Bayonet Blackhorse Golf Course

What Bayonet Blackhorse Golf Course does

Bayonet Blackhorse Golf Course is a 36-hole golf facility located in Seaside, California, on the Monterey Peninsula, operating two par-72 championship courses — Bayonet (7,104 yards) and Black Horse (7,024 yards) — under Troon Golf management. The property serves individual golfers, groups, pass holders, and tournament players, with a 140-player field cap on the Bayonet Amateur Championship and a tiered pass program (Executive, Associate, Twilight) anchoring recurring demand. Ancillary lines include a full-service Justin Russo Golf Academy, club fitting events with major OEMs (Titleist, TaylorMade, Callaway, Cobra, Mizuno, Srixon/Cleveland, XXIO, PXG, L.A.B.), a practice facility, and the on-site Bayview Grille restaurant.

The business monetizes across multiple revenue mechanics: pay-as-you-go green fees and tournament entries ($100–$250 range), annual pass subscriptions, club fitting and equipment demo days, F&B and banquets, weddings and corporate events, merchandise via the BBH online store, and destination packages (Stay & Play, 36 Hole Special). Pricing is publicly disclosed on the website. Customer segments are horizontal — individual golfers, organized clubs (Players Club, Seaside Women's GC, Monterey League), and event organizers (corporate, charity, weddings, automotive/lifestyle). Distribution is entirely direct: on-site sales, online tee-time booking, email, and an active Facebook/Instagram presence.

Distribution is single-site (1 McClure Way, Seaside, CA), and the property leverages calendar density from lifestyle events (Taste of Monterey Bay, Boots on the Green) and the 41st Annual Concorso Italiano during Monterey Car Week 2026 to monetize non-golf demand. No public ownership, venture or PE funding, M&A activity, or financial disclosures were found in the source material. The company's competitive position rests on its destination location, dual-course layout, Troon affiliation, and integrated academy/F&B/event stack.

Name

Bayonet Blackhorse Golf Course

Legal name

Bayonet and Black Horse

Website

https://bayonetblackhorse.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Bayonet Blackhorse Golf Course operates two par-72 championship 18-hole courses (Bayonet and Black Horse) in Seaside, California, under Troon Golf management, serving individual golfers, pass holders, tournament players, wedding and corporate event clients, and lifestyle-festival attendees on the Monterey Peninsula.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Championship golf courses
• Golf tournament hosting
• Golf instruction services
• Club fitting services
• Wedding event venue

Headquarters

HQ city

Seaside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Supply Chain

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

Bayonet Blackhorse Golf Course operates a 36-hole dual-course facility on the Monterey Peninsula featuring the Bayonet (par-72, 7,104 yards) and Black Horse (par-72, 7,024 yards) championship courses. Core paid offerings include public tee times, annual pass memberships (Executive, Associate, Twilight), a Golf Academy with PGA instruction, vendor club fitting days, on-site dining at Bayview Grille, tournament hosting, and wedding/banquet event services. The property is managed by Troon Golf and operates as a destination golf venue on California's Central Coast.

Product overview

Bayonet Blackhorse Golf Course is a dual-course golf resort operating two championship 18-hole courses (Bayonet and Black Horse) on the Monterey Peninsula. The property offers a comprehensive golf experience including tournament hosting, golf instruction through the Justin Russo Golf Academy, club fitting services with major equipment manufacturers, and event venues. Ancillary offerings include on-site dining at Bayview Grille, annual pass memberships, an online retail store, and seasonal events including the Taste of Monterey Bay food festival, Boots on the Green country music festival, and the annual Golf Expo. The facility is managed by Troon Golf and positions itself as a premier golf destination on California's Central Coast.

