What Ace Virtual Shooting does

Ace Virtual Shooting (operating as AceXR, LLC) is a privately held firearms training technology company headquartered in Dallas, Texas that has built a vertically integrated dry-fire training platform combining a Meta Quest VR application with proprietary physical handset replicas modeled after real pistols. The VR platform runs on Meta Quest 2, 3, and 3S headsets and delivers 100+ shooting stages including 40+ official USPSA classifiers and all 8 Steel Challenge courses, real-time performance metrics, multiplayer competitions, and bi-weekly content updates. The physical handsets — licensed replicas from SIG SAUER, Staccato, Shadow Systems, CZ, Taran Tactical Innovations, and Springfield Armory, plus proprietary Ace 17 and Ace 19 models — replicate authentic weight (24–32 oz), grip angle, magazine release, and trigger pull (3–4.5 lbs) of the real firearms they emulate.

The company monetizes through three revenue streams: (1) hardware sales of handsets priced at $199 standalone or in bundled Ace Kits, (2) recurring Ace Club Membership subscriptions required to access the full VR platform, multiplayer, and ongoing updates, and (3) accessories including custom kydex holsters and Klarna-backed installment financing ($19/month). Ace targets five customer segments with self-defense-focused consumers and competitive sport shooters (USPSA, IPSC, SCSA) as primary, and law enforcement, military (including Tier-1 references), and beginners as secondary. The company operates a community-led, product-led growth motion leveraging a multi-thousand-member Discord server, Facebook Group, YouTube influencer endorsements from channels such as Controlled Pairs Gaming, Active Self Protection, and Guns Out TV, and active presence at SHOT Show, NRA Annual Meetings, I/ITSEC, and ILEETA.

Distribution is primarily direct-to-consumer via acexr.com with the VR app distributed through the Meta Quest App Store (4.8 stars across 1.7k+ reviews). An Ace Enterprise Program targets law enforcement and military buyers with multi-year contracts, bundled Meta Quest 3 headsets, and centralized account controls. Key strategic partnerships include exclusive collaborations with SIG SAUER ("SIG Experience") and Staccato, ecosystem integrations with USPSA (offering a 20% member discount), USA Shooting (the US Olympic/Paralympic governing body), and optics partners including Trijicon, Vortex, Holosun, and Primary Arms. The company was founded by former Navy SEAL Conor Donahue in 2022, with subsequent executive additions of COO Patrick J. Stewart (ex-WIN Reality CFO, March 2025) and CTO Peter C. Peterson (ex-ArborXR CTO, ex-HP Windows Mixed Reality lead, May 2025).

Name

Ace Virtual Shooting

Legal name

AceXR, LLC

Website

https://acexr.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Ace Virtual Shooting provides a VR pistol dry-fire training platform with licensed physical handset replicas for Meta Quest headsets, serving competitive shooters, self-defense practitioners, law enforcement, and military through hardware sales, subscription membership, and enterprise contracts.

Ownership category

akta.pro rank

Product category

VR Firearms Training Simulation

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Computer Peripheral Equipment, Nec (3577), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD)

akta.pro secondary industries

Input Devices & Controllers (Gamepads, Keyboards, Mice, Fight Sticks, Steering Wheels, HOTAS) (MPAFAGAF), Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD)

Keywords

• VR shooting simulator
• Dry fire training
• Firearms training software
• VR pistol training
• Tactical simulation platform

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Hardware Sales (Handsets): Sale of physical VR handsets modeled after real firearms. Handsets are sold as standalone products starting at $199 or as part of Ace Kits and Bundles. Multiple licensed models available including Staccato P, SIG P365, Arctus, Shadow Systems MR920, CZ Shadow 2, and others.
2. Subscription Membership (Ace Club): Ongoing subscription required to access the VR platform, all stages, multiplayer, and regular updates. Membership enables competition, skill tracking, and full platform features. Shipping costs are separate from membership.
3. Holster Sales: Custom-fit kydex holsters sold separately for each handset model. Holsters ship with paddle belt attachments and support OWB and IWB configurations.
4. Financing (Klarna Partnership): Partnership with Klarna allows customers to purchase handsets for as low as $19 per month through installment payments, making hardware more accessible.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ace Virtual Shooting provides a virtual reality pistol training platform built for Meta Quest 2, 3, and 3S headsets, paired with proprietary physical handsets modeled after real firearms (Staccato P, SIG P365, Shadow Systems MR920, CZ Shadow 2, TTI Sand Viper, etc.). The platform delivers 100+ shooting stages including USPSA classifiers, Steel Challenge courses, skill drills, multiplayer competitions, and real-time performance metrics tracking speed, accuracy, precision, and shot splits. Revenue is generated through sales of physical handsets, ongoing Ace Club Membership subscriptions, custom kydex holsters, and an Enterprise Program for law enforcement and military deployments.

