Grafenstein Design

What Grafenstein Design does

Grafenstein Design is a German sole proprietorship operated by founder Thilo von Grafenstein from Schwieberdingen, providing B2B marketing and public relations services to small and medium-sized industrial and technical-product companies (the Mittelstand). The offering is structured around five integrated service lines: Beratung & Branding (strategic consulting and brand positioning), Corporate Design (visual identity systems), Produkt Design (product-focused design), Online First – Ihr Webauftritt (website, SEO/SEM/SEA), and Ihr Content (content creation and video production). The positioning targets German B2B firms with complex, explanation-intensive products that lack internal marketing bandwidth and struggle to translate digital marketing terminology into customer acquisition.

The business model is a classic solo-consultancy professional services structure: direct engagement with mid-market clients via phone, email, and website contact forms, with project-based or retainer engagements priced through consultation rather than published rate cards. The entire value proposition is delivered by the founder, supported by personal-brand-led marketing across a blog, LinkedIn, Twitter/X, Facebook, Instagram, and YouTube. No core technology platform, proprietary tools, or AI capabilities are disclosed; the company sells the founder's domain expertise and execution capacity, not a product.

Growth and monetization are inherently constrained by the single-operator structure. There is no external funding, no parent company, no disclosed partnerships, no certifications, and no recurring institutional revenue beyond the founder's individual client engagements. One referenceable customer is named (Vette2Corse for a website project), and the broader customer base is small and undisclosed. The company operates in the DACH region, with German-language marketing and a German phone number, and shows ongoing operating activity as of 2026.

Name

Grafenstein Design

Legal name

Grafenstein Design

Website

https://grafenstein-design.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grafenstein Design is a sole-proprietor B2B marketing consultancy in Germany offering branding, corporate design, web presence, and content/video production services to small and medium-sized industrial and technical-product companies.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAEAI

Brand Experience (BX) & Service Design

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAEAG

Packaging & Product Brand Design

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• B2B marketing services
• Corporate design services
• Content marketing agency
• Brand consulting services
• Web design services

Headquarters

HQ city

Schwieberdingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Consulting Services: Provides comprehensive B2B marketing services including branding, corporate design, product design, web presence optimization, and content marketing for small and medium enterprises in Germany. Revenue appears to be generated through consulting engagements, likely project-based or retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Grafenstein Design is a B2B marketing consultancy that delivers integrated marketing and public relations services for small and medium-sized German enterprises (Mittelstand) with complex, explanation-intensive technical products. Its core offering bundles strategic consulting and branding, corporate and product design, web presence optimization with SEO/SEM/SEA, and ongoing content and video production into holistic, measurable marketing engagements delivered directly by the founder.

Product overview

Grafenstein Design is a B2B marketing agency offering a comprehensive suite of services for small and medium-sized enterprises (Mittelstand). The portfolio consists of five integrated service offerings: Beratung & Branding (strategic consulting and brand positioning), Corporate Design (visual identity and brand consistency), Produkt Design (product-focused design), Online First – Ihr Webauftritt (digital web presence and online marketing including SEO/SEM/SEA), and Ihr Content (content creation and video production). These services are designed to work together to provide holistic, goal-oriented, and measurable marketing for complex technical B2B products.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung & Branding Strategic consulting and brand development services that help B2B companies define their market positioning and brand identity. Targeted at German Mittelstand companies selling complex, explanation-intensive technical products.
• Corporate Design Comprehensive corporate design services ensuring consistent brand appearance across all media channels, including visual identity systems and design standards. Targeted at B2B Mittelstand companies.
• Produkt Design Product design services focused on creating compelling visual and functional presentations for complex technical B2B products. Targeted at B2B Mittelstand companies with explanation-intensive offerings.
• Online First – Ihr Webauftritt Digital web presence services including website development and online marketing with SEO, SEM, and SEA optimization for B2B companies. Targeted at German Mittelstand companies seeking lead-generating websites.
• Ihr Content Content marketing services including ongoing content creation, video production, and media production to maintain a consistent, measurable B2B marketing presence. Targeted at German Mittelstand B2B companies.
• Video Produktion Video production services for B2B presentations, including live-character presentation videos and promotional content such as the project showcase for SchulerGroup. Targeted at B2B companies needing presentation and promotional video.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• SinnerSchrader (Accenture Song): Long-standing German digital agency (now part of Accenture Song) with B2B customers. Directly comparable as a German digital marketing and brand services provider, though much larger in scale.
• achtung!: One of Germany's largest independent B2B and integrated marketing agencies, headquartered in Hamburg. Directly comparable to Grafenstein Design as a Germany-based B2B marketing services provider for enterprise and SME clients across tech and industrial sectors.
• denkwerk: Cologne-based independent digital agency with strong B2B and corporate clients. Closely comparable to Grafenstein Design in delivering full-service digital, brand, and content work for German commercial clients.
• nexum: Cologne-based digital agency with a strong B2B and corporate communications track record. Comparable to Grafenstein Design in offering full-service digital marketing, web, and content solutions for German commercial clients.

Broad incumbents

• Serviceplan Group: Largest independent agency group in Europe, with B2B and corporate communications practices. Overlaps with Grafenstein Design in integrated marketing, branding, and digital services for German Mittelstand and enterprise clients.
• Scholz & Friends: Major German creative agency network with substantial B2B and industrial accounts. Comparable as a German full-service creative/branding shop, though at a much larger scale and broader portfolio.
• Jung von Matt: One of Europe's leading creative agencies with German roots and significant B2B / industrial accounts. Operates in the same B2B marketing services space but at far larger scale and across a wide portfolio of consumer and B2B clients.
• Pilot: German agency group with corporate and B2B communications expertise. Operates in the same German B2B marketing services space as Grafenstein Design, but across a wider scope of clients and services.

Emerging players

• Hotwire: Global B2B technology communications and marketing agency with a German presence. Comparable to Grafenstein Design specifically on B2B marketing for tech/technical products, though with global reach and specialist PR depth.
• WE Communications: Global B2B technology marketing and communications agency with German operations. Comparable to Grafenstein Design in serving B2B tech/industrial clients with integrated marketing and content programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Grafenstein77
• YouTubeyoutube.com/channel
• Facebookfacebook.com/GrafensteinDesign
• LinkedInlinkedin.com/in/thilo-von-grafenstein
• Instagraminstagram.com/thilovongrafenstein

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grafenstein Design