What Pink Batts does

Pink Batts is New Zealand's only locally manufactured glass wool insulation brand, operated by Comfortech Building Performance Solutions® (a subsidiary of Fletcher Building since 2003) and producing insulation at its Penrose, Auckland facility since 1961. The company manufactures thermal and acoustic insulation products from over 80% recycled glass under multiple sub-brands — Classic, Ultra®, Superbatts®, Silencer®, and SnugFloor® — covering ceiling, wall, underfloor, skillion roof, masonry, steel wall, and commercial Building Insulation Blanket applications, with R-values ranging from R1.0 to R7.4. The product range holds BRANZ appraisals, GREENGUARD certification, Eco Choice Aotearoa accreditation, and the only Australasian EPD in glass wool insulation. Revenue is generated through two streams: one-time product sales via four major NZ building supply retailers (PlaceMakers, ITM, Mitre 10, Carters), and professional installation services delivered through the PinkFit® franchise network of 22 licensees operating nationwide. The customer base is horizontally segmented across residential homeowners/builders, landlords/property managers required to meet Healthy Homes Standards (full compliance by July 2025), and commercial/industrial developers subject to H1/AS2 and H1/VM2 code changes.

Name

Pink Batts

Legal name

Comfortech Building Performance Solutions™

Website

https://pinkbatts.co.nz

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Pink Batts is New Zealand's sole locally manufactured glass wool insulation brand, producing thermal and acoustic insulation products distributed through major building supply retailers and installed by the PinkFit franchise network across residential and commercial segments.

Ownership category

akta.pro rank

Product category

Building Insulation Materials

NAICS

Mineral Wool Manufacturing (327993)

akta.pro primary industry

Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL)

akta.pro secondary industry

Blown-In/Loose-Fill Insulation Systems (IMADAGAK)

Keywords

• Glass wool insulation
• Thermal insulation products
• Acoustic insulation
• Building insulation materials
• Ceiling wall insulation

Headquarters

HQ city

Penrose

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insulation Product Sales: Pink Batts generates revenue by manufacturing and selling glass wool insulation products (ceiling, wall, floor, acoustic, and commercial insulation) to building supply retailers (PlaceMakers, ITM, Mitre 10, Carters) and through its PinkFit franchise network. Products are sold as one-time purchases to trade customers, builders, and homeowners.
2. PinkFit Installation Services: PinkFit is a franchised installer network that charges for insulation installation services. Franchise licensees operate across New Zealand providing professional installation to builders, renovators, and homeowners. Revenue flows through the franchise model.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pink Batts manufactures and supplies glass wool insulation products for residential and commercial buildings in New Zealand. The product portfolio includes ceiling, wall, underfloor, skillion roof, acoustic, and steel/masonry wall insulation batts and blankets, manufactured from over 80% recycled glass at the Penrose, Auckland facility. Distribution is through major national building supply retailers (PlaceMakers, ITM, Mitre 10, Carters), complemented by the PinkFit franchised installer network that provides assessment, quoting, and professional installation services nationwide.

Product overview

Pink® Batts® is a comprehensive glass wool insulation product portfolio manufactured in New Zealand by Comfortech Building Performance Solutions. The product range includes three main insulation sub-brands: Classic (meeting NZBC minimum requirements), Ultra® (premium higher R-values exceeding NZBC), and Silencer® (acoustic insulation). Products are designed for application in ceilings/roofs (including skillion roofs), walls (timber, steel, masonry, and narrow wall variants), and underfloors. Pink® Superbatts® represents a newer extra-wide variant specifically engineered for H1 Building Code compliance. The portfolio also includes a commercial Building Insulation Blanket (BIB) product. PinkFit®, the company's accredited installer franchise network, provides professional installation services. Pink® Batts® insulation is made from over 80% recycled glass and is the only New Zealand-manufactured glass wool insulation with an Environmental Product Declaration (EPD).

Differentiator

Problem solved

Functional benefit

Brands

• PinkFit®: National network of franchised insulation installers who ensure Pink® Batts® insulation is installed correctly.
• Pink® Superbatts®
• Pink® Batts® Ultra®
• Pink® Batts® Classic
• Pink® Batts® Silencer®
• Pink® Batts® SnugFloor®

Products and services

• Pink® Batts® Classic Ceiling Insulation A lightweight flexible thermal insulation product available in R1.8, R2.2, R2.6, R3.2 and R3.6 R-values. Designed to thermally insulate ceilings in new homes or be retrofitted into existing homes.
• Pink® Batts® Ultra® Ceiling Insulation A lightweight flexible thermal insulation product available in higher R-values R4.0, R5.0, R6.0 and R7.0. Provides premium levels of insulation exceeding NZBC requirements.
• Pink® Batts® Retrofit Ceiling Insulation A lightweight flexible glass wool insulation product made to meet RTA requirements. Available in R2.9 and R3.3 to meet new Residential Tenancy Act insulation requirements.
• Pink® Superbatts® Ceiling Insulation

