The Seed Crew

What The Seed Crew does

The Seed Crew SAS is a French serious games studio founded in 2019 in Labège (near Toulouse) that builds video game-based training products for workplace diversity, equity, and inclusion (DEI). Its core portfolio consists of RecovR, an immersive game addressing discrimination and unconscious bias across sexism, validism, ageism, racism, and LGBTphobias; Day(off), a serious game on burnout and psychosocial risks; Oracle de l'ÉGAPRO, a collaborative workshop tool for professional equality and pay gap compliance; and Alix et Yanis, a game targeting children's education on inclusion. All scenarios are grounded in five years of human and social sciences research and are designed by an in-house PhD researcher acting as narrative designer.

The company operates a hybrid B2B revenue model combining recurring subscription licensing of its games, in-person and virtual workshop professional services, and one-time downloadable DEI resources (calendars, whitepapers, guides). Pricing is quote-based and described as 'accessible for organizations of all sizes,' with free demo access as a product-led acquisition lever. Go-to-market combines product-led growth (free demos, content marketing with 50+ blog articles), direct sales to HR, D&I, and leadership buyers via website and phone, event-driven demand generation around French DEI/QVCT weeks, and a strategic distribution partnership with HR consulting firm NOOUS.

The Seed Crew serves enterprise HR and D&I professionals, company leadership, CSR/RSE teams, and employee representative bodies (CSE), with named clients including MAIF, BNP Paribas, Sodexo, Bpifrance, Orange Business, Randstad Digital, Préfecture de Région Occitanie, and Université Lumière Lyon 2. It is a privately held, founder-controlled SAS with three co-founders, ~10 total employees, no external institutional funding disclosed, and operations currently scoped to France with European ambitions.

Name

The Seed Crew

Legal name

The SEED Crew SAS

Website

https://theseedcrew.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Seed Crew is a French serious games studio, founded in 2019, that builds research-backed video game training products for workplace diversity, inclusion, and burnout awareness, serving enterprise HR and D&I buyers across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarreguemines

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Serious Games Licensing: Licensing of video game products (RecovR, Day Off, Oracle de l'Égapro, Alix et Yanis) to organizations for team training and sensitization. Pricing described as 'attractive and accessible for all sizes of organizations.'
2. Training Workshops: In-person and virtual workshops on discrimination awareness, professional equality plan co-creation, burnout awareness, and RSE/DEI audits.
3. Educational Resources: Sale and distribution of downloadable resources including DEI calendars, whitepapers, and practical guides on diversity, anti-discrimination, and inclusive recruitment.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Seed Crew is a video game studio that develops and licenses serious games for workplace diversity, equity, and inclusion (DEI) training. Its core products — RecovR (discrimination and bias), Day(off) (burnout and psychosocial risks), Oracle de l'ÉGAPRO (professional equality), and Alix et Yanis (children's education) — are immersive, scenario-based games built on 5 years of human and social sciences research and sold to organizations to drive lasting behavioral change.

Product overview

The Seed Crew is a video game studio specializing in serious games for diversity, equity, and inclusion (DEI) training in workplace settings. The core portfolio consists of four video game products: RecovR serves as the flagship game for understanding workplace discrimination and bias; Day(off) addresses burnout and psychosocial risks; Oracle de l'ÉGAPRO focuses on professional equality; and Alix et Yanis targets children's education on diversity topics. The company also offers a training catalog and downloadable resources (DEI calendar, white papers) that complement the game-based learning approach. All products are grounded in 5 years of human and social sciences research.

Differentiator

Problem solved

Functional benefit

Brands

• RecovR: A video game catalyst for diversity and inclusion that confronts participants with real-world discrimination situations in professional settings
• Day Off
• Alix et Yanis
• Oracle de l'ÉGAPRO

