Future2Green

What Future2Green does

Future2Green B.V. is a Dutch private limited company founded in 2018 and headquartered in Wageningen, Netherlands, operating as the European importer and exclusive distributor of Triboron's patented boron-based tribology products. The company sells Triboron 2-stroke engine lubricants (a Concentrate for pre-mix applications and an Injection variant for oil-injection engines) and a Triboron Fuel Formula additive through its own e-commerce webshop, complemented by a dealer and wholesale network in the Netherlands, Germany, and Switzerland with active recruitment underway across Austria, Belgium, Denmark, Finland, France, Spain, Italy, the UK, and Luxembourg. Future2Green also resells complementary third-party maintenance brands including Eurol lubricants and additives, WD-40 Classic multi-use products, and Tank Cure rust treatment systems.

The underlying Triboron technology is a patented boron-based tribology that forms a Tribofilm layer on metal surfaces, claimed to reduce friction by at least 50%, cut particulate matter emissions by 70%, CO by 46%, and hydrocarbons by 33%, while delivering at least 15% (and often more than 30%) sustainable fuel savings. The products are validated by more than 10 million operational hours of testing in racing, everyday, and laboratory environments using AVL equipment and at independent institutions including the Ångström Laboratory at Uppsala University and SP Technical Research Institute of Sweden.

The business model is product-led, direct-to-consumer e-commerce with one-time unit pricing ranging from €2.40 to €117.77, augmented by a wholesale and dealer channel targeting moped, scooter, motor, marine, garden/forestry, and lubricants retailers across Europe. Future2Green serves three primary customer segments: individual users of 2-stroke engines (mopeds, scooters, motorcycles, chainsaws, leaf blowers, outboard engines, generators), automotive owners seeking fuel economy, and dealers/resellers, with named enterprise or OEM references including Transporteur Carrier (logistics fleet), Puch, and Tomos (moped manufacturers). The company is a subsidiary of Puchshop.de B.V. and operates with a team of three (Chris Snijder, Sjoerd van der Zee, Christel) and no disclosed external funding.

Name

Future2Green

Legal name

Future2green B.V.

Website

https://future2green.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Future2Green B.V. is a Dutch e-commerce distributor and importer of Triboron's patented boron-based engine lubricants and fuel additives, serving individual 2-stroke engine users, automotive owners, and a European dealer and wholesale network across the Netherlands, Germany, and Switzerland.

Ownership category

akta.pro rank

Product category

Automotive Lubricants & Additives

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Engine lubricants
• Fuel additives
• 2-stroke engines
• Automotive maintenance
• Tribology coatings

Headquarters

HQ city

Wageningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct sales of Triboron products (2-stroke formula, fuel formula), lubricants, and additives through e-commerce webshop. One-time purchase model with prices ranging from €3.26 to €117.77 per product.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Future2Green distributes Triboron, a patented boron-based tribology technology, offering 2-stroke engine concentrates, injection formulas, and fuel additives that reduce friction, emissions, and fuel consumption. The company also resells complementary automotive maintenance products from brands such as Eurol, WD-40, and Tank Cure through its e-commerce platform and European dealer/wholesale network.

