JOKE Event
JOKE Event AG is a German full-service live-event and brand-experience agency with ~130 staff across six offices in Germany and Austria, serving enterprise clients (notably automotive OEMs) with end-to-end event production, owned venues, and in-house logistics.
- Company typePrivate
- Founded1992
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JOKE Event does
JOKE Event AG is a German full-service live-event and brand-experience agency headquartered in Bremen, operating since 1992 across six regional offices in Germany (Bremen, Hamburg, Frankfurt, Munich, Stuttgart) and Austria (Vienna, via the wholly-owned subsidiary JOKE Event Austria GmbH). The company employs approximately 130 specialists spanning creation, project management, event technology, logistics, and production, and self-reports as a Top 10 player in the German event-agency market on both revenue and creative rankings.
The company delivers the complete event value chain in-house: consulting and strategy, creative conception and design, project management, participant management, event technology (audio, lighting, video, IT), furniture and equipment rental from a 5,000 sqm warehouse with barcode-tracked inventory of ~90,000 articles, custom event production from an in-house workshop (carpenters, painters, exhibition builders, tech generalists), and transport and logistics via an owned fleet. It also owns and operates five event venues in Bremen (Alte Werft, NFF Club, Garage, Grüne Bude, Umgedrehte Kommode) accommodating 70–800 guests. Supporting subsidiaries include Digital Guest Solutions GmbH (DGS) for event apps and digital participant management. The company holds ISO 9001, ISO 14001, ISO 20121, and TISAX ENX certifications, and has won BrandEx Silver (2024) and Galaxy Award (2021) for sustainability-themed projects.
JOKE generates revenue primarily through enterprise project-based professional services fees for live events, brand activations, press launches, dealer conventions, trade-fair stands, and corporate celebrations, supplemented by venue rental income and rental/logistics fees. Customer concentration is centered on the automotive sector (~50% of turnover), with BMW Group as an anchor client since 2013 and lead agency for the Concorso d'Eleganza Villa d'Este since 2015; other named clients include Kia Europe, DSV, EWE AG, SV Werder Bremen, Sparkasse Bremen, Lufthansa Industry Solutions, BVL, BAADER, and Sophos. Go-to-market is direct enterprise field sales via the regional offices, with international delivery supported by the SEE Network partnership (Spain, Netherlands). Pricing is custom-quoted per project and is not publicly disclosed.
JOKE Event firmographics
Firmographics- Name
- JOKE Event
- Legal name
- JOKE Event AG
- Website
- https://joke-event.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JOKE Event AG is a German full-service live-event and brand-experience agency with ~130 staff across six offices in Germany and Austria, serving enterprise clients (notably automotive OEMs) with end-to-end event production, owned venues, and in-house logistics.
- Ownership category
- akta.pro rank
JOKE Event industry classification
Industry- Product category
- Live Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industry
- Corporate Venues & Location Rentals (Hotels, Ballrooms, Unique Venues) (MPAGAHAO)
Keywords
Where JOKE Event is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
JOKE Event business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Planning and Production Services: Full-service event agency providing strategy and consulting, conception and design, technology, logistics, planning and production. Complete value chain in-house from first idea to final execution.
- Event Equipment Rental and Logistics: Event furniture, decoration, stage construction, service and catering equipment rental. 5,000 sqm warehouse with 90,000 tracked items. Transport, setup and takedown services.
- Venue Rental: Own event locations available for rental including Alte Werft (historic industrial hall), NFF Club, Umgedrehte Kommode, Garage, and Grüne Bude. Venues serve 70 to 800 guests.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
JOKE Event product offering
Product offeringCore offering
JOKE Event AG is a full-service event agency providing end-to-end live event and brand experience services, from strategy and consulting through conception, design, technology, logistics, planning, and production. Operating across six locations in Germany and Austria with approximately 130 employees, the company owns its venues, fleet, 5,000 sqm warehouse, and in-house workshop to deliver integrated event solutions for enterprise clients.
Product overview
JOKE Event AG operates as a full-service event agency providing comprehensive live event and brand experience services. The company offers a complete in-house value chain including consulting and strategy, creative services, project management, participant management, event technology, furniture and equipment rental, event production (with in-house workshop for custom builds), and transport and logistics. Additionally, the company owns and operates event venues in Bremen. Services are delivered across 6 locations in Germany and Austria.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting and Strategy Strategic advisory services for events and brand experiences, including event concept development and brand positioning for enterprise clients.
- Creation / Creative Services Creative concept development, design, and visual storytelling for events and brand activations.
- Project Management End-to-end event project coordination and management from planning through execution.
- Participant Management Attendee handling, registration, guest logistics, and participant coordination services for events.
- Event Technology Technical equipment and solutions for events including audio, lighting, video, and IT systems.
- Event Furniture and Equipment (Event Mobiliar) Rental and setup of event furniture, decorations, catering equipment, stage platforms, and event accessories across a 5,000+ sqm warehouse.
- Event Production Custom event construction including special builds (Sonderbauten), trade show modules, and complete setups for live or hybrid events, produced in the in-house workshop.
- Transport and Logistics Planning, storage, and transport of event materials using proprietary fleet (Sprinters, trucks, 40-tonners) with barcode-based inventory management system tracking 90,000 articles.
- Event Locations (Bremen Venues) Owned and operated event venues in Bremen including Alte Werft, NFF Club, Garage, Grüne Bude, and Umgedrehte Kommode; venues accommodate 70 to 800 guests with smart plug-and-play system and full equipment.
