AS Labruna

What AS Labruna does

AS Labruna S.r.l. "Società Benefit" is an Italian designer, manufacturer, and distributor of marine and industrial propulsion systems, headquartered in Monopoli (province of Bari), Italy, and operating since 1971 as a privately-held limited liability company. The company is organized into four business divisions: Marine (diesel and electric marine engines, marine generator sets, and the proprietary Hydropack integrated propulsion system and Hydropod hydraulic POD), Power (FPT Industrial diesel engines for light commercial vehicles, trucks, buses, agricultural and industrial applications, plus open and soundproofed generator sets and fire-system engines), Loading (truck-mounted cranes and loading equipment distributed under the Ing. Bonfiglioli brand), and E-Vision (a dedicated electric/hybrid/fuel cell propulsion line covering full-electric outboards, hybrid kits, hydrogen and EFOY fuel cells, lithium battery packs, and electric drivetrains).

The company operates a hybrid business model combining authorized distribution of third-party OEM brands (FPT Industrial, VM Motori, FNM, Ing. Bonfiglioli) with proprietary product development and manufacturing under the AS Labruna, Hydropack, and E-Vision brands. Revenue is generated primarily through hardware sales across marine, commercial vehicle, agricultural, industrial, and power-generation end-markets, complemented by an after-sales services layer that includes genuine parts, original remanufactured components, oils and coolants, maintenance, warranty, and extended warranty programs; a refurbished/used equipment line ("Usato") further extends the revenue base. Distribution is conducted through direct sales, a public e-commerce storefront with Euro pricing for Italy and EU shipping, the dedicated FPT Industrial distributor portal, and partnership channels including the Vanguard Technology Partners network across Europe. AS Labruna positions itself as a Società Benefit, with a Treedom sustainability partnership, an Elite Network affiliation, and active R&D partnerships visible through projects such as the Arcistratega 600 HP electric vessel competing in the Monaco Energy Boat Challenge 2026.

Name

AS Labruna

Legal name

AS Labruna S.r.l. "Società Benefit"

Website

https://aslabruna.it

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

AS Labruna is an Italian manufacturer and distributor of marine and industrial propulsion systems across four divisions: Marine, Power, Loading, and E-Vision. It serves OEMs and commercial operators with diesel engines, electric propulsion, generator sets, and truck cranes via direct sales and brand distribution.

Ownership category

akta.pro rank

Product category

Marine and Industrial Propulsion Systems

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Ship and Boat Building (33661), Pump and Compressor Manufacturing (33391)

SIC

Engines & Turbines (3510), Motors & Generators (3621)

akta.pro primary industry

Propulsion, Power & Energy Systems Design (Diesel, Hybrid, Electric, Alternative Fuels) (IMAJAGAE)

akta.pro secondary industries

Marine Hybrid & Electric Propulsion Systems (IMAJAHAC), Marine Generators, Alternators & Power Electronics (Gen-sets, VFDs, converters) (IMAJAHAI), Propulsion Drives, Gearboxes & Shaftlines (IMAJAHAD), Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN)

Keywords

• Marine diesel engines
• Electric propulsion systems
• Industrial generator sets
• Truck-mounted cranes
• Marine propulsion

Headquarters

HQ city

Noci

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marine Engines and Propulsion Systems: Sales of marine diesel engines, marine generator sets, and proprietary propulsion systems (Hydropack, Hydropod) for commercial and recreational vessels.
2. Power Division Products: Diesel engines for commercial vehicles, trucks, buses, agricultural machinery, and industrial applications. Includes FPT Industrial, FNM, and VM Motori engine series.
3. E-Vision Electric Solutions: Full electric and hybrid marine propulsion systems, fuel cells, lithium batteries, and conversion kits for electrifying traditional vessels.
4. Loading Equipment: Truck-mounted cranes and loading equipment under Ing. Bonfiglioli brand, including various lifting capacity models.
5. Generator Sets: Open and soundproofed generator sets for power generation applications, including G-Drive systems.
6. After-Sales Services: Genuine parts, original remanufactured components, oils and coolants, maintenance and assistance services, warranty and extended warranty programs.
7. Second-hand/Used Products: Refurbished marine engines, regenerated power engines, and used cranes and platforms under the 'Usato' (second-hand) division.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AS Labruna designs, manufactures, and distributes marine and industrial propulsion systems including diesel and electric marine engines, marine generator sets, open and soundproofed industrial generator sets, truck-mounted cranes, and proprietary hybrid/electric propulsion systems (Hydropack, Hydropod, E-Vision). The company operates four divisions — Marine, Power, Loading, and E-Vision — and additionally acts as the official Italian distributor for FPT Industrial, VM Motori, FNM, and Ing. Bonfiglioli industrial engine and powertrain brands.

