Puchshop.de

What Puchshop.de does

Puchshop.de B.V. is a Dutch e-commerce company founded in 2008 and headquartered at Industrieweg 36, Wageningen, Netherlands, operating the world's largest specialized online webshop for Puch moped parts and accessories. The company stocks over 70,000 parts covering Puch models including Maxi S/N/M V/VS, Monza, X30, and gear models MV/VS/DS/M50, plus compatible parts for Hercules and Sachs mopeds. Product categories span engine parts (cylinders, carburetors, exhausts, pistons, crankshafts, ignition), frame parts (mudguards, cables, lighting, tires, stickers), mechanical parts (axles, chains, brakes), complete replacement and race engine blocks, merchandise, and a custom powder coating service. The platform operates across five regional domains (puchshop.de, .at, .nl, .com, .shop) with multi-language support and serves restoration hobbyists, mechanics, and racing participants across Europe. The core technology stack is conventional e-commerce, with no public APIs, integrations, or AI/ML capabilities disclosed.

The business model is product-led growth via direct-to-consumer e-commerce with a transactional, one-time purchase model across thousands of SKUs at unit-level pricing (€0.21 to €1,940). Revenue streams include OEM and replica parts sales, proprietary PSR (Puchshop Racing) branded performance parts developed with tuning partners Homoet, CLAW, de Klein tuning, and HT tuning, distribution of 288 NTS aftermarket parts, custom coating services, merchandise and apparel, and set/kit discount programs. Distribution is multi-domain online storefront plus counter pickup at the Wageningen warehouse, with European shipping via DPD and Swiss Post (2-6 days) and a €99 free shipping threshold for Dutch deliveries. The company is privately held, independently owned with no disclosed external investors or funding rounds, and operates with 1-10 employees.

Puchshop.de monetizes its 17-year operating history and Puch-specialist brand positioning through community-driven demand generation rather than paid acquisition. Marketing channels include organic social media (Instagram 48K+, Facebook 22K+, YouTube 11K+, TikTok 9K+), content marketing via the Info Center (exploded views, manuals, technical FAQ, video tutorials), event sponsorship (Puchshop Racing Cup with NK Junior Moto Racing), and co-organization of MopFest with Tomoshop. Customer segments span Puch restoration enthusiasts, racing and tuning enthusiasts, classic moped mechanics, and Hercules/Sachs moped owners, with no enterprise concentration. The company's value proposition combines catalog breadth, deep domain expertise, technical content, and community engagement to create switching costs in a narrow but durable niche.

Name

Puchshop.de

Legal name

Puchshop.de B.V.

Website

https://puchshop.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Puchshop.de is a Dutch e-commerce company founded in 2008 operating the world's largest specialized online webshop for Puch moped parts and accessories, stocking over 70,000 SKUs across five European domains and serving restoration enthusiasts, mechanics, and racing participants with OEM, replica, and proprietary PSR racing parts.

Ownership category

akta.pro rank

Product category

Moped Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Moped parts retail
• Vintage moped restoration
• Performance moped tuning
• Moped engine components
• Powersports parts ecommerce

Headquarters

HQ city

Wageningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Moped Parts Sales: Primary revenue from selling Puch moped parts including engines, cylinders, carburetors, exhausts, brakes, and other components. Both original/OEM and performance/tuning parts. One-time purchase model per part.
2. Complete Engine Sales: Sale of complete engine blocks including standard and PSR-prepared Race engines, run-up engines, and kick-start engines at various price points from €249 to €1,940.
3. Merchandise and Apparel: Sale of Puch-themed merchandise including clothing (t-shirts, caps, beanies), posters, stickers, books, and accessories like umbrellas and keychains.
4. Custom Coating Services: Powder coating service for custom colors on Puch parts with options including Candy Gold, Gloss Black, and Gloss White.
5. Set and Kit Discounts: Package deals and bulk discount programs offering savings on combined parts sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Puchshop.de operates a specialized e-commerce webshop for Puch moped parts, accessories, and related components for Hercules and Sachs mopeds, stocking over 70,000 parts including original/OEM, replica, and proprietary PSR racing components. The company sells engine parts, frame parts, mechanical parts, complete engine blocks, and merchandise, while also offering a custom powder coating color-on-demand service for Puch parts. Customers can order online for home delivery or counter pickup at the Wageningen warehouse, with international shipping across Europe.

