Name

Standard Automation

Legal name

Standard Automation of Michigan, LLC

Website

https://standard-automation.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Industrial Machinery Manufacturing (3332), Other General Purpose Machinery Manufacturing (3339), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads) (IMAHAHAD)

Keywords

• Robotic automation systems
• Industrial control solutions
• Automotive manufacturing automation
• Robotic system integration
• Vision-based handling systems

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Turn-key Robotic Automation Projects: Custom-engineered robotic automation solutions delivered as complete turn-key projects. These are complex, project-based engagements involving design, execution, and deployment of robotic systems for manufacturing facilities.
2. Industrial Control & Data Management Systems: Control systems and data management solutions integrated into automated manufacturing operations
3. Professional Services: Engineering, project management, planning, execution, and customer relations services supporting automation solutions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Standard Automation designs, engineers, and deploys turn-key robotic automation and industrial control solutions for global manufacturing customers, with deep specialization in automotive OEM and supplier facilities. Offerings span robotic painting and sealing systems, atomization and fluid mechanics, vision-based material handling, and high-level industrial control and data management systems, delivered as complete custom-engineered projects.

Product overview

Standard Automation offers turn-key robotic and control solutions for industrial manufacturing. The product portfolio consists of two core offerings: Turn-key Robotic Automation (covering painting, sealing, atomization, vision-based handling systems) and Industrial Control & Data Management Systems (covering control solutions and high-level data management). The company operates as a FANUC integrator, providing integrated robotic solutions with extensive application expertise in fluid mechanics, vision systems, and industrial control technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Turn-key Robotic Automation

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FANUC AmericacoreTechnology or IntegrationFANUC America logo is displayed prominently on the website indicating a certified integrator partnership. Standard Automation specializes in FANUC robotic integrations for automotive manufacturing applications including painting, sealing, and material handling systems.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KUKA Robotics: Major German-headquartered robot OEM and integrator with strong automotive OEM relationships and turn-key production line capabilities. Comparable as a broad incumbent offering integrated robotic cells and systems for automotive manufacturing, including painting and assembly.
• Yaskawa Motoman: Large industrial robot manufacturer with significant automotive integrator ecosystem and painting/welding cell capabilities. Comparable as a broad incumbent competing for similar automotive robotic integration programs with established OEM relationships.
• ABB Robotics: Global industrial robot and automation supplier with deep automotive paint-shop expertise (including its own paint atomization technology). Comparable as a broad incumbent competing for the same automotive OEM paint and sealing automation projects that Standard Automation targets.
• FANUC America: Largest industrial robot OEM in North America and Standard Automation's primary technology partner. Comparable as the underlying platform provider whose robots power Standard Automation's solutions, with overlapping capabilities through its own integrator and lifecycle service network.

Direct peers

• ATS Corporation: Global automation solutions provider serving automotive, life sciences, and industrial markets with turn-key factory automation. Comparable in scale, scope of custom automation projects, and use of multiple robot OEM platforms including FANUC.
• Phoenix Control Systems: Specialty systems integrator providing industrial controls, robotic integration, and machine vision solutions for automotive and industrial manufacturers. Comparable in offering combined controls, vision, and robotic integration services to similar manufacturing customer profiles.
• Bastian Solutions (Toyota Industries): Provides material handling automation, robotics, and controls integration for manufacturing and distribution customers. Directly comparable in offering integrated robotic cells with vision and controls for industrial customers, particularly automotive-adjacent.
• Genesis Systems Group (IPG Photonics): Specializes in robotic welding, cutting, and material handling systems with strong automotive and heavy-equipment presence. Comparable as a niche robotic integrator focused on complex manufacturing environments with similar project-based turn-key delivery.
• JR Automation (Hitachi Industrial Products): One of North America's largest independent robotic integrators serving automotive OEMs and Tier suppliers with turn-key automation including material handling, painting, welding, and assembly. Directly comparable in customer base, delivery model, and FANUC/ABB/KUKA platform partnerships.

Emerging players

• Production Automation Group (PAG): Mid-sized US robotic integration and custom automation firm serving automotive and industrial customers with turn-key systems. Comparable as a similarly sized competitor pursuing automotive OEM and Tier supplier automation work, often as a direct bidding peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/standard-automation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Automation