Product overview

AS Labruna is a multi-division technology company that distributes and integrates marine and industrial propulsion systems. Its portfolio is organized into four business units: MARINE (diesel and electric marine engines, marine generator sets, and the proprietary Hydropack integrated propulsion system), POWER (diesel engines for on-road vehicles, off-road machinery, agriculture, and industrial power generation, including open and soundproofed generator sets), LOADING (truck-mounted cranes distributed under the Ing. Bonfiglioli brand), and E-VISION (a dedicated sub-brand for electric, hybrid, and fuel cell propulsion technologies spanning both marine and industrial applications). AS Labruna also operates as the official FPT Industrial distributor, reselling FPT's full engine range across marine, on-road, off-road, and power generation categories, along with branded lines from FNM, VM Motori, and Ing. Bonfiglioli. The E-VISION portfolio includes a broad range of electric propulsion products — Full Electric motors (E-POWER, EM, PB, X-series, WAVE), Hybrid Systems, Fuel Cells (EFOY and Hydrogen), and conversion kits (HYBRID & FULL ELECTRIC KIT) — as well as supporting components such as lithium batteries, fixed battery packs, electric drivetrains (EDT180), and high-speed motor generators (SMG180). The FNM HPE (Hybrid Power Efficiency) engine series covers displacements from 13 to 42 HPE, with PTO variants, offered alongside AS Labruna's own branded POWER products and used/refurbished equipment across all divisions.

Differentiator

Problem solved

Functional benefit

Brands

• E-VISION: Electric propulsion division offering full electric marine engines, hybrid systems, and fuel cell technology for marine applications.
• MARINE
• POWER
• LOADING

Products and services

• Marine Diesel Engines Diesel propulsion engines engineered for marine vessels (commercial and recreational), offered across multiple horsepower and configuration variants (HPE 13, 20, 30, 42 series and sub-variants) suitable for inboard and auxiliary marine propulsion.
• Marine Generator Sets Generator sets specifically rated for marine use, providing onboard electrical power for commercial and recreational vessels.
• Engines for Marine Generator Sets Engines specifically designed and configured to drive marine generator sets for onboard electrical power generation.
• Hydropack Integrated Naval Propulsion System Proprietary integrated naval propulsion system combining engine, gearbox, and ancillary components into a single ready-to-install package for marine vessels.
• Hydropod Hydraulic Aluminium POD Proprietary hydraulic aluminium POD propulsion unit delivering steerable marine thrust with hydraulic control for improved maneuverability.
• VM Motori Marine Engines Marine engines from VM Motori, distributed by AS Labruna as an official VM Motori distributor in Italy for marine propulsion applications.
• Light Commercial Vehicle Engines Diesel engines engineered for light commercial vehicle applications such as delivery vans and small commercial trucks.
• Truck Engines Diesel engines designed for medium and heavy-duty truck applications.
• Bus Engines Diesel engines engineered for bus and passenger transport vehicle applications.
• Agricultural Engines Diesel engines engineered for agricultural machinery applications including tractors, harvesters, and other farm equipment.
• Industrial Engines Diesel engines engineered for general industrial machinery and equipment applications.
• G-Drive Generating Set Engines Diesel engines optimized for driving industrial generator sets (G-Drive configuration), supplied as bare engines for generator-set manufacturers and integrators.
• Open Generator Sets Open-frame industrial generator sets for indoor installations where acoustic enclosure is not required.
• Soundproofed Generator Sets Acoustically enclosed industrial generator sets for standby or prime power applications where noise reduction is required, such as outdoor or residential settings.
• Fire System Engines Diesel engines engineered to drive fire-fighting pumps and fire-suppression equipment, suitable for emergency fire system installations.
• Truck-Mounted Cranes (Ing. Bonfiglioli) Truck-mounted cranes supplied through the Ing. Bonfiglioli partnership, distributed by AS Labruna for loading and material-handling applications on commercial trucks.
• E-Vision Full Electric Propulsion Proprietary full-electric propulsion platform from the E-Vision division, available across multiple power ratings (e.g. E-Power 10, 140; EM 35; PB 30) for marine and industrial electric propulsion applications.
• E-Vision Hybrid System Proprietary hybrid propulsion system combining diesel and electric drive for marine and industrial applications, allowing efficient operation across load profiles.
• E-Vision Fuel Cell Propulsion Proprietary fuel cell propulsion system within the E-Vision division for zero-emission marine and industrial applications.
• Hybrid and Full Electric Kit Conversion kit enabling existing diesel-powered marine and industrial propulsion systems to be upgraded or converted to hybrid or full-electric operation.
• Power Hybrid System

Quantifiable outcome

• 21,865 vessels equipped with AS Labruna products
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered strategic, minor and core.