Products and services

• RecovR RecovR is a video game catalyst for diversity and inclusion that immerses participants in realistic workplace discrimination scenarios to identify unconscious biases and discriminatory behaviors (sexism, validism, ageism, racism, LGBTphobias). It is intended for HR, D&I, and management teams in enterprises and public bodies that need to replace low-engagement theoretical DEI training with an immersive, measurable experience.
• Day(off) Day(off) is a serious game that raises awareness of occupational stress, burnout, and psychosocial risks by immersing participants in scenarios that explore the mechanisms of professional stress and situations leading to burnout. It is intended for HR teams, CSE bodies, and managers in organizations seeking to address workplace quality-of-life-at-work (QVCT) concerns.
• Oracle de l'ÉGAPRO Oracle de l'ÉGAPRO is a collaborative workshop (fresque) that helps organizations understand and act on professional equality, including gender pay gaps and Index de l'égalité professionnelle requirements. It is intended for HR, D&I, and compliance teams that need to operationalize professional equality obligations.
• Alix et Yanis Alix et Yanis is an educational video game designed to sensitize children to diversity and inclusion topics. It is intended for schools, educational institutions, and family audiences (e.g., Université Lumière Lyon 2, Ynov Campus, Université Saint Paul) rather than for corporate DEI training.
• Catalogue de formation Diversité, Équité, Inclusion The Catalogue de formation Diversité, Équité, Inclusion is The Seed Crew's packaged training catalog bundling its serious games (RecovR, Day(off), Oracle de l'ÉGAPRO) into structured DEI training programs. It is intended for organizations seeking a consolidated DEI training curriculum rather than purchasing individual games.

Quantifiable outcome

• Measurable immediate behavior change: concrete reflexes applied by participants immediately after gaming experience
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NOOUScoreStrategic or Co-development PartnerNOOUS is an HR consulting firm specializing in training externalization and RH consulting. Three NOOUS collaborators were trained on RecovR and subsequently delivered internal workshops on workplace sexism. Ongoing collaboration for additional workshops to upskill NOOUS teams and clients on DEI topics.
• Collectif IAE EmploiminorStrategic or Co-development PartnerCo-created a whitepaper on inclusive recruitment methodology through Insertion par l'Activité Économique (IAE), available as a free download from The Seed Crew resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lepaya: Lepaya is a European corporate training provider focused on power skills and inclusion training, blending digital content with live workshops for enterprise L&D buyers. It is a broad incumbent peer: it covers D&I as part of a wider soft-skills portfolio, rather than specializing in immersive serious games like The Seed Crew.
• CoachHub: CoachHub is a global digital coaching and L&D platform offering structured programs across leadership, inclusion, and wellbeing for enterprises. It is a broad incumbent peer that serves the same HR/L&D buyer and includes D&I content, though delivered via human coaching and digital curricula rather than serious games.

Direct peers

• Kanarys: Kanarys is a DEI data, benchmarking, and training platform that helps enterprises measure and improve diversity, equity, and inclusion outcomes. It is a direct peer because it serves the same HR/D&I buyer with a mix of training content and measurement — The Seed Crew's stated data advantage on success rates per topic maps directly to Kanarys' measurement-led proposition.
• Mursion: Mursion provides AI-powered and human-simulated immersive simulations for interpersonal skills, including diversity, equity, inclusion, and difficult-conversation training for enterprise workforces. It overlaps directly with The Seed Crew on scenario-based D&I learning delivered to enterprise HR buyers.
• SweetRush: SweetRush is a custom learning solutions provider that designs gamified e-learning, serious games, and immersive experiences for corporate L&D. It competes with The Seed Crew in the gamified corporate training space, often with custom builds for D&I, soft skills, and compliance topics.
• Praxis Labs: Praxis Labs builds immersive, scenario-based virtual training for diversity, equity, and inclusion in the workplace. It is the closest direct peer to The Seed Crew: both sell immersive workplace scenarios (often VR or interactive) to enterprise HR/D&I buyers targeting bias and inclusion behavior change.

Emerging players

• TalentLMS: TalentLMS is an LMS platform that supports custom gamified courses and is widely used by HR teams to deploy compliance, D&I, and soft-skills training. It is an emerging/partial peer: it competes with The Seed Crew for HR training budgets when customers choose self-built courses over a dedicated serious-game vendor.
• Bunch AI: Bunch builds AI-driven, gamified leadership and management coaching tools used inside Slack and Teams. It is an emerging partial peer: while not D&I-specific, it competes for HR/L&D budget by gamifying behavior change — the same core engagement hook The Seed Crew uses with serious games.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/the_seed_crew
• Facebookfacebook.com/theSEEDcrew
• LinkedInlinkedin.com/company/theseedcrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Seed Crew