Differentiator

Problem solved

Functional benefit

Brands

• Bayonet Course: 7,104-yard par-72 championship golf course known as the most difficult test of golf on the Monterey Peninsula with narrow playing corridors and steep, penal bunkering
• Black Horse Course
• Bayview Grille
• Taste of Monterey Bay
• Boots on the Green

Products and services

• Bayonet Course 18-hole championship golf course (par-72, 7,104 yards) marketed as the most difficult test of golf on the Monterey Peninsula, with narrow playing corridors and steep, penal bunkering. Sold to golfers via green fees and tournament entries.
• Black Horse Course 18-hole championship golf course (par-72, 7,024 yards) featuring sweeping Pacific vistas, fescue-framed fairways, distinctive serrated-edge bunkers, and a par-3 15th hole facing Monterey Bay. Sold to golfers via green fees and tournament entries.
• 36 Hole Special Value package allowing a single player to play both the Bayonet and Black Horse courses in one visit.
• Stay & Play Packages Golf vacation package bundling partner hotel accommodation with tee times at Bayonet and Black Horse courses, targeted at visiting golfers.
• Annual Pass Programs Multi-tier annual membership program offering Executive, Associate, and Twilight Pass options with tiered green fees and benefits for frequent local golfers.
• Tournament Hosting Services Hosting services for corporate outings, charity fundraisers, and competitive events including the Bayonet Amateur Championship and the annual Tournament Series, sold to event organizers and individual entrants.
• Golf Academy (Justin Russo Golf Academy) On-site PGA professional instruction offering lessons, clinics, golf schools, and a dedicated junior program led by the Justin Russo Golf Academy.
• Scoring Clinics Two-hour short-game and scoring instruction session that includes a custom-fit wedge and precision fitting by a PGA Professional, priced at $219-$250 per session.
• Club Fitting Services Custom club fitting experiences conducted by certified fitters from major equipment brands including Titleist, TaylorMade, Callaway, Cobra, Mizuno, Srixon/Cleveland, XXIO, and PXG.
• Weddings and Banquets Event hosting service for weddings, reunions, banquets, and social celebrations utilizing on-site facilities with views over Monterey Bay, supported by the Bayview Grille food and beverage team.
• Bayview Grille On-site restaurant and dining facility offering meals and a venue with Monterey Bay views for golfers and event guests.
• Boots on the Green Ticketed country music festival held on the golf course featuring live performances, local breweries, food vendors, and charitable fundraising.
• Taste of Monterey Bay Annual ticketed beer, food, and wine festival celebrating regional coastal flavors with craft brews, premium wines, and artisan spirits from Central Coast producers.
• Fall Golf Expo Annual expo offering complimentary club fittings, trade-in programs, vendor displays, and a BBQ lunch for attendees, organized on-site.
• BBH Store (Online Retail) Online merchandise store selling branded golf apparel, equipment, and event merchandise to consumers.
• Players Club (Men's Golf Club) Organized men's golf club hosting regular tournaments and group play for member golfers.
• Seaside Women's GC Organized women's golf club hosting tournaments and group play for member golfers.
• Monterey League Organized regional golf league providing structured competitive play for golfers in the Monterey Peninsula area.

