Metropolitana

What Metropolitana does

Metropolitana is a Spain-based post-production studio specializing in visual effects (VFX), computer-generated imagery (CGI), professional color grading, and AI-enhanced visual effects for advertising, music videos, branded content, and feature film projects. The company operates from two physical locations: its Barcelona headquarters at Baró de la Barre 23 and a secondary Madrid office at Valdelamasa 1 that houses a dedicated color grading suite operational since September 2023. Service offerings are organized around four core practices: VFX (compositing, motion graphics, special effects), CGI/3D (photorealistic rendering, product visualization, complex scene construction), Color Grading (delivered through dedicated color rooms staffed by named colorists Marc Morató, Rubén Galamba, and Dani Granado), and AI/Deep Fake technology (generative AI applications including digital persona recreation, demonstrated in the Deep Fake Lola Flores campaign for Cruzcampo and the Ai.leene virtual assistant project for Audi). Technology infrastructure combines traditional post-production craftsmanship (3D rendering, compositing, color grading pipelines) with emerging generative AI tools for realistic digital recreations and AI-assisted VFX workflows across video, image, and multimodal modalities.

The business model is project-based professional services billing, with quote-based pricing per engagement and no public rate cards. Metropolitana serves four primary customer segments: advertising agencies (its primary channel, sourcing briefs from production houses such as Rebolucion, We Own The City, Canada, Primo, and Agosto), production companies, music artists and labels, and film studios. The studio works with a roster of named enterprise clients spanning automotive (Cupra, Audi, Volkswagen, SEAT), fashion and luxury (Zara, Loewe, Prada, Mango), beverage (Estrella Damm, Freixenet, Coca-Cola), FMCG and retail (McDonald's, El Corte Inglés), finance (Banco Sabadell), hospitality (Airbnb), and music/streaming (Spotify, Bad Bunny, Rosalía, Karol G, Katy Perry). Go-to-market is enterprise field sales driven by creative reputation, agency relationships, and project portfolio visibility on its website and across Instagram, LinkedIn, Vimeo, YouTube, and X channels. The studio participates in industry events (CICLOPE Berlin, ISE, APCP workshops) and holds membership in APCP (Asociación de Productoras de Cine Publicitario, joined April 2025) to reinforce industry positioning. Award recognition includes Best Post-Production Company and Best Colorist at the 2023 APCP Workshop, two CICLOPE nominations in 2023, two El Ojo de Iberoamérica awards in 2023, and a CICLOPE Berlin 2025 win for the Hornbach campaign. Metropolitana is privately held with no disclosed external funding, parent company, or institutional investors in the source material.

Name

Metropolitana

Legal name

Metropolitana

Website

https://metropolitana.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Metropolitana is a Spain-based post-production studio (Barcelona HQ and Madrid office) offering VFX, CGI, color grading, and AI/deep fake services to advertising agencies, production companies, brands, and music artists across automotive, fashion, beverage, and entertainment sectors.

Ownership category

akta.pro rank

Product category

Post-Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Localization & Versioning (Subtitles, Dubbing, Captions, M&E) (MPADAGAF)

Keywords

• Post-production services
• Visual effects (VFX)
• Color grading
• CGI animation
• Advertising post-production

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Post-Production Services: B2B post-production services billed on a per-project basis for advertising agencies, production companies, and brands. Services include VFX, CGI, color grading, and AI-enhanced visual effects for commercials, music videos, and film content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Metropolitana is a B2B post-production studio providing visual effects, CGI/3D, color grading, and AI-powered deep-fake services for advertising campaigns, music videos, and film projects. Services are delivered by named senior colorists and VFX/CGI specialists across dedicated facilities in Barcelona and Madrid, serving advertising agencies, production companies, and select brands and music artists.

