Mint Mobile

What Mint Mobile does

Mint Mobile is a US direct-to-consumer prepaid wireless carrier that has operated as a mobile virtual network operator (MVNO) since its 2015 founding. The company leases wholesale access to T-Mobile's nationwide 5G and 4G LTE network (covering 98% and 99% of Americans respectively) and sells wireless service exclusively online through mintmobile.com and a mobile app, with no retail stores or commissioned sales staff. Service plans are offered in 6GB, 17GB, 23GB, and Unlimited tiers, sold in 3-, 6-, and 12-month prepaid blocks with upfront payment and progressive discounting for longer commitments; entry-level service is marketed at $15/month for new customers.

The product portfolio has expanded from pure mobile service into adjacent categories: device sales (Samsung, Apple, Google handsets) bundled with 12-month plans, 5G Home MINTernet fixed wireless access (launched October 2025, speeds of 133-415 Mbps), and the April 2026 'Unf*! Your Bills' bundle combining home internet and unlimited wireless at $45/month with a five-year price guarantee. Customer segmentation is horizontal across budget-conscious individuals, families, seniors (Mint 55+), and parents adding children's lines (Mint Kids), with a distinct celebrity-led brand voice anchored by Ryan Reynolds, who was co-owner and primary spokesperson through his production company Maximum Effort until the 2024 acquisition.

Mint Mobile has operated as a wholly-owned subsidiary of T-Mobile US since 2024, when it was acquired for approximately $1.35 billion; T-Mobile US is itself majority-owned by Deutsche Telekom AG (52.8%). Mint retains a separate brand identity and online-only operating model while leveraging T-Mobile's network infrastructure, customer care scale, and (implicitly) balance sheet. Revenue is not publicly disclosed; the model is overwhelmingly subscription-based (prepaid service), supplemented by hardware sales financed in part through Affirm and bundled device promotions.

Name

Mint Mobile

Legal name

Mint Mobile, LLC

Website

https://mintmobile.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mint Mobile is a US prepaid wireless MVNO operating exclusively online on T-Mobile's 5G network, selling 3-, 6-, and 12-month plans to budget-conscious consumers, families, and seniors, and recently expanding into 5G home internet bundles under T-Mobile ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Wireless Service Plans: Prepaid wireless service sold in 3, 6, and 12-month terms. Customers pay upfront for the full commitment period, with longer terms offering lower effective monthly rates. Revenue recognized over the plan term.
2. Device Sales: Sale of smartphones (Apple iPhone, Samsung Galaxy, Google Pixel) bundled with service plans, often at discounted prices with trade-in options.
3. Home Internet Service: 5G Home MINTernet service offered standalone or bundled with wireless plans, providing home broadband via T-Mobile's 5G network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mint Mobile is a prepaid mobile virtual network operator (MVNO) that sells wireless phone plans to consumers, operating as an online-only retailer on T-Mobile's 5G network. Plans are sold in 3, 6, or 12-month prepaid blocks across 6GB, 17GB, 23GB, and Unlimited tiers starting at $15/month, with family, kids, and 55+ variants. The company also offers 5G Home MINTernet fixed wireless broadband and bundles devices (Samsung, Apple, Google) with service plans.

Product overview

Mint Mobile is a prepaid mobile virtual network operator (MVNO) offering wireless service on T-Mobile's network infrastructure. The product portfolio consists of Premium Wireless Plans as the core offering (6GB, 17GB, 23GB, and Unlimited tiers starting at $15/month), supplemented by 5G Home MINTernet for fixed wireless home internet. The company sells devices (Samsung, Apple, Google) bundled with service plans. Key differentiated offerings include the Unf*! Your Bills Bundle combining home and mobile service, Mint Family for multi-line households, Mint Kids for children's plans, and Mint 55+ for seniors. All services operate exclusively online without retail stores.

Differentiator

Problem solved

Functional benefit

Brands

• MINTernet: 5G home internet service powered by T-Mobile's 5G network, offering residential broadband plans starting at $30/month for existing wireless customers, or bundled with unlimited phone service for $45/month.