Product overview

Future2Green operates as an e-commerce platform specializing in sustainable lubrication solutions, primarily as the European distributor of Triboron products—a patented boron-based tribology technology. The core product line consists of two Triboron 2-stroke formulations (Concentrate for pre-mix and Injection for oil-injection engines) and a Fuel Formula, all designed to reduce engine friction, lower emissions, and provide anti-bacterial fuel protection. The company complements these proprietary products with a curated selection of third-party automotive maintenance products from Eurol (lubricants, fuel additives, hand cleaners), WD-40 (multi-use sprays), and Tank Cure (rust treatment systems), offered through their Dutch-based webshop to both consumer and dealer customers across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Triboron 2-stroke Concentrate Patented 2-stroke engine lubricant concentrate that replaces traditional 2-stroke oil using a 1:100 mix ratio (half the prescribed amount), reducing particulate matter emissions by 70% and greenhouse gas emissions by 20-25%. Targeted at pre-mix 2-stroke engine users (mopeds, scooters, motorcycles, chainsaws, leaf blowers, outboard engines, generators).
• Triboron 2-stroke Injection Ready-to-use 2-stroke engine lubricant for vehicles with separate oil tanks and oil injection systems, using a 1:50 mix ratio. Provides the same emission reduction benefits as the concentrate formula. Targeted at 2-stroke engines with oil injection systems.
• Triboron Fuel Formula Boron-based fuel additive that reduces friction, improves engine efficiency, and provides anti-bacterial properties to prevent fuel degradation during storage. Tested and proven to deliver average 3-5% fuel reduction in cars (6% for diesel, 4.8% for petrol). Targeted at car owners, fleet operators, and any vehicle using petrol or diesel fuel.
• Eurol Lubricants & Additives Comprehensive range of Dutch-manufactured lubricants and additives including engine flush, engine oil treatments, fuel treatments for petrol and diesel, transmission fluids, and hand cleaners. Sold through the Future2green webshop as complementary products to Triboron offerings.
• WD-40 Classic Multi-use Product The original multi-use product in 200ml aerosol format that lubricates, loosens stuck parts, expels water, cleans, and protects metal surfaces from rust and corrosion. Sold at €7.36 per unit.
• Tank Cure Rust Treatment Products Tank restoration products including rust remover, tank degreaser, and tank coating kits (450g and 600g) for professionally restoring fuel tank interiors and preventing future corrosion.

Quantifiable outcome

• Reduces particulate matter emissions by 70%
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• PePe PartscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Triboron products in the Netherlands. Part of the moped, scooter, and motor industry distribution network.
• Krad Ersatzteil Import GmbHcoreChannel Partner/ Reseller/ DistributorWholesale distributor for Triboron products in Germany (mopedsport.de). Represents the company in the German moped, scooter, and motor industry.
• Mofakult AGcoreChannel Partner/ Reseller/ DistributorWholesale distributor for Triboron products in Switzerland. Serves the Swiss market for moped, scooter, and motor industry distribution.
• TriboronflagshipStrategic or Co-development PartnerTriboron is a sustainable technology company with patented tribology technology. Future2Green operates as importer of Triboron products. Joint development of products through cooperation with Triboron's team of scientists. Future2Green distributes Triboron 2-stroke products and Fuel Formula products.
• Puchshop.de B.V.coreOthersFuture2green is part of Puchshop.de B.V. Parent company providing operational infrastructure, account systems, and business integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wynn's: European fuel additive and engine treatment brand (part of Illinois Tool Works) sold through automotive aftermarket channels. Comparable in product mix (fuel additives, emission-reduction treatments) and dealer/wholesale distribution approach.
• BG Products: US-headquartered automotive chemical manufacturer specializing in fuel, oil, and cooling-system additives sold through dealer and service networks. Comparable in product category and B2B-focused specialty chemical distribution.
• Triboron: Swedish technology company that owns the patented boron-based tribology IP distributed by Future2Green. Closely coupled strategic partner and the upstream source of Future2Green's core differentiated product line.
• AMSOIL: American synthetic lubricant specialist with a direct-to-consumer and dealer distribution model. Comparable as a premium, technology-led lubricant brand bypassing traditional retail with its own channel.
• Eurol: Dutch manufacturer of lubricants, additives, and automotive chemicals whose products Future2Green already resells. Direct peer in the European specialty lubricants category with overlapping dealer channels.
• JLM Lubricants: Dutch-origin fuel additives, injector cleaners, and engine treatment specialist targeting both DIY and trade customers in Europe. Comparable to Future2Green's Fuel Formula segment in product type and target buyer.
• Liqui Moly: German specialty automotive lubricant and additive brand selling engine oils, fuel additives, and maintenance chemicals through European dealer networks — directly comparable in product category and channel model to Future2Green's Triboron and Eurol ranges.

Broad incumbents

• Shell Lubricants: Global major lubricant supplier with a broad portfolio of engine oils, fuel additives (e.g., Shell V-Power additives), and industrial chemicals. Overlaps with Future2Green's product categories at the broader chemical and additive level.
• WD-40 Company: Owner of the iconic multi-use WD-40 brand, a product Future2Green actually resells. A larger, publicly listed incumbent in the same multi-purpose lubricant/protective product category with global brand recognition.
• Castrol: Global lubricant brand owned by BP offering engine oils, transmission fluids, and fuel-economy additives. Broad incumbent with overlapping additive and lubricant product lines, though focused on OEM and B2B rather than specialty aftermarket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future2Green