Miami Ad School Europe

What Miami Ad School Europe does

Miami Ad School Europe (MASE), legally Miami Ad School Europe GmbH and led by Managing Director Sabine Georg, is an independent hub of the Miami Ad School global creative education network, headquartered in Berlin and incorporated in Hamburg. The company delivers AI-augmented creative education to working professionals through a modular online curriculum built on the LearnWorlds e-learning platform, organized into three paid 10-week course modules plus an internship-placement module. Core offerings include Impactful Copy & Content Craft, Generative Design & Future Prototyping, Creative Strategy in the Age of AI, Creative Ideation & AI Collaboration, Awards Excellence, and Portfolio Mastery & Personal Brand.

MASE's curriculum is differentiated by deep integration of third-party generative AI tools (ChatGPT, Claude, MidJourney, Runway, ElevenLabs, Adobe Firefly, Stable Diffusion) across text, image, video, audio, and multimodal workflows, taught by instructors with Cannes Lions, Webbys, Clio, and One Show credentials. The school monetizes via individual course fees (1,000 EUR per 10-week course) and module packages (1,600 EUR per 3-course module, equivalent to ~600 EUR per course), with an additional subscription-based Creative Strategy Diploma co-delivered through OMR Education that includes an AI Learning Assistant and Slack community. Student-to-agency pathways are mediated through a network of 50+ agency internship partners and NGO live-brief clients.

The company's go-to-market is product-led and self-serve: students enroll directly through miamiadschool.de, supplemented by an Instagram-led organic community (@miamiadschooleu) and the OMR partnership as a distribution channel. Recent strategic moves include sunsetting the legacy 1-2 year full-time portfolio programs in favor of modular, evening-scheduled online courses, launching the OMR-branded diploma, and explicitly repositioning the curriculum around AI-augmented creative strategy. The company does not hold disclosed external funding and operates with 1-10 employees.

Name

Miami Ad School Europe

Legal name

Miami Ad School Europe GmbH

Website

https://miamiadschool.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Miami Ad School Europe is a Berlin-based private creative education company that delivers modular, evening online courses integrating generative AI tools, serving working creatives, marketers, and strategists seeking portfolio-ready skills and agency internship placements.

Ownership category

akta.pro rank

Product category

Creative Education & Advertising Portfolio School

NAICS

Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Sales & Customer Service Training (EDAGANAC)

Keywords

• Creative portfolio school
• Advertising education
• Creative strategy training
• Professional development courses
• AI creative tools

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Course Fees: Single 10-week courses priced at 1,000 EUR each, targeting professionals seeking specific skill upgrades
2. Module Package Sales: Full module packages at 1,600 EUR per module, offering reduced per-course pricing (600 EUR equivalent) compared to individual enrollment
3. Creative Strategy Diploma (OMR): Comprehensive 8-module diploma program with 120-day access, live sessions, and AI assistant, offered in partnership with OMR Education

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Miami Ad School Europe sells modular online creative education delivered through the LearnWorlds platform, organized into four Creative Lab modules containing 10-week evening courses priced at 1,000 EUR individually or 1,600 EUR per module package. The portfolio covers AI-integrated copywriting, generative design, creative strategy, ideation, awards excellence, and portfolio mastery, and additionally offers a Creative Strategy Diploma in partnership with OMR Education and a free Creative Quick Check assessment tool.

Product overview

Miami Ad School Europe is a portfolio school offering flexible, modular creative education through its LearnWorlds-powered e-learning platform. The core offering consists of four Creative Lab modules organized into three progressive tiers: Module 1 (Foundational Creative Power) covers copywriting and generative design; Module 2 (Strategic Creative & Modern Execution) focuses on AI-enhanced strategy and ideation; Module 3 (Advanced Craft & Industry Readiness) addresses awards excellence and portfolio mastery; and Module 4 (Industry Relations & Networking) provides internship placement support. Each module contains multiple 10-week courses (priced individually at 1,000 EUR or as packages at 1,600 EUR per module). The school also offers a separate Creative Strategy Diploma in partnership with OMR Education, and a free Creative Quick Check assessment tool for prospective students.