Product overview

Metropolitana is a post-production studio offering a unified suite of visual effects services including VFX, CGI/3D animation, color grading, and AI-powered deep fake technology. Operating from offices in Barcelona (Baró de la Barre 23) and Madrid (Valdelamasa 1), the company serves advertising agencies, production companies, and brands across Europe and internationally. The core offering combines traditional post-production craftsmanship with emerging AI technologies, delivering projects spanning automotive, fashion, consumer goods, and entertainment sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• VFX (Visual Effects) Visual effects post-production services including compositing, motion graphics, and special effects for advertising, film, and music video projects, delivered to advertising agencies, production companies, and direct brand clients.
• Color Grading Professional color correction and grading delivered through dedicated color rooms in Barcelona and Madrid by named senior colorists including Marc Morató, Rubén Galamba, and Dani Granado, serving advertising, music video, and film clients.
• CGI / 3D Computer-generated imagery and 3D animation services producing photorealistic visuals, product renderings, and complex integrated scenes for advertising campaigns across automotive, fashion, beverage, and entertainment verticals.
• AI / Deep Fake AI-powered deep-fake and digital-persona technology used to create realistic digital recreations of celebrities and public figures for advertising campaigns, including computer-vision-driven VFX workflows applied to automotive, fashion, and consumer-goods clients.

Quantifiable outcome

• Produced multiple award-winning campaigns recognized at CICLOPE Berlin, El Ojo de Iberoamérica, and Creative Film Awards Los Angeles
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Psyop: Creative VFX and directing studio specialized in advertising and branded content. Strongly comparable business model — boutique, agency-led, technology-forward post-production — and a model for how Metropolitana could scale internationally.
• El Ranchito: Madrid-based post-production and VFX studio serving advertising and entertainment clients in the Spanish market. Directly comparable to Metropolitana in geography (Spain), service mix (VFX, color, CGI), and customer base (advertising agencies and brands).
• RODEO FX: Montreal-based VFX studio serving film, television, and advertising clients. Comparable full-service VFX/CGI capability and project-based revenue model; relevant peer for benchmarking premium creative services pricing and scale-up trajectories.
• BUF Compagnie: Paris-based VFX and post-production studio serving luxury fashion and advertising clients (Loewe, Dior, Chanel). Highly comparable on service mix (VFX, CGI, color) and client segment (luxury/fashion brands), and a strong regional peer in the broader European market.
• Reel FX Creative (Reel One): Spanish post-production house serving advertising clients with VFX, color, and finishing services. Comparable in geographic focus (Spain/Iberia) and advertising-centric client mix, with similar scale and boutique positioning.
• Glassworks Barcelona: Barcelona-based post-production studio offering VFX, color grading, and design services for advertising and film. Shares Metropolitana's home market, target client segments (agencies and brands), and core service capabilities.

Broad incumbents

• Digital Domain: Global VFX and immersive experience studio with significant advertising and feature film work. Comparable on VFX/AI-enhanced visual effects capabilities, though substantially larger and more diversified across film, episodic, and immersive content.
• The Mill: Global post-production and VFX studio with major advertising practice and offices across US, Europe, and Asia. Directly comparable service offering (VFX, color, CGI for advertising), but operates at significantly larger scale and geographic breadth than Metropolitana.
• Framestore: Global VFX and post-production studio with award-winning advertising and film divisions. Overlaps with Metropolitana on VFX/CGI/color services for brands and entertainment, but with multi-region infrastructure and feature-film capacity that Metropolitana does not match.
• MPC (Moving Picture Company): International VFX and post-production house serving advertising, film, and streaming. Comparable service portfolio and global brand clients, though at substantially greater scale and with feature-film capability far beyond a boutique Spanish studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Customer concentration

• Xx.com/metropolitana25
• YouTubeyoutube.com/channel/UCqPzzNVvVEgKIrZdeerb58Q
• Facebookfacebook.com/profile.php?id=100041727505148
• LinkedInlinkedin.com/company/metropolitana-de-muntatges
• Instagraminstagram.com/metropolitanapost

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolitana