Venture Lab

What Venture Lab does

Venture Lab.株式会社 (Venture Lab. Inc.) is a Japanese event-space intermediation and commercial real estate vertical SaaS company headquartered in Osaka, founded on January 4, 2016 by CEO Akira Kameoka (亀岡 亮). The company operates the Space Media business, brokering event and promotional spaces between event operators and commercial facility owners, with a nationwide network of approximately 39,000 facility/store partners, approximately 1,500 corporate clients across roughly 70 business categories, and approximately 100,000 space-introduction days annually. The Tokyo office opened in February 2019 to serve the Kanto market.

The technology foundation is SPACE LAB (スペースラボ), a proprietary search-and-matching system launched in March 2024 that powers the entire intermediation workflow. Layered atop SPACE LAB are AI Concierge Edison (AIコンシェルジュ エジソン), a generative-AI chatbot for routine event space inquiries, and Synapse (シナプス), a patent-pending AI-equipped next-generation event management system covering space matching, operations, billing, and event administration. Tenant Lab (テナントラボ) is a Vertical SaaS for commercial real estate vacancy management connecting landlords with prospective tenants.

Venture Lab monetizes through multiple streams: transaction/agency fees on event-space introductions (the dominant revenue stream), subscription-based SaaS (Tenant Lab, Synapse), agency consulting commissions on third-party products (smart home devices, telecom, water servers, AI software, cost-reduction solutions), and B2C sales via the VERY CARD platform for telegraph and orchid delivery. The company operates a group structure with five wholly-owned subsidiaries spanning cybersecurity, agency consulting, investment, fine-bubble technology, and a holding entity. Group registered capital is ¥41 million, the firm is private, revenue is not publicly disclosed, and no funding rounds have been disclosed.

Name

Venture Lab

Legal name

Venture Lab.株式会社 (Venture Lab. Inc.)

Website

https://venture-lab.jp

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Venture Lab. is a Japanese event-space intermediation and commercial real estate SaaS company operating SPACE LAB, a proprietary platform with 39,000+ facility partners and approximately 100,000 annual space-introduction days, supplemented by AI-powered products Synapse and Edison and the Tenant Lab vertical SaaS.

Ownership category

akta.pro rank

Product category

Event Space Intermediation

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAMAG

Studios, Stages & Location Services (Facilities, Location Scouting/Permits)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)

Keywords

• Event space intermediation
• Commercial real estate SaaS
• Event venue matching
• Agency consulting services
• Manufacturer retailer brokerage

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Space Media Agency (スペースメディア事業): The Space Media business earns fees by introducing event and promotional spaces to companies. Venture Lab acts as an intermediary between event operators and facilities, charging transaction or intermediation fees. The company claims approximately 10,000 days/month and 100,000 days/year of introductions, suggesting a volume-based transaction model.
2. Commercial Real Estate SaaS (Vertical SaaS): The Tenant Lab Vertical SaaS platform for commercial real estate provides ongoing subscription-based access to landlords and property managers for managing vacant spaces, tenant matching, and administrative workflows.
3. Agency Consulting (代理店コンサルティング事業): The agency business charges transaction or commission fees on sales of various products (smart home, telecom, water server, AI software, cost-reduction solutions) referred to partner dealers. Venture Lab provides product supply, marketing materials, and after-sales support to its agency partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Venture Lab runs a Space Media business that intermediates between event organizers seeking venues and facility owners with available event space, powered by its proprietary SPACE LAB matching platform and AI Concierge Edison. It complements this with vertical SaaS for commercial real estate (Synapse, Tenant Lab) and an agency consulting line that connects manufacturers with retailers and distributors.

Product overview

Venture Lab operates as a Space Media platform company offering event space intermediation and commercial real estate SaaS solutions. The core offering consists of the SPACE LAB search matching system, which connects event companies with promotion spaces across approximately 1,500 corporate clients and 39,000 facility locations nationwide. Supporting the core platform, the company offers AI-powered products including Synapse (patented AI event management system) and AI Concierge Edison (generative AI chatbot for SPACE LAB). Additional products include Tenant Lab (commercial real estate vertical SaaS), cost reduction services through the VERY CARD platform (telegraph and orchid delivery), and agency consulting services. The product portfolio is structured around space media intermediation as the primary revenue driver, supplemented by proprietary AI technology and vertical SaaS solutions.