Differentiator

Problem solved

Functional benefit

Products and services

• Module 1: Foundational Creative Power

Quantifiable outcome

• Official Certificate of Completion awarded for every course and module completed
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OMR EducationcoreStrategic or Co-development PartnerOMR Education partners with Miami Ad School Europe to power the Creative Strategy Diploma program. The 8-module comprehensive diploma covers strategy & planning, brand & purpose, research & insights, ideas & creativity, comms & media, effectiveness & performance, and business & growth. Program includes 120-day access to 30 hours of learning material, AI Learning Assistant, Slack community, and monthly interactive live sessions.
• Agency Partners (Internship Network)coreStrategic or Co-development PartnerMiami Ad School Europe maintains strong industry connections with world-class agencies and brand partners for internship placements. Students who complete at least two of three modules qualify for 10-week internship placements organized by the school through this network.
• Brand Partners (Live Brief Clients)minorStrategic or Co-development PartnerNGO and brand partners provide real live briefs for student coursework, enabling portfolio-ready work and industry-relevant experience. Students present final campaigns to guest judges or client representatives.
• LearnWorldscoreTechnology or IntegrationLearnWorlds provides the e-learning platform infrastructure for Miami Ad School Europe, including course delivery, student management, content hosting, and social login integrations (Google, LinkedIn, Facebook).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• School of Communication Arts (SCA): London-based creative school known for its 1-year creative advertising course. Closely comparable to MASE's historical 2-year portfolio program and competes for the same career-changer international student pool.
• Hyper Island: Sweden-based creative and digital business school offering short courses and longer programs for creative professionals. Comparable audience, similar portfolio-building pedagogy, and similar focus on future-of-work skills. Strong direct overlap in the European creative education market.
• D&AD: UK-based organization that runs professional development courses, masterclasses, and industry-recognized awards for advertising and design. Comparable in target audience (creative professionals seeking recognized credentials) and the award-prep angle that MASE's Awards Excellence course addresses.
• Miami Ad School (Global Network): Parent brand and global network of creative portfolio schools. Operates hubs in Miami, NYC, and other cities offering 2-year portfolio programs. MASE is effectively the European hub of this network; they share the brand, faculty bench, and agency placement pipeline.
• Berghs School of Communication: Leading Swedish communication school offering full-time programs in advertising, copywriting, and design. Direct competitor for the European creative professional upskilling audience, with deep agency placement ties in the Nordics.

Broad incumbents

• General Assembly: Now part of Adecco, offers short-format bootcamps and workshops in digital skills including digital marketing and UX. Broader portfolio but overlaps with MASE on the professional upskilling format and evening/weekend delivery to working professionals.

Emerging players

• The Futur: Online education platform focused on creative business, branding, and design skills taught by Chris Do. Strong direct topical overlap (creative strategy, portfolio building, AI tools) and competes for the same working professionals and career advancers.
• Domestika: Online marketplace for creative courses taught by independent creators. Overlaps with MASE on topic (creative skills, AI tools, portfolio development) but operates at lower price points and broader catalog scale. Represents the low-cost alternative that MASE competes against.
• School of Motion: Online school focused on motion design and animation. Partial overlap with MASE's generative design and AI video curriculum (Runway, AI tools). Comparable delivery model (online, cohort-based, professional-focused) and similar price point.

Others

• OMR Education: Not a competitor but a strategic partner — OMR Education co-delivers MASE's Creative Strategy Diploma. Listed as a peer because it is the dominant marketing/tech education platform in Germany and shares the same target audience of marketers and strategists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/miamiadschooleu
• Facebookfacebook.com/MiamiAdSchoolEurope
• LinkedInlinkedin.com/company/miami-ad-school-europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Ad School Europe