Shower Up

What Shower Up does

Shower Up is a privately held UK consumer-hardware company headquartered in Milton Keynes that develops a portable, rechargeable high-pressure shower booster device. The product targets the structural problem of low domestic water pressure, which the company states affects roughly 40% of UK homes, delivering up to 15 litres per minute of flow without requiring plumbing installation or mains-power wiring. Its core technical proposition combines a self-installable form factor with a rechargeable battery, enabling users to mount, remove, and transport the device across residences, rental properties, and travel settings. The product is sold as a single SKU through direct-to-consumer e-commerce on the company's website.

The company's go-to-market is in a pre-launch, early-access phase in which it builds demand via a website waitlist offering early-bird discounts and uses user testimonials across major UK cities as the primary demand-generation channel. Primary customer segments are UK homeowners (especially residents of older buildings with chronic low pressure), with a secondary vertical targeting landlords and property managers seeking to avoid plumbing-installation costs, and an emergent use case among frequent travellers. Pricing is not publicly disclosed and the business model is a one-time hardware purchase with no subscription component.

Operationally, Shower Up is a nascent venture: founded in 2022, with 1-10 employees, no disclosed funding rounds, no institutional investors identified, no patent or trademark filings recorded, and no management team surfaced publicly. The company has not disclosed revenue, distribution beyond its own website, manufacturing partners, or regulatory certifications. While early traction signals (a structured waitlist, multi-city testimonials, and a clear first-mover narrative) indicate product-market exploration, the absence of revenue, funding, and production disclosures means commercial validation beyond prototype-stage user reviews is not yet evidenced.

Name

Shower Up

Legal name

Shower Up

Website

https://showerup.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Shower Up is a UK consumer-hardware company that builds a portable, rechargeable shower booster delivering up to 15 litres per minute for UK homeowners with low water pressure, selling directly via its website in early-access phase.

Ownership category

akta.pro rank

Product category

Bathroom Hardware / Shower Pressure Boosters

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

Keywords

• Shower pressure booster
• Portable shower device
• Rechargeable bathroom hardware
• Home water pressure solution
• Non-invasive shower system

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Hardware Product Sales: One-time purchase model for the Shower Up device. The product is sold as a standalone hardware unit with no ongoing subscription requirements. The company offers early access discounts to initial customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shower Up develops and sells a portable, rechargeable high-pressure shower booster device that delivers up to 15 litres per minute of flow to transform low-pressure showers. The product self-installs in minutes without plumbing or mains power, targeting UK homeowners, renters, landlords, and travelers suffering from weak shower pressure. The company is currently in pre-launch/early-access phase, fulfilling orders through its own e-commerce website after customers join a waitlist.

Product overview

Shower Up offers a single unified product — a portable, rechargeable high-pressure shower booster. The company is positioned as the UK's first non-invasive, portable high-pressure shower solution. The product operates independently of mains power via a built-in rechargeable battery and requires no professional installation, making it a standalone consumer hardware device currently available through an early access waitlist.

Differentiator

Problem solved

Functional benefit

Products and services

• Shower Up High-Pressure Shower Booster A portable, rechargeable high-pressure shower booster device that delivers up to 15 litres per minute of water flow to transform low-pressure showers into powerful, spa-like experiences. Designed for UK homeowners, renters, landlords/property managers, and frequent travelers who experience weak shower pressure, it self-installs in minutes without plumbers or plumbing modifications and operates independently of mains power via a built-in rechargeable battery.

Quantifiable outcome

• Reduces shower time by up to 50% for users with thick hair
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Xylem Inc. Global water technology company owning brands such as Lowara and Bell & Gossett with residential booster products. Broad incumbent in domestic water pressure boosting; comparable end-use outcome but distributed via trade installers and OEMs.
• DAB Pumps: Italian-headquartered pump manufacturer serving residential and light-commercial water boosting. Broad incumbent in shower/home booster pumps; comparable technology (single and twin impeller boosters) delivered through traditional plumbing channels rather than a portable consumer device.
• Grundfos: Global pump manufacturer with a residential booster/shower pump line. Comparable as a broader incumbent in the same end-use application (boosting domestic water pressure) but operates through installer channels and a much wider industrial/commercial portfolio.
• Wilo SE: Global pump manufacturer with residential booster product lines. Comparable as a broad incumbent in domestic water pressure boosting, though positioned in installed systems rather than a portable rechargeable consumer hardware category.
• KSB SE & Co. KGaA: German-headquartered global pump manufacturer with residential booster products. Comparable as a broad incumbent in domestic water boosting technology, though operating at much larger scale via industrial and installer channels.
• Mira Showers: UK-recognised shower brand (part of Kohler) selling electric, mixer, and power showers. Broad incumbent serving the same end-user (UK homeowners wanting a better shower experience) through installed showers rather than a portable add-on booster.
• Triton Showers: UK electric shower brand with deep retail and installer distribution. Broad incumbent targeting the same end-customer (UK homeowners with low pressure) via installed electric showers, which inherently address pressure by heating on demand rather than boosting flow.

Direct peers

• Stuart Turner: UK-established manufacturer of shower booster pumps. Closest direct competitor because they target the same end problem (low shower water pressure) with a functionally similar booster solution, but deliver it via permanently installed pumps rather than a portable/rechargeable form factor.
• Salamander Pump Group: UK shower and home booster pump manufacturer with strong trade and installer relationships. Direct competitor in the shower-pressure-boosting category, although Salamander's products require plumbing installation versus Shower Up's non-invasive design.

Emerging players

• Niagara Conservation: US-based manufacturer of water-conservation products including high-efficiency showerheads. Emerging player addressing the same end-customer desire (better shower experience with less water) via low-flow showerheads rather than a portable pressure booster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shower Up