Poli Distillerie
Poli Distillerie Srl is a fourth-generation, family-owned Italian distillery founded in 1898 in Schiavon, producing artisanal grappa, gin, whisky, grape distillates, and liqueurs via traditional copper-pot small-batch methods and aging in approximately 4,000 oak barriques, sold directly through global e-commerce, three physical retail locations, and Italian enoteca and international wholesale channels.
- Company typePrivate
- Founded1898
- HeadquartersSchiavon, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Poli Distillerie does
Poli Distillerie Srl is a fourth-generation, family-owned Italian distillery founded in 1898 by Giobatta Poli in Schiavon, Veneto, and currently led by Jacopo Poli. It produces artisanal grappa and a broader spirits portfolio that includes gin (Marconi line), whisky (Conclave, Segretario di Stato), grape distillates (Chiara di Moscato), and liqueurs (Airone Rosso, Vaca Mora, Gran Bassano Vermouth), plus specialty products such as grappa-filled Swiss chocolate (Camille Bloch partnership) and grappa-infused panettoni. Core production rests on traditional methods — copper alembic pot stills operating in discontinuous small batches via steam-flowing and bain-marie techniques — and a barrel-aging program of approximately 4,000 oak barriques in underground cellars, including barriques sourced from prestigious partners Sassicaia, Williams & Humbert (Sherry PX), and Distillerie Clément (Rhum Agricole).
The business operates as Poli Distillerie Srl with a wholly-owned adjacent entity, Poli Museo della Grappa Srlu, which runs distillery museum locations in Schiavon and Bassano del Grappa. Revenue is generated through four streams: spirits product sales (grappa, gin, whisky, brandy, liqueurs) via global DTC e-commerce (grappa.it), three physical retail points (Schiavon, Bassano del Grappa, Venice), Italian enotecas/wholesale (where Poli holds the #1 position at 21% market share per a 2007 Dasa-Rägister study), and international wine/spirits distributors; premium gift packaging (wood cases, metal tubes, curated sets); accessories and merchandise (crystal glassware, guidebooks, apparel); and tourism/experiences including guided tastings, cultural events, and museum admissions.
The company pursues a multi-channel go-to-market anchored on heritage storytelling, experiential marketing, and event-driven cultural programming. Strategic positioning is reinforced by industry body memberships (Assodistil, Istituto Nazionale Grappa, Confindustria Vicenza, ERIH, Museimpresa, Unione Imprese Centenarie Italiane, Rete D.O.C.) and was elevated in 2026 when Jacopo Poli received the 'Maestro del Made in Italy' honor from Italian Minister Valditara. The competitive proposition is built on 125+ years of family craftsmanship, exclusive barrel-sourcing relationships, a proprietary aromatic profiling system (Poli-Cromia), and a curated retail/tourism ecosystem rather than scale-driven distribution.
Poli Distillerie firmographics
Firmographics- Name
- Poli Distillerie
- Legal name
- Poli Distillerie Srl
- Website
- https://poligrappa.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Poli Distillerie Srl is a fourth-generation, family-owned Italian distillery founded in 1898 in Schiavon, producing artisanal grappa, gin, whisky, grape distillates, and liqueurs via traditional copper-pot small-batch methods and aging in approximately 4,000 oak barriques, sold directly through global e-commerce, three physical retail locations, and Italian enoteca and international wholesale channels.
- Ownership category
- akta.pro rank
Poli Distillerie industry classification
Industry- Product category
- Premium Spirits & Italian Grappa
- NAICS
- Distilleries (31214), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Distilleries (Tasting Rooms) (THAFALAG)
Keywords
Where Poli Distillerie is headquartered
LocationHeadquarters
- HQ city
- Schiavon
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Poli Distillerie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Spirits Product Sales: Sale of grappa, distillates (gin, whisky, brandy), and liqueurs through e-commerce and retail channels. Products include young grappas, aged grappas (barrique), fruit-infused spirits, and specialty items.
- Accessories and Merchandise: Sale of tasting glasses, crystal sets, tumblers, display units, trolleys, t-shirts, polo shirts, guidebooks, and promotional merchandise.
- Gift Packaging: Sale of gift packaging including wood boxes (Legno N°1, N°2, N°3), cardboard packages, metal tubes, and combination packages (Grappa & Sassicaia, Grappa & Chocolate).
- Tourism and Experiences: Revenue from distillery visits, guided tastings, and museum admissions at the Poli Museo della Grappa in Schiavon and Bassano del Grappa.
- Specialty Food Products: Specialty products including Grappolone (panettone with grappa), Ginettone (panettone with gin), and Swiss chocolate filled with grappa (partnership with Camille Bloch).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bottle formats (700ml) |
| Unit Pricing | Pay-as-you-go | Magnum format (1500ml) |
| Unit Pricing | Pay-as-you-go | Big Mama format (3000ml) |
| Unit Pricing | Pay-as-you-go | Baby format (50-100ml) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Poli Distillerie product offering
Product offeringCore offering
Poli Distillerie is a historic Italian family distillery producing artisanal grappa, gin, whisky, grape brandies, and liqueurs using traditional copper pot stills (steam-flowing and bain-marie methods) in small discontinuous batches. The portfolio also includes specialty items such as grappa-filled Swiss chocolates, grappa-infused panettone, gift packages, and tasting accessories (crystal glasses, display units, guidebooks). The company additionally operates distillery tours, tastings, and the Poli Museo della Grappa museum in Schiavon and Bassano del Grappa, with direct sales via its own e-commerce platform (grappa.it).
Product overview
Poli Distillerie is a traditional Italian distillery founded in 1898 producing Grappa, grape distillates, gin, whisky, liqueurs, and specialty products. The core portfolio centers on Grappe (young and barrel-aged), Distillati d'Uva (grape distillates), Gin Marconi, and various liqueurs including Amari, Vermouth, and Elisir. The company also produces specialty items like chocolate with Grappa and festive Panettoni, plus accessories for Grappa appreciation (crystal glasses, displays, guidebooks). Gift packages in wood, cardboard, and metal offer curated selections. The distillery operates as a single unified product line with the main products organized by category (Grappe, Distillati, Liquori, Specialità, Accessori) rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Jacopo Poli: Signature line of distillates created in 1984, including Torcolato, Vespaiolo, Moscato, and Arzente.
- PO' di Poli
- Sarpa di Poli
- Sarpa Oro di Poli
- Marconi Gin
- Poli Museo della Grappa
- Chiara di Moscato
- Conclave / Segretario di Stato
- Poli Liquori
Quantifiable outcome
- Ranked #1 grappa brand in Italian enotecas with 21% market share according to LA GRAPPA 2007 study
Companies that use Poli Distillerie
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Poli Distillerie technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Poli Distillerie partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Camille BlochcoreSwiss chocolate maker partnership to create the first and only dark chocolate filled with liquid grappa, without a sugar crust. The partnership combines shared values of traditional family craftsmanship and product quality, producing specialty chocolate bars filled with Poli grappa.
- Luce della VitecoreCollaboration since 1998 between Luce della Vite (first wine produced in Montalcino combining Sangiovese and Merlot grapes) and Jacopo Poli to create a grappa of excellent quality reflecting the terroir of origin.
- SassicaiacoreSassicaia wine producer collaborated with Poli to create 'Grappa di Sassicaia' using barriques previously used for aging the prestigious Bolgheri Sassicaia DOC wine.
- AssodistilminorMember of Assodistil, founded in 1946, representing 60 distilleries covering approximately 95% of Italian spirits production.
- Confindustria VicenzaminorMember of the Provincial Industrial Association of Vicenza, founded in 1910, the main organization representing manufacturing and service companies in Italy.
- Istituto Nazionale GrappaminorMember of the National Grappa Institute, founded in 1996 in Pavia, which protects and promotes grappa as a symbol of Italian spirits.
- ERIH - European Route of Industrial HeritageminorSince May 2015, Poli Distillerie has been an anchor point of the ERIH network, which promotes European industrial heritage and industrial tourism.
- Rete D.O.C.minorMember of Rete D.O.C., a network of Veneto companies that invest in culture and productive history as a strategic tool for development.
- Williams & HumbertcoreSpanish sherry producer whose PX (Pedro Ximenez) barriques are used by Poli Distillerie for aging 'Grappa Elevata in Barili di Sherry PX' presented at Vinexpo 2009.
- Distilleria ClémentcoreMartinique rum distillery founded by Homere Clément in 1887. Poli selected 200-liter barrels containing 1976 Tres Vieux Rhum Agricole for aging their Grappa Barili di Rhum.
- Dirk NiepoortcorePortuguese wine producer collaborated with Jacopo Poli to create 'Grappa Elevata in Barili di Porto' using Porto wine barrels, presented at Vinexpo 2009.
