Marvea

What Marvea does

MOTO RECAMBIO MARVEA S.L. ("Marvea") is a family-owned Spanish retailer specializing in motorcycle spare parts, accessories, lubricants, batteries, and rider equipment. Founded in 1958 in Sabadell by Carlos Marimon and Francisco Vea, the company has operated continuously for 66+ years, transitioning to third-generation leadership (Pol and Carles Marimon) in 2023. It serves three core customer segments — professional mechanics operating workshops, individual motorcycle riders purchasing personal equipment, and classic motorcycle restoration enthusiasts — through a hybrid physical-and-digital distribution model anchored at 6 retail locations across Catalonia (Sabadell HQ, two Barcelona stores, Terrassa, Manresa) and the Canary Islands.

Marvea's core product surface spans roughly 70,000 stock-keeping references organized into categories including brakes, filters, lubricants and cleaners, chassis components, electricals, engine parts, transmission, wheels, tools, and rider equipment (helmets, jackets, gloves, boots, pants). The technology backbone is an e-commerce platform (marvea.com, developed by third-party agency Axos Soluciones) featuring a motorcycle fitment search tool that filters by make, displacement, model, and year, alongside multi-location in-store pickup (Sabadell, Manresa, Barcelona Còrsega, Barcelona Sagrera), payment integrations with Visa, MasterCard, and PayPal, and GLS as the logistics partner. The platform carries an extensive branded sub-portfolio including Shell Advance and Eni lubricants, Unibat batteries, MT Helmets, Seventy Degrees apparel, Koso heated grips, and Givi cases.

The business operates two revenue streams. The primary stream is transactional retail: per-unit pricing on parts and accessories with €10 minimum order, €90 free-shipping threshold, and 24-72 hour delivery. The secondary stream is Garage Pro, a professional services division launched in 2023 offering bespoke workshop design, furniture installation, and practical mechanic training on a quote-based pricing model. Marvea's GTM combines SEO-driven organic traffic to its e-commerce site, email marketing for retention, and walk-in retail at physical stores. Geographic scope remains Spain-only, with no public revenue disclosure, no external funding history, and continued family ownership throughout its operating history.

Name

Marvea

Legal name

MOTO RECAMBIO MARVEA S.L.

Website

https://marvea.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Marvea is a family-owned Spanish motorcycle spare parts and accessories retailer founded in 1958 in Sabadell. Operating 6 stores across Catalonia and the Canary Islands with an e-commerce platform, it serves professional mechanics, individual riders, and classic motorcycle restorers.

Ownership category

akta.pro rank

Product category

Motorcycle Parts & Accessories Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle spare parts
• Motorcycle accessories
• Rider equipment
• Motorcycle workshop design
• Motorcycle lubricants

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Retail Parts and Accessories Sales: Sale of motorcycle spare parts and accessories including brakes, filters, lubricants, chassis components, rider equipment, electrical parts, motors, wheels, transmission, and tools to professional mechanics, motorcycle riders, and classic restorers
2. Garage Pro Workshop Services: Custom workshop design, furniture installation, and practical training courses for motorcycle mechanics

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Marvea is a retailer and distributor of motorcycle spare parts and accessories, operating an e-commerce storefront and six physical stores across Catalonia and the Canary Islands with more than 70,000 product references. It sells parts, lubricants, batteries, and rider equipment across major motorcycle marques, and through its Garage Pro division offers custom workshop design, equipment installation, and mechanic training services.

Product overview

Marvea operates an e-commerce platform for motorcycle parts and accessories across Catalonia (Barcelona, Sabadell, Manresa) with 6 physical locations and over 70,000 product references. The core offering includes motorcycle parts (brakes, filters, engine, transmission, chassis, wheels), rider equipment (helmets, jackets, gloves, boots), lubricants, and batteries. Key branded sub-products include Shell and Eni oils, Unibat batteries, Seventy Degrees apparel, MT Helmets, Koso heated grips, and Givi cases. The Garage Pro division provides professional workshop design and equipment services.

Differentiator

Problem solved

Functional benefit

Brands

• Garage Pro: Professional garage division offering design, equipment, and installation services for motorcycle workshops, including custom furniture, professional tools, and safety clothing.

