Red Bull MOBILE Saudi offered by FNT

What Red Bull MOBILE Saudi offered by FNT does

Red Bull MOBILE Saudi, operated by FNT, is a mobile virtual network operator (MVNO) headquartered in Riyadh that delivers 5G mobile services to consumers across Saudi Arabia. The company does not own spectrum or tower infrastructure; instead, it leases wholesale capacity from Mobily under a six-year strategic partnership announced in September 2024, an arrangement that accounts for over 5% of Mobily's 2023 revenues and is expected to materially impact Mobily's finances from Q4 2025. FNT layers branding, customer experience, and product design on top of this network access.

The product portfolio spans prepaid bundles (Mazaji), a postpaid plan (Full 400), pay-as-you-go (PAYG) voice/data/SMS, Xtra add-ons (including unlimited social media bundles for X, Snapchat, Instagram, WhatsApp, YouTube), international roaming, and visitor packages for inbound travelers. The principal differentiator is the Gigacoin loyalty currency, where 1 GB of data equals 1 Gigacoin that does not expire while the subscription remains active, redeemable for exclusive Red Bull World experiences (workshops, events, athlete meet-and-greets, merchandise). Distribution is digital-first (iOS, Android, Huawei AppGallery apps plus the redbullmobile.sa website) and supplemented by two flagship retail stores in Thumama (Riyadh) and Al Gosaibi Village (Khobar), point-of-sale kiosks, and eSIM onboarding. 5G coverage extends to 45+ cities, and the company is led by founding partner Yasser Alobaidan with a 51-100 employee base.

Name

Red Bull MOBILE Saudi offered by FNT

Website

https://redbullmobile.sa

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Red Bull MOBILE Saudi, operated by FNT, is a 5G mobile virtual network operator in Saudi Arabia running on Mobily's network, offering prepaid and postpaid plans differentiated by its Gigacoin loyalty currency that unlocks exclusive Red Bull events and experiences.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers (517121)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile virtual network operator
• Prepaid mobile bundles
• 5G telecom services
• Loyalty currency program
• Mobile virtual operator services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Prepaid Monthly Bundles (Mazaji): Monthly prepaid bundles offering data, call, and SMS allocations along with Gigacoins for Red Bull World access. Auto-renewed every 30 days.
2. Pay As You Go (PAYG): Prepaid balance system where customers recharge main balance. Usage calculated per minute for calls (0.4 SAR/min on/off-net), per SMS (0.4 SAR/SMS), and per 100KB for data.
3. Add-ons (Xtra Bundles): Additional internet, call, and other bundles available for purchase to supplement main package benefits. Includes social media bundles with unlimited access to X, Snapchat, Instagram, Facebook, WhatsApp, and YouTube.
4. Roaming Packages: International roaming plans available for travelers outside Saudi Arabia.
5. Visitor/Guest Packages: Special packages designed for visitors to Saudi Arabia to stay connected with their loved ones during their travels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Red Bull MOBILE Saudi offered by FNT is a Mobile Virtual Network Operator (MVNO) in Saudi Arabia that resells 5G mobile connectivity on top of Mobily's network infrastructure. It sells prepaid and postpaid voice, data, and SMS bundles to consumers, integrates a unique Gigacoin loyalty currency (1 GB = 1 Gigacoin) that never expires, and bundles exclusive Red Bull brand experiences (workshops, athlete meet-and-greets, events, merchandise) accessible via the loyalty currency. Distribution is via a self-service mobile app, website, eSIM, physical SIMs, and flagship retail stores in Riyadh and Khobar.

