Storica

What Storica does

Storica is a Brasília-based creative performance marketing agency founded in 2015 by Marcos and Gabriel Cunha, operating in Brazil with a stated service reach to international organizations. The company integrates five functional modules — Strategy, Creative, Media, CRM, and Data — into a single cyclical operating system branded as Sistema Storica (Plan, Create, Test, Learn, Scale), and delivers these as professional services engagements rather than as a software product.

The agency employs AI-powered tools including its own Growth Score diagnostic (an AI-based marketing maturity assessment across six dimensions), predictive lead scoring using behavioral variables, generative AI for content production, and anomaly detection for paid-media optimization, alongside a standard martech stack spanning HubSpot, RD Station, Salesforce, Segment, Optimizely, Hotjar, and Brazilian tools such as Leadster and Exact Sales. Production capacity is documented at approximately 500 creatives per month for large accounts such as UCB.

Storica generates revenue through monthly retainers across four pricing tiers (R$ 15,000-50,000 mid-market, R$ 50,000-150,000 established enterprises, R$ 150,000+ top-tier enterprise), plus a separate fractional CMO offering at R$ 8,000-20,000/month. Client segments include funded startups, mid-market growth companies, large enterprises, and verticals specialized in real estate developers and higher education; named clients include Uber, Rappi, UNESCO, WWF, Sicoob, UCB, Emplavi, Terra Flor, and Oddie. The company is privately held, bootstrapped, and operates without disclosed institutional investment.

Name

Storica

Legal name

Storica

Website

https://storica.ag

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Storica is a Brasília-based creative performance marketing agency that integrates Strategy, Creative, Media, CRM, and Data into a cyclical growth system for Brazilian and international clients including Uber, Rappi, UNESCO, UCB, and Terra Flor.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Creative performance marketing
• Growth marketing services
• Digital marketing agency
• Marketing strategy consulting
• Brand and performance marketing

Headquarters

HQ city

Brasilândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing & Growth Services: Storica generates revenue through professional services engagements covering Strategy, Creative, Media, CRM, Data, and Consultoria. Fees are quoted based on scope and client investment level. The company also embeds senior specialists into client teams (CMO as a service model). Minimum engagement threshold is R$ 15,000/month total investment (agency fee + media spend).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Storica is a creative performance and growth marketing agency that integrates Strategy, Creative, Media, CRM, and Data into a single cyclical growth system (Plan, Create, Test, Learn, Scale). The agency delivers marketing strategy consulting, creative production, paid media management (Google, Meta, LinkedIn), CRM/marketing automation implementation, data analytics, and embedded senior marketing leadership (CMO-as-a-service) for startups, mid-market companies, and large enterprises in Brazil. The firm also operates the AI-powered Growth Score diagnostic and the Storicast podcast as inbound assets.

Product overview

Storica is a marketing agency (Agência de Growth) operating as The Creative Performance Company, offering an integrated system of six core service modules: Estratégia (strategy), Criativo (creative), Mídia (paid media), CRM (customer relationship management), Dados (data/analytics), and Consultoria (consulting). The company connects Strategy, Creative, Media, CRM and Data into a system of predictable, sustainable, and measurable growth. The service portfolio also includes Growth Score (an AI-powered diagnostic tool) and Storicast (a podcast). Storica operates a five-stage cyclic methodology: Plan, Create, Test, Learn, and Scale. Services are delivered as managed consulting engagements rather than as a self-service SaaS product.

Differentiator

Problem solved

Functional benefit

Brands

• Storicast: Podcast series featuring conversations with marketing, technology, and innovation leaders about the future of communication, digital transformation, and creativity. Hosted by Marcos and Gabriel Cunha.

