together as an integrated service offering where digital printing feeds into the various display and installation applications, while the design and setup services provide end-to-end project management from concept to installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Show Stand Design and Setup End-to-end design, fabrication, on-site assembly, and dismantling of trade show booths for exhibiting companies.
• Digital Printing Services Multi-material digital printing services used to produce panels, banners, signage, and exhibition graphics.
• Vehicle and Fleet Graphics Design, printing, and application of graphics and liveries on company vehicles and fleets.
• Signage and Totems Production of signs, totems, and directional or branded display elements for businesses and institutions.
• Scenography Services Design and construction of scenic environments for events, shows, and cultural productions.
• Museum Setups Design, production, and installation of museum exhibitions and interpretive displays.
• Exhibitions and Events Setup On-site setup, installation, and dismantling services for exhibitions and corporate events beyond trade shows.
• Graphic Design and Pre-press Concept, graphic design, and pre-press preparation for stands, exhibitions, signage, and printed materials.
• Banners, Flags, and Cut Vinyl Production of banners, flags, and cut-vinyl graphics for promotional, branding, and event applications.
• Relief Logos and Special Fabrications Bespoke fabrication of relief logos, dimensional signage, and other custom visual elements for branding and exhibitions.

Quantifiable outcome

• 600+ sqm per day production capacity for digital printing

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Regional players

• MCH Group: Swiss-headquartered exhibition organizer and live-marketing services provider running Basel-area venues and global event services. Comparable in the European exhibition-services category, though primarily a venue/organizer rather than a stand builder.
• Koelnmesse: German trade fair organizer and venue operator in Cologne running dozens of B2B events. Adjacent player in the European exhibition value chain that competes for the same institutional event budgets Lizart serves in Italy.

Direct peers

• GL Events: French-headquartered global exhibition services group providing stand design, build, signage, and venue management for trade shows and live events. Directly overlaps Lizart's trade show booth design/build, scenography, and event installation services across Europe.
• Pixartprinting: Italian-headquartered digital printing platform (owned by Cimpress) offering wide-format and on-demand printing on a broad set of substrates with rapid turnaround. Directly comparable to Lizart's Stampa Digitale service on materials, production model, and geographic orientation toward Italian SMB and brand customers.
• Adam Exhibits: US-based custom exhibit house specializing in trade show booth design, fabrication, and graphic production for association and corporate clients. Highly comparable in service mix (design + print + install) and project-quoting commercial model.
• SparkleLab (formerly Sparks): Brand experience and exhibit agency now part of GES, offering strategy, design, fabrication, and on-site delivery for trade shows and live events. Overlaps Lizart's combined graphic-design-plus-installation model, especially for large stand builds.

Broad incumbents

• GES (Global Experience Specialists): Large US-based global exhibit and event services provider covering design, fabrication, logistics, and on-site management for trade shows and brand experiences. Comparable to Lizart in core activity set, but at vastly greater scale and broader geographic footprint.
• The Freeman Company: US-headquartered brand experience company delivering exhibit design, fabrication, and event production for associations and corporations. Offers the same end-to-end stand-to-event model Lizart executes for Italian clients, but at enterprise scale with global execution.

Others

• RX (Reed Exhibitions): UK-based global trade show organizer (RELX subsidiary) operating dozens of B2B exhibitions worldwide. A key demand source for stand builders like Lizart and already a named customer (Reed Business Exhibitions), but operates as an organizer rather than a vendor.
• Fiera Milano: Italy's primary trade fair venue operator and organizer in Lombardy. While not a competitor and an existing Lizart client, Fiera Milano anchors the addressable event-services market in Lizart's backyard, making it the most relevant ecosystem reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lizart