Mascot Sports

What Mascot Sports does

Mascot Sports, Inc. is a San Francisco-headquartered experiential marketing and live event production agency that partners with global brands, music labels, and artist management teams to produce talent-led live events and wellness experiences. Founded in 2000 and operating from offices in San Francisco, Denver, and Asheville, the company's core offering is full-service event production spanning brand activations, talent partnerships, branded running series, run clubs, cycling events, and half marathons. Notable projects include the Wonder Woman branded running series for Warner Bros., The Beach Boys Pet Sounds 60th anniversary 5K, artist-led runs with Diplo, Travis Barker, and Gunna's Wunna Run Club, plus activations for Live Nation, Universal Music Group, Red Bull, Marriott, and the San Francisco Giants. Mascot Sports has earned Inc. 5000 and Clio Awards recognition for its work.

The business operates as a professional services firm with project-based engagements rather than a software or platform company. Revenue is generated through production fees and brand partnership contracts negotiated directly with enterprise clients on a quote-based, project-specific basis; no pricing is publicly disclosed. There is no proprietary technology platform, and differentiation is grounded in talent relationships, cultural fluency, and execution credibility rather than automation or IP-protected software. The go-to-market is relationship-driven enterprise sales targeting Fortune 500 brands, major record labels, and artist management companies, with distribution supported by video case studies, an Instagram presence, and industry award positioning.

In September 2025 Mascot Sports announced a partnership with Let's Do This, an AI-native endurance event registration platform, alongside a strategic alliance with The Color Run to extend the agency's global endurance event portfolio. The company is privately held with no disclosed institutional investors or parent company.

Name

Mascot Sports

Legal name

Mascot Sports, Inc.

Website

https://Mascotsports.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Mascot Sports is a San Francisco-based experiential marketing agency producing talent-led running events, wellness experiences, and brand activations for global brands, music labels, and artist teams. Clients include Live Nation, Warner Bros., Universal Music Group, and Red Bull.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

akta.pro secondary industries

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

Keywords

• Experiential marketing services
• Live event production
• Brand activation agency
• Talent-led experiences
• Endurance event marketing

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Experiential Marketing Services: Full-service experiential marketing agency providing live event production, brand activations, talent partnerships, and wellness experiences for enterprise clients. Revenue is generated through project-based engagements, production fees, and ongoing partnerships with brands, labels, and artist teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mascot Sports is a full-service experiential marketing and live event production agency that partners with the world's top brands, music labels, and artist teams to produce live events, brand activations, talent-led running and wellness experiences, and branded endurance events. The agency's core offering is the end-to-end conception, production, and execution of celebrity- and athlete-led cultural experiences that connect brands with audiences through live participation rather than traditional advertising.

Product overview

Mascot Sports is an experiential marketing and live event production agency that operates as a single unified service offering rather than a modular platform. The company partners with world-leading brands, labels, and artist teams to produce live events and experiences that define brand identity. Their portfolio includes branded running events (5K runs, half marathons, run clubs), artist-led fitness experiences, cycling events, and wellness activations. Notable branded experiences include the Diplo talent-led 5K with DJ performance, Travis Barker running experience, Wonder Woman running series for Warner Bros., Beach Boys 5K anniversary event, Gunna's Wunna Run Club, and Red Bull cycling activations. The company maintains offices in San Francisco, Denver, and Asheville.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events & Experiential Marketing Services

Quantifiable outcome

• Produced events reaching thousands of participants in cities across the US

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Let's Do ThiscoreGTM or Marketing Partner · 23 September 2025Let's Do This, an AI-native registration platform for endurance events, announced a partnership with Mascot Sports in September 2025. The partnership aims to expand Mascot Sports' global portfolio of major endurance events and support their growth through Let's Do This's registration platform technology.
• The Color RuncoreStrategic or Co-development PartnerPartnership with The Color Run (part of Let's Do This's event portfolio) to expand endurance event offerings and leverage the well-known branded run event series.
• Live NationflagshipOthersTrusted client and partner for live event production and entertainment experiences. Live Nation is a major client logo displayed on Mascot Sports' website.
• Universal Music GroupflagshipOthersMajor music label client for artist-led experiential events and brand activations. UMG logo featured as a trusted brand partner.
• Warner Bros.flagshipOthersEntertainment studio client for branded experiences including the Wonder Woman franchise run series.
• Red BullcoreOthersEnergy drink and media company client for professional cycling events and athlete brand activations featuring Red Bull athletes.
• San Francisco GiantscoreOthersMLB franchise client for sports-culture run activations and fan engagement experiences tied to the professional sports franchise.
• MarriottcoreOthersHospitality partner for branded experiential activations and hotel-integrated live events.
• UTAcoreOthersUnited Talent Agency - major talent agency client for artist-led experiential events and talent partnerships.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: MKG is a full-service experiential marketing agency that designs and produces live brand experiences for global enterprise clients. Highly comparable to Mascot Sports in business model, deliverable mix, and customer profile (Fortune 500 brand activations), though larger in scale.
• BPCM: BPCM is a PR and experiential agency with a strong entertainment, lifestyle, and brand partnership practice. Comparable on talent-driven brand activations and celebrity partnerships, particularly in the music and entertainment verticals Mascot Sports serves.
• Octagon: Octagon is a sports and entertainment marketing agency focused on athlete, brand, and event experiences, including running events and sponsorship activation. Closely comparable to Mascot Sports on talent-led and sports-franchise-led activations, though larger and more globally distributed.
• Sparks: Sparks is an experiential marketing and brand experience agency producing live events, exhibits, and digital activations for global brands. Direct comparable on enterprise experiential production model and target client profile.

Broad incumbents

• Endeavor (WME): Endeavor/WME is a global talent agency and entertainment company with growing live-event and experiential capabilities, particularly around sports, music, and celebrity IP. Comparable on the talent-led experience side but operates as a much larger diversified incumbent.
• Creative Artists Agency (CAA): CAA is a leading global talent and entertainment agency with expanding brand consulting and experiential capabilities. Comparable on the talent-partnership-led experience model and overlap with music, sports, and entertainment clients.
• Jack Morton Worldwide: Jack Morton is one of the largest global brand experience agencies, part of IPG, delivering live, digital, and hybrid experiences for major brands. Overlaps directly with Mascot Sports on enterprise experiential work but operates at materially greater scale and geographic reach.
• George P. Johnson Experience Marketing: George P. Johnson is a long-established, large-scale experiential marketing agency specializing in events, exhibits, and immersive brand experiences. Comparable service offering and enterprise client base, but with significantly broader scope and global infrastructure.

Emerging players

• The Color Run: The Color Run is a globally recognized branded 5K run series, now part of the Let's Do This portfolio and a strategic partner of Mascot Sports. Comparable as a participant-based branded endurance event, intersecting directly with Mascot's running-event product line.
• TEAM Epiphany: TEAM Epiphany is a culturally-rooted experiential and PR agency producing brand experiences and pop-ups. Comparable on creative-driven brand activations and cultural moment-making, though skewed toward consumer/lifestyle clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wunnarun
• Facebookfacebook.com/mascotsports
• LinkedInlinkedin.com/company/mascot-sports-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mascot Sports