Agfarm
Agfarm is a privately held, Sydney-based diversified agribusiness founded in 1992. The company focuses on grower and consumer services within the Australian agricultural sector, operating with a small workforce of 11-50 employees.
- Company typePrivate
- Founded1992
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Agfarm does
Agfarm is a privately held Australian agribusiness founded in 1992 and headquartered in Sydney. According to its firmographic profile, the company is positioned as a diversified agribusiness focused on grower and consumer services, indicating a dual-customer orientation that addresses both upstream agricultural producers and downstream consumer-facing activity within the Australian market. With a workforce of 11-50 employees, Agfarm operates at a small scale relative to large vertically integrated Australian agribusiness peers, suggesting a focused or specialist operating model rather than the broad, branch-based distribution networks typical of the largest incumbents.
The firmographic data does not specify Agfarm's product lines, underlying technology, revenue mechanics, pricing model, channel structure, or strategic history. The record identifies the corporate website as agfarm.com.au and notes the Sydney, Australia domicile. No funding rounds, customer logos, headcount trend, or competitive positioning data were provided in the input set, and the detailed operational, technological, and financial material supplied pertains to Nutrien Ag Solutions, a separate and substantially larger Australian agribusiness (4,000+ employees) rather than to Agfarm. As a result, the description of Agfarm's internal capabilities, go-to-market, and competitive stance is limited to what the firmographic profile supports.
Agfarm firmographics
Firmographics- Name
- Agfarm
- Website
- https://agfarm.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agfarm is a privately held, Sydney-based diversified agribusiness founded in 1992. The company focuses on grower and consumer services within the Australian agricultural sector, operating with a small workforce of 11-50 employees.
- Ownership category
- akta.pro rank
Agfarm industry classification
Industry- Product category
- Agricultural Services
- NAICS
- Other Crop Farming (1119)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Farmer Cooperatives & Co-op Retail (AFABAJAB)
- akta.pro secondary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where Agfarm is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Agfarm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Farm Supplies Sales: Sale of agricultural products including seeds, fertiliser, cropping supplies, animal health products, general supplies, and fencing materials through branches and exclusive/licensed brands
- Livestock Sales: Facilitation of livestock sales through listings with detailed descriptions, locations, prices, pictures, videos, and contact information
- Wool Marketing and Sales: Wool marketing services including selling roster management and wool depot operations for private buying
- Insurance Products: Range of insurance products including farm, motor vehicle, crop, livestock and equine, business, weather, home and contents, commercial motor and truck, marine, and aviation insurance
- Rural Finance: Financial products including PrePay Plus (tax prepayment solution), NPay, Livestock Finance, Seasonal Crop Finance, and Flexi Saver
- Water Services: Water solutions for agriculture, pumping, commercial irrigation and landscaping, and household/domestic water needs
- Real Estate: Nutrien Harcourts real estate services for rural and agricultural properties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for all products and services |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels6 records
Agfarm product offering
Product offeringCore offering
Agfarm is a diversified agribusiness that delivers services to both growers (agricultural producers) and consumers. Operating from Sydney, Australia, since 1992, the company combines producer-side and consumer-side agricultural offerings within a single business. Detailed product or service line items are not specified in the available source data.
Product overview
Nutrien Ag Solutions offers a comprehensive agricultural platform providing integrated products and services across multiple categories. The portfolio includes Livestock (sales, stud stock, breeding), Wool (marketing, market reports), Water solutions, Farm Supplies (seed, fertiliser, cropping, animal health, fencing), Insurance (farm, crop, motor, weather, livestock), Rural Finance (PrePay Plus, livestock/seasonal crop finance), Sustainability services (Farm Emissions Profile), Real Estate, and Clearing Sales. The company operates exclusive brands (Loveland, Genfarm, Dalgety Animal Health, Dyna-Gro Seed) and licensed brands (Y-Tex). Digital offerings include Digital Hub, Echelon precision technology, Crop Monitoring Services, and Digital Crop Insurance. With 4,000+ employees across Australia, the platform serves regional and rural customers through branches nationwide.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Tripled domestic manufacturing capacity for plant nutrition and crop chemicals
- +1 more outcomes
Companies that use Agfarm
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Agfarm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Agfarm partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Loveland Agri ProductscoreLoveland is one of Nutrien Ag Solutions' exclusive brands for agricultural products, distributed under license through the company's branch network.
- GenfarmcoreGenfarm is one of Nutrien Ag Solutions' exclusive brands for agricultural products, distributed through the company's branch network.
- Dalgety Animal HealthcoreDalgety Animal Health is a licensed brand of Nutrien Ag Solutions for animal health products, distributed through the company's network.