- MuseimpresaminorMember of Museimpresa, the Italian association of company museums and archives promoted by Assolombarda and Confindustria.
- Unione Imprese Centenarie ItalianeminorMember of the Union of Italian Centenary Companies, which brings together prestigious brands of absolute prestige and international standing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Poli Distillerie competitors and assessment
Company assessmentDirect peers
- Luxardo: Italian family-owned distillery founded in 1821, producing grappa alongside Maraschino, gin, and liqueurs. Directly comparable for family heritage, traditional distillation, and premium export distribution.
- Bonollo: Italian distillery producing grappa (Of line), liqueurs, and spirits for both branded and private-label channels. Comparable as a multi-category Italian spirits manufacturer competing in the same trade and gifting channels.
- Nonino Distillatori: Family-owned Italian grappa distillery founded in 1897, directly comparable as a multi-generational artisanal producer of premium grappa and other spirits, with similar DTC, export, and barrique-aging strategies.
- Distilleria Nardini: Italy's oldest grappa distillery (founded 1779), producing traditional and bassiano-method grappa alongside other liqueurs. Directly comparable as a heritage Italian distillery with premium positioning and on-trade distribution.
- Distilleria Alexander: Italian grappa and brandy producer from the same Veneto region, with comparable mid-premium positioning and traditional distillation methods; competes head-to-head in Italian enotecas and gift channels.
Broad incumbents
- Stock Spirits Group: Central-European spirits platform with Italian operations and a broad portfolio of brandies, liqueurs, and grappas. Relevant as a competitor in mid-market grappa and a contrast point on scale, distribution, and private-label capability.
- Campari Group: Major publicly listed Italian spirits group (Aperol, Campari, Cynar, etc.) with broad global distribution. Relevant as a benchmark for what scaled distribution and brand-building could unlock — and as a potential acquirer of premium artisanal brands.
- Strega Alberti: Italian heritage liqueur producer (Strega, Amaro, Limoncello) with strong southern Italy roots. Comparable on heritage positioning, gift packaging, and Italian specialty-retail distribution model.
- Fratelli Branca: Italian family spirits producer behind Fernet-Branca and Brancamenta; broader portfolio and global distribution provide a useful incumbent benchmark for export scale and category diversification versus artisanal peers.
Emerging players
- Maison Ferrand / Planatàge Group: Independent French spirits group known for artisanal cognac, gin, and rum with strong export and craft credentials. Comparable as a similarly sized premium independent spirits house pursuing international bar and DTC channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Poli Distillerie social profiles
Digital presencePoli Distillerie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poli Distillerie leadership team
Management profileNumber of profiles
Profiles1 record
Poli Distillerie subsidiaries and ownership
Company hierarchySubsidiaries1 record
Poli Distillerie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poli Distillerie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poli Distillerie
What does Poli Distillerie do?
Poli Distillerie is a historic Italian family distillery producing artisanal grappa, gin, whisky, grape brandies, and liqueurs using traditional copper pot stills (steam-flowing and bain-marie methods) in small discontinuous batches. The portfolio also includes specialty items such as grappa-filled Swiss chocolates, grappa-infused panettone, gift packages, and tasting accessories (crystal glasses, display units, guidebooks). The company additionally operates distillery tours, tastings, and the Poli Museo della Grappa museum in Schiavon and Bassano del Grappa, with direct sales via its own e-commerce platform (grappa.it).
Is Poli Distillerie a public or private company?
Poli Distillerie is a private company. It is classified as family owned and is currently operating.
When was Poli Distillerie founded?
Poli Distillerie was founded in 1898. It employs 11 to 50 people.
Where is Poli Distillerie based?
Poli Distillerie is headquartered in Schiavon, Italy, in the Europe region.
How does Poli Distillerie make money?
Five revenue lines are on record. Spirits Product Sales are the primary driver. The others are accessories and Merchandise, gift Packaging, tourism and Experiences and specialty Food Products.
Who are Poli Distillerie's main competitors?
Direct peers on record are Luxardo, Bonollo, Nonino Distillatori, Distilleria Nardini and Distilleria Alexander. Broad incumbents are Stock Spirits Group, Campari Group, Strega Alberti and Fratelli Branca. Maison Ferrand / Planatàge Group is listed as an emerging player.
Does Poli Distillerie have an API?
No public API is recorded for Poli Distillerie.
What industry is Poli Distillerie in?
Poli Distillerie's product category is Premium Spirits & Italian Grappa. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its NAICS code is 31214 and its SIC code is 2080.