Differentiator

Problem solved

Functional benefit

Brands

• SPACE LAB: 独自の検索マッチングシステム for event spaces (proprietary search and matching system for event spaces)
• シナプス (Synapse)
• テナントラボ (Tenant Lab)
• VERY CARD
• AIコンシェルジュ エジソン (AI Concierge Edison)

Products and services

• SPACE LAB

Quantifiable outcome

• Approximately 60% cost reduction compared to conventional telegram services
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Makoto Law Offices (まこと法学院事務所)minorOthersVenture Lab has retained Makoto Law Offices as its designated legal counsel for legal advisory and compliance matters.
• Venture Solution Co., Ltd. (ベンチャー・ソリューション株式会社)coreOthersA subsidiary company within the Venture Lab group, operating cybersecurity business. Part of the group's five subsidiary structure.
• Venture Agency Co., Ltd. (ベンチャー・エージェンシー株式会社)coreOthersA subsidiary company within the Venture Lab group, operating agency consulting business. Part of the group's five subsidiary structure.
• Venture Investment Co., Ltd. (ベンチャー・インベストメント株式会社)coreOthersA subsidiary company within the Venture Lab group, operating investment business. Part of the group's five subsidiary structure.
• Bubble Lab Co., Ltd. (バブルラボ株式会社)coreOthersA subsidiary company within the Venture Lab group, operating fine bubble (ファインバブル) business. Part of the group's five subsidiary structure.
• Venture Lab Holdings Co., Ltd. (ベンチャーラボ・ホールディングス株式会社)coreOthersThe holding company parent of the Venture Lab group. Part of the group's five subsidiary structure.
• Manufacturer clients (メーカー様)coreStrategic or Co-development PartnerManufacturers commission Venture Lab to distribute their products through the agency's extensive sales network. Products include smart home devices, telecom services, water servers, AI software, and enterprise cost-reduction solutions.
• Developers and retailers (ディベロッパー様・小売店様)coreStrategic or Co-development PartnerProperty developers, retail chains, railway stations, and shopping street associations partner with Venture Lab to offer or utilize event spaces. Venture Lab acts as the exclusive or primary intermediary for managing these relationships.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• LIFULL: LIFULL (TYO: 2120) is a Japanese real estate portal and technology company operating LIFULL HOME'S. It serves as a broad incumbent in Japanese real estate digital services, with SaaS and data offerings that overlap with Venture Lab's commercial real estate Vertical SaaS strategy.
• GA technologies: GA technologies (TYO: 3491) operates RENOSY, a Japanese real estate tech platform combining property transactions, SaaS tools, and AI services. It is a broader real estate technology incumbent whose SaaS and marketplace model overlaps with Tenant Lab's commercial real estate SaaS ambitions.
• Speee: Speee is a Japanese digital marketing and technology company and the parent of Instabase (a direct competitor). It operates multiple businesses including the event space marketplace and digital transformation services, making it a relevant broad incumbent comparable to Venture Lab's diversified group structure.

Direct peers

• Space Bank: Space Bank is a Japanese event space and venue marketplace that aggregates rental spaces for parties, meetings, and photo shoots. It competes with Venture Lab in the same horizontal event-space intermediation category with similar target customers and intermediation model.
• Peerspace: Peerspace is the leading event space marketplace in the United States, connecting event organizers with hourly rentals of unique venues. It serves as the global analog to Venture Lab's SPACE LAB, validating the two-sided marketplace model for event space intermediation internationally.
• Instabase: Instabase is a major Japanese event space marketplace operated by Speee Inc., offering peer-to-peer venue rentals for events and meetings. It directly competes with SPACE LAB in matching event organizers with venue owners, serving the same SMB and enterprise segments.
• SPACEMARKET: SPACEMARKET is Japan's largest publicly-listed event space marketplace (TYO: 4488), directly competing with Venture Lab's Space Media business by matching event seekers with rental spaces. Both companies operate two-sided marketplaces connecting corporate event organizers with venue owners across Japan.

Emerging players

• TimeTicket: TimeTicket is a Japanese sharing-economy platform where individuals sell time and skills, including space rentals. It overlaps with Venture Lab in the broader space-sharing economy category, though it focuses on individual hosts rather than commercial venues.
• Anyplace: Anyplace is a Japanese platform for booking private rooms, event spaces, and hourly meeting rooms. It competes in the event-space marketplace category with Venture Lab, focusing on smaller venues and short-duration bookings.
• Akippa: Akippa is a Japanese sharing-economy platform for parking space rentals, connecting parking lot owners with drivers seeking temporary parking. It uses a similar two-sided marketplace model to Venture Lab's SPACE LAB, though in the parking vertical rather than event venues.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venture Lab