HITRADIO RT1
HITRADIO RT1 is a private regional radio broadcaster in Augsburg, Germany, operating four FM sub-stations across the Bavarian Swabia region and distributing content via FM, DAB+, cable, web streaming, 20+ webchannels, and podcasts to a local German-speaking audience funded primarily by advertising and sponsorship.
- Company typePrivate
- Founded-
- HeadquartersAugsburg, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What HITRADIO RT1 does
HITRADIO RT1 is a private regional radio broadcaster headquartered in Augsburg, Germany, operating four FM sub-stations covering Augsburg, Memmingen, Neuburg-Schrobenhausen, and Nordschwaben within the Bavarian Swabia region. The station produces and distributes news, weather, traffic, and entertainment programming to a local German-speaking audience, with on-air personalities, a dedicated news team, and a sports-content focus anchored by media partnerships with FC Augsburg and Augsburger Panther. Its distribution footprint spans FM, DAB+, cable, and web streaming, with 20+ genre- and activity-specific webchannels, a podcast portfolio (Blaublicht Bayern, Crosscheck AEV, Famous Infamous), and proprietary consumer-facing tools (RT1 Hitfinder, RT1 Studiocam, RT1 Weather Service, RT1 Traffic Information). Technical inputs rely on third-party services (e.g., OpenWeather for weather data); there is no evidence of proprietary AI/ML infrastructure beyond a single AI-themed entertainment segment ("Die Künstliche Katastrophe").
The company's revenue model is advertising- and sponsorship-led, with the listener base functioning as inventory sold to advertisers. Named revenue drivers include the Energie Schwaben-sponsored morning show, regional SME/retail spot advertising (sold via the RT1 Media Group), and event partnerships around regional sports and festivals (Ikarus Festival, Augsburger Plärrer). Diversification lines include RT1 Jobbörse (job board advertising) and the Gastrolounge voucher marketplace. The service is free-to-air with no subscription fees, and pricing is delivered via standard regional radio advertising rate cards plus sponsorship and event packages. The company employs 51-100 staff across editorial, moderation, production, online, and listener-service functions.
HITRADIO RT1 firmographics
Firmographics- Name
- HITRADIO RT1
- Legal name
- HITRADIO RT1
- Website
- https://rt1.imsueden.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HITRADIO RT1 is a private regional radio broadcaster in Augsburg, Germany, operating four FM sub-stations across the Bavarian Swabia region and distributing content via FM, DAB+, cable, web streaming, 20+ webchannels, and podcasts to a local German-speaking audience funded primarily by advertising and sponsorship.
- Ownership category
- akta.pro rank
HITRADIO RT1 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where HITRADIO RT1 is headquartered
LocationHeadquarters
- HQ city
- Augsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
HITRADIO RT1 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and Sponsorship: Radio advertising inventory sold to local and regional businesses, including spot advertising, sponsored content segments, and program sponsorships such as the morning show sponsorship by Energie Schwaben
- Job Board Advertising: Regional job marketplace allowing employers to post free job listings, generating revenue through premium placement options
- Gastrolounge Voucher Sales: Restaurant voucher program offering 50-euro vouchers at half price (25 euros), creating revenue through transaction processing and partnerships with regional restaurants
- Event Partnership and Ticket Distribution: Free ticket giveaways for sports events (FC Augsburg, Augsburger Panther, Hessing Kangaroos) as media partner, driving listener engagement and advertising value
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Radio Access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
HITRADIO RT1 product offering
Product offeringCore offering
HITRADIO RT1 operates a regional radio station broadcasting contemporary hits across the Augsburg, Memmingen, Neuburg-Schrobenhausen, and Nordschwaben sub-regions of Bavaria via FM, DAB+, cable, and web streaming. The station supplements its main broadcast with 20+ genre-specific webchannels, original podcasts, a regional job board, a restaurant voucher program, and real-time weather and traffic information services targeted at listeners in the Swabia region.
Product overview
HITRADIO RT1 is a regional radio station based in Augsburg, Bavaria, operating as a multi-channel audio entertainment platform. The core offering is the main radio station broadcasting contemporary hits across four regional variants (RT1 Augsburg Stadt und Land, RT1 Memmingen & das Unterallgäu, RT1 Neuburg-Schrobenhausen, RT1 Nordschwaben) via FM antenna, DAB+, cable, and web. Complementing the main station are over 20 genre-specific web radio channels (RT1 Webchannels) spanning decades and genres from 80s to contemporary, plus specialized streams for events like Plärrer-Radio and Ikarus Festivalradio. The station offers interactive features including RT1 Hitfinder (song search), RT1 Studiocam (live webcam), RT1 Morgenshow (morning program), RT1 Sport (local sports coverage with ticket giveaways), RT1 Jobbörse (regional job board), RT1 Gastrolounge (dining deals), and real-time RT1 Verkehr (traffic) and RT1 Wetter (weather) services. The podcast portfolio includes Blaulicht Bayern (true crime), Crosscheck (AEV ice hockey), and Famous Infamous (human interest stories).
Differentiator
Problem solved
Functional benefit
Brands
- RT1 Hitfinder: Song search service for identifying recently played songs on the radio station
- RT1 Webchannels
- RT1 Morgenshow (Störmann & Co)
- RT1 Sport
- Blaulicht Bayern Podcast
- Crosscheck – der AEV-Podcast
- Famous Infamous – Menschen aus Bayern
- RT1 Gastrolounge
- RT1 Jobbörse
- RT1 Studiocam
Products and services
- HITRADIO RT1 Main Radio Station
Quantifiable outcome
- Coverage across four major sub-regions: Augsburg, Memmingen/Unterallgäu, Neuburg-Schrobenhausen, Nordschwaben
Companies that use HITRADIO RT1
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
HITRADIO RT1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HITRADIO RT1 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FC AugsburgcoreOfficial media partner of FC Augsburg football club. HITRADIO RT1 provides free ticket distribution to listeners for WWK-Arena home games as part of the media partnership agreement.
