What Brutkasten does

Brutkasten Media GmbH is a Vienna-headquartered full-service agency that operates simultaneously as a media house and a production company for the German-speaking innovation, startup, and digital economy ecosystem. The company serves three primary customer segments — large enterprises and corporations, government and public institutions, and innovation/startup ecosystem participants — with a named roster that includes Austria Wirtschaftsservice, Raiffeisen Bank International, Stadt Wien, FFG, Bundesministerium für Finanzen, Accenture, ÖBB, Erste Bank, Greiner, STRABAG, A1 Telekom, Verbund, Amazon AWS, Dynatrace, SAP, and Deloitte. The company is 76%-owned by VGN Medien Holding GmbH, with founder and CEO Mag. Dejan Jovicevic retaining a 24% stake.

The business is organized around four integrated service pillars. Eventmanagement covers full-service organization of analog, digital, and hybrid events including conception, speaker management, platform setup, live streaming, and technical execution. Media Services delivers editorial content, advertising, a newsletter published three times per week, social media campaigns, and a bi-annual print magazine with 30,000 copies distributed via Sunday press and direct mail to the 500 largest Austrian companies. Studiovermietung rents in-house LED, LCD, and living-room-set studios in Vienna's first district, with a mobile studio setup for on-location production. Videoproduktion produces corporate image films, employer branding, event films, social media formats, and custom video content. The underlying technology stack centers on streaming and video production — multi-channel live streaming with DSGVO-compliant platforms, LED wall configuration, and mobile production rigs — rather than AI/ML systems; the company maintains no public API.

Brutkasten generates revenue through professional services engagements (events and video production), advertising and media sales (digital native ads, banners, newsletter placements, social media, and print), and studio rental fees. Pricing includes EUR 150/hour for additional consulting work beyond a free three-hour initial consultation, a EUR 380/year Wiener Strategieforum subscription membership, and a 10% markup on external services procured for clients up to EUR 30,000. The go-to-market motion is enterprise field sales combined with event-driven lead generation: signature events such as Connect Day (part of ViennaUp, with 1,500+ matchmaking meetings, 1,000+ participants, and 200+ investors in 2023), the Wiener Innovationskonferenz (1,000 participants across 4 days), and Open API Day (with RBI) serve as both showcases and lead-generation engines. Distribution is concentrated in the DACH region via direct sales and a network of multi-year anchor partnerships.

Name

Brutkasten

Legal name

Brutkasten Media GmbH

Website

https://brutkastenmedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Brutkasten is a Vienna-based full-service agency providing event management, media services, video production, and studio rental for the German-speaking innovation and startup ecosystem, serving enterprises, government institutions, and DACH innovation community members.

Ownership category

akta.pro rank

Product category

Media & Event Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Miscellaneous Publishing (2741)

akta.pro primary industry

Open-Source & Developer Communities (BPAMABAM)

Keywords

• Corporate event management
• Innovation media services
• Professional video production
• Studio rental services
• Digital advertising sales

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Full-service event organization including analog, digital, and hybrid events. Services include event conception, speaker management, platform setup, technical implementation, and event execution. Pricing based on project scope with hourly rates of €150/h for additional work.
2. Media & Advertising Services: Digital Native Ads (online articles on brutkasten.com), advertising banners, newsletter placements (three times weekly), Social Media campaigns, and print advertising. Print magazine published twice annually with 30,000 copies distributed.
3. Video Production: Corporate image videos, employer branding, event films, social media formats, talk formats, and custom video formats. Includes technical support, live-stream, moderation, video conception, project management, video shooting, and post-production.
4. Studio Rental: Rental of professional studios (LED, LCD, living room settings) including technical equipment and staff. Studios located in Vienna's first district.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Brutkasten is a Vienna-based full-service agency that combines innovation media operations with event management, video production, and studio rental. It organizes and executes analog, digital, and hybrid events; produces editorial and advertising content across brutkasten.com, newsletters, social, and a bi-annual print magazine; rents professional LED, LCD, and living room studios; and produces corporate videos, event films, and social media formats. The company serves as the leading German-language medium for innovation, startups, and the digital economy in the DACH region.

