First National Real Estate Neilson Partners

What First National Real Estate Neilson Partners does

First National Real Estate Neilson Partners is a real estate agency operating in Narre Warren, Victoria, Australia, serving Melbourne's south-east corridor including Berwick, Pakenham, Officer, Beaconsfield, and surrounding suburbs. The agency has operated for 32 years (founded circa 1993) and is part of the First National Real Estate franchise network. The company provides a full-service real estate platform spanning residential property sales, buyer services, professional property management for landlords, commercial real estate brokerage (sales and leasing), and new housing development project marketing through its Neilson Partners Projects division. Ancillary offerings include Berwick Self Storage and a Property Appraisal service, with content marketing supported by a monthly Property and Lifestyle Magazine.

The business generates revenue through three primary streams: commission-based fees on successful property sales (transaction fees across residential, lifestyle, rural, and commercial categories), recurring monthly property management fees for rental properties (weekly rentals ranging from $295 to $760 per week), and commercial real estate transaction commissions. Property sales price points range from approximately $460,000 to over $3 million, with most standard properties in the $500-$650 weekly rental range. The underlying technology is a standard real estate agency platform with First National franchise branding and a website-based property listing management system; no proprietary technology, AI capabilities, or API integrations are present.

The company follows a sales-led go-to-market motion through a single physical headquarters office, supported by direct agent engagement, open inspections, client referrals, and a multi-channel digital presence (website, Facebook, Instagram, blog, and the Property and Lifestyle Magazine). Leadership is led by Managing Director Todd McKenna (in real estate since 1991) and Director Matt Clark (joined 2002), and the agency has received consecutive First National network awards from 2021 to 2024, including Platinum and Gold awards in Residential Property Management and the 2024 Highest Number of Settled Sales & Gross Sales Commission in the Lifestyle category.

Name

First National Real Estate Neilson Partners

Legal name

First National Real Estate Neilson Partners

Website

https://neilsonpartners.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

First National Real Estate Neilson Partners is a full-service real estate agency in Melbourne's south-east corridor (Narre Warren, Berwick, Pakenham) providing residential sales, property management, commercial brokerage, and project marketing as a franchisee of the First National network.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

Keywords

• Residential property sales
• Property management services
• Commercial real estate
• Rental property leasing
• Real estate agency

Headquarters

HQ city

Narre Warren

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales: Commission-based revenue from residential, lifestyle, rural, and commercial property sales. Agents earn commission on successful transactions.
2. Property Management: Ongoing property management fees for rental properties, including tenant placement and ongoing management services.
3. Commercial Real Estate: Commercial property sales and leasing services generating transaction-based commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

First National Real Estate Neilson Partners is a full-service real estate agency that sells residential, lifestyle, rural, and commercial properties across Melbourne's south-east corridor and provides ongoing residential property management services for landlords. Revenue is generated through commission on property sales and recurring management fees on rental properties.

Product overview

First National Real Estate Neilson Partners operates as a full-service real estate agency offering a unified platform of property services. The core offering combines Residential Property Sales and Buyer Services for residential transactions, alongside Property Management/Rental Services for landlord clients. The agency also provides Commercial Real Estate brokerage, development project marketing through Neilson Partners Projects, self-storage facilities, and property appraisal services. The Property and Lifestyle Magazine serves as a content and marketing extension. All services are delivered through the First National franchise network across Melbourne's south-east corridor (Narre Warren, Berwick, Pakenham, Officer, Beaconsfield, and surrounding areas).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service residential property sales service including market appraisals, property marketing, buyer negotiation, and settlement coordination for homeowners selling in Narre Warren, Berwick, Pakenham and surrounding areas.
• Buyer Services
• Property Management / Rental Services
• Commercial Real Estate
• Neilson Partners Projects
• Berwick Self Storage
• Property Appraisal

Quantifiable outcome

• Multiple properties sold within days of listing (e.g., 8 Reid Mews, Berwick sold in 5 days)

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• First National Real Estate Franchise NetworkcoreChannel Partner/ Reseller/ DistributorNeilson Partners operates as a franchisee under the First National Real Estate brand, one of Australia's largest real estate franchise networks. This provides access to national brand recognition, marketing resources, and network support while maintaining local autonomy and market expertise.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ray White: Australia's largest real estate franchise network with offices across Melbourne's south-east. Directly competes for the same residential sales, property management, and project marketing mandates in the same suburbs.
• Barry Plant: Victorian-headquartered real estate group with strong presence across Melbourne's south-east, offering residential sales, property management, and project marketing — directly overlapping Neilson Partners' service mix and geography.
• Belle Property: Premium residential brand with offices in the south-east and Casey region competing for sales mandates in lifestyle and family-home segments where Neilson Partners is also strong.
• McGrath Estate Agents: Residential-focused agency network with south-east Melbourne offices competing for sales and management mandates in similar middle-market to upper-middle suburbs.
• LJ Hooker: Long-established national real estate franchise competing head-to-head in residential sales, rentals, and commercial in Melbourne's growth corridors with a comparable full-service agency model.
• Buxton Real Estate: Long-established Victorian real estate agency active across Melbourne's south-east bayside and Casey corridor, competing for residential sales and property management portfolios.
• Raine & Horne: Australian real estate franchise with offices across Melbourne's south-east, offering residential sales and property management against a similar target customer base.
• Harcourts: International real estate franchise operating in Melbourne's south-east with a comparable full-service residential and property management offering.

Broad incumbents

• REA Group: Operator of realestate.com.au, the dominant Australian property portal. Competes indirectly by capturing listing demand and increasingly moving into adjacent services that pressure traditional agents' value proposition.
• Domain Group: Major Australian property platform and portal that aggregates listings and competes for audience attention with traditional agencies in the south-east corridor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/neilsonpartners
• Instagraminstagram.com/neilsonpartnersrealestate
• Xx.com/NeilsonPartners
• LinkedInlinkedin.com/company/first-national-real-estate-neilson-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First National Real Estate Neilson Partners