Products and services

• Estratégia (Strategy) Strategic consulting service that analyzes the business, market, and audience to define the most efficient path to growth. Includes positioning construction, diagnostic assessments, and data-driven plans connecting branding, performance, and revenue. For Brazilian businesses seeking growth marketing strategy.
• Criativo (Creative) Creative production service that transforms strategy into expression, delivering creative concepts, design, UX, and content that convert attention into measurable value. Each piece is born with purpose and tested with data. For brands seeking creative production at operational scale integrated with performance marketing.
• Mídia (Paid Media) Paid media planning, operation, and optimization service for Google, Meta, and LinkedIn campaigns with focus on real CAC and ROI. Combines analytical intelligence with continuous testing to reduce CAC and scale results efficiently. For businesses investing in digital advertising.
• CRM Customer relationship management service building complete acquisition, nurturing, and retention journeys. Automates customer relationships at each stage from first lead to repurchase, with integration into marketing automation platforms (HubSpot, RD Station, Salesforce, Marketo, Pardot). For businesses seeking CRM and marketing automation implementation.
• Dados (Data and Analytics) Data analytics service that transforms data into decisions and decisions into growth. Builds dashboards, analyses, and reports showing the real impact of each investment, including multi-touch attribution modeling, behavioral analytics, and predictive lead scoring. For businesses needing marketing data infrastructure and measurement.
• Consultoria (Consulting / CMO as a Service) Marketing consulting service embedding senior specialists into client teams to structure marketing departments as growth machines. Defines processes, routines, and KPIs for sustainable company growth. Includes the CMO-as-a-service model where senior marketers act as fractional CMOs (R$ 8,000–R$ 20,000/month). For mid-market companies lacking senior marketing leadership.
• Growth Score Diagnostic AI-powered marketing maturity diagnostic tool that analyzes a company across six critical dimensions — Brand Presence, Acquisition, Activation, Retention, Recommendation, and Revenue — in under 10 minutes. Delivers an immediate AI-generated report with a personalized action plan and sectoral benchmarking. Free to use; serves as the agency's top-of-funnel lead capture mechanism for Brazilian businesses.

Quantifiable outcome

• UCB achieved +30% growth in enrollments through data-driven marketing in a single cycle, with reduced CAC
• +10 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability12 records

Feature2 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• VMLY&R: Global creative and customer experience agency with operations across LatAm. Comparable as a broader incumbent delivering integrated brand experience, CRM, and data-driven marketing at scale.
• Publicis Brasil: Brazilian arm of Publicis Groupe, one of the largest advertising holding companies globally. Comparable as a broad incumbent offering creative, media, digital, and data services to enterprise clients across Brazil.
• Dentsu Creative Brasil: Brazilian operation of Dentsu International's creative network. Comparable as a broad incumbent delivering integrated brand, creative, and CX services to enterprise clients in the Brazilian market.
• R/GA: Global digital transformation agency with significant São Paulo presence. Comparable as a broader incumbent combining creative, technology, and consulting for enterprise transformation engagements.

Direct peers

• WMcCann: McCann Worldgroup's Brazilian operation providing integrated advertising, media, and CRM services to enterprise clients in Brazil. Comparable given full-service model and enterprise client focus.
• AlmapBBDO: Top-ranked Brazilian creative agency affiliated with BBDO Worldwide, serving major national and international brands in São Paulo. Direct comparable given full-service creative + media offerings to enterprise clients.
• Lew'Lara\TBWA: TBWA's Brazilian affiliate agency in São Paulo delivering integrated creative, media, and brand strategy for enterprise clients. Comparable as a Brazilian full-service agency competing for similar enterprise brand budgets.
• DPZ&T: One of Brazil's leading independent full-service advertising agencies headquartered in São Paulo. Direct comparable as a Brazilian creative agency serving enterprise brands across integrated strategy, creative, and media.

Emerging players

• Mutant: Brazilian digital marketing agency focused on performance, data, and creative services for mid-market and enterprise clients. Comparable as an emerging player with overlapping service offerings in performance media and creative.

Others

• Resultados Digitais (RD Station): Brazilian martech company providing inbound marketing software, agency services, and education to SMBs and mid-market. Comparable as a Brazilian ecosystem participant combining marketing technology, content, and agency offerings for similar end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/3eZPeVMDk5bNpRgU4nnoe2
• Facebookfacebook.com/storicamedia
• LinkedInlinkedin.com/company/storica-media
• Instagraminstagram.com/storicamedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storica