Motorsport Monday

What Motorsport Monday does

Motorsport Monday is a Johannesburg-based digital publisher that produces and distributes a free weekly motorsport e-magazine delivered every Monday via email to a global subscriber base. Founded in 2012, the publication has released 676 consecutive weekly issues and covers the breadth of international motorsport including Formula 1, Formula 2, Formula 3, F1 Academy, Formula E, IndyCar, WRC, MotoGP, WEC, IMSA, NASCAR, DTM, Extreme E, and W Series. Editorial is produced by a distributed team of on-the-ground correspondents and photographers; the latest issue (#676) features reporting from Silverstone, China, Mid-Ohio, and Rome, demonstrating multi-continent coverage.

The core product is a digital magazine with accompanying online archive of back issues, delivered through a website signup funnel with email as the primary distribution channel. There is no mobile app, no API, and no disclosed proprietary technology beyond standard e-magazine publishing. The business is privately held under Motorsport Media Services Ltd., with the most recent corporate transition pointing to JAG Media House Ltd. as the operating entity in 2024.

Revenue is generated exclusively through advertising, sold via a dedicated [email protected] channel. The publication is free to subscribers with no paid tiers and no premium features. The company has 11-50 employees, no disclosed external funding, and serves a long-tail consumer audience of motorsport enthusiasts worldwide.

Name

Motorsport Monday

Legal name

Motorsport Media Services Ltd.

Website

https://motorsportmonday.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorsport Monday publishes a free weekly digital e-magazine delivered via email every Monday, covering global motorsport series including Formula 1, Formula E, IndyCar, WRC, MotoGP, and NASCAR for motorsport enthusiasts worldwide. The Johannesburg-based publication generates revenue through advertising.

Ownership category

akta.pro rank

Product category

Digital Motorsports Media / Sports E-Magazine

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

Keywords

• Digital motorsport magazine
• Weekly motorsport e-magazine
• Racing series news coverage
• Motorsport journalism and photography
• Free email newsletter

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: The magazine generates revenue through advertising partnerships. They offer advertising opportunities to interested brands and businesses through their dedicated [email protected] contact, with responses tailored to advertiser requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Motorsport Monday publishes a free weekly digital e-magazine delivered every Monday by email to subscribers, covering international motorsport racing series including Formula 1, Formula 2, Formula 3, F1 Academy, Formula E, IndyCar, WRC, MotoGP, WEC, IMSA, NASCAR, DTM, Extreme E, and W Series. Each issue features news, views, opinions, on-the-ground event reporting, driver and engineer interviews, and original motorsport photography, with a searchable online archive of all back issues.

Product overview

Motorsport Monday operates as a single, unified digital publication—a free weekly motorsport e-magazine delivered every Monday via email. The core product is the digital magazine issue, which is also accessible through an online archive system allowing readers to access past issues. The magazine covers a comprehensive range of international motorsport series and disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorsport Monday Digital E-Magazine A free weekly digital motorsport e-magazine delivered every Monday via email subscription, covering international racing series including Formula 1, Formula 2, Formula 3, F1 Academy, Formula E, IndyCar, WRC, MotoGP, WEC, IMSA, NASCAR, DTM, Extreme E, and W Series, with news, race reports, opinions, driver interviews, and original photography. Targeted at individual motorsport enthusiasts globally.
• Motorsport Monday Back-Issue Archive

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Speedcafe: Australia-focused motorsport news outlet covering Supercars, F1, and MotoGP. Comparable multi-series coverage approach, but primarily serves Australian audiences rather than competing globally with Motorsport Monday.

Direct peers

• RaceFans: Independent F1-focused motorsport news site with daily updates and reader-funded model. Competes for the same motorsport news-reader audience as Motorsport Monday but with a daily publication cadence and F1 specialization.
• The Race: Digital-first motorsport media outlet providing news, opinion, and video across F1, MotoGP, IndyCar, and other series. Comparable to Motorsport Monday in audience (global motorsport fans) and free-with-advertising model.
• Motorsport-Total.com: German-language motorsport news portal covering F1, DTM, and other series with deep on-the-ground reporting. A direct comparable in the multi-series motorsport news category, though serving a primarily German-speaking audience.
• Autosport: Historic weekly motorsport magazine with deep archive and authoritative coverage across F1, F2, WEC, and endurance racing. Closest analog to Motorsport Monday's weekly digest format, but with paid subscriptions and stronger brand legacy.
• Motorsport Network: Global motorsport digital media giant operating Motorsport.com, Autosport, and Motor Sport Magazine. Directly competes with Motorsport Monday as a multi-series motorsport news destination, though it operates at significantly larger scale with paid and free content tiers.
• Pitpass: Long-running independent F1 news and analysis site with editorial commentary. Direct competitor in the free motorsport news category, focused primarily on F1 with a smaller editorial footprint than Motorsport Monday.
• Grand Prix 247: Original motorsport news site providing daily F1, GP2, and endurance racing coverage. Closely comparable to Motorsport Monday in coverage breadth and free-with-advertising model, though with a daily rather than weekly cadence.

Broad incumbents

• Motor Sport Magazine: Long-established motorsport publication with print history dating to 1924, now offering premium digital content, podcasts, and videos. Overlaps with Motorsport Monday's audience but competes via premium/subscription content rather than a free weekly digest.

Emerging players

• RacingNews365: Digital motorsport news site covering F1 with comprehensive race-weekend coverage. Smaller and more series-focused than Motorsport Monday, but competes for the same free, advertising-supported motorsport news audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Xx.com/MSportMonday
• Facebookfacebook.com/MotorsportMonday
• LinkedInlinkedin.com/company/motorsport-monday-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsport Monday