The First Tee Of Monteret County At Twin Creeks

What The First Tee Of Monteret County At Twin Creeks does

The First Tee of Monterey County is a 501(c)(3) nonprofit youth development organization founded in 2004 and headquartered in Salinas, California. It uses golf as the delivery vehicle for character education, life-skills curriculum, and academic support targeted at youth ages 4 through 17 across Monterey County. The organization operates two physical sites — the 63-acre, 9-hole Twin Creeks Golf Course in Salinas and the King City Golf Course — and delivers programming across more than 26 partner schools.

Its core product is the First Tee Golf & Life Skills Curriculum, layered with after-school programs, summer camps, the Taylor Farms Center for Learning (STEAM-focused), LPGA/USGA Girls Golf programming, and the Pay It Forward Scholarship, a four-year, $20,000 award at California State University, Monterey Bay for first-generation college students. Since inception, the chapter reports having reached more than 165,000 youth, with 11,000 served in 2024 alone.

The business model combines earned revenue from program fees and golf course operations (camps at $160-185/week, Eagle memberships at $120/month, Ace memberships at $1,200/year, plus cart and green fees) with contributed revenue from individual donations, corporate sponsorships (Taylor Farms, AT&T, Bank of America, Chevron, Driscoll's, Producers Dairy), and grants. The chapter employs approximately 20 staff supported by 29 active coaches and 86 volunteers, and is affiliated with the national First Tee network of roughly 150 chapters and the PURE Insurance Championship hosted by the Monterey Peninsula Foundation.

Name

The First Tee Of Monteret County At Twin Creeks

Legal name

First Tee – Monterey County

Website

https://firstteemontereycounty.org

Company type

Private

Founded year

2004

Operating status

Operating

Short description

First Tee — Monterey County is a 501(c)(3) nonprofit that uses golf to deliver character education, life-skills training, academic support, and college scholarships to youth ages 4-17 across Monterey County, California, operating the Twin Creeks and King City golf courses.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Golf Courses and Country Clubs (71391), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Youth development services
• Golf instruction programs
• Character education
• Life skills curriculum
• Nonprofit youth programs

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Program Fees: Fees for summer camps ($175-$185 per week), after-school programming ($160 membership), golf classes, and specialized programs
2. Golf Course Operations: Public golf access fees, membership subscriptions ($120/month Eagle membership, $1,200/year Ace membership), range cards, cart rentals at Twin Creeks and King City courses
3. Donations and Fundraising: Tax-deductible charitable contributions as 501(c)(3) organization. EIN 26-0015069. Donations support scholarships and program operations
4. Merchandise Sales: First Tee branded apparel and merchandise through Athletic Solutions storefront. Organization receives 25% of sales as donation
5. Corporate Partnerships: Support from corporate sponsors including Taylor Farms, AT&T, Bank of America, Chevron, and others listed on Partners page

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

The First Tee of Monterey County at Twin Creeks is a 501(c)(3) nonprofit youth development organization that delivers golf-based life skills and character education to young people in Monterey County. It operates the Twin Creeks and King City golf courses, runs the Taylor Farms Center for Learning, after-school programming, summer camps, the LPGA/USGA Girls Golf program, scholarships, and competitive events such as the PURE Insurance Championship and First Tee National Championship.

Product overview

First Tee – Monterey County is a 501(c)(3) youth development organization operating as a unified platform of programs centered on using golf as a vehicle for character development. The core offering is the Golf & Life Skills Curriculum, an age-based program for youth ages 7-17 that integrates golf instruction with character education through Five Key Commitments. Supporting programs include the Taylor Farms Center for Learning (providing STEAM education, coding, and academic enrichment), the Pay It Forward Scholarship & Mentoring Program ($20,000 four-year scholarships with mentorship obligations), After-School Programming, and Summer Camp. The organization operates two golf facilities—Twin Creeks Golf Course in Salinas and King City Golf Course—providing both public golf access and youth programming. Specialized offerings include the LPGA/USGA Girls Golf Program, national competitive opportunities (PURE Insurance Championship, First Tee National Championship), and Game Changers Academy leadership workshops. Additional services include scholarship programs and a branded merchandise storefront. The portfolio is structured as an integrated youth development ecosystem where golf serves as the medium for delivering life skills, academic support, and college/career preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Twin Creeks Golf Course Full-service golf facility offering public green fees, lessons, memberships, junior golf programming, and host venue for chapter events.
• King City Golf Course Secondary golf facility operated by the chapter offering public play and youth programming in King City.
• Summer Camp Seasonal youth summer camp combining on-course golf instruction with First Tee life skills and character education modules.
• After-School Programming School-year after-school program delivering golf, life skills, and character education to enrolled youth, often hosted at or in partnership with local schools.
• LPGA/USGA Girls Golf Program Girls-focused golf instruction and mentoring program delivered under the national LPGA/USGA Girls Golf umbrella, targeting female youth participants.
• Game Changers Academy Advanced leadership and life skills academy for youth progressing through the First Tee curriculum, with deeper character and leadership content.
• Pay It Forward Scholarship & Mentoring Program Need-based scholarship paired with adult mentoring that provides underserved youth subsidized access to chapter programs and ongoing mentorship.
• Taylor Farms Center for Learning Dedicated learning facility hosting academic enrichment, STEAM programming, Healthy Habits education, and life skills instruction integrated with on-course golf.
• PURE Insurance Championship Competition High-profile competitive golf event hosted by the chapter in partnership with PURE Insurance, pairing First Tee youth participants with Champions Tour professionals.
• First Tee National Championship Competition Locally hosted leg of the national First Tee competitive pathway, giving chapter participants a route to the national championship.
• Twin Creeks Golf Membership Annual membership granting regular play access and member privileges at Twin Creeks Golf Course.
• First Tee Monterey County Storefront Branded merchandise storefront (apparel and accessories) operated through Athletic Solutions, generating product sales revenue to support chapter programs.

