News/Talk 95.3 MNC

What News/Talk 95.3 MNC does

News/Talk 95.3 MNC is a privately held, for-profit terrestrial radio station based in Mishawaka, Indiana (United States), operating since 2010 on the 95.3 FM frequency. The station broadcasts a news/talk format, providing local news coverage, community events programming, and talk show content to listeners in the Mishawaka/South Bend metropolitan area. It operates with a small staff in the 11-50 employee range, consistent with a single-market local broadcaster.

The company's underlying technology is a conventional over-the-air FM broadcast infrastructure supplemented by a public web presence at 953mnc.com. No proprietary product portfolio, software platform, API, or technology stack is documented in the source material beyond standard broadcast and basic website delivery. There are no disclosed integrations, mobile applications, certifications, or technical product lines.

The business model for a station of this profile is consistent with traditional local radio: revenue is generated primarily through the sale of on-air advertising inventory (spot ads, sponsorships, remote broadcasts) to local and regional advertisers. No pricing model, rate cards, advertiser disclosures, or revenue model specifics are documented in the provided data. Customer segmentation, distribution channel detail, and value proposition specifics are not present in the source material, which in large part consists of a website loading/verification page with limited substantive corporate disclosure.

Name

News/Talk 95.3 MNC

Website

https://953mnc.com

Company type

Private

Founded year

2010

Headcount range

11–50 employees

Short description

News/Talk 95.3 MNC is a privately held FM radio station in Mishawaka, Indiana that broadcasts local news, community events, and talk programming to listeners in the South Bend market. It operates with a small staff and a traditional local-advertising-supported business model.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Local radio broadcasting
• News talk radio
• FM radio station
• Community event coverage
• Talk show programming

Headquarters

HQ city

Mishawaka

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Core offering

News/Talk 95.3 MNC is a local FM radio station that broadcasts news, talk shows, and community event coverage to listeners in the Mishawaka, Indiana market. Its core service is the on-air news/talk programming delivered to a local consumer audience, supplemented by event information and related local content.

Product overview

News/Talk 95.3 MNC is a radio station. No specific product portfolio information was available in the source content.

Differentiator

Problem solved

Functional benefit

Products and services

• News/Talk Radio Programming Continuous on-air news and talk programming broadcast on the 95.3 FM frequency for local listeners in the Mishawaka, Indiana market.
• Community Event Coverage On-air and informational coverage of local community events in the Mishawaka/South Bend area, providing listeners with local happenings and event details.
• Radio Advertising / Sponsorships Sale of on-air advertising spots and sponsorship packages to local and regional businesses seeking access to the station's news/talk listenership.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Beasley Broadcast Group: A multi-station U.S. radio operator in mid-sized and large markets, including news/talk and talk formats. Comparable in business model (local ad sales, on-air talent, format-driven programming) and market tier.
• iHeartMedia: The largest U.S. radio operator, with hundreds of AM/FM stations including news/talk formats across most markets. Directly competes with News/Talk 95.3 MNC for local ad dollars in the South Bend market and sets the benchmark for news/talk programming.
• Townsquare Media: A mid-sized U.S. radio operator focused on small and mid-sized markets, similar in market profile to Mishawaka. Directly comparable in operating a portfolio of local stations with local ad sales focus.
• Alpha Media: Operates a portfolio of local radio stations across mid-sized U.S. markets, including news/talk formats. Comparable in targeting the same mid-market local advertiser base that News/Talk 95.3 MNC depends on.
• Cumulus Media: A major U.S. radio broadcaster with a large station portfolio including news/talk formats. Competes in overlapping local ad markets and represents the kind of multi-station group that News/Talk 95.3 MNC would be too small to scale into.
• Audacy (formerly Entercom/CBS Radio): One of the largest U.S. radio operators, owning stations in major markets and syndicating news/talk content. A relevant scale competitor in the broader local radio and news/talk advertising space.

Emerging players

• Emmis Communications: A smaller, Indianapolis-based U.S. radio broadcaster that has divested most of its stations and now focuses on a handful of properties and a local news platform. A regional and structural comp for a local-focused news/talk operator.

Regional players

• Mid-West Family Broadcasting: A Midwest-focused independent radio group with stations in Indiana, Wisconsin, and other nearby states. Geographically the most direct regional comp to a Mishawaka-based local station, and likely operates competing or adjacent stations in the South Bend market.

Others

• Westwood One (now part of Cumulus): One of the largest U.S. radio network and syndicated content providers, distributing news/talk content (e.g., Mark Levin, CBS News) to local affiliate stations. Relevant as a potential content/programming partner for an independent local news/talk station.

Direct peers

• Salem Communications: Now operating as Salem Media Group, this is the most direct news/talk and conservative-format focused U.S. radio operator. Closely comparable to News/Talk 95.3 MNC in format mix (news/talk) and serves as the natural public comp for a single-format news/talk station.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/953MNC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News/Talk 95.3 MNC