The Project Music Company

What The Project Music Company does

The Project Music Company S.L. is a Barcelona-based live music promoter, festival organizer, and artist manager founded in 1999 (with company history extending back over 25 years). Its core operations include the production and promotion of more than 30 festivals and concert series across Catalonia and broader Spain, including flagship properties such as the Voll-Damm Festival de Jazz de Barcelona, Guitar BCN, Festival Porta Ferrada (the oldest festival in Catalonia, dating to 1958), Mar d'Estiu, Santvi Fest, and BARTS Festival. The company sources demand primarily from individual ticket buyers (general public) and sells through a proprietary online ticketing platform (proticketing.com/theproject) operating 24/7, supplemented by authorized point-of-sale locations and a gift card (Targeta Regal) program valued between €30 and €500 with a 2-year validity.

The company operates a multi-revenue model. Primary monetization comes from ticket sales (transaction fees on direct and authorized distribution), corporate sponsorship packages (with brand visibility across TV, outdoor, digital, press, and social media assets, leveraging the 500,000+ annual attendance as a marketing asset), gift cards (one-time purchase), and artist management and booking services (professional services for a roster including Oques Grasses, Buhos, Els Catarres, Figa Flawas, Els Amics de les Arts, Ginestà, Suu, and others). The underlying technology stack is a conventional web platform on the proticketing.com ticketing backbone, integrated with Google Analytics, Google Ads, Campaign Monitor newsletters, YouTube and Vimeo embedded video, and hosting on Interxion España (Digital Realty) data centers in Madrid. No proprietary AI, ML, or advanced data capabilities are evidenced.

The go-to-market motion is sales-led with a strong consumer-facing component: bottom-of-funnel conversion flows through the website and ticketing platform, mid-funnel engagement is driven by the Club TheProject loyalty program (40,000+ registered users) offering discounts, pre-sale access, exclusive content, and meet & greet opportunities, and top-of-funnel awareness is built through Instagram, TikTok, Facebook, Twitter/X, YouTube, and earned media partnerships with TV3, La Vanguardia, and Cadena SER. The company is an active member of afejazz, APM, ARC, and ARTE industry associations and receives subsidies from Spain's Ministerio de Cultura (INAEM) and Catalonia's ICEC. Founders Joan Rosello (CEO) and Tito Ramoneda (President) lead the company, which operates as a privately-held Spanish S.L. with 11–50 employees.

Name

The Project Music Company

Legal name

The Project Music Company S.L.

Website

https://theproject.es

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Project Music Company S.L. is a Barcelona-based live music promoter and festival organizer operating 30+ festivals and concert series, including Festival Porta Ferrada and Voll-Damm Festival de Jazz de Barcelona, serving concert-goers across Catalonia and Spain via ticketing, artist management, and corporate sponsorship.

Ownership category

akta.pro rank

Product category

Live Music Promotion and Festival Organization

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113), Musical Groups and Artists (71113), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Music Festival Organizers & Promoters (MPAGAAAB), Touring Concert Promoters & Presenters (MPAGAAAA), Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)

Keywords

• Live music promotion
• Concert organization
• Music festival production
• Artist management services
• Event ticketing

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from the sale of tickets for concerts, festivals, and events organized or co-produced by The Project Music Company. Tickets are sold through the proprietary proticketing.com platform and authorized point-of-sale locations. Transaction fees and management fees apply.
2. Corporate Sponsorship: Revenue generated through sponsorship agreements with brands across festival, concert, and product/service categories. Sponsors receive image rights, advertising placements (TV, outdoor, digital, press, social media), invitations, discounted ticket packages, product presentation or sales opportunities, and employee discounts. The company reports over 500,000 annual attendance and a broad community reach as key assets for sponsors.
3. Gift Cards: Sale of TheProject Gift Cards (Targeta Regal) with values between €30 and €500, valid for 2 years from purchase. The recipient chooses their preferred concert, and any unused balance can be applied to future purchases.
4. Artist Management: Management services for musicians and bands, including career development, booking, and representation for artists such as Oques Grasses, Buhos, Els Catarres, Figa Flawas, and others managed under TheProject's artist roster.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Project Music Company organizes, promotes, and produces live music concerts, festivals, and events across Catalonia and Spain through a portfolio of 30+ festival and concert series brands. It also manages a roster of Catalan and Spanish artists (including Oques Grasses, Buhos, Els Catarres, Figa Flawas) and sells tickets to consumers via its proprietary Proticketing online platform accessible 24/7.

Product overview

The Project Music Company operates a music event platform with multiple integrated offerings. The core services include ticket sales through the Proticketing system (available 24/7), artist management for Catalan and Spanish artists (Oques Grasses, Buhos, Els Catarres, Figa Flawas, Els Amics de les Arts, Ginestà, Suu, Ivan Herzog, Maria Jaume, Triquell, Lildami, Sergi Carbonell, Meritxell Neddermann, Habla de Mi en Presente, Juls, Naina), and booking services. The company manages several festival sub-brands including BARTS Festival, Mar d'Estiu, Santvi Fest, Voll-Damm Festival de Jazz de Barcelona, Guitar BCN, and Festival Porta Ferrada. Additional offerings include TheProject Club loyalty program with discounts and exclusive access, and a Gift Card system (Tarjeta Regalo) valued between 30-500 euros with 2-year validity. The portfolio connects live music performances with audience engagement across Catalonia and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• Voll-Damm Festival de Jazz de Barcelona: Annual jazz festival in Barcelona organized by TheProject
• Guitar BCN
• Festival Porta Ferrada
• Mar d'Estiu
• Santvi Fest
• BARTS Festival
• Club TheProject

Products and services

• Voll-Damm Festival de Jazz de Barcelona Annual jazz festival in Barcelona featuring international and local jazz artists with 80,000+ attendees across 51+ concerts per edition.
• Guitar BCN Guitar music festival series featuring nearly 40 concerts across various Barcelona venues from January to June.
• Festival Porta Ferrada Historic music festival in Sant Feliu de Guíxols and the oldest festival in Catalonia, with 60+ years of programming.
• Mar d'Estiu Summer festival in Santa Susanna in the Maresme region combining music with gastronomy and natural settings, offering Food & Garden Pass and VIP Experience options.
• Santvi Fest Family-oriented summer festival in the Maresme region focused on creating a summer family plan.
• BARTS Festival Annual music festival featuring diverse cultural programming including world music, jazz, and pop, held at Poble Espanyol in Barcelona.
• TheProject Online Ticket Sales Online ticket purchasing service available 24 hours a day, 7 days a week through the proprietary Proticketing platform for concerts, festivals, and events.
• Club TheProject Free loyalty and membership program offering ticket discounts, raffles, priority access, exclusive information, and meet & greet opportunities to fans.
• TheProject Gift Card (Targeta Regal) Gift card with a value between €30 and €500, valid for 2 years, redeemable for any concert or festival ticket. Unused balance is preserved for future purchases.
• Artist Management Services Management services for musicians and bands including Oques Grasses, Buhos, Els Catarres, Figa Flawas, Els Amics de les Arts, Ginestà, Suu, and emerging Catalan and Spanish artists.
• Booking Services Concert and event booking services for artists and venues.
• Corporate Sponsorship Packages Bespoke sponsorship arrangements with brands offering image rights, advertising placements (TV, outdoor, digital, press, social media), invitations, discounted ticket packages, product presentation, and employee discounts across the festival portfolio.