Products and services

• Premium Wireless Plans Prepaid wireless phone plans operating on T-Mobile's 5G network, available in 6GB, 17GB, 23GB, and Unlimited tiers with pricing starting at $15/month for new customers. Plans require upfront payment for 3, 6, or 12-month terms with no contracts, all taxes and fees extra.
• 5G Home MINTernet 5G home internet service powered by T-Mobile's network, offering unlimited data at speeds of 133-415 Mbps download and 12-55 Mbps upload. Requires 12-month prepaid commitment starting at $40/month for standalone service.
• Unf*! Your Bills Bundle Combined offering pairing 5G Home MINTernet with unlimited premium wireless service at $45/month ($540/year upfront), providing approximately $300 in annual savings versus purchasing services separately. Includes 5-Year No Bill Creep Guarantee and free gateway device.
• Mint Family Family phone plan allowing 2-5 lines with mixed data plans, enabling each family member to have their own data allotment without data overages, with activation support for transferring multiple numbers.
• Mint Kids Phone plans for children offering the same wireless service as adult plans with parental account management features. Plans start at $15/month for 6GB with the ability to adjust data as children grow.
• Mint 55+ Senior phone plans offering the same premium wireless service with pricing and features designed for customers 55 and older. Includes customer care and flexible plan options from 6GB to Unlimited.
• Device Sales (Samsung, Apple, Google) Mint Mobile sells smartphones from Samsung, Apple, and Google with promotional bundle deals that include discounted devices paired with 12-month service plans. Current offers include Galaxy S26, iPhone 17 series, and Pixel 10 devices.
• Bring Your Own Phone (BYOP) Program allowing customers to bring unlocked, compatible phones to Mint Mobile's network. Includes compatibility checker by brand/model or IMEI number, and guidance on unlocking devices from other carriers.

Quantifiable outcome

• Saves users $240 annually compared to T-Mobile's $50/month equivalent unlimited plan
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• T-MobilecoreOthers · 1 January 2024T-Mobile acquired Mint Mobile in 2024 as part of its strategy to expand into the prepaid/MVNO market segment. Mint Mobile operates as a T-Mobile subsidiary, utilizing T-Mobile's 5G network infrastructure. T-Mobile began 2026 with approximately 150 million customer accounts and is 52.8% owned by Deutsche Telekom AG.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Consumer Cellular: Consumer Cellular is a prepaid MVNO explicitly targeting the 50+ demographic with AARP partnership, directly comparable to Mint's Mint 55+ vertical and its focus on seniors seeking affordable, contract-free wireless.
• Metro by T-Mobile: Metro by T-Mobile is T-Mobile's owned prepaid brand operating on the same parent network. Direct competitor for the same budget-conscious prepaid customer base and the most obvious internal cannibalization risk for Mint Mobile.
• Straight Talk: Straight Talk is a major prepaid MVNO distributed primarily through Walmart, offering low-cost plans across major carrier networks. Competes on the same budget-conscious value proposition that drives Mint's customer base.
• Cricket Wireless: Cricket Wireless is AT&T's owned prepaid brand offering no-contract plans on AT&T's 5G network. Comparable MVNO-style prepaid model with a value positioning and similar target demographic to Mint Mobile.
• Boost Mobile: Boost Mobile is a major prepaid wireless brand now operating as an MVNO after the Dish/T-Mobile network arrangements. Competes head-to-head with Mint on price, online activation, and prepaid plans for value-seeking consumers.
• Visible: Visible is Verizon's digital-first, no-retail prepaid brand offering unlimited plans with single-line simplicity. Closest functional analog to Mint's online-only, no-storefront model and a key benchmark for digital-native MVNO economics.
• Tracfone: Tracfone is one of the largest MVNOs in the US, owned by Verizon and serving budget-conscious prepaid customers. Operates multiple sub-brands on the same value-driven, prepaid model as Mint Mobile.

Emerging players

• US Mobile: US Mobile is a digitally native MVNO offering customizable plans on Verizon and T-Mobile networks. Closest pure-play analog to Mint's online-only, plan-flexibility positioning among independent (non-carrier-owned) MVNOs.
• Republic Wireless: Republic Wireless is a smaller digital-first MVNO that pioneered Wi-Fi-first calling and operates on T-Mobile's network. Comparable as a long-standing independent MVNO targeting budget-conscious, tech-savvy consumers on T-Mobile infrastructure.
• Google Fi: Google Fi is a tech-forward wireless service operating as an MVNO on T-Mobile and other networks, emphasizing eSIM and seamless multi-network switching. Comparable to Mint in being a digitally native MVNO on T-Mobile with eSIM-first activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mintmobile
• Facebookfacebook.com/MintMobileWireless
• LinkedInlinkedin.com/company/mint-mobile-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mint Mobile