Product overview

Brutkasten Media is a Vienna-based full-service agency operating as the leading German-language medium for innovation, startups, and the digital economy. The company offers four integrated service pillars: Eventmanagement for digital, hybrid, and analog event execution; Media Services for editorial and advertising content; Studiovermietung for professional studio facilities; and Videoproduktion for custom video content. Together, these services enable clients to create, produce, and distribute multimedia content while positioning themselves as innovation leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventmanagement Full-service event management for analog, digital, and hybrid events, including event concept development, speaker management, platform setup, live streaming, technical production, and pre/post-event support. Targeted at enterprises, startups, and government institutions seeking professional event execution.
• Media Services Multimedia media services including independent journalism, advertorials, video interviews, roundtable discussions, a twice-yearly print magazine, social media campaigns, and advertising banner placements. Targets advertisers and organizations seeking positioning in the German-language innovation media landscape.
• Studiovermietung (Studio Rental) Professional studio rental in Vienna featuring an LED Studio with customizable backgrounds, LCD Studio for presentations and webinars, and a living room setting for intimate conversations, plus mobile studio setup options. Includes technical equipment and staff for client productions.
• Videoproduktion (Video Production) Video production services including corporate image films, employer branding, event films, social media formats, talk formats, and custom video concepts, with full production from pre-planning through postproduction. Includes technical support, live-stream, moderation, video conception, and project management.

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Austria Wirtschaftsservice (aws)coreStrategic or Co-development Partner · 31 May 2023Brutkasten served as event partner for Connect Day 2023, the largest networking event of ViennaUp startup festival. The partnership enabled organization of program content, stage design, and coordination of partners, speakers, and suppliers. Event achieved record participation with >1,000 participants, >200 investors, and >1,500 matchmaking meetings.
• Raiffeisen Bank International AGcoreStrategic or Co-development Partner · 1 January 2023Multi-year collaboration for Open API Day events. Brutkasten provided event management, technical and supplier management, and event Aftermovie production. Collaboration enables professional event execution with efficient briefings and thorough planning.
• Stadt Wien - Wirtschaft, Arbeit und StatistikcoreStrategic or Co-development Partner · 1 January 2023Third consecutive year as implementation partner for Wiener Innovationskonferenz. Brutkasten handled conception, speaker management, platform management, moderation, and technical event execution. 1,000 participants (online & onsite), >50 speakers across 4 conference days.
• FFG & Bundesministerium für Finanzen (BMF)coreGTM or Marketing Partner · 1 January 2022Official media partner for Gigabit Academy 2022. Comprehensive media accompaniment including Digital Native Ads, social media campaigns, moderation of opening and closing events, and Aftermovie production. 100+ organizations networked, 321k impressions, 36 measures delivered.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• The Next Web: International tech/innovation media covering startups and digital economy. Operates in the same thematic category as brutkasten and runs industry events, though geographically focused on English-language markets rather than DACH.
• TechCrunch: Global technology and startup media brand covering innovation, venture capital, and emerging companies. Operates in the same broad category of startup/innovation media as brutkasten and runs major conferences, but at global rather than DACH scale.
• Sifted: European startup and venture capital media outlet producing journalism and events for the European tech ecosystem. Comparable as a European-focused innovation media brand, though English-language and pan-European rather than German-language DACH-specific.

Direct peers

• VOK DAMS: Germany-based full-service event agency specializing in corporate events, brand experiences, and live communications. Directly comparable in event management services to brutkasten's Eventmanagement pillar, with a larger scale and broader enterprise footprint.
• futurezone: Austrian tech and innovation media brand (part of Russmedia) covering startups, digital economy, and technology trends in the DACH region. Comparable editorial positioning and Austrian audience overlap with brutkasten.
• Joke Event: German full-service event agency offering event conception, production, and execution for corporate clients. Comparable to brutkasten's analog/digital/hybrid event management service line and target enterprise clients.
• Gründerszene: German-language online publication covering startups, digital economy, and innovation. Closest direct peer in the DACH startup/innovation media category where brutkasten positions itself, with similar audience of founders, investors, and corporates.
• Trending Topics: Austrian tech/startup media outlet with German-language coverage of the DACH innovation ecosystem. Directly overlaps brutkasten's editorial niche and Austrian audience base, also producing events and newsletters.

Broad incumbents

• Handelsblatt: Germany's leading business newspaper covering economy, finance, and digital transformation. A broader incumbent serving the same German-language business/innovation audience that brutkasten targets, but at national scale and across all industries.
• WirtschaftsWoche: Major German business weekly covering economy, technology, and management. Overlaps with brutkasten's DACH business/innovation audience at scale, though positioned as general business media rather than startup-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/derbrutkasten
• Facebookfacebook.com/derBrutkasten
• LinkedInlinkedin.com/company/-der-brutkasten-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brutkasten