Product overview

Ace Virtual Shooting is a unified platform combining a VR shooting simulator with licensed physical handset replicas for Meta Quest VR headsets. The core product is the Ace VR App featuring 100+ shooting stages, skill-building drills, competitive shooting, minigames, and real-time performance metrics. Physical products include multiple licensed handsets (Ace Arctus, Staccato P, SIG P365-XMACRO COMP, SIG P320-XFIVE LEGION, Shadow Systems MR920, CZ Shadow 2, TTI Sand Viper, Springfield 1911 TRP, Staccato HD P4, Ace 17, Ace 19) priced at $199 each, plus custom kydex holsters. The Ace Club Membership provides ongoing access to all platform features. The Ace Enterprise Program offers customized deployments for law enforcement and military with centralized management and performance tracking. A companion mobile app provides metrics tracking. The platform also includes an optics system featuring virtual red dot sights from major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Ace VR App Virtual reality shooting simulator for Meta Quest 2, 3, and 3S headsets featuring 100+ shooting stages including USPSA classifiers, Steel Challenge stages, skill-building drills, minigames, global leaderboards, multiplayer duels, and real-time performance metrics for speed, accuracy, and precision.
• Ace Club Membership Subscription membership providing ongoing access to all VR stages, minigames, multiplayer, regular platform updates, competitive features, and the full Ace VR experience for individual users.
• Ace Enterprise Program Enterprise VR training deployment for law enforcement and military organizations, bundling Meta Quest 3 headsets, Ace physical handsets, and full platform access with centralized account management and unit-level performance tracking.
• Ace Mobile Companion App Mobile companion application for the Ace VR platform that tracks performance metrics including Speed, Accuracy, and Precision, providing additional access to training data and performance analytics outside the VR headset.
• Ace 17 Handset Physical VR handset replica modeled after duty-standard pistols, featuring a larger grip and striker-fired trigger designed for duty belt use. Priced at $199 standalone.
• Ace 19 Handset Physical VR handset replica inspired by a compact handgun small enough to carry, featuring a mid-sized grip, steep grip angle, and striker-fired trigger feel. Priced at $199 standalone.
• Ace Staccato P Handset Licensed VR handset replica of the Staccato P 2011 pistol weighing 32oz with Meta Quest controller, featuring 2011 trigger feel, signature Staccato magazine release button, and 1:1 dimensions compatible with 2011 race holsters.
• Staccato HD P4 Handset Licensed VR handset replica of the Staccato HD P4 handgun crafted for law enforcement and everyday carry consumers, featuring 4-4.5 pound trigger pull, functional magazine release, ambidextrous controls, and precise ergonomics.
• Ace SIG P365-XMACRO COMP Handset Licensed VR handset replica of the SIG SAUER P365-XMACRO COMP pistol weighing 24oz with Meta Quest controller, featuring 3.5 pound trigger pull, functional magazine release button, and toolless controller installation.
• SIG P320-XFIVE LEGION Handset Licensed VR handset replica of the SIG P320-XFIVE LEGION pistol, launched as part of the SIG Experience collaboration with VR SIG Electro-Optics and SHOOT SIG competition series integration.
• Shadow Systems MR920 Handset Licensed VR handset replica of the Shadow Systems MR920 pistol featuring bronze spiral fluted barrel detail, slide serrations, grip texture, and OEM Shadow Systems adjustable backstrap system for grip angle customization.
• CZ Shadow 2 Handset Licensed VR handset replica of the CZ Shadow 2 pistol featuring distinctive swappable grips and ergonomics trusted by competitive shooters and champions like Eric Grauffel for balance, control, and speed.
• TTI Sand Viper Handset Licensed VR handset replica of Taran Tactical's flagship Sand Viper racegun featuring aggressive pyramid grip texture, enlarged magwell, full-sized dimensions, and heavy weight designed for competition speed.
• Springfield 1911 TRP Handset Licensed VR handset replica of the Springfield Armory TRP 1911 platform featuring crisp trigger, balanced weight, and unmistakable 1911 silhouette for control and confidence.
• Ace Arctus Handset Generic VR pistol handset similar to the standard P320 or M17/M18 frame, weighing 30oz with Meta Quest controller installed, featuring realistic trigger feel, magazine release button, and toolless spring-loaded installation.
• Custom Kydex Holsters Custom-fit kydex holsters for each Ace handset model, shipping with paddle belt attachment and supporting OWB and IWB configurations with various mounting options.

