What Hazelton Homes does

Hazelton Homes is a privately held UK homebuilder established in 1993 and headquartered at the Estate Office, Rushton Hall, Northamptonshire, operating as a subsidiary of Hazelton Group. The company builds traditional two-to-six bedroom residential housing across Leicestershire, Northamptonshire, and Rutland, delivering over 100 homes per year through named developments such as Hine Park, The Maltings, Finch Place, and Old Hall Farm, with a forward pipeline extending into Billesdon, Houghton on the Hill, Oakham, and Irthlingborough. Its value proposition is positioned on craftsmanship, individual design, and selective specification rather than volume, with customers being individual homebuyers and families served directly through the estate office and on-site viewings.

The underlying technology is traditional residential construction with emphasis on quality craftsmanship and considered design details (high-quality interior oak doors, positioned windows for daylight, gas-fired woodburners in feature chimney breasts). Hazelton Homes generates revenue primarily through one-time direct home sales at market prices, supplemented by a separate land procurement and planning permission service in which entitled plots are sold onward to volume builders (e.g., the 135-home parcel at Seagrave Road, Sileby sold to Bellway Homes). The wholly-owned sub-brand Urban Rhythm, founded in 2002, extends the model into brownfield urban regeneration and affordable city housing, and has itself won the ProCon Large Redevelopment of the Year award for River Buildings. Pricing is quote-based and not publicly disclosed, and the go-to-market is direct-to-consumer via the company's physical estate office and regional developments, supported by a content-led website and blog. No venture or private equity funding is disclosed; the company is privately held within the Hazelton Group conglomerate.

Name

Hazelton Homes

Legal name

Hazelton Homes

Website

https://hazeltonhomes.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Hazelton Homes is a privately held UK homebuilder established in 1993, constructing traditional two-to-six bedroom housing across Leicestershire, Northamptonshire, and Rutland at over 100 homes per year, serving individual homebuyers and families via direct sales from its Rushton Hall estate office as part of Hazelton Group.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Residential homebuilding
• New construction homes
• Property development
• Land development planning
• Brownfield regeneration

Headquarters

HQ city

Rushton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Home Sales: Revenue generated from the direct sale of newly constructed residential properties ranging from two to six bedrooms. Homes are sold directly to individual homebuyers at market prices.
2. Land Development and Planning Services: The company purchases land, obtains planning permission, and sells entitled land parcels to other house builders. Most recent example: 135 homes at Seagrave Road, Sileby sold to Bellway Homes. This represents a separate revenue stream beyond direct home sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hazelton Homes builds and sells traditional quality residential properties ranging from two to six bedrooms directly to individual homebuyers throughout Leicestershire, Northamptonshire, and Rutland. The company also purchases land, obtains planning permission, and sells entitled land parcels to other housebuilders (e.g., 135 homes at Seagrave Road, Sileby sold to Bellway Homes). Through its sub-brand Urban Rhythm, it additionally delivers brownfield regeneration and modern city housing projects.

Product overview

Hazelton Homes operates as a unified home building company established in 1993, constructing traditional quality housing ranging from two to six bedrooms across Leicestershire, Northamptonshire, and Rutland. The company builds over 100 homes per year through named residential developments including Hine Park, The Maltings, and Finch Place. An associated sub-brand, Urban Rhythm, focuses on brownfield urban regeneration projects. The company also offers land procurement and planning permission services for other house builders.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Rhythm: Award winning company building modern, affordable city homes. Specialises in brownfield regeneration sites for commercial and residential development. Founded in 2002, has built over 250 units.

Products and services

• Hazelton Homes Residential Properties Traditional two-to-six bedroom residential houses built and sold directly to individual homebuyers and families in Leicestershire, Northamptonshire, and Rutland, with named developments including Hine Park (Humberstone), The Maltings (Sileby), Finch Place (Humberstone), Old Hall Farm (Cottesmore), and upcoming developments in Billesdon, Houghton on the Hill, Oakham, and Irthlingborough. Buyers can personalize through selective fixtures, fittings, and options.
• Land Procurement and Planning Services Service for purchasing raw land, securing residential planning permission, and disposing of fully or partially entitled land parcels to other volume housebuilders. Functions as a separate revenue stream to direct home sales.
• Urban Rhythm (Sub-brand: Brownfield Regeneration Homes) Wholly owned sub-brand within the Hazelton Group that builds modern, affordable city homes on brownfield regeneration sites, including the Wheatsheaf Works redevelopment of a Grade II listed former shoe factory in Leicester. Has built over 250 units and won the 2005 ProCon Large Redevelopment of the Year award for the River Buildings development.

Quantifiable outcome

• According to recent polls, Hazelton Homes customers are amongst the most satisfied of all homebuilders

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Urban Splash: UK residential developer specializing in brownfield regeneration and listed building conversions, similar to Hazelton's Urban Rhythm subsidiary. Directly comparable in the niche regeneration segment where Urban Rhythm has built 250+ units.
• Cala Homes: UK premium regional homebuilder (formerly Cala, now PE-backed) emphasizing design-led family housing in select locations. Comparable to Hazelton on product positioning (premium, detail-focused family homes), customer profile, and selective site strategy.
• Avant Homes: UK regional housebuilder operating across the Midlands and North of England. Most directly comparable peer on size (thousands of homes per year), regional focus, and aspirational family-buyer product - serving the same buyer segment Hazelton targets in overlapping geographies.
• Bellway Homes: UK national volume homebuilder producing 10,000+ homes annually. Directly comparable as Hazelton sold 135 entitled homes at Seagrave Road to Bellway, demonstrating direct market overlap in the Midlands and shared customer/property profiles in Leicestershire.
• Keepmoat Homes: UK regional volume homebuilder with strong Midlands and Northern presence. Comparable in business model (regional developer-builder), product range, and target buyer profile, providing a relevant benchmark for Hazelton's regional operating economics.
• Redrow: UK premium-focused homebuilder emphasizing craftsmanship and design quality, much like Hazelton's 'quality not quantity' positioning. Comparable customer target (aspirational family buyers), similar product (2-6 bedroom family housing), though operating at materially larger national scale.

Broad incumbents

• Barratt Developments: Top-three UK national homebuilder with significant Midlands division activity. Broad incumbent competitor sharing the Leicestershire/Northamptonshire submarkets with Hazelton at much greater scale and brand recognition.
• Taylor Wimpey: UK national volume homebuilder with extensive Midlands presence. Broad incumbent peer representing the type of large-scale competition Hazelton encounters on land opportunities and new-build pricing in target geographies.
• Persimmon plc: UK's largest volume homebuilder (17,000+ homes/year) with national coverage including active Midlands operations. Represents the broad incumbent competitive threat Hazelton faces on land bids and pricing in shared submarkets.
• David Wilson Homes: Premium-brand division of Barratt Developments focused on family housing in quality locations - the closest brand-positioning analogue to Hazelton at much greater scale, serving aspirational buyers across the Midlands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hazelton Homes