Quantifiable outcome

• Reduces annual heating costs by up to 40%
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Design NavigatorcoreTechnology or Integration · 1 January 2023Comfortech partnered with Design Navigator (market leading H1 calculation service) to offer a comprehensive H1 calculator addressing both H1 and E3 building code requirements. The partnership provides a $150 + GST H1 calculation report service with clear graphics showing heat loss data by element. The partnership also developed the Edge Compression R-Value Calculator for skillion and pitched roof perimeter calculations.
• 5R SolutionscoreStrategic or Co-development Partner · 1 January 20225R Solutions, managed by Chris Grant, specialises in window glass waste recovery and has been instrumental in the Transpower glass insulator recycling initiative. 5R diverts glass from landfill and supplies processed glass (over 80% recycled content) to Comfortech's Pink Batts manufacturing plant. 5R has diverted more than 450,000 tonnes of glass from landfill since 2009 - equivalent to 72 Olympic-sized swimming pools. The company developed custom collection systems and processing capabilities to safely separate glass from metal insulators bonded with cement.
• TranspowercoreStrategic or Co-development Partner · 1 January 2022Transpower (owner and operator of New Zealand's electricity grid) partnered with Comfortech and 5R Solutions to recycle glass insulators from pylons into Pink Batts insulation. The initiative diverts 127 tonnes of insulators from landfill annually, helping Transpower work toward its target of reducing landfilled waste by 30% between 2022/23 and 2030. The initiative won the Sustainability Award at the Transpower Engineering and Technology Excellence Award 2024 for 'Moving towards zero waste'.
• Fletcher BuildingcoreOthersComfortech (parent company of Pink Batts, formerly Tasman Insulation New Zealand) joined the Fletcher Building group in 2003 as part of the building products division. Fletcher Building's origins date back to 1909 in New Zealand. In 2022, Tasman Insulation New Zealand and Forman Building Systems united to create Comfortech Building Performance Solutions.
• Owens CorningminorOthersHistorical partnership: the original factory was built in 1961 in association with Owens Corning (world's inventor of glass fibre insulation). The 'Pink' colour brand is a registered trademark of Owens Corning licensed to Comfortech. The Pink Batts product name was trademarked in 1973 by combining the Owens Corning Pink brand with Batts® owned by the company.
• DuPont TyvekminorChannel Partner/ Reseller/ DistributorIn 2019, the Pink Batts insulation team began partnering with DuPont to distribute Tyvek building envelope solutions in New Zealand. The product range includes roof underlays, wall underlay, and tapes.
• Asthma and Respiratory Foundation NZ (ARFNZ)minorGTM or Marketing PartnerComfortech partners with the Asthma and Respiratory Foundation NZ (ARFNZ) supporting the Breathe Better September awareness and fundraising campaign. The partnership aligns Pink Batts' mission of creating comfortable living spaces with ARFNZ's goal of improving respiratory health among New Zealanders. New Zealand has one of the highest asthma rates globally (1 in 7 children, 1 in 8 adults).
• Habitat for Humanity New ZealandminorGTM or Marketing PartnerComfortech is proud to partner with Habitat for Humanity New Zealand with a focus on 'a world where everyone has a decent place to live'. The partnership demonstrates the company's commitment to community welfare and housing quality in New Zealand.
• LiteClub ProgrammeminorStrategic or Co-development PartnerThe LiteClub programme insulates hot water cylinders and pipes using Pink Batts Hot Water Cylinder Wrap and Climaflex pipe lagging to reduce standing heat loss and improve hot water efficiency. The Pink Batts team has been associated with the programme since it began nine years ago, preventing approximately 9,900 tonnes of CO2.

Scale indicators7 records

Recent moves14 records

Expansion highlights4 records

Direct peers

• Fletcher Insulation: Fletcher Insulation is the sister-brand of Pink Batts within the Fletcher Building group, manufacturing glass wool and other insulation products for the Australian market. Directly comparable in product (batts/blankets), target customer (trades/builders), and corporate parent.
• Bradford Insulation (CSR Limited): Bradford is the leading insulation brand in Australia, offering glass wool and rock wool batts via similar building-supply retail channels. Strong direct comparable on product mix, distribution model, and regulatory-driven specification sale motion.

Broad incumbents

• CertainTeed (Saint-Gobain): CertainTeed is Saint-Gobain's North American insulation brand offering glass wool batts and related building products. Comparable product portfolio, regulatory-driven specification motion, and sustainability credentialing.
• ROCKWOOL: ROCKWOOL is the global leader in stone wool (mineral wool) insulation, competing in the same building-envelope thermal/acoustic categories as Pink Batts. Comparable in regulatory-led specification sales and ESG positioning.
• Knauf Insulation: Knauf is one of the world's largest manufacturers of glass and rock mineral wool insulation, serving residential and commercial markets globally. Operates broadly across all insulation categories and competes head-to-head with Pink Batts in glass wool batts.
• Johns Manville (Berkshire Hathaway): Johns Manville is a large North American manufacturer of glass fibre insulation and engineered building products. Comparable in glass wool batt production, building-envelope solutions, and industrial-grade specifications.
• Owens Corning: Owens Corning is the original inventor of glass fibre insulation and licensor of the Pink® trademark used by Pink Batts. Global leader in glass wool insulation with comparable technology (PINK Fiberglas) and overlapping product portfolio.
• Kingspan Insulation: Kingspan is a major global building envelope player offering rigid PIR/PUR insulation boards and is increasingly active in glass wool via recent acquisitions. Comparable in targeting energy-efficient building code specifications.

Emerging players

• Autex: Autex is a NZ-based manufacturer of polyester thermal and acoustic insulation (GreenStuf / Quietspace) and acoustic products. Closest direct NZ competitor with overlapping acoustic insulation use cases and similar sustainability-led positioning.
• Terra Lana: Terra Lana is an NZ manufacturer of natural wool insulation targeting the high-performance, healthy-home, and natural-building segments. Comparable in NZ specification-led sales targeting the same residential builder/architect customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pinkbatts
• LinkedInlinkedin.com/company/pink-batts

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Batts