Product overview

Puchshop.de operates as a specialized e-commerce platform offering the world's largest selection of Puch moped parts and accessories, with over 70,000 parts in stock. The product portfolio centers on the core e-commerce platform complemented by the proprietary PSR (Puchshop Racing) brand for performance racing components. Product categories include Engine Parts (cylinders, carburetors, exhausts, pistons, crankshafts, clutches, gaskets, ignition, bearings/seals), Frame Parts (mudguards, cables, lighting, speedometers, steering, shocks, tires, stickers), Mechanical Parts (axles/wheels, chains/sprockets, brakes), and Complete Engine Blocks for replacement or race applications. Additional offerings include third-party brands (NTS, Hercules/Sachs), Custom Powder Coating services, Universal Accessories (merchandise, tools, lubricants), and community programs including the Puchshop Racing Cup. The platform serves both restoration and performance tuning markets across multiple European markets with operations since 2008.

Differentiator

Problem solved

Functional benefit

Brands

• PSR (Puchshop Racing): Own brand of racing parts developed by Puchshop, including tuned cylinders, cylinder heads, special racing fairings, and performance exhausts. Developed together with companies such as Homoet, CLAW, de Klein tuning, and HT tuning.

Products and services

• Puchshop.de Online Moped Parts Store Specialized e-commerce webshop offering over 70,000 parts in stock for Puch moped models including Maxi S/N/MV/VS, Monza, X30, Z-one, and gear models MV/VS/DS/M50, targeted at Puch moped restoration and maintenance enthusiasts across Europe.
• PSR (Puchshop Racing) Proprietary Brand Proprietary racing parts brand offering high-performance cylinders, cylinder heads, race fenders, and performance exhausts for Puch mopeds, developed for competitive racing and tuning enthusiasts.
• Engine Parts Category Range of moped engine components for Puch models including cylinders, cylinder heads, carburetors (Bing, Dellorto, Polini, Amal), exhausts, pistons, crankshafts (E50, Z50, ZA50), clutches, gaskets, ignition systems, and bearings/seals.
• Frame Parts Category Comprehensive selection of frame components for Puch mopeds including bodywork/mudguards, mounting parts, cables (throttle, brake, clutch, speedometer), lighting (headlights, taillights, indicators), speedometers, steering parts, shock absorbers, front fork parts, saddles, tires, and stickers.
• Mechanical Parts Category Mechanical components for Puch mopeds including axles/wheels (complete wheels, rims, spokes), chain and sprocket systems, and brake parts (brake shoes, torque plates, levers, discs).
• Complete Engine Blocks Ready-to-install replacement engines and race engine cases for Puch mopeds, including E50 pedal start and kickstart engines, ADDY race engine cases (50-1 A 2.0), and Akoa engine cases ranging from €249 to €1,940.
• NTS Aftermarket Parts Aftermarket moped parts brand specializing in classic moped restoration, offering 288 products including cylinders, lighting, frame parts, and brake components for Puch and compatible brands.
• Custom Powder Coating Service Custom color-on-demand powder coating service for Puch parts with finishes including Candy Gold, Gloss Black, and Gloss White, allowing customers to customize parts to specific color preferences.
• Hercules and Sachs Parts Engine, frame, and mechanical parts compatible with Hercules and Sachs moped engines including Sachs 50/4, Sachs 504, and Sachs 505 models, leveraging technical similarity with Puch moped components.
• Universal Accessories and Merchandise General moped accessories and Puch-themed merchandise including clothing (t-shirts, caps, beanies), posters, stickers, books, lubricants/oils, workshop tools, bolts and nuts, helmets, gloves, and locks.

