TransforMed

What TransforMed does

TransforMed, doing business as "Transformed," is a church-wide spiritual growth campaign developed and operated by Saddleback Church under the leadership of Pastor Rick Warren. The campaign is structured as a seven-session program that walks congregations through biblical teaching on seven essential life areas: Spiritual, Physical, Mental, Emotional, Relational, Financial, and Vocational. The program was nationally launched on March 2, 2014, with a standardized seven-week calendar designed to culminate around Easter Sunday, while still allowing churches to join on a rolling basis outside the national kickoff cohort.

The product offering centers on a starter kit comprising a 7 Session Teaching DVD, a Premium Study Guide integrating daily journal, DVD-based study guide, Sunday sermon notes, and devotional extras, seven sermons from Rick Warren, church training materials, advertising materials, and access to an Online TRANSFORMED Community platform. Underlying delivery relies on DVD-based media augmented by a basic online community component, and kits are sold on a one-time/perpetual license basis through the Saddleback-owned store.pastors.com storefront with no publicly disclosed pricing.

The business model is event-driven: churches purchase campaign materials upfront and implement the seven-week structure over a defined period, with adoption driven by Rick Warren's personal brand and pastoral network referrals. The customer base is exclusively churches, segmented vertically and classified as enterprise buyers, and there is no evidence of external investment, a separate corporate parent, M&A activity, or a staffed management team, since the effort runs as a ministry initiative inside Saddleback Church.

Name

TransforMed

Website

https://transformedlife.com

Company type

Private

Operating status

Operating

Short description

TransforMed (DBA "Transformed") operates a church-wide seven-session spiritual growth campaign developed by Saddleback Church, serving congregations with DVD-based teaching kits, study guides, sermons, and online community tools distributed via the pastors.com store.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Campaign Materials Sales: Sale of physical and digital campaign resources including Preview Kits, Starter Kits, Teaching DVDs, Premium Study Guides, and promotional materials through the pastors.com online store

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TransforMed (Transformed) offers a church-wide seven-session campaign that guides congregations through spiritual, physical, mental, emotional, relational, financial, and vocational transformation. The package includes teaching DVDs, a premium study guide, seven sermons from Rick Warren, church training materials, advertising materials, and an online community platform, sold as starter and preview kits to churches.

Product overview

TransforMed offers the TRANSFORMED Campaign, a single unified church-wide campaign product consisting of seven sessions that explore spiritual, physical, mental, emotional, relational, financial, and vocational transformation. The core campaign includes supporting modules: Church Training Materials, a 7 Session Teaching DVD, Premium Study Guide with daily journal and devotional extras, 7 Sermons from Rick Warren, Advertising Materials, and an Online TRANSFORMED Community. The campaign was launched in March 2014 with a national kickoff.

Differentiator

Problem solved

Functional benefit

Products and services

• TRANSFORMED Campaign A unified seven-session church-wide campaign exploring what the Bible says about spiritual, physical, mental, emotional, relational, financial, and vocational areas of life. Sold as a complete package to churches and pastoral congregations.
• Transformed Campaign Starter Kit Complete campaign package containing all implementation materials needed by a church to run the seven-week Transformed campaign.
• Transformed Campaign Preview Kit Sample materials kit containing examples of the campaign resources for churches to evaluate before committing to the full Starter Kit purchase.
• Online TRANSFORMED Community Digital community platform enabling campaign participants to connect and engage with one another throughout the seven-week Transformed program.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Life.Church (Open Network / Church Online):
• Lifeway Christian Resources: Publishing and retail arm of the Southern Baptist Convention, producing Bible studies, church campaign materials, and discipleship resources. Comparable as a large, established church curriculum publisher with a wide catalog and church-direct distribution.
• B&H Publishing (LifeWay): Broad Christian publisher of Bible studies, books, and church campaign materials. Comparable as a large incumbent publisher competing for the same church curriculum and small-group study budget.

Others

• Church Motion Graphics: Provider of church-specific video media, worship backgrounds, and announcement media kits to churches. Comparable as an adjacent church-media vendor supporting campaign rollouts with promotional and video content, though not a direct curriculum competitor.
• Pushpay: Church engagement and giving software platform serving primarily U.S. churches. Comparable as a vendor in the church software/services ecosystem targeting the same church buyer through the same pastoral networks, though not a curriculum peer.

Direct peers

• David C Cook: Major publisher of church curricula, campaign kits, and small group studies. Closely comparable as another multi-week, church-wide campaign publisher with bundled teaching, study guides, and promotional materials sold to church leaders.
• Group Publishing: Publisher of VBS, church campaigns, small group studies, and children's ministry curricula. Comparable as a church-campaign product vendor selling bundled kits, study guides, and promotion materials to pastoral customers.
• RightNow Media: Streaming-based Bible study and video curriculum library sold to churches and individuals. Directly comparable as a video-driven spiritual growth product distributed to pastoral customers, with an overlapping target buyer but a digital-native format rather than DVD.
• The reThink Group (Orange): Produces family- and church-wide curriculum campaigns ( Orange, 252 Kids) with bundled teaching videos, parent resources, and small group materials. Directly comparable as a campaign-style church curriculum vendor with multi-week, multi-channel teaching kits.

Emerging players

• Crossroads Originals (Buckhead Church / Andy Stanley): Church campaign and teaching resource business associated with Andy Stanley and North Point Ministries. Comparable as a high-profile pastor-anchored campaign product line sold to other churches for church-wide study.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TransforMed