- Augsburger PanthercoreOfficial media partner of the Augsburg ice hockey team (DEL). Produces dedicated Crosscheck podcast and distributes free game tickets to listeners for Curt-Frenzel-Stadion home games.
- Hessing KangaroosminorOfficial media partner for basketball team games at Sporthalle Stadtbergen. Distributes free tickets to radio listeners for home games.
- Energie SchwabencoreEnergy company sponsor of the RT1 Morgenshow morning program. Presents the morning show featuring Rolf Störmann and Ramona Schwab on weekdays 5-10 AM.
- a.tv (Augsburg TV)coreCo-production partner for the Crosscheck AEV-Podcast, produced together with HITRADIO RT1 and Augsburger Allgemeine. Shared content creation and cross-promotion.
- Augsburger AllgemeinecoreCo-production partner for the Crosscheck AEV-Podcast alongside HITRADIO RT1 and a.tv. Combines radio, TV, and newspaper journalism for comprehensive sports coverage.
- Ikarus FestivalminorProvides official festival radio coverage for the Ikarus Festival in Memmingen, featuring electronic music artists and creating themed webchannel content.
- Augsburger PlärrerminorOfficial Plärrer-Radio for Schwabens largest folk festival (Augsburg Plärrer), providing themed broadcast content during the bi-annual event.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HITRADIO RT1 competitors and assessment
Company assessmentBroad incumbents
- Bayern 1: Public broadcaster Bayerischer Rundfunk's flagship radio station serving all of Bavaria with adult contemporary and information programming. Comparable in offering local news, traffic, and music, but funded by public means with no advertising pressure.
- ENERGY: National German youth/CHR commercial radio network with FM stations in multiple German cities. Comparable to RT1 in contemporary hits format and youth targeting, though operating at national scale across multiple German regions.
- Deutschlandfunk: Germany's national public news and talk radio broadcaster. Comparable to RT1 in providing news, information, and talk programming, but operating nationally as a public broadcaster rather than as a regional commercial station.
Regional players
- Radio 7: Baden-Württemberg regional commercial radio with FM, DAB+, and digital distribution. Comparable to RT1 in regional commercial radio model with similar contemporary hits/adult contemporary format and DAB+ distribution approach.
- Radio FFH: Hesse regional commercial radio station operating multiple sub-regional frequencies. Comparable to RT1 in business model (multi-frequency regional commercial broadcaster with DAB+ and digital extensions), though serving Hesse rather than Bavaria.
Emerging players
- egoFM: Bavarian youth/alternative format radio based in Munich with regional FM coverage. Comparable to RT1 as a smaller Bavarian commercial broadcaster targeting a defined demographic segment with curated music and digital streaming.
Direct peers
- Radio Galaxy: Bavarian commercial youth/hot AC format radio station with multiple regional frequencies. Directly comparable to RT1 in operating as a multi-frequency Bavarian commercial station serving defined sub-regions with contemporary music.
- Antenne Bayern: Bavaria's largest private commercial radio station, broadcasting contemporary hits and adult contemporary formats statewide. Directly comparable to HITRADIO RT1 in format and target audience, but with substantially larger statewide reach and budget.
- Rock Antenne: Bavarian commercial rock format radio station with regional FM frequencies. Comparable to RT1 as a Bavarian commercial broadcaster using DAB+ and FM distribution and digital extensions, though focused on rock rather than contemporary hits.
- Klassik Radio: Germany-wide commercial radio station offering classical and lifestyle formats via FM, DAB+, cable, and web. Comparable to RT1 in distribution model and digital strategy, though focused on classical/lifestyle rather than contemporary hits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HITRADIO RT1 social profiles
Digital presenceHITRADIO RT1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
HITRADIO RT1 leadership team
Management profileNumber of profiles
Profiles6 records
HITRADIO RT1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HITRADIO RT1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HITRADIO RT1
What does HITRADIO RT1 do?
HITRADIO RT1 operates a regional radio station broadcasting contemporary hits across the Augsburg, Memmingen, Neuburg-Schrobenhausen, and Nordschwaben sub-regions of Bavaria via FM, DAB+, cable, and web streaming. The station supplements its main broadcast with 20+ genre-specific webchannels, original podcasts, a regional job board, a restaurant voucher program, and real-time weather and traffic information services targeted at listeners in the Swabia region.
Is HITRADIO RT1 a public or private company?
HITRADIO RT1 is a private company. It is classified as unknown and is currently operating.
When was HITRADIO RT1 founded?
HITRADIO RT1 was founded in -1. It employs 51 to 100 people.
Where is HITRADIO RT1 based?
HITRADIO RT1 is headquartered in Augsburg, Germany, in the Europe region.
How does HITRADIO RT1 make money?
Four revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are job Board Advertising, gastrolounge Voucher Sales and event Partnership and Ticket Distribution.
Who are HITRADIO RT1's main competitors?
Broad incumbents on record are Bayern 1, ENERGY and Deutschlandfunk. Regional players are Radio 7 and Radio FFH. egoFM is listed as an emerging player. Direct peers are Radio Galaxy, Antenne Bayern, Rock Antenne and Klassik Radio.
Does HITRADIO RT1 have an API?
No public API is recorded for HITRADIO RT1.
What industry is HITRADIO RT1 in?
HITRADIO RT1's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.