• Vanguard Technology PartnersstrategicTechnology or Integration · 25 November 2025AS Labruna is part of Vanguard Technology Partners network established across Europe to assist small and medium-sized OEMs with engineering and integration of electrified power solutions. Partners provide specialized design, prototyping, and industrialization support to help clients transition product portfolios towards electric mobility.
• TreedomminorStrategic or Co-development Partner · 1 January 2023AS Labruna partners with Treedom for sustainability initiatives, contributing to environmental offset programs as part of the company's benefit corporation (Società Benefit) status.
• FPT IndustrialcoreChannel Partner/ Reseller/ DistributorAS Labruna is an official distributor of FPT Industrial engines, serving marine, on-road, off-road, and power generation markets. The partnership includes dedicated website (fptindustrial.aslabruna.it), access to full engine portfolio including F1, NEF, Cursor, F5 series, and comprehensive after-sales support through genuine parts, remanufacturing, and extended warranty programs.
• Ing. BonfigliolicoreChannel Partner/ Reseller/ DistributorOfficial distributor of Ing. Bonfiglioli truck cranes and loading equipment. The Bolognese company specializes in designing and manufacturing cranes for trucks and loaders, mobile cranes, winches, and forklift trucks. AS Labruna offers the full range including models from 2,300 kg to 70,000 kg lifting capacity.
• VM MotoricoreChannel Partner/ Reseller/ DistributorAS Labruna distributes VM Motori marine diesel engines. Founded in 1947, VM Motori designs and builds diesel engines exclusively at their Cento, Italy plant. The partnership includes marine engine series MR504, MR704, and MR706 with power outputs from 85 HP to 350 HP.
• FNM Marine Diesel EnginecoreChannel Partner/ Reseller/ DistributorAS Labruna distributes FNM (Fabrica Nacional de Motores) marine diesel engines, offering HPE series engines (13HPE, 20HPE, 30HPE, 42HPE) and BHS hybrid systems for marine applications.
• FPT Industrial Control RoomcoreTechnology or IntegrationProactive Assistance service connects customer engines to FPT Industrial Control Room for real-time monitoring, anomaly detection, and optimization. Includes MyFPT app connectivity and dongle-based engine data transmission.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Volvo Penta: Marine-only Volvo Group subsidiary offering diesel and increasingly electric marine propulsion systems; a strategic competitor to both Labruna's marine engine distribution and E-Vision electric line.
• Cummins: Global engine and power generation OEM with marine, industrial, and generator-set product lines directly overlapping Labruna's Power division; a natural competitor and benchmark for engine and gen-set distribution.
• MTU (Rolls-Royce Power Systems): Large diesel/gas engine and gen-set manufacturer overlapping with Labruna's Power and marine generator set business; useful benchmark for industrial engine and genset pricing/positioning.
• FPT Industrial: Iveco Group's engine brand and AS Labruna's principal distributed brand. FPT supplies the marine, on-road, off-road, and power generation engines that anchor Labruna's Power and Marine divisions and is a direct benchmark for the underlying technology.
• Wärtsilä: Global marine technology leader with hybrid and future-fuel ship propulsion systems; sets the competitive ceiling for marine hybrid/electric integration that AS Labruna is attempting to address.

Emerging players

• ZF Marine: Marine propulsion systems supplier (saildrives, hybrid drivetrains, controls) whose hybrid/electric portfolio overlaps with E-Vision's Hybrid System, drivetrain (EDT180), and generator (SMG180) offerings.
• Evoy: Norwegian marine electric outboard/inboard specialist; competes head-to-head with E-Vision Full Electric motors in the high-power (up to 600 HP) electric boat segment.

Direct peers

• VM Motori: Italian marine diesel engine manufacturer (Cento, Italy) producing the MR504/MR704/MR706 series that Labruna also distributes. Comparable Italian industrial DNA and product overlap in marine propulsion.
• Ing. Bonfiglioli: Italian manufacturer of truck-mounted cranes and loading equipment whose products AS Labruna distributes. Directly comparable in the Loading division for product range and end-customer profile.
• Torqeedo: Pure-play electric marine propulsion specialist (DEUTZ-owned) and a benchmark in the same marine electric motor category that AS Labruna targets with its E-Vision Full Electric range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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• Facebookfacebook.com/aslabruna
• LinkedInlinkedin.com/company/as-di-vito-labruna-s-a-s-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Labruna