Collierville Chamber of Commerce

What Collierville Chamber of Commerce does

The Collierville Chamber of Commerce is a private, non-profit organization established in 1968 that represents approximately 400 businesses in Collierville, Tennessee. It explicitly states it is not a government agency, branch of city hall, or state or federally supported entity. Its stated mission is to help local businesses grow and prosper through promotion, advocacy, representation on legislation, connectivity to resources, and business-to-business relationship building.

Its core product is a tiered membership offering split between a Professional tier for businesses with fewer than 30 employees and a Professional tier for those with more than 30 employees, plus the Signature Partners Program (Community, Connecting, Champion tiers) aimed at larger institutional partners. Underlying technology is minimal and largely outsourced: the member directory, event calendar, and member portal are powered by Atlas, a third-party chamber management platform from memberclicks. Additional products include the annual Collierville Magazine (advertising-supported), a Job Board, an Ambassador volunteer program, and a slate of recurring events (golf tournaments, Excellence in Business Awards, YCC membership experience, Trip Giveaway).

The revenue model is primarily subscription-recurring, sourced from annual membership dues at differentiated price points, supplemented by advertising in the annual magazine, event sponsorships, and Signature Partner premiums. Distribution is direct, conducted locally through the member portal, in-person office at 485 Halle Park Drive, and signature offline events. The organization employs a small staff (1-10 employees per firmographic data; four named executives disclosed: President/CEO, VP of Operations, Special Events & Program Manager, and Manager of Membership Sales and Benefits).

Name

Collierville Chamber of Commerce

Legal name

Collierville Chamber of Commerce

Website

https://colliervillechamber.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

The Collierville Chamber of Commerce is a private non-profit organization, founded in 1968, that serves approximately 400 member businesses in Collierville, Tennessee, through tiered annual memberships, networking events, an Ambassador program, a member directory, and an annual magazine.

Ownership category

akta.pro rank

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Business Membership Dues: Annual membership fees from businesses ranging from sole proprietors to global companies. Tiered structure based on employee count (under 30 vs above 30 employees).
2. Signature Partner Program: Premier partnership tier offering unmatched visibility, exclusive access to Chamber leadership opportunities, and premium platform showcasing commitment to Collierville's success.
3. Magazine Advertising: Ad sales for annual chamber magazine issues. 2026 issue ad sales currently available.
4. Event Sponsorships: Sponsorship opportunities for chamber events including golf tournaments, awards programs, and annual events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Collierville Chamber of Commerce is a nonprofit business association founded in 1968 that serves approximately 400 member businesses in the Collierville, Tennessee area. It delivers membership packages, networking events, advocacy, a business directory, a job board, and a community magazine to support and promote local commerce.

Product overview

The Collierville Chamber of Commerce is a private, non-profit organization (established 1968) offering a platform of interconnected membership services designed to help businesses grow and prosper. The core offering includes membership with access to business promotion, advocacy, and connectivity resources. Key products include: a Member Directory powered by Atlas (the chamber management platform), Event Management services (golf tournaments, awards programs, networking events), a Job Board, and the annual Collierville Magazine publication. Additional programs include the Ambassador Program (volunteer member advocates) and Signature Partners (premier membership tier). The chamber represents 400 businesses and provides business-to-business relationship building opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Chamber Membership
• Member Directory (Atlas)
• Networking and Signature Events
• Job Board
• Collierville Magazine
• Ambassador Program
• Signature Partners Program
• Small Business Resources and Referrals

Quantifiable outcome

• 400 member businesses represented

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Marriott (Ashley Arcuri)minorOthersAmbassador committee member representing Marriott in the Chamber's volunteer ambassador program serving as the face of the Chamber to members.
• Pinnacle Financial Partners (Benita McNeer)minorOthersAmbassador committee member representing Pinnacle Financial Partners in the Chamber's volunteer ambassador program.
• First Horizon (Chris Webb)coreOthersBoard Chair representing First Horizon on the Chamber Board of Directors, providing leadership and governance.
• Signature Partners ProgramcoreStrategic or Co-development PartnerPremier business partners recognized as community leaders fueling bold initiatives that drive economic growth and prosperity. Includes Community Partner, Connecting Partner, and Champion Partner tiers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• MemberClicks: Software-as-a-service platform that powers the Collierville Chamber's member portal, directory, and event tools (memberclicks.com is visible in the page footer). Comparable as a technology vendor used by small-staff chambers to deliver the same membership/directory functionality at scale.
• Association of Chamber of Commerce Executives (ACCE): Industry association for chamber executives and staff. Comparable as the professional/trade association serving the chamber-of-commerce category, providing benchmarking, training, and certifications used by Collierville-type chambers.

Broad incumbents

• U.S. Chamber of Commerce: National chamber federation representing business interests at federal level. Comparable as a peer chamber-of-commerce organization; not direct competition locally but represents the apex of the U.S. chamber hierarchy.
• Tennessee Chamber of Commerce & Industry: Statewide chamber of commerce serving Tennessee employers with policy advocacy and broad business services. Not a direct competitor for local Collierville members but shares the membership-organization DNA and serves a portion of overlapping member companies.
• Shelby County Chamber of Commerce: County-level chamber umbrella organization serving the broader Shelby County market (which includes Collierville). Direct geographic overlap but positioned one tier above Collierville Chamber in geographic scope.

Direct peers

• Germantown Area Chamber of Commerce: Adjacent suburb-level chamber in the Memphis metro serving a similar demographic and business base. Operates the same model — tiered membership, networking events, business directory — competing for many of the same member businesses that operate across Memphis suburbs.
• Bartlett Area Chamber of Commerce: Suburban Memphis-area chamber offering essentially identical services (membership tiers, business directory, ribbon cuttings, signature events). Direct peer given the closely overlapping service-area demographics and small-staff operations.
• Arlington Chamber of Commerce (TN): Nearby Tennessee suburb chamber of commerce in Shelby County. Operates the same membership/sponsorship/event model serving small-to-mid-sized local employers; competes for similar member-company wallets in the same regional market.
• Lakeland Chamber of Commerce (TN): Suburban Memphis-area chamber comparable in scale (small staff, tiered membership, recurring events). The most direct small-chamber competitive analog in the same Shelby County geography.

Regional players

• Greater Memphis Chamber of Commerce: Regional chamber serving the broader Memphis metro, including Collierville's catchment. Most directly comparable chamber — Collierville's own CEO previously worked there — and shares the same membership, advocacy, and event-revenue model targeting businesses in the same Tennessee/Mississippi labor shed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ColliervilleChamberofCommerce
• LinkedInlinkedin.com/company/collierville-chamber-of-commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collierville Chamber of Commerce