The RFP Success Company

What The RFP Success Company does

The RFP Success Company (legal entity Rehurricane Enterprises, LLC) is a Tempe, Arizona-based professional consulting services firm founded by Lisa Rehurek that helps small and mid-market businesses win state government RFP contracts. The firm's core offering pairs each client with a dedicated RFP proposal manager who drives RFP response, relationship-building strategy, and process improvement, supported by the proprietary 4x4 Framework (Strategy, Solution, Process, Content). Revenue is generated primarily through professional services consulting engagements supplemented by subscription-based training via the RFP Success Institute™ online learning platform (hosted on Thinkific) and one-time book sales through Amazon and direct Stripe checkout.

The product surface extends beyond consulting to include two published books (The RFP Success Book and Winning in State Government: A Roadmap for RFP Success), The RFP Success® Show podcast (the longest-running podcast dedicated to state government RFP response topics with 143+ episodes), training workshops, and content marketing via blog and earned media features in ABC, CBS, and Forbes. The GTM motion is sales-led, anchored by 30-minute discovery calls and supported by dedicated proposal managers delivering end-to-end RFP project management. Customer segments span small certified diverse businesses, mid-market companies, SLED contractors, and technology/IT consulting firms, with named clients including Griaule Biometrics, Optumas, Highstreet IT, 6E Technologies, Myers & Stauffer, Modern Learners, and United Activities Unlimited. The firm operates bootstrapped without disclosed external funding, holds WBE certification via WBENC, and was named to the Inc. 5000 list of fastest-growing private companies in America in both 2023 and 2024.

Name

The RFP Success Company

Legal name

Rehurricane Enterprises, LLC

Website

https://therfpsuccesscompany.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The RFP Success Company is a Tempe, Arizona-based professional consulting firm that pairs small and mid-market businesses with dedicated RFP proposal managers and a proprietary 4x4 Framework to win state government contracts, supplemented by online training, books, and a podcast.

Ownership category

akta.pro rank

Product category

RFP Proposal Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Sourcing Support & RFx Administration (RFI/RFP/RFQ) (BPAAAJAC)

akta.pro secondary industries

Knowledge Management & Script/Playbook Development (EDABACAM), Customer Success (Adoption, Retention & Expansion) (EDABABAG)

Keywords

• RFP consulting services
• Proposal management
• Government contract consulting
• RFP response strategy
• Proposal writing services

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. RFP Consulting Services: Professional consulting services where dedicated RFP proposal managers work with clients on RFP response management, strategic review, and process improvement. Clients are paired with dedicated experts who drive the response process to completion.
2. Training Programs and Workshops: Training delivered through workshops and breakout sessions on RFP response strategies, the 4x4 framework, and winning state government contracts. Includes The RFP Success Institute for online training.
3. Book Sales: Sale of published books including The RFP Success Book and Winning in State Government: A Roadmap for RFP Success. Available through Stripe and Amazon.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The RFP Success Company provides strategic RFP proposal consulting services that pair clients with dedicated RFP proposal managers to drive end-to-end RFP response, relationship-building, and process improvement. Engagements leverage the company's proprietary 4x4 Framework (Strategy, Solution, Process, Content) and are reinforced by an online training platform (RFP Success Institute™), published books, and a thought-leadership podcast aimed at helping small and mid-market businesses win state, local, and education (SLED) government contracts.

Product overview

The RFP Success Company offers a comprehensive suite of RFP (Request for Proposal) consulting and training services designed to help small and mid-market businesses win more government contracts. The core offering includes RFP response consulting services built around their proprietary 4x4 Framework methodology. The company supplements this with educational products including The RFP Success Book, Winning in State Government: A Roadmap for RFP Success, and The RFP Success Show podcast. They also operate the RFP Success Institute™ online learning platform offering courses, certification programs, and training through tools and templates. The 4x4 Framework serves as the foundational methodology underpinning all consulting and training services.

Differentiator

Problem solved

Functional benefit

Products and services

• RFP Response Consulting Services Sales-led consulting service for small and mid-market businesses seeking to win state government RFP contracts. Clients are paired with a dedicated RFP proposal manager who drives RFP response, relationship-building strategy, and process improvement implementation using the company's 4x4 Framework, with services spanning strategic review, audits, diagnostics, and team training.
• RFP Success Institute™ Online training and education platform that helps businesses improve their RFP results through training, tools, and templates, including courses, workshops, and certification programs on RFP response strategies and the 4x4 framework.
• The RFP Success® Book Published book that shares tools, insider secrets, and real-world strategies for crafting successful RFP responses, intended for newcomers through experienced RFP professionals.
• Winning in State Government: A Roadmap for RFP Success Best practice book by Lisa Rehurek focused on securing more RFP wins more consistently, aimed at small certified diverse and mid-market businesses seeking state government contracts; sold directly via Stripe and on Amazon with bulk pricing for teams.

Quantifiable outcome

• 78% win rate for clients utilizing the company's framework and support services
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• VCI (Virtual Corporate Innovators): VCI is a government proposal and staffing consultancy offering bid/proposal management, training, and capture services. It is a comparable peer in the proposal services space with similar service architecture and target market.
• GMG Federal Solutions: GMG Federal Solutions is a government proposal and business development consultancy offering capture, proposal writing, and contract management services. Comparable as a peer operating in the same general government RFP services category with similar offerings.

Broad incumbents

• Responsive (formerly RFPIO): Responsive is a strategy management platform for RFP and questionnaire responses, serving enterprise customers including Fortune 500 firms. It represents the software-enabled alternative to consultancies like The RFP Success Company, addressing overlapping demand with a different go-to-market.
• Loopio: Loopio is a leading RFP response management software platform used by enterprises to automate and standardize RFP responses. It is comparable as a peer in the RFP response ecosystem, but replaces human consulting with a SaaS solution that addresses the same buyer pain point.

Emerging players

• QorusDocs: QorusDocs is a proposal management and RFP automation software provider that combines content management with AI-assisted proposal generation. It represents an emerging software-led approach to the same problem The RFP Success Company addresses with services.
• AutoRFP.ai: AutoRFP.ai is an AI-native RFP response automation platform that uses generative AI to draft RFP responses automatically. It is an emerging threat/peer to traditional RFP consulting because it directly addresses the same buyer pain with a different cost structure.

Direct peers

• Rehn & Associates: Rehn & Associates provides government proposal and capture management consulting services, including proposal writing, training, and bid support. Comparable as a direct services peer serving the same government RFP buyer.
• Lohfeld Consulting Group: Lohfeld Consulting provides capture and proposal management consulting, training, and advisory services to government contractors. It is a structurally similar services peer targeting the same RFP/bid management buyer need.
• Strategic Proposals: Strategic Proposals is a UK-based bid and proposal management consultancy offering both training and consulting services. It serves as a direct international peer, with a similar mix of methodology-driven consulting and bid training products.
• Shipley Associates: Shipley Associates is a long-established proposal management and capture consulting firm offering training, methodology, and services for B2B and government RFP responses. It is the most direct comparable to The RFP Success Company given its overlapping consulting, training, and methodology offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rfpsuccess
• YouTubemusic.amazon.com/podcasts/3dd09708-a892-4afe-86f8-02d9ea62b150/the-rfp-success-show
• Facebookfacebook.com/RFPsuccess
• LinkedInlinkedin.com/company/rfpsucccess

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The RFP Success Company