Quantifiable outcome

• 550+ attendees and $9,000 raised for charity at Taste of Monterey Bay events

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Troon GolfcoreStrategic or Co-development PartnerBayonet Black Horse is operated and managed by Troon Golf, a leading golf course management company. The website header identifies the facility as 'Welcome to Troon' and the footer displays the Troon Golf logo.
• TitleistminorGTM or Marketing PartnerTitleist Fitting Days held regularly at Bayonet Black Horse. Certified Titleist fitters provide full custom fitting sessions using Titleist's GT driver line and other equipment. Fitting days include golf reward vouchers for purchases.
• TaylorMademinorGTM or Marketing PartnerTaylorMade Fitting Days hosted at the facility. Certified TaylorMade fitters conduct sessions using the latest club technology and launch-monitor data. Rewards offered for purchases including free rounds of golf vouchers.
• CallawayminorGTM or Marketing PartnerCallaway Fitting Days conducted at the facility featuring the Elyte woods and irons lineup. Rewards program for purchases during fitting sessions.
• Cobra GolfminorGTM or Marketing PartnerTour-level Cobra fitting experiences from Cobra-employed and trained fitters featuring the full Cobra product lineup including aftermarket shafts.
• MizunominorGTM or Marketing PartnerMizuno Fitting Days with certified fitters using advanced Swing DNA technology. Focus on identifying ideal shaft and head combinations for Mizuno irons and woods.
• Srixon/ClevelandminorGTM or Marketing PartnerSrixon/Cleveland Fitting Days showcasing 2026 Srixon ZX irons and drivers and Cleveland's ZipCore wedges and high-MOI putters. Rewards offered for purchases.
• XXIOminorGTM or Marketing PartnerXXIO Fitting Days featuring the XXIO 13 Series designed for moderate swing speeds, with ultra-lightweight materials and enhanced distance technology.
• Santa Cruz County Animal ShelterminorOthersCharitable beneficiary of the Taste of Monterey Bay event series. The 2025 event raised $9,000 for the shelter. SCCAS is an open-admission animal shelter rescuing over 6,000 animals per year.
• Folds of HonorminorOthersCharitable beneficiary supported through the Boots on the Green country music festival at Bayonet Black Horse.
• Casa de La Cultura CenterminorOthersCharitable beneficiary supported through the Boots on the Green country music festival at Bayonet Black Horse.
• First Tee of MontereyminorOthersCoaches from First Tee of Monterey provide youth golf activities during the annual Golf Expo at Bayonet Black Horse.
• Justin Russo Golf AcademyminorOthersJunior golf programs offered through Justin Russo Golf Academy with dedicated juniors page linked from the Bayonet Black Horse website.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Torrey Pines Golf Course: Premier public-access championship golf facility in San Diego, CA, hosting PGA Tour events. Comparable public-fee championship model and tournament-hosting capability, but in a different Southern California market.

Direct peers

• Spyglass Hill Golf Course: Championship course adjacent to Pebble Beach on the Monterey Peninsula. Competes with Bayonet for tourist and corporate play in the same regional market, with comparable championship pedigree.
• Troon North Golf Club: Premier Troon-managed multi-course facility in Scottsdale, AZ. Comparable championship pedigree, Troon operating platform, and tournament/event hosting playbook as Bayonet Black Horse.
• Pasatiempo Golf Club: Alister MacKenzie-designed championship course in Santa Cruz, CA, also Troon-affiliated. Comparable championship pedigree, public-access model, and Troon management relationship to Bayonet Black Horse.
• Poppy Hills Golf Course: Championship course on the Monterey Peninsula operated by the Northern California Golf Association. Targets a similar public-access and tournament-playing customer base as Bayonet Black Horse in the same regional market.
• Bandon Dunes Golf Resort: Multi-course destination golf resort in Oregon. Comparable championship golf, Stay & Play lodging packages, and tournament hosting model targeting the same destination-golf customer.
• Carmel Valley Ranch: Resort property on the Monterey Peninsula offering championship golf, F&B, weddings, and event hosting. Directly comparable operating model combining golf with hospitality and event revenue streams.
• Quail Lodge & Golf Club: Boutique golf and event property in Carmel, CA on the Monterey Peninsula. Directly comparable Carmel/Monterey market positioning, event hosting, and tournament programming model.
• PGA West (La Quinta): Multi-course public/resort golf destination in the California desert operated by Troon. Highly comparable multi-course layout, Troon management, and high-volume event/tournament hosting model.
• Pebble Beach Resorts: Iconic multi-course golf destination on the Monterey Peninsula offering championship golf, accommodations, and event hosting. Direct competitor for tourist play, corporate outings, and weddings in the same geographic market as Bayonet Black Horse.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063670325638
• Instagraminstagram.com/bbhgolf
• Xx.com/bbhgolf
• LinkedInlinkedin.com/company/bayonet-blackhorse-golf-course

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayonet Blackhorse Golf Course