Custom Sticker

What Custom Sticker does

Custom Sticker (VinylStickers.Com) is a print-on-demand e-commerce operator specializing in custom vinyl stickers, labels, buttons, and magnets, operated as a subsidiary of BPS and headquartered in Walnut, United States. The company runs a factory-direct model with 20+ years of production experience, a 1-3 day production turnaround, and no minimum order quantity, serving both individual consumers and small businesses through a self-developed online design platform that supports direct customer configuration.

The business operates five regional storefronts covering the US, Canada, the UK, Germany, and Australia, with pricing displayed in 12 currencies (USD, EUR, GBP, CAD, AUD, CHF, NOK, DKK, MXN, NZD, SGD, CNY) and free shipping into the US, Canada, and Europe. Order economics rely on tiered bulk discounts and customization surcharges rather than subscription or contract revenue, and the customer base is a long-tail mix of B2C buyers and small-business B2B buyers with no disclosed enterprise anchor accounts.

Customer acquisition is multi-channel: a self-managed design and e-commerce platform supported by Facebook, X, Pinterest, Instagram, YouTube, TikTok, email marketing, and an influencer program. The firm carries 241+ verified five-star reviews on ShopperApproved, operates with 1-10 employees, and discloses no external funding, M&A activity, patents, AI capabilities, executive team, or certifications.

Name

Custom Sticker

Legal name

VinylStickers.Com

Website

https://customsticker.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Custom Sticker (VinylStickers.Com) is a Walnut, US-based print-on-demand e-commerce subsidiary of BPS that produces custom vinyl stickers, labels, buttons, and magnets with no minimum order quantity, serving B2C consumers and small businesses across five regional storefronts.

Ownership category

akta.pro rank

Product category

Custom vinyl sticker and label printing

NAICS

Other Paperboard Container Manufacturing (322219)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro industry

PRIMARYIMALAKAH

Folding Carton & Paperboard Packaging Printing

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

SECONDARYCRADALAL

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)

Keywords

• Custom sticker printing
• Vinyl label manufacturing
• Die-cut stickers
• Promotional product printing
• Custom magnets and buttons

Headquarters

HQ city

Walnut

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Sticker and Label Sales: Transaction-based sales of custom vinyl stickers, die-cut stickers, kiss cut stickers, and custom labels. Products are produced in-house at company-owned factories and sold directly to consumers and businesses. No minimum order quantity - customers can order as little as 1 unit. Free shipping offered on all orders to USA, Canada, and Europe.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Custom Sticker (operating as VinylStickers.Com) manufactures and sells custom-printed vinyl stickers, labels, buttons, and magnets on demand through a self-serve e-commerce platform. Customers can order as little as one unit with no minimum quantity, use the online design tool or upload artwork, and receive free design assistance from professional designers. Products are produced in-house at company-owned factories with fast 1-3 day production turnaround and free shipping to USA, Canada, and Europe.

