Greenslips4Earth

What Greenslips4Earth does

Greenslips4Earth is a Mosman, NSW-based licensed insurance broker (AFSL 548020) operating under Marillion Holdings Pty Ltd as Trustee for Marillion Consulting Trust. Founded in 2017, the company runs an online comparison platform that aggregates prices from all six SIRA-licensed NSW Compulsory Third Party (CTP) insurers — AAMI, Allianz, GIO, NRMA, QBE, and Youi — and routes purchases as an authorized agent of QBE Insurance (Australia) Ltd and Allianz Australia Insurance Limited. The platform differentiates itself by planting a tree through One Tree Planted for every greenslip sold, with cumulative planting reported at over 65,318 trees since October 2017.

The core product is a self-serve CTP calculator that handles standard vehicles (sedans, utes, 4WDs, and light goods vehicles under 4,500 GVM) end-to-end online, while phone-based inside sales handles heavy vehicles (trucks, buses, taxis) and fleet accounts of 10+ vehicles. The product surface has expanded beyond CTP into Truck, Bus, and Taxi CTP variants, plus adjacent general insurance lines including Home and Contents, Car, and Landlord Insurance. Marketing relies heavily on an SEO-driven content library of 100+ educational articles targeting NSW CTP keywords, supported by Facebook and Instagram presence.

The revenue model is commission-based: Greenslips4Earth acts as agent for the insurers (not the customer), earning a transaction fee on each policy sold without adding fees or charges to insurer-direct prices. Operating exclusively in New South Wales with 11-50 employees and no disclosed funding rounds, the company is a niche organic-growth broker in a regulated six-insurer oligopoly, with its environmental positioning serving as the principal source of brand differentiation.

Name

Greenslips4Earth

Legal name

Marillion Holdings Pty Ltd as Trustee for Marillion Consulting Trust ABN 25 302 497 898 T/As Greenslips4Earth

Website

https://greenslips4earth.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenslips4Earth is a Mosman-based NSW insurance broker (AFSL 548020) that compares prices from all six SIRA-licensed CTP insurers and plants a tree via One Tree Planted for every policy sold, serving individual drivers, commercial fleets, taxis, and bus operators across New South Wales.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Auto/No-Fault PPO Networks (HLAEANAI)

Keywords

• CTP insurance comparison
• NSW green slips
• Insurance brokerage services
• Vehicle insurance aggregator
• Compulsory third party

Headquarters

HQ city

Mosman

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Insurance Agency Commission: Greenslips4Earth operates as a licensed insurance agent (AFSL 548020) for QBE Insurance (Australia) Ltd and Allianz Australia Insurance Limited. The company earns commission on each CTP greenslip policy sold through their platform. They act as an agent of the insurer, not as the customer's agent. No fees or charges are added to insurer direct prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Greenslips4Earth is a licensed insurance broker (AFSL 548020) that operates an online comparison platform enabling NSW drivers to compare and purchase Compulsory Third Party (CTP) green slip insurance from all six SIRA-licensed insurers (AAMI, Allianz, GIO, NRMA, QBE, Youi). The company also offers vehicle-specific CTP variants (Truck, Taxi, Bus) and adjacent general insurance products (Car, Home & Contents, Landlord), earning agency commission from partner insurers with no fees added to customers.

Product overview

Greenslips4Earth operates as a CTP insurance aggregator and licensed insurance broker in NSW, Australia. The core product is a Greenslip Calculator that enables consumers to compare and purchase Compulsory Third Party (CTP) insurance from all six SIRA-licensed insurers (AAMI, Allianz, GIO, NRMA, QBE, Youi). The platform expanded from its CTP-only origins to offer additional insurance products including Home and Contents, Car, and Landlord Insurance. Vehicle-specific CTP variants include Truck CTP for goods-carrying vehicles over 4,500 GVM, Taxi CTP with usage-based pricing, and Bus CTP for heavy passenger vehicles. The platform differentiates itself through environmental partnerships, planting one tree for every policy sold through their environmental insurer partner.