Quantifiable outcome
- Top 10 in revenue and creative ranking among German event agencies
- +3 more outcomes
Companies that use JOKE Event
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
JOKE Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
JOKE Event partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Netzwerk Nachhaltige Eventagenturen (Network of Sustainable Event Agencies)coreActive member of the German Network of Sustainable Event Agencies. Committed to the network's manifesto for sustainable event management. Participates in systematic, continuous, and measurable environmental protection through ISO 14001 and ISO 20121 certifications.
- fwd (forward.live)coreNational event association member actively shaping the event industry. JOKE participates in industry initiatives and events.
- ILEA (International Live Events Association)coreInternational live events association member. JOKE actively participates in global event industry development.
- Digital Guest Solutions GmbH (DGS)coreSubsidiary company that develops event apps and handles digital participant management. Used for client events including Kia Dealer Convention registration.
- SEE NetworkminorEuropean network based in Spain and Netherlands supporting international event formats in the EU. Assists with cross-border event delivery.
- Trash GaloreminorCollaboration enables reuse of event materials for social projects. Part of circular economy and sustainability initiatives.
- AlarmstufeRotminorCo-initiator of industry coalition advocating for comprehensive support during COVID-19 crisis and safe comeback for live events.
- Creative Network Against the AfDminorInitiative raising awareness against anti-democratic movements through impactful actions like Projektion für AfDNee and supporting 'Laut gegen Rechts'.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
JOKE Event competitors and assessment
Company assessmentBroad incumbents
- Jack Morton Worldwide: Global brand experience agency owned by Interpublic Group, with extensive automotive and technology client relationships. Comparable offering of brand experiences and event production, but at significantly larger scale and with global footprint that competes with JOKE on enterprise RFPs.
- George P. Johnson Experience Marketing: US-founded global experience marketing agency with strong automotive and tech client base. Competes with JOKE on automotive launch events and brand experiences internationally, offering larger scale and global reach.
- MCI Group: Geneva-headquartered global event, association, and meeting management company. Overlaps with JOKE on corporate events, conferences, and incentive programs for enterprise clients, but operates broader portfolio of services including association management.
- Sparks GmbH: Global brand experience agency with European presence, focused on automotive, technology, and consumer brands. Comparable live event and brand activation services to JOKE, with broader international delivery network.
Regional players
- Messe Frankfurt GmbH: Frankfurt-based global trade fair and event organizer operating venues and producing B2B exhibitions. Adjacent competitor to JOKE's trade fair production services in DACH, but primarily operates as venue/exhibition organizer rather than full-service brand experience agency.
Direct peers
- VOK DAMS Agency for Events and Live-Marketing: Wuppertal-based German event agency with international delivery capability serving major automotive and industrial clients. Comparable to JOKE in automotive event specialization and full-service production, though with broader international footprint via own offices.
- Insglück Gesellschaft für Markeninszenierung mbH: Berlin- and Munich-based live communication agency specializing in brand experiences, corporate events, and trade fair appearances. Directly comparable to JOKE in serving German enterprise clients with full-service live event production and similar creative award profile.
- Mutabor Design GmbH: Hamburg-headquartered brand and experience agency combining strategy, spatial design, and live event production. Comparable to JOKE's in-house creative and production capabilities for enterprise clients, with similar positioning in the German Top 10 agency segment.
- Uniplan: One of Germany's largest full-service brand experience and event agencies, headquartered in Cologne. Comparable to JOKE in offering end-to-end event production for enterprise clients across automotive, industrial, and consumer verticals, with similar in-house creative, production, and venue capabilities.
- Avantgarde Group: Stuttgart-headquartered full-service brand experience agency with strong automotive OEM relationships. Directly comparable to JOKE's automotive-heavy book (BMW, Mercedes, etc.) and similar offering of strategy, creation, production, and venue services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
JOKE Event social profiles
Digital presenceJOKE Event compliance and trust
Trust signalCompliance4 records
JOKE Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOKE Event leadership team
Management profileNumber of profiles
Profiles10 records
JOKE Event subsidiaries and ownership
Company hierarchySubsidiaries1 record
JOKE Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOKE Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOKE Event
What does JOKE Event do?
JOKE Event AG is a full-service event agency providing end-to-end live event and brand experience services, from strategy and consulting through conception, design, technology, logistics, planning, and production. Operating across six locations in Germany and Austria with approximately 130 employees, the company owns its venues, fleet, 5,000 sqm warehouse, and in-house workshop to deliver integrated event solutions for enterprise clients.
Is JOKE Event a public or private company?
JOKE Event is a private company. It is classified as management employee owned and is currently operating.
When was JOKE Event founded?
JOKE Event was founded in 1992. It employs 11 to 50 people.
Where is JOKE Event based?
JOKE Event is headquartered in Berlin, Germany, in the Europe region.
How does JOKE Event make money?
Three revenue lines are on record. Event Planning and Production Services are the primary driver. The others are event Equipment Rental and Logistics and venue Rental.
Who are JOKE Event's main competitors?
Broad incumbents on record are Jack Morton Worldwide, George P. Johnson Experience Marketing, MCI Group and Sparks GmbH. Messe Frankfurt GmbH is listed as a regional player. Direct peers are VOK DAMS Agency for Events and Live-Marketing, Insglück Gesellschaft für Markeninszenierung mbH, Mutabor Design GmbH, Uniplan and Avantgarde Group.
Does JOKE Event have an API?
No public API is recorded for JOKE Event.
What industry is JOKE Event in?
JOKE Event's product category is Live Event Management Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of MPAGAHAO, Corporate Venues & Location Rentals (Hotels, Ballrooms, Unique Venues). Its NAICS code is 71131 and its SIC code is 7900.