Quantifiable outcome

• Over 70,000 parts in stock for immediate shipment
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• NK Junior Moto RacingflagshipStrategic or Co-development PartnerPuchshop is the exclusive sponsor of the Puchshop Racing Cup, a race class exclusively for Puch mopeds organized by NK Junior Moto Racing (KNMV). The racing class features 70cc stock and 70cc Expi competition with machines built according to Puchshop Cup regulations. Six races scheduled for 2026 plus MopFest Endurance Race.
• TomoshopcoreStrategic or Co-development PartnerCo-organizer of MopFest, a major moped enthusiast event held June 2026 in Voorst, Gelderland, Netherlands. Puchshop and Tomoshop collaborate on this flagship community event featuring merchandise, racing, and community activities.
• HomoetcoreTechnology or IntegrationDevelopment partner for PSR (Puchshop Racing) proprietary parts. Homoet collaborates on development of performance exhausts and other racing components under the PSR brand.
• CLAWcoreTechnology or IntegrationDevelopment partner for PSR brand racing parts including titanium bolt sets, clutch components, and high-end performance parts.
• de Klein tuningcoreTechnology or IntegrationPartner for PSR pre-tuned cylinder and head sets including 50cc and 70cc configurations with de Klein pre-tuned specifications.
• Puchforum.comminorGTM or Marketing PartnerCommunity partner for Puch enthusiasts. Puchshop has active presence on both the Facebook group (Puchforum.com Facebook) and the website www.puchforum.com for community engagement and circuit racing discussions.
• NTScoreChannel Partner/ Reseller/ DistributorMajor aftermarket brand for classic mopeds and scooters. NTS manufactures thousands of parts in-house including cylinders, lighting, frame parts, and brake components. Puchshop serves as a primary distribution channel for NTS Puch parts (288 products listed).

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Reimo: German specialist in classic VW (Bus, Beetle) and camper-van parts with a similar e-commerce + community + proprietary-product model. Comparable as a niche European hobbyist parts specialist, though in a different vehicle category.
• JP Group Classic: Specialist supplier of classic vehicle parts (notably VW/Audi). Adjacent comparable in terms of serving restoration enthusiasts with deep SKUs and proprietary reproduction parts for legacy vehicles.

Broad incumbents

• Polo Motorrad: One of Europe's largest motorcycle and moped parts/accessories retailers with broad catalog across brands. Overlaps with Puchshop in everyday moped parts and riding gear but does not specialize in vintage two-stroke restoration.
• Louis Motorrad: Major European motorcycle and moped parts and accessories retailer (Detlev Louis). Broad incumbent with overlapping commodity parts assortment, but lacks Puchshop's vintage-Puch specialist positioning.

Direct peers

• Motea: German online retailer of motorcycle, moped, and scooter parts and accessories. Direct peer in European two-wheeler parts e-commerce with comparable multi-brand catalog and DIY customer base.
• Scooter Center: German Vespa and Lambretta parts specialist retailer with deep catalog, racing involvement, and proprietary performance products. Closest comparable in scale and operating model to Puchshop in the scooter segment.
• SIP Scootershop: Specialty e-commerce retailer focused on Vespa and Lambretta scooter parts. Direct peer in classic small-displacement two-stroke parts retail with similar catalog depth, racing community involvement, and proprietary performance brand strategy.
• Tomoshop: Dutch specialist in Tomos moped parts and accessories. Co-organizer of MopFest with Puchshop, serving the same Benelux classic-moped restoration and tuning community with overlapping product range.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/puchshop
• Facebookfacebook.com/puchshop
• Instagraminstagram.com/puchshop
• TikToktiktok.com/@puchshop
• Xx.com/puchshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puchshop.de