Product overview

VinylStickers.Com is a custom sticker printing platform offering a comprehensive portfolio of print-on-demand products. The core offering centers on vinyl stickers available in multiple formats including Custom Stickers, Die Cut Stickers, Kiss Cut Stickers, and shape-specific variants (Circle, Oval, Rectangle, Square, Round Corner). Beyond stickers, the platform extends to Custom Labels (including Die Cut, Circle, Rectangle, Square, and Oval Labels) and specialty label products (Mailing Labels, Soap Labels, Wine Labels). Related product categories include Custom Buttons, Custom Magnets, Band Stickers, Laptop Stickers, and Logo Stickers. The platform operates on a no-minimum-order basis with free design services, free shipping, and fast 1-3 day turnaround. It is a subsidiary of BPS and leverages 20 years of production experience with factory-direct sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Stickers Affordable custom vinyl stickers in various shapes and sizes, suitable for laptops, skateboards, cars, and promotional use. No minimum order quantity required.
• Die Cut Stickers Custom die-cut stickers precisely cut to the shape of the design, ideal for logos and branding. Described as the most popular business usage format.
• Kiss Cut Stickers Kiss cut stickers with a paper backing, allowing for easy peeling. Described as the best selling product category.
• Bumper Stickers Durable vinyl bumper stickers designed for outdoor use on vehicles.
• Circle Stickers Circular custom stickers in various sizes for promotional and personal use.
• Oval Stickers Oval-shaped custom stickers for various applications.
• Rectangle Stickers Rectangular custom stickers in standard and custom sizes.
• Square Stickers Square-shaped custom stickers for various promotional purposes.
• Round Corner Stickers Stickers with rounded corners for a clean, modern look.
• Sticker Sheets Multiple stickers arranged on a single sheet for organization and distribution.
• QR Code Stickers Custom stickers featuring scannable QR codes for marketing and information sharing.
• Custom Labels Custom printed labels, typically on rolls, used for product packaging, nametags, safety warnings, and product information.
• Die Cut Labels Die-cut custom labels precisely shaped to the design specifications.
• Circle Labels Circular custom labels for product packaging and organization.
• Rectangle Labels Rectangular custom labels for various labeling applications.
• Square Labels Square-shaped custom labels for packaging and product labeling.
• Oval Labels Oval-shaped custom labels for product packaging applications.
• Mailing Labels Custom labels designed for mailing and shipping purposes.
• Soap Labels Custom labels designed for soap and cosmetic product packaging.
• Custom Wine Labels Custom labels designed specifically for wine bottle labeling.
• Band Stickers Custom stickers designed for bands and musicians for promotional merchandise.
• Custom Laptop Stickers Custom stickers designed for laptop decoration and personalization.
• Logo Stickers Custom stickers featuring business logos for brand promotion.
• Custom Buttons Custom printed buttons/pins that are easy to wear, store, and display. Available in round and custom shapes.
• Custom Magnets Custom die-cut magnets that are easily removable, leave no residue, and are durable and long-lasting. Commonly used on cars, fridges, and whiteboards.

Quantifiable outcome

• Stickers typically last 1-3 years with UV protection
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• StickerYou: StickerYou is a custom sticker and label print-on-demand provider with an online design tool and no-minimum ordering. Its product mix (custom stickers, labels, decals, name tags) and customer base (SMBs, creators, individuals) overlap closely with VinylStickers.Com.
• GotPrint: GotPrint is an online commercial printer offering custom stickers, labels, and packaging at competitive prices. It serves SMBs needing short-run custom printing and is comparable to VinylStickers.Com on product range and target customer.
• 4over (4over Inc.): 4over is a wholesale commercial printer offering custom stickers, labels, and packaging to print brokers and resellers. It is comparable to VinylStickers.Com through its custom sticker and label product lines and online ordering system, though it skews more toward trade/B2B customers.
• Sticker Mule: Sticker Mule is a leading direct-to-consumer custom sticker and label printer that also offers buttons, magnets, and packaging. It is the most direct competitor to VinylStickers.Com in the no-minimum, online-design, fast-turnaround print-on-demand sticker market.
• OnlineLabels: OnlineLabels is a major custom label printer offering sheet and roll labels with design tools and templates. It is a direct competitor in the custom label and sticker segment, particularly for product-packaging and SMB buyers.
• Sticker Giant: Sticker Giant specializes in custom printed stickers and labels for businesses and individuals, including die-cut, kiss-cut, and roll labels. Its focus on promotional and packaging use cases closely mirrors VinylStickers.Com's SMB and product-label customer segments.
• UPrinting: UPrinting is an online commercial printer offering custom stickers, labels, and packaging products with online design tools. Its product catalogue, customer base (SMBs and resellers), and self-serve ordering model are closely comparable to VinylStickers.Com.
• Stickers International (StandOut Stickers): Standout Stickers is a UK-based specialist in custom-printed vinyl stickers and labels for businesses and individuals. It is a direct regional competitor in the European market that VinylStickers.Com serves and offers similar die-cut, kiss-cut, and label products.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint is a large incumbent in custom printing offering business cards, labels, stickers, banners, and packaging. It competes broadly with VinylStickers.Com in custom labels and stickers but as part of a much wider custom-print portfolio rather than a niche specialist.
• MOO: MOO is a premium custom print brand offering business cards, stickers, labels, and packaging to SMBs and creative professionals. Its brand-led positioning and use of online design tools place it in the same custom print-on-demand space as VinylStickers.Com, though at a higher price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PromoSticker
• YouTubeyoutube.com/@bpsswag
• Facebookfacebook.com/vinylstickerspromo
• Instagraminstagram.com/gsjj_official
• Pinterestpinterest.com/VinylStickerscom
• TikToktiktok.com/@gsjjofficial
• LinkedInlinkedin.com/company/custom-sticker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Sticker