Xtravel

What Xtravel does

Xtravel was a Nordic travel company operating as a former subsidiary of Apollo (now operating under Apollo Sports). For over 20 years, Xtravel specialized in the ski travel sector, providing complete package travel solutions — including flights, accommodation, transfers, and lift passes — to carefully selected ski destinations across Europe and selective long-haul powder destinations. The company served three principal customer segments: school and student groups seeking affordable class ski trips, ski enthusiasts of all skill levels seeking quality-assured destinations, and active/corporate groups planning organized ski events. The business operated across the Nordic region via dedicated country websites for Sweden, Denmark, Norway, and Finland.

Xtravel's assets, expertise, and customer relationships have been transferred to Apollo Sports, which now carries forward the ski portfolio as part of the REWE Group / DERTOUR Group ecosystem, the largest Central European tourism conglomerate. The current ski offering includes both packaged ski holidays to curated European resorts (e.g., Gudauri, Georgia; Arosa-Lenzerheide, Switzerland; Erciyes, Türkiye) and guided ski trips to off-piste destinations such as Japan, Canada, and North Macedonia. The go-to-market is direct-to-consumer via own e-commerce storefronts, supplemented by dedicated group and school booking flows, email newsletters, social media (Instagram @apollosports), and earned media coverage on TV4 Nyhetsmorgon. The business model is commission/margin-based package travel with a best-price guarantee, protected under Nordic package travel law (paketreselagen).

Name

Xtravel

Website

https://xtravel.se

Company type

Private

Founded year

2004

Operating status

Closed

Headcount range

11–50 employees

Short description

Xtravel was a Nordic ski travel package operator, subsidiary of Apollo (now Apollo Sports), serving school groups, ski enthusiasts, and corporate groups across Sweden, Denmark, Norway, and Finland with flights, accommodation, transfers, and lift passes; its 20-year ski expertise is now carried forward under Apollo Sports within the REWE Group / DERTOUR Group ecosystem.

Ownership category

akta.pro rank

Product category

Ski Travel Packages

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

• Ski travel packages
• Package holidays
• Guided ski tours
• School ski trips
• Group ski bookings

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Xtravel was a Nordic ski travel brand selling complete package ski holidays to quality-assured European ski destinations. Offerings bundled flights, accommodation, transfers and lift passes, supplemented by guided ski trips to powder destinations and dedicated class/group ski trips. The brand's expertise and operations were transferred into Apollo Sports.

Product overview

Xtravel's ski travel expertise has been integrated into Apollo Sports, forming a unified ski travel offering. The portfolio includes complete package travel with flights, accommodation, and lift tickets; guided ski trips to powder destinations like Japan, Canada, and North Macedonia; and school/group ski trips. The company leverages its legacy of over 20 years in the ski industry to offer quality-assured ski facilities at carefully selected destinations throughout Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Package Holidays (Skidresor) Complete package ski holidays for Nordic travelers, bundling flights, hotels, transfers and lift passes to quality-assured ski destinations across Europe. Marketed under Apollo Sports, carrying forward Xtravel's 20+ years of ski industry expertise.
• Guided Ski Trips (Guidade skidresor)
• School and Class Ski Trips (Klassresor)
• Custom Group Ski Trips (Träningslager / Gruppresor)
• Ski Best-Price Guarantee (Prisgaranti)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• REWE GroupcoreOthersApollo is part of REWE Group and its DERTOUR Group division, the largest Central European tourism conglomerate. This parent company relationship provides Apollo with significant backing and integration within the European travel market.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SkiStar: SkiStar is the largest ski resort operator in Scandinavia, owning and operating resorts in Sweden, Norway, and Austria. It is a broader incumbent in the Nordic ski value chain — overlapping with Apollo Sports ski packages at destination resorts — but its core business is resort operations rather than tour packaging.
• TUI Group: TUI Group is the global parent of TUI Nordic (Fritidsresor), one of Apollo Sports' largest Nordic competitors. As a broad European tourism incumbent, TUI's scale in hotel procurement, airline capacity, and ski product distribution provides structural advantages that constrain Apollo Sports' pricing and product breadth.

Direct peers

• Fritidsresor (TUI Nordic): Fritidsresor is the Swedish brand of TUI Nordic and offers ski trip packages to Alpine and other destinations. It is a direct Nordic competitor for ski package bookings, with similar target customer segments (families, groups, leisure skiers) and comparable bundled offerings.
• Sembo: Sembo is a Nordic online travel agency offering ski packages, hotels, and flights across the region. It overlaps with Apollo Sports on Nordic ski holiday bookings but operates with a more digital, self-service distribution model versus Apollo Sports' curated bundled offerings.
• Ving (Vinggruppen): Ving is the largest Nordic charter tour operator, offering ski packages to Alpine and other destinations across Sweden, Norway, and Denmark. It competes head-to-head with Apollo Sports' ski travel offering for Nordic leisure travelers seeking package ski holidays, and operates a comparable bundled product (flight + hotel + transfers + lift pass).
• Solresor: Solresor is a Swedish tour operator offering sun and ski packages primarily to Nordic travelers. It is a smaller-scale direct competitor in the Nordic package ski holiday segment, with comparable customer targeting and bundled product structure.
• Sunclass Airlines (formerly Star Tour / Thomas Cook Airlines Scandinavia): Sunclass Airlines is the successor to Nordic tour operator Star Tour, operating charter ski and leisure packages primarily out of Denmark and Sweden. It is a direct Nordic ski package competitor with overlapping customer base and bundled flight-plus-holiday product structure.

Regional players

• Berg-Hansen: Berg-Hansen is a major Norwegian travel agency offering ski packages and adventure travel primarily to the Norwegian market. It is a regional competitor with similar product mix but focused on Norway, providing limited overlap with Apollo Sports' pan-Nordic footprint.

Emerging players

• Resia: Resia is a Swedish travel agency with a growing ski and group travel practice, serving both leisure and corporate clients. It overlaps partially with Apollo Sports' Active Groups and Ski Enthusiasts segments, particularly on curated ski trip bookings, but at a smaller scale.

Others

• DERTOUR Group: DERTOUR Group is the parent tourism division of REWE Group, of which Apollo is a member. It is thematically and structurally related as the corporate parent/sister division rather than a competitor, providing context for Apollo's strategic positioning within European tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/xtravel
• LinkedInlinkedin.com/company/xtravel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtravel