What Suffolk Hideaways does

Suffolk Hideaways is a UK holiday cottage rental agency operating as a trading name of Norfolk Hideaways Limited (Company Registration 07593730), headquartered in Aldeburgh, Suffolk. Founded in April 2017, the company markets over 100 self-catering holiday properties across Suffolk to leisure travellers and provides marketing and management services to property owners. The business is part of the Quality Holidays Assured (QHA) group, which has 35 years of holiday industry heritage and operates a portfolio of sister brands spanning Norfolk, Yorkshire, Dorset, Cornwall, the Cotswolds, Devon, and Glamping Hideaways, indicating a deliberate multi-region rollout strategy in the UK holiday-let market.

The core product is a curated marketplace of holiday cottages with bookings transacted directly through the company's website and phone-based reservation channels. The business outsources its booking and property management infrastructure to SuperControl, a third-party SaaS platform, indicating no proprietary technology stack. Property owner engagement is structured around two service tiers — a Marketing Only service and a Fully Managed Service — offering variable depth of operational involvement.

Revenue is generated primarily through booking commissions and fees on reservations, with an average order value of approximately £1,000, supplemented by affiliate commission income via the Affiliate Window network. The direct-to-consumer booking model is supported by strong social proof: a 4.8/5 Feefo rating across 559 verified reviews and a Feefo Platinum Trusted Service Award 2026. The company operates with a lean team of 1–10 employees, consistent with a small, regionally focused agency that depends on third-party tooling rather than in-house technology development.

Name

Suffolk Hideaways

Legal name

Norfolk Hideaways Limited

Website

https://suffolkhideaways.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Suffolk Hideaways is a UK holiday cottage rental agency under the Quality Holidays Assured group, marketing 100+ self-catering Suffolk properties directly to leisure travellers and offering marketing and fully managed services to property owners.

Ownership category

akta.pro rank

Product category

Vacation Rental and Holiday Cottage Letting

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

akta.pro secondary industries

Single-Family Homes (Standalone Houses) (THAMAAAA), Family & Kid-Friendly Homes (THAMAAAK)

Keywords

• Holiday cottage rentals
• Self-catering accommodation
• Vacation property bookings
• Holiday letting marketplace
• Property management services

Headquarters

HQ city

Aldeburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Holiday Property Bookings: Suffolk Hideaways generates revenue by facilitating holiday cottage bookings between guests and property owners. The company operates as a marketplace/platform for holiday accommodation in Suffolk.
2. Affiliate Program Commission: The company operates an affiliate program through Affiliate Window, paying 5% commission on all confirmed bookings with average order values of £1,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Suffolk Hideaways operates an online holiday cottage marketplace enabling guests to discover, book, and pay for short-term stays in over 100 hand-picked properties across Suffolk, England. The company also offers property owners two service tiers — a Marketing Service for listing-only exposure and a Fully Managed Service covering bookings, guest relations, maintenance coordination, and regulatory compliance.

Product overview

Suffolk Hideaways operates a holiday cottage booking platform offering over 100 hand-picked properties across Suffolk, England. The core offering centers on an online marketplace for cottage rentals, supplemented by two property owner service tiers: a Marketing Service (listing-only) and a Fully Managed Service (comprehensive management). Additional offerings include gift vouchers, special promotional deals, a damage waiver scheme, and email/print newsletter subscriptions. The company is part of Quality Holidays Assured, a group with sister brands including Norfolk Hideaways, Dorset Hideaways, Cornwall Hideaways, Cotswolds Hideaways, Yorkshire Hideaways, Devon Hideaways, and Glamping Hideaways.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Cottage Bookings Online marketplace for browsing and booking over 100 quality-checked self-catering holiday cottages throughout Suffolk, England, with search filters for location, dates, guest count, bedrooms, and amenities. Targeted at individual holidaymakers (couples, families, groups) seeking short-term stays.
• Marketing Service (for Property Owners) Listing-only service for holiday cottage owners in Suffolk who wish to market their property on the Suffolk Hideaways platform but retain self-management of bookings, guest communications, and operations.
• Fully Managed Service (for Property Owners) Comprehensive property management service for holiday cottage owners, including booking administration, guest relations, maintenance coordination, and DAC7 regulatory compliance handled on the owner's behalf.
• Gift Vouchers Monetary gift vouchers that customers can purchase and redeem toward the cost of any holiday cottage booking on the Suffolk Hideaways platform.
• Special Offers and Late Availability Deals Promotional pricing packages including last-minute breaks, 2-night weekend departures with late 6pm Sunday checkout, 4-night stays priced as 3 nights, and 28-night extended stay discounts.
• Damage Waiver Scheme Optional damage protection program covering accidental damage to properties during stays, with tiered waiver amounts based on property size.

Quantifiable outcome

• 4.8 out of 5 customer satisfaction rating on Feefo

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Quality Holidays Assured (QHA)coreStrategic or Co-development PartnerParent company/group. Suffolk Hideaways is part of Quality Holidays Assured, a group of companies with 35 years of experience in the holiday business. QHA provides the operational backing and brand framework.
• Norfolk HideawayscoreStrategic or Co-development PartnerSister company and part of the same parent group. Also uses trading names Glamping Hideaways and Yorkshire Hideaways.
• Lantern and LarksminorChannel Partner/ Reseller/ DistributorGlamping brand featured on Suffolk Hideaways website. Properties at Sweffling Hall in Suffolk are marketed through both brands.
• Affiliate Window (Awin)minorGTM or Marketing PartnerThird-party affiliate network managing Suffolk Hideaways affiliate program. Affiliates earn 5% commission on confirmed bookings through this platform.
• FeefominorGTM or Marketing PartnerCustomer review platform. Suffolk Hideaways is rated 4.8/5 based on 559 reviews and holds Feefo Platinum Trusted Service Award 2026.
• Suffolk Wildlife TrustminorGTM or Marketing PartnerSuffolk Hideaways is part of the Investors in Wildlife corporate membership scheme, supporting wildlife conservation in Suffolk.
• West Bay CottagesminorChannel Partner/ Reseller/ DistributorPartner company for property search. Website redirects users to West Bay Cottages for expanded search capabilities.
• AdnamsminorGTM or Marketing PartnerLocal Suffolk brewery with rewards program. Guests can receive 10% off Adnams products at Suffolk stores.
• My Personal SanctuaryminorGTM or Marketing PartnerSpa treatment provider offering luxurious beauty therapy services delivered in cottage accommodations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Norfolk Hideaways: Direct sister brand under Norfolk Hideaways Limited trading as Suffolk Hideaways, offering the same curated holiday cottage model in Norfolk. Most directly comparable peer — identical operating model, shared ownership, and reciprocal website integration.
• Yorkshire Hideaways: Sister brand under the same Quality Holidays Assured parent, applying the same hand-picked holiday cottage model to Yorkshire. Highly comparable due to shared platform, parent company, and target customer.
• Sykes Cottages: One of the UK's largest holiday cottage agencies with thousands of UK properties, overlapping directly with Suffolk Hideaways on curation, target guest (families, couples, dog owners), and whole-home rentals. Closest large-scale UK specialist competitor.
• Cottages.com: Large UK holiday cottage booking platform with thousands of properties nationwide, including a strong Suffolk presence. Direct competitor on Suffolk inventory, online booking, and family/pet-friendly positioning.
• Holiday Cottages UK: UK-wide holiday cottage booking site operated by Awaze Vacation Rentals, competing head-to-head on the same Suffolk coastal/countryside cottages, families, and dog-friendly segments.
• Glamping Hideaways: Sister trading name of Norfolk Hideaways Limited, offering glamping-focused accommodations including in Suffolk. Directly comparable peer within the same parent company, sharing brand and platform infrastructure.
• Canopy & Stars: UK holiday letting specialist focused on unique, hand-picked countryside and coastal properties including Suffolk. Comparable on curated boutique positioning, storytelling content, and quality-over-quantity approach to holiday rentals.

Broad incumbents

• Airbnb: Global short-term rental platform with significant Suffolk and East Anglia inventory. Competes for the same guests, offers broader choice and a mobile app, but lacks the hand-picked local curation and 24/7 in-region support Suffolk Hideaways emphasizes.
• Vrbo: Global vacation rental platform (part of Expedia Group) listing whole-home rentals including Suffolk cottages. Comparable on whole-home family inventory, though without Suffolk-specific local curation.
• Booking.com: Global OTA with extensive UK holiday rental inventory including Suffolk. Competes on breadth, pricing, and the Booking.com loyalty/ Genius programs rather than on curated local curation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/suffolkhideaways
• LinkedInlinkedin.com/company/suffolk-hideaways
• Instagraminstagram.com/suffolkhideaways
• Xx.com/SuffolkHideaway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suffolk Hideaways