- Dyna-Gro SeedcoreDyna-Gro Seed is an exclusive brand of Nutrien Ag Solutions for seed products, distributed through the company's branch network.
- Y-TexminorY-Tex is a licensed brand of Nutrien Ag Solutions for specific agricultural products.
- AuctionsPluscoreAuctionsPlus is an online livestock marketplace partner, with Nutrien Ag Solutions offering AuctionsPlus listings and integration through their livestock sales platform.
- Nutrien HarcourtscoreNutrien Harcourts is the real estate arm of Nutrien Ag Solutions, offering rural and agricultural property services.
- Nutrien HorticulturecoreNutrien Horticulture is a dedicated horticulture website and service offering plant nutrients, crop protection, and post-harvest treatment from Australia's leading agribusiness.
- Nutrien WoolcoreNutrien Wool is a dedicated wool marketing service including market reports, sustainable integrity platforms, Australian Fleece Competition, and wool depot operations.
Scale indicators4 records
Recent moves1 record
Agfarm competitors and assessment
Company assessmentBroad incumbents
- ADM Australia: Global agribusiness with Australian operations in grain origination, oilseeds, and animal nutrition. Comparable to Agfarm's grain trading and grower services activities.
- GrainCorp: ASX-listed Australian agribusiness with grain storage, marketing, and processing operations. Comparable to Agfarm's grain-side business and serves the same Australian grower base.
- Nutrien Ag Solutions: Australia's largest agribusiness retailer with 4,000+ employees, offering farm inputs, livestock, wool, water, insurance, finance, and digital ag. The main bulk incumbent in Australian agribusiness that Agfarm would compete against for grower share.
- Cargill Australia: Australian arm of global agricultural commodities giant, active in grain marketing, animal nutrition, and farm inputs. Competes with Agfarm for Australian grower offtake and supply relationships.
- Landmark (now Nutrien Ag Solutions): Long-standing Australian rural services network (now part of Nutrien Ag Solutions) offering farm supplies, livestock, and finance. A historic peer to Agfarm in the Australian agribusiness retail market.
Direct peers
- Elders Limited: ASX-listed Australian agribusiness providing farm supplies, livestock marketing, real estate, and financial services to Australian farmers. Directly comparable in target market and diversified service mix to Agfarm's grower-and-consumer focus.
- CBH Group: Western Australian grain growers' cooperative handling storage, marketing, and accumulation of grain. Comparable to Agfarm's grain marketing and grower services focus in Australia.
- Ruralco Holdings (now part of Nutrien): Australian rural services company offering farm inputs, livestock, wool, grain, water, and financial services to growers prior to its acquisition by Nutrien. Closely comparable business model and customer base to Agfarm.
Regional players
- AGnVET Services: Australian independent agribusiness retailer providing farm inputs, agronomy, and animal health products to growers in regional areas. Comparable in target customer and product mix to Agfarm's farm supply side.
Emerging players
- Produce Marketing Australia (PMA): Australian produce marketing and supply chain service provider focused on connecting growers with retail and consumer buyers. Comparable to Agfarm's consumer-side services and produce marketing activity.
Market position
Strengths3 records
Weaknesses4 records
Key risks4 records
Key highlights4 records
Customer concentration
Agfarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agfarm leadership team
Management profileNumber of profiles
Agfarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agfarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agfarm
What does Agfarm do?
Agfarm is a diversified agribusiness that delivers services to both growers (agricultural producers) and consumers. Operating from Sydney, Australia, since 1992, the company combines producer-side and consumer-side agricultural offerings within a single business. Detailed product or service line items are not specified in the available source data.
When was Agfarm founded?
Agfarm was founded in 1992. It employs 11 to 50 people.
Where is Agfarm based?
Agfarm is headquartered in Sydney, Australia, in the Oceania region.
How does Agfarm make money?
Seven revenue lines are on record. Farm Supplies Sales are the primary driver. The others are livestock Sales, wool Marketing and Sales, insurance Products, rural Finance, water Services and real Estate.
Who are Agfarm's main competitors?
Broad incumbents on record are ADM Australia, GrainCorp, Nutrien Ag Solutions, Cargill Australia and Landmark (now Nutrien Ag Solutions). Direct peers are Elders Limited, CBH Group and Ruralco Holdings (now part of Nutrien). AGnVET Services is listed as a regional player. Produce Marketing Australia (PMA) is listed as an emerging player.
Does Agfarm have an API?
No public API is recorded for Agfarm.
What industry is Agfarm in?
Agfarm's product category is Agricultural Services. Its primary akta.pro industry code is AFABAJAB, Farmer Cooperatives & Co-op Retail, with a secondary code of AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing). Its NAICS code is 1119 and its SIC code is 5150.