Quantifiable outcome

• Members average over 4,700 rounds per month of virtual training
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• Primary Arms OpticsflagshipTechnology or Integration · 27 May 2025Integration of Primary Arms Optics including RS-10R, RS-15R with ACSS Vulcan Dot reticle, and HTx-1 ACSS into the VR platform. First time the ACSS Vulcan Dot reticle has been available in VR.
• SIG SAUERcoreStrategic or Co-development Partner · 28 March 2025Exclusive 'SIG Experience' collaboration featuring licensed replica SIG P320 X-FIVE LEGION and P365 X-MACRO Comp handsets, plus VR SIG Electro-Optics. Unlocks SIG enthusiast community features and SHOOT SIG competition series within the platform. Features SIG ROMEO3MAX and other SIG optics.
• StaccatocoreStrategic or Co-development Partner · 21 January 2025Licensed partnership for Staccato P 2011 and Staccato HD P4 handsets. Products meticulously replicate Staccato firearms including authentic trigger feel, functional mag release, and precise ergonomics. Staccato provides booth space at SHOT Show and hosts Range Day events featuring Ace.
• Shadow SystemsflagshipStrategic or Co-development Partner · 21 August 2024Collaboration to bring Shadow Systems MR920 series pistols to VR. Members can enjoy detailed MR920 and DR920 virtual replicas with customizable optics. Both companies are Texas-based and veteran-owned/managed.
• USPSA (United States Practical Shooting Association)coreStrategic or Co-development Partner · 1 June 2024Partnership brings USPSA competitions directly to homes with over 30 official classifiers and USPSA stages in the VR platform. USPSA members receive exclusive 20% discount. Partnership furthers Ace's vision to be a place for all shooting sports enthusiasts.
• USA ShootingflagshipStrategic or Co-development PartnerPartnership with USA Shooting (National Governing Body for Olympic and Paralympic shooting) to utilize VR technology for athlete development, training enhancement, and fan engagement. Alignment with Olympic shooting sports and future Games preparation.
• TrijiconflagshipTechnology or IntegrationTrijicon red dot optics integrated into the VR platform. Ace featured at Trijicon booth during NRA Annual Meeting 2026 for live demos.
• CZ (Česká zbrojovka)flagshipTechnology or IntegrationCZ Shadow 2 handset replica available in the platform. CZ USA booth featured at NRA Annual Meeting 2026 with Ace demos.
• Springfield ArmoryflagshipTechnology or IntegrationSpringfield 1911 TRP handset replica available in the platform. Springfield Armory booth featured at NRA Annual Meeting 2026.
• TTI (Taran Tactical Innovations)flagshipTechnology or IntegrationTTI Sand Viper handset replica available in the platform, featuring the flagship racegun used in Hollywood films and for star training.
• Vortex OpticsflagshipTechnology or IntegrationVortex red dot optics available in the VR platform. Over 15 different optics from various brands featured.
• HolosunflagshipTechnology or IntegrationHolosun red dot optics integrated into the VR platform for realistic optic training.
• Meta QuestcoreTechnology or IntegrationPlatform built for Meta Quest 2, 3, and 3S VR headsets. SDK-level integration with Quest controllers and tracking systems.
• KlarnaflagshipChannel Partner/ Reseller/ DistributorFinancing partnership enabling customers to purchase handsets for as low as $19 per month through Klarna's buy-now-pay-later service.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• WIN Reality: WIN Reality builds a VR baseball hitting simulator paired with a physical bat accessory and analytics, mirroring Ace's 'physical peripheral + VR app + performance metrics' model. Ace's COO Patrick Stewart was previously CFO there, making it a strategically relevant comparable.
• ForeVR Games: ForeVR Games publishes casual VR sports titles (bowling, darts, pool, cornhole) on Meta Quest with controller-based input. It illustrates the VR sports/skill-training category that Ace occupies at the premium, niche end.
• iTarget: iTarget offers smartphone-based laser dry-fire training kits for pistols, with shot tracking and drills. It targets the same concealed-carry and home-defense self-training segments as Ace, but at a much lower price point and without VR immersion.

Direct peers

• Strikeman: Strikeman (formerly Strikeman Pro) sells laser-based dry-fire training systems paired with a smartphone app for shot tracking and drills. It competes with Ace for the same self-defense, concealed-carry, and competitive shooter training budgets via a lower-cost, non-VR alternative.
• ProTubeVR: ProTubeVR builds VR gun stocks and rifle/pistol-shaped controllers for shooters and sim racers. Its products compete in the same VR firearm peripheral category as Ace's handsets and are commonly used for VR shooting and hunting simulators.
• StrikerVR: StrikerVR manufactures VR firearm peripherals and recoil-enabled gun controllers used in commercial and military training. It is the closest hardware analog to Ace's haptic handset replicas and serves overlapping VR shooting training use cases.
• DryFire USA: DryFire USA produces magazine-fed laser training systems used by law enforcement, military, and competitive shooters. It targets the same 'practice without ammo' pain point Ace addresses, with deeper LE/military adoption but without the immersive VR environment.

Broad incumbents

• Laser Shot: Laser Shot supplies large-format, screen-projected firearms training simulators to military, law enforcement, and commercial ranges. It overlaps with Ace's enterprise training value proposition but operates at a different price point and physical footprint.
• Sandbox VR: Sandbox VR operates location-based VR entertainment centers using tracked peripherals and shared multiplayer experiences. While not firearms-focused, it shares Ace's VR-plus-physical-peripheral business model and multiplayer/competitive engagement mechanics.
• InVeris Training Solutions: InVeris (formerly Meggitt Training Systems and VirtaMed) is a leading provider of military and law enforcement simulation and live-fire training systems. It represents the established incumbent that Ace's Enterprise Program must win budget share from.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/acevirtualshooting
• Xx.com/acevrshooting
• LinkedInlinkedin.com/company/acevirtualshooting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Virtual Shooting