Differentiator

Problem solved

Functional benefit

Products and services

• CTP (Compulsory Third Party) Insurance Mandatory Compulsory Third Party greenslip insurance for NSW vehicle registration, covering personal injury liability to third parties in motor vehicle accidents. Available for sedans, utes, 4WDs, and light goods vehicles under 4,500 GVM.
• Truck CTP Insurance CTP insurance for large trucks and goods-carrying vehicles over 4,500 GVM, covering Class 3 vehicles (3C, 3D, 3E) including vans, pantechs, tippers, and prime movers. Includes Brown Slip processing.
• Taxi CTP Insurance CTP insurance for taxis with usage-based pricing based on kilometres driven, offering up to 40% premium reductions compared to the old CTP scheme for point-to-point transport vehicles.
• Bus CTP Insurance CTP insurance for buses, with pricing based on GVM and number of seats, covering passenger vehicles over 8 seats classified as heavy motor category.
• Greenslip Calculator Online comparison tool enabling NSW drivers to compare CTP prices from all six licensed insurers (AAMI, Allianz, GIO, NRMA, QBE, Youi) and purchase directly online for eligible vehicles.
• Car Insurance Motor vehicle insurance products offered alongside CTP, covering comprehensive or third party property damage protection for NSW drivers.
• Home and Contents Insurance Insurance products for residential properties and household belongings, offered as part of expanded product range beyond CTP greenslips.
• Landlord Insurance Insurance coverage for rental property owners, offered as part of expanded insurance product range.

Quantifiable outcome

• 65,318 trees planted since October 2017
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• One Tree PlantedcoreStrategic or Co-development Partner · 1 October 2017One Tree Planted is a non-profit organization dedicated to reforestation globally. Since 2014 they have planted more than 130 million trees across 82+ countries. Greenslips4Earth partners with One Tree Planted on Tasmanian tree planting initiatives where over 15,000 trees are scheduled for planting over the next 12 months. For every greenslip sold through their environmental insurer partner, Greenslips4Earth donates to One Tree Planted on a $1 for 1 tree basis.
• QBE Insurance (Australia) LtdcoreChannel Partner/ Reseller/ DistributorQBE Insurance (Australia) Ltd (ABN 78 003 191 035 | AFSL 239545) is one of the insurers Greenslips4Earth acts as an agent for. Greenslips4Earth is a licensed QBE partner that compares the whole market. QBE is one of 6 licensed CTP insurers in NSW.
• Allianz Australia Insurance LimitedcoreChannel Partner/ Reseller/ DistributorAllianz Australia Insurance Limited (ABN 15 000 122 850 | AFSL 234708) is one of the insurers Greenslips4Earth acts as an agent for. Allianz is one of 6 licensed CTP insurers in NSW. Greenslips4Earth operates as an agent of the insurer, not as the customer's agent.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AAMI: Suncorp-owned SIRA-licensed NSW CTP insurer and broad personal lines carrier; comparable as a key carrier partner of Greenslips4Earth and as a direct-to-consumer alternative for the same customer base.
• NRMA Insurance: One of the six SIRA-licensed CTP insurers in NSW and a major direct motor and home insurer; comparable because it is one of the carriers Greenslips4Earth aggregates and competes against directly for the same NSW drivers.

Direct peers

• iSelect: Australia's largest general insurance and utilities comparison aggregator. Directly comparable to Greenslips4Earth because both aggregate multiple Australian insurers in side-by-side comparison tools and earn commission on policies placed.
• Insurance4Earth: Sister/related brand under the Marillion Consulting Trust group offering insurance with the same environmental positioning and comparison model, structurally and operationally identical to Greenslips4Earth.
• Choosi: Specialist Australian life and income protection comparison platform acting as an intermediary between customers and multiple insurers, comparable to Greenslips4Earth as a vertically-specialist insurance aggregator.
• Finder Australia: Australian insurance and financial product comparison site that aggregates multiple carriers and earns referral fees, directly comparable as a multi-line Australian insurance comparison business.
• Compare the Market Australia: Operates a multi-line Australian insurance comparison platform covering car, home, and life, with similar commission-based aggregator economics to Greenslips4Earth, including offerings in adjacent verticals.

Others

• One Tree Planted: Non-profit reforestation partner that underpins Greenslips4Earth's environmental value proposition; comparable as the strategic ecosystem partner that delivers the brand differentiation rather than as a competitor.

Emerging players

• Bingle: Suncorp's direct digital car insurance brand; comparable because it represents an insurer-led, online-first distribution model that competes for the same NSW motor insurance customers with potentially lower acquisition costs.

Regional players

• Ezy Insurance: NSW-focused insurance brokerage offering CTP and personal lines, directly comparable because it operates in the same state and the same CTP aggregator category as Greenslips4Earth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenslips4earth
• Instagraminstagram.com/greenslips4earth
• LinkedInlinkedin.com/company/greenslips4earth

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenslips4Earth