Quantifiable outcome

• 11,000 Youth Impacted in 2024
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Taylor FarmsflagshipStrategic or Co-development PartnerMajor partner supporting Taylor Farms Center for Learning facility providing academic programs, STEAM activities, and educational support for youth participants.
• Athletic SolutionscoreStrategic or Co-development PartnerE-commerce partner powering First Tee Monterey County merchandise storefront. Organization receives 25% of sales as donation to support programs.
• Intel Computer Clubhouse NetworkcoreStrategic or Co-development PartnerPartnership providing technology resources and Computer Clubhouse facilities at John Zoller Clubhouse for youth STEM education.
• California State University Monterey Bay (CSUMB)flagshipStrategic or Co-development PartnerUniversity partner for Pay It Forward Scholarship program providing $20,000 four-year scholarships to first-generation students. Scholars must maintain graduation track at CSUMB.
• Pure Insurance ChampionshipflagshipStrategic or Co-development PartnerPGA TOUR Champions event at Pebble Beach that pairs First Tee teens with golf professionals. Chapter participants selected for competition.
• Alisal Union School DistrictcoreStrategic or Co-development PartnerPrimary school district partner in Salinas serving approximately 6,195 youth through in-school and after-school programming across 9 schools.
• King City Recreation CentercoreStrategic or Co-development PartnerCommunity partner for South County programming and youth development activities in King City area.
• Boys & Girls Club of Monterey CountycoreStrategic or Co-development PartnerCollaboration for expanded youth services and shared programming resources in Monterey County communities.
• LPGA Foundation and USGAflagshipStrategic or Co-development PartnerNational partnership for LPGA/USGA Girls Golf program providing girl-friendly golf instruction for ages 6-18 through local chapter.
• Tehama Golf ClubcoreStrategic or Co-development PartnerPrivate golf club venue for Z Gal's Girls Only Tournament & Luncheon fundraiser, raising over $1.5 million for girls programs.
• PGA TOUR ChampionsflagshipStrategic or Co-development PartnerProfessional golf tour partnership for PURE Insurance Championship featuring junior-professional pairings at Pebble Beach.
• Rancho CielominorStrategic or Co-development PartnerCommunity organization partner for youth development services.
• Junior AchievementcoreStrategic or Co-development PartnerPartner for financial education workshops and entrepreneurship programming at summer camps through Taylor Farms Center for Learning.
• Youth On CoursecoreStrategic or Co-development PartnerNational organization providing subsidized golf access and scholarship opportunities for junior golfers.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• First Tee (National Headquarters): First Tee is the national parent organization founded in 1997 by the World Golf Foundation, with 150+ chapters worldwide. FTMC is an affiliate chapter, sharing the same curriculum, brand, and youth-development mission.
• Youth on Course: National nonprofit providing subsidized golf access for juniors, listed as an FTMC partner. Operates a parallel mission of broadening youth access to golf.
• First Tee — Greater Sacramento: Another First Tee chapter delivering the same Golf & Life Skills Curriculum in California, with concentrated geographic reach similar to FTMC. Provides a regional benchmark for programming scale and outcome measurement.
• First Tee — Tri-Valley: Northern California First Tee chapter with parallel youth-development programs and competitive pipeline (mentioned as a 2026 First Tee National Championship winner's chapter).
• First Tee — Greater Chicago: First Tee chapter serving urban youth in the Chicago area, using the same national curriculum and character-development framework. Comparable nonprofit model with facility-based programming.
• First Tee — Phoenix: Another First Tee chapter that produced a 2026 National Championship winner; shares the same curriculum, mission, and program structure as FTMC.

Broad incumbents

• LPGA Foundation: National foundation partnering with First Tee chapters on the LPGA/USGA Girls Golf program. Addresses girls' golf access and life-skill development at broader scale.
• Boys & Girls Club of Monterey County: Local youth-development nonprofit partner in Monterey County. Operates overlapping programs targeting similar underserved youth populations, though not sport-specific.

Emerging players

• PGA Junior League: National team-based junior golf program sponsored by the PGA of America. Competes for the same youth-golf market and donor attention as First Tee chapters.
• Rancho Cielo: Monterey County-based youth-development nonprofit listed as an FTMC partner. Focuses on at-risk youth through education and workforce programs, with partial overlap in target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/firstteemc
• YouTubeyoutube.com/channel/UCIDiaIp47mKGCGx3ADts0aQ
• Facebookfacebook.com/FirstTeeMontereyCounty
• LinkedInlinkedin.com/company/firstteemontereycounty
• Instagraminstagram.com/firstteemontereycounty

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The First Tee Of Monteret County At Twin Creeks