Quantifiable outcome

• 500,000+ annual attendance across all events
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Estrella DammcoreGTM or Marketing PartnerOfficial sponsor of The Project Music Company's festival portfolio. Estrella Damm is a premium beer brand belonging to the Damm brewery group, one of Spain's leading beer producers, and sponsors live music events as part of its brand activation strategy.
• Voll-DammcoreGTM or Marketing PartnerTitle sponsor of the Voll-Damm Festival de Jazz de Barcelona, one of the flagship events in the The Project Music Company portfolio. The Voll-Damm brand (Damm brewery) has been a long-standing partner, lending its name to the festival.
• ŠkodaminorGTM or Marketing PartnerAutomotive sponsor of The Project Music Company events and festivals. Škoda Auto is a Czech automobile manufacturer part of the Volkswagen Group.
• Banco MediolanumminorGTM or Marketing PartnerFinancial services sponsor associated with the Guitar Bcn festival, where the bank sponsors the 'Pua d'Or' award given to outstanding artists.
• NH HotelsminorGTM or Marketing PartnerHotel chain sponsor providing accommodation partnership for artists and event attendees at The Project Music Company events.
• Alma HotelsminorGTM or Marketing PartnerHotel accommodation partner for The Project Music Company events and festivals.
• RenfeminorGTM or Marketing PartnerSpain's national railway operator as a mobility sponsor, facilitating transportation for event attendees and potentially offering discounts to The Project Music Company ticket holders.
• TV3minorGTM or Marketing PartnerCatalan public broadcaster (Televisió de Catalunya) as a media partner providing press coverage and broadcast visibility for The Project Music Company events.
• Cadena SERminorGTM or Marketing PartnerNational radio broadcaster (Sociedad Española de Radiodifusión) as a media partner covering and promoting The Project Music Company events and festivals.
• La VanguardiaminorGTM or Marketing PartnerLeading Catalan/Spanish newspaper as a press/media partner covering and promoting The Project Music Company events.
• Interxion España (Digital Realty)minorOthersData center provider hosting The Project's website and ticketing servers. Per the privacy policy, user data is hosted on Interxion España's servers located in Madrid, Spain.
• Cal Blay (Restoration Group)minorGTM or Marketing PartnerCulinary partner for the Mar d'Estiu festival, providing exclusive gastronomic menus at the La Terrassa by Cal Blay zone, part of the Garden Village experience.
• La Canòpia (Landscape Design Studio)minorStrategic or Co-development PartnerLandscape architecture firm entrusted with the redesign and transformation of the Garden Village area at the Mar d'Estiu festival, creating an experiential green space focused on biodiversity and sustainability.
• afejazz (Associació de Festivals de Jazz de Catalunya)minorOthersCatalan Jazz Festivals Association. The Project Music Company is an associated company member, demonstrating industry affiliation and collaborative network within the Catalan music festival ecosystem.
• APM (Associació de Promotors Musicals)minorOthersMusical Promoters Association of Spain. The Project Music Company is an associated company, linking it to the broader Spanish live music industry.
• ARC (Associació de Representants de Catalunya)minorOthersCatalan Artists' Representatives Association. The Project Music Company holds associate membership.
• ARTE (Associació de Sales de Concerts de Catalunya)minorOthersCatalan Concert Venues Association. The Project Music Company holds associate membership.
• Ministerio de Cultura / INAEMminorOthersThe company's activities are subsidized by Spain's Ministry of Culture (Ministerio de Cultura) through INAEM (Instituto Nacional de las Artes Escénicas y de la Música), demonstrating government support for live music production.
• ICEC (Institut Català de les Empreses Culturals / Gencat)minorOthersCatalan Institute for Cultural Enterprises, part of the Government of Catalonia (Generalitat de Catalunya), collaborating with The Project Music Company on cultural event production.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AEG Presents: Global live entertainment and venue operator behind Coachella and other major festivals. Comparable as a large multinational promoter that competes for major artist tours and increasingly operates in Spain (e.g., partnerships with Spanish venues).
• Live Nation Entertainment: The world's largest live entertainment company, operating concerts, festivals, and ticketing (Ticketmaster). Comparable as the dominant global promoter The Project competes against for touring artist bookings and across the broader Spanish market.
• Live Nation Spain: Spanish subsidiary of Live Nation Entertainment, the largest concert promoter in Spain. Directly comparable as an active promoter operating in the same geographies and competing for the same artist roster and sponsors.

Direct peers

• Mad Cool Festival: Madrid-based large-scale music festival organized by Live Nation Spain. Comparable as a major Spanish festival targeting the same audience demographic and competing for premium international touring acts.
• Primavera Sound: Barcelona-based festival promoter and organizer, the most prestigious Spanish festival operator. Comparable because both organize major multi-genre music festivals in Catalonia with a strong institutional brand, contested by The Project as a regional peer for premier artist bookings and audience share.
• Sónar Festival: Barcelona-based festival organizer specializing in electronic and experimental music. Directly comparable as a Barcelona-rooted festival brand with international prestige, competing for the same premium audience and sponsor relationships in Catalonia.
• Get Back Produccions: Catalan concert promoter and producer. Comparable as a regional Spanish promoter focused on the same live music market and competing for both artists and audiences in Catalonia.
• Doctor Music Festival: Spanish independent festival promoter with a long history (originating in 1996). Comparable as a heritage Spanish festival brand operating multi-genre events with similar artist-oriented positioning.

Emerging players

• Riff Music: Spanish independent concert promoter with growing presence in the festival market. Comparable as a smaller independent promoter operating in the same Spanish live music ecosystem with overlap in artist booking.
• Last Tour International: Basque Country-based independent concert and festival promoter (Bilbao BBK Live, etc.). Comparable as a regional Spanish festival promoter with a similar multi-genre festival portfolio model and competing for similar audiences and sponsors in northern Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theprojectbcn
• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/theproject
• LinkedInlinkedin.com/company/theproject
• Instagraminstagram.com/theproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Project Music Company