Product overview

Red Bull MOBILE Saudi, offered by FNT, is a mobile virtual network operator (MVNO) operating on 5G networks across Saudi Arabia. The core product is the 5G mobile service with no expiry data, complemented by the Gigacoin loyalty currency system where data purchased equals Gigacoins that unlock exclusive Red Bull World experiences. The portfolio includes prepaid (Mazaji) and postpaid (Full 400) plans, various add-ons for internet, calls, and social media, roaming packages for travelers, physical SIM and eSIM options, and value-added services like missed call notifications and voicemail. The unique value proposition centers on the integration between telecommunications services and the Red Bull entertainment ecosystem, allowing customers to earn and spend Gigacoins on Red Bull workshops, events, and athlete experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Bull MOBILE 5G Service A 5G mobile service for individual consumers in Saudi Arabia, providing high-speed connectivity with extensive coverage across 45+ cities including Riyadh, Jeddah, Khobar, Dammam, Madinah and Makkah. Available on iOS and Android devices.
• Gigacoin Loyalty Currency A loyalty value currency tied to the mobile service where 1 GB of data equals 1 Gigacoin. Gigacoins do not expire while the customer maintains an active monthly subscription and can be spent on data consumption or redeemed for exclusive World of Red Bull experiences including workshops, events, athlete meet-and-greets, and merchandise.
• Mazaji Prepaid Bundles Monthly prepaid bundles offering data, voice minutes, SMS, and Gigacoin allocations. Auto-renewed every 30 days when sufficient balance exists; if balance is insufficient, the customer is opted out. Data is consumed from the balance with the earliest expiry first.
• Full 400 Postpaid Bundle A postpaid plan offering unlimited features to unlock the World of Red Bull. Billed monthly to subscribing customers.
• Add-ons (Xtra Bundles) Supplementary internet, call, and other bundles available for purchase alongside main plans. Includes social media bundles offering unlimited access to X, Snapchat, Instagram, Facebook, WhatsApp, and YouTube.
• Roaming Plans International roaming packages available for travelers leaving Saudi Arabia to stay connected while abroad.
• Visitor Packages Temporary mobile packages designed for visitors to Saudi Arabia so they can stay connected with family and friends during their travel.
• World of Red Bull Experiences Member-exclusive Red Bull experiences accessible via accumulated Gigacoins, including Red Bull Workshops, Red Bull Experiences (signature activations), and Red Bull Events with special member access.

Quantifiable outcome

• 6-year partnership representing over 5% of Mobily's total revenues for 2023
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Lyca Mobile: Global MVNO targeting migrant and value-seeking segments with prepaid bundles and international roaming. Closely comparable business model — leased network capacity, prepaid-led, multi-country footprint — though differentiated by ethnic-segment focus rather than lifestyle brand.
• Lebara Mobile: European-focused MVNO offering prepaid mobile services with international calling and roaming bundles to migrant communities. Similar MVNO architecture (host-network reseller, prepaid bundles, roaming-led proposition) and comparable scale to a single-market Red Bull MOBILE.
• Red Bull MOBILE (other markets): Red Bull MOBILE operates as an MVNO in multiple countries using the same brand and Gigacoin-style loyalty concept. Most directly comparable to Red Bull MOBILE Saudi in product design, target audience, and brand-led GTM, though each market uses a different host MNO.
• Tesco Mobile (UK): UK MVNO operated as a joint venture leveraging a strong consumer brand (Tesco) to differentiate on loyalty rewards and retail distribution. Most analogous in brand-led differentiation strategy, though Tesco Mobile is more retail-grocery-anchored than experiential-event-anchored.

Broad incumbents

• Mobily (Etihad Etisalat): Host network operator for Red Bull MOBILE Saudi under the 6-year MVNO agreement. Mobily is one of three licensed MNOs in Saudi Arabia and represents the wholesale counterpart whose strategy, pricing, and competitive posture directly shape Red Bull MOBILE's unit economics.
• Saudi Telecom Company (stc): Largest Saudi MNO by subscribers and revenue. Indirect competitor — stc's own prepaid pricing, sub-brands (Jawwy), and youth-targeted offerings set the competitive ceiling on what Red Bull MOBILE can charge and the floor it must defend against.
• Zain Saudi Arabia: Third licensed Saudi MNO and aggressive prepaid challenger. Comparable competitive dynamic to stc — Zain's pricing actions and youth-focused sub-brands directly determine the addressable margin pool for MVNOs operating in Saudi Arabia.

Emerging players

• Mint Mobile (US): US MVNO that scaled rapidly via direct-to-consumer digital marketing, celebrity-led brand campaigns, and a prepaid-first model before acquisition by T-Mobile. Useful comparable for Red Bull MOBILE's digital-first, brand-led growth playbook, though Mint's eventual M&A exit is the structural endpoint to compare against.

Regional players

• Friendi Mobile: Middle East-focused MVNO serving expatriate and migrant segments across Oman, Jordan, and other GCC markets. Comparable MVNO economics and prepaid-led GTM, with regional expertise in host-network partnerships and migrant user acquisition.
• Virgin Mobile Middle East: Virgin Mobile operates as an MVNO across several MENA markets including UAE and Saudi Arabia, using a brand-licensed model with digital-first onboarding. Comparable regional MVNO positioning and target demographic, though its brand is broader lifestyle rather than the extreme-sports niche Red Bull occupies.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/redbullmobilesa
• Facebookfacebook.com/redbullmobileSA
• Instagraminstagram.com/redbullmobilesa
• LinkedInlinkedin.com/company/future-networks-communication

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Bull MOBILE Saudi offered by FNT