Motopool

What Motopool does

Motopool is an Australian car subscription company founded in 2018 in Brisbane and operating across five major Australian cities — Sydney, Melbourne, Brisbane, Adelaide and Perth — with extended service into Ballarat, Geelong and the Gold Coast. The company offers an all-inclusive weekly subscription model that bundles vehicle access with insurance, maintenance, registration and 24/7 roadside assistance, positioning itself as a flexible alternative to ownership, traditional leasing, and rent-to-own products for individual consumers, small and medium businesses, expats and tradies.

The core product is a three-tier subscription service — Starter (250 km/week, 3-month minimum, $250 joining fee), Value (500 km/week, 3-month minimum, $250 joining fee) and Premium (750 km/week, 2-month minimum, no joining fee) — supported by specialised offerings including a Fleet Subscription with ATO-backed tax deductibility and an Expat Car Subscription designed for new arrivals without Australian credit history. Underlying technology is described as a web-based enquiry, soft-credit-check and approval platform operating under the Karmo system; no proprietary AI, ML or data flywheel capabilities are disclosed. Revenue mechanics combine recurring weekly subscription fees with usage-based excess-kilometre charges ($0.33/km) and ancillary fees for vehicle branding and custom modifications.

Go-to-market is direct-to-consumer and product-led: customers complete a 2-minute online approval, are matched with a concierge, and pick up vehicles within 48 hours at one of five physical offices, with a strong Google review profile (4.5–5.0 stars across locations). The company is private, discloses no external funding rounds, operates with a stated headcount of 1–10 employees, and is led by CEO Andrew Rickett and COO Laura Harewood, both with 25+ years of mobility and rental industry experience.

Name

Motopool

Legal name

Motopool

Website

https://motopool.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Motopool is an Australian car subscription company operating across five major cities, offering all-inclusive weekly vehicle access plans with bundled insurance and maintenance. It serves individual consumers, small businesses, expats and tradies seeking flexible alternatives to ownership or traditional leasing.

Ownership category

akta.pro rank

Product category

Vehicle Subscription Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE)

akta.pro secondary industries

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE), Managed Corporate Car Rental Programs (MCMP) (THADAOAA)

Keywords

• Car subscription services
• Vehicle subscription
• Fleet subscription
• Expat car rental
• All-inclusive car hire

Headquarters

HQ city

Salisbury

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Subscription: Weekly subscription payments for vehicle access. Weekly fees cover insurance, maintenance, registration, and roadside assistance. Customers pay only for fuel and tolls. Excess kilometres charged at $0.33 per km.
2. Excess Kilometre Charges: Usage-based charges when customers exceed their weekly kilometre allowance. $0.33 per kilometre over the plan limit.
3. Vehicle Customisation and Branding: Additional charges for vehicle modifications such as custom shelving for delivery vehicles, specialised equipment, and business branding on vans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Motopool is an Australian car subscription service that provides all-inclusive weekly access to vehicles for individuals and businesses. Subscriptions bundle insurance, registration, maintenance, roadside assistance, and tyres into one weekly fee, with no long-term commitment and online approval completed in minutes. The company also offers fleet subscriptions for businesses, vehicle customisation, and a concierge service.

Product overview

Motopool operates as a car subscription platform offering flexible vehicle access across Australia with no long-term commitment. The core service provides subscription tiers (Starter, Value, Premium) with weekly payments covering insurance, maintenance, registration, and roadside assistance. The platform encompasses vehicle categories including EVs/hybrids, SUVs, hatchbacks, utes, and vans from brands such as Mazda, Hyundai, Kia, Toyota, MG, BYD, Renault, Ford, Isuzu, Nissan, LDV, Chery, and Mitsubishi. Additional offerings include fleet subscription services for businesses with ATO-backed tax benefits, expat-specific subscriptions with simplified onboarding, and dedicated concierge support for all subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Motopool Car Subscription All-inclusive car subscription service for individuals in Australia with weekly billing that covers insurance, registration, maintenance, roadside assistance, and tyres. Available in three tiers: Starter ($84.95/week), Value, and Premium.

Quantifiable outcome

• Get approved in 2 minutes with soft credit check
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Down Under CentrecoreStrategic or Co-development Partner · 29 April 2024Down Under Centre provides comprehensive support to individuals emigrating to Australia. Motopool offers car subscription as part of their relocation package. Partnership addresses expat mobility challenges including lack of Australian credit history. Approximately 50% of Motopool management team has personal expat experience.
• Odin PassminorGTM or Marketing PartnerPartnership offering exclusive deals or visibility for Odin Pass members. Odin Pass appears to be a rewards or membership program.
• Super Series (Aussie Racing Cars)minorGTM or Marketing PartnerMotopool sponsors the Super Series racing event. Partnership appears to be community engagement and brand visibility initiative.
• Credit Repair AustraliaminorGTM or Marketing PartnerPartnership offering referral pathway for customers needing credit repair services. Cross-promotional relationship.
• R U OK FoundationminorOthersCorporate social responsibility partnership supporting mental health awareness. Motopool actively supports the foundation and fundraising initiatives.
• ExpatAUcoreGTM or Marketing PartnerExpatAU partnership offers dedicated concierge service for expats, reduced refundable security bond, free 100km booster pack, and specialised sign-up process exclusive to ExpatAU clients. Partnership addresses expat-specific challenges of lacking Australian credit history.
• Move Mates AustraliaminorGTM or Marketing PartnerPartnership providing mobility solutions for people moving to Australia. Referral and service partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Splend: Splend is an Australian subscription and finance provider focused on rideshare and personal-use vehicles, operating a comparable subscription model with flexible terms and included services in Australia.
• Carly: Carly is an Australian car subscription operator offering flexible weekly all-inclusive subscriptions on new vehicles, directly overlapping Motopool's core proposition in the same Australian market.
• Drive My Way (Australia): Drive My Way is an Australian subscription service offering flexible vehicle access with all-inclusive pricing, directly comparable to Motopool's subscription tiers and target customer segments.
• Evee: Evee is an Australian EV-focused car subscription platform offering all-inclusive weekly subscriptions on electric vehicles, competing for the same EV-conscious subscribers as Motopool's EV/hybrid category.

Broad incumbents

• Volvo Car Subscription / Care by Volvo: Volvo's Care subscription program is an OEM-direct, all-inclusive vehicle subscription available in selected markets including Australia, representing an incumbent threat with brand and capital depth.
• Sixt Subscription: Sixt's global subscription product offers monthly all-inclusive vehicle subscriptions with flexible terms, comparable in model design to Motopool but with substantially larger fleet and capital backing.
• Toyota Kinto: Toyota Kinto is the OEM-backed car subscription program from one of Australia's largest automakers, offering monthly all-inclusive subscriptions. It is a broad incumbent with deep fleet-financing capacity.

Regional players

• Bayswater Car Rental: Bayswater is a long-established Australian rental and subscription-adjacent provider with national footprint, comparable to Motopool in Australian geographic coverage but competing more on traditional rental terms.

Others

• Karmo: Karmo is the technology and operating platform that powers Motopool's customer-facing flows ('Motopool driven by Karmo'). It is an enabling partner/parent-platform rather than a direct competitor.

Emerging players

• Bumper: Bumper operates subscription-style vehicle access products across multiple markets; comparable in flexible all-inclusive vehicle access but with broader geographic spread and a different funding-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motopool