Products and services

• Motorcycle Spare Parts Catalog of replacement and consumable parts for motorcycles across categories such as brakes, filters, chassis, engine, transmission, wheels, electrical, and tools, drawing on multi-brand inventory (NGK, Galfer, D.I.D, Yuasa, Exide, and others). Sold to individual riders, professional mechanics, and classic motorcycle restorers via physical stores and the marvea.com storefront.
• Rider Equipment (Equipamiento para motorista) Protective riding gear and accessories including helmets, jackets, gloves, boots, pants, back protectors, and neck warmers, drawn from brands such as MT Helmets and Seventy Degrees. Targeted at individual motorcyclists purchasing personal riding equipment, with online sizing guides supporting correct fit selection.
• Lubricants and Cleaners (Lubricantes y limpiadores) Motorcycle oils, transmission oils, fork oils, chain cleaners and sprays, and related maintenance products from brands including Shell Advance, Eni (i-Ride Moto, i-Ride Scooter, i-Ride Racing, Rotra, I-Sint Tech), and Xeramic. Targeted at mechanics and individual riders performing routine maintenance.
• Motorcycle Batteries (Baterías) Motorcycle and powersports batteries including lead-acid, AGM, GEL, and Lithium (LiFePO4) technologies, plus associated chargers and diagnostic testers, predominantly from the Unibat brand. Targeted at mechanics and individual riders replacing worn or failed batteries.
• Garage Pro Workshop Solutions Professional motorcycle workshop design, equipment installation, and training service that delivers customized workshop layouts, professional tooling (Beta, Rogen), workshop furniture/cabinets, and practical mechanic training courses. Targeted at motorcycle workshop owners and lead mechanics setting up or professionalizing their operations.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• GLS (General Logistics Systems)coreOthersGLS courier service handles shipping of online orders. Standard delivery is 24-72 hours. Certified shipping available with additional charge. Tracking link provided for order monitoring.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BikeBandit: US-based online motorcycle and powersports parts retailer with deep SKU catalog and fitment search. Comparable to Marvea in catalog-driven e-commerce model and parts-led offering, though at significantly larger scale.
• Rocky Mountain ATV/MC: US-based powersports parts, apparel, and accessories retailer with broad catalog and strong e-commerce presence. Comparable to Marvea in motorcycle-focused multi-category offering, though serving a much larger geographic footprint.
• Wemoto: UK-based online motorcycle parts retailer with make/model fitment search and a broad multi-brand catalog. Most directly comparable to Marvea in business model, fitment-driven UX, and breadth of brand portfolio across parts, oils, batteries, and rider equipment.
• Moto-Master: Netherlands-based designer and distributor of high-performance motorcycle braking and control components, distributing globally. Comparable to Marvea on European motorcycle aftermarket focus and brand-building within motorcycle parts categories.
• FC-Moto: Germany's leading online motorcycle helmet, apparel, and parts retailer with multi-brand assortment and European-wide shipping. Directly comparable to Marvea across product categories, multi-brand distribution, and e-commerce-led go-to-market in the European motorcycle aftermarket.
• Louis (Detlev Louis Motorradvertriebs): One of Europe's largest motorcycle clothing, parts, and accessories retailers with extensive catalog, multi-channel stores, and own sub-brands. Closely mirrors Marvea's mix of parts, rider equipment, lubricants, batteries, and accessories through a hybrid retail/online model.
• Nippy Normans: Long-established UK motorcycle parts and accessories retailer with online and physical presence, similar heritage-style positioning. Comparable to Marvea in longevity, breadth of parts/accessories catalog, and rider-equipment focus.

Broad incumbents

• Alpinestars: Global manufacturer and brand owner of motorcycle protective gear, footwear, and apparel distributed via dealers including Marvea. Comparable as a key supplier-brand in the same product categories Marvea retails, representing both partnership and competitive pressure at the brand level.
• Dainese: Italian motorcycle apparel and protective gear brand with retail and DTC presence across Europe. Comparable to Marvea through overlapping product categories (jackets, gloves, back protectors) and increasingly direct brand-to-consumer channels that compete with multi-brand retailers.

Emerging players

• Helmet City: UK specialist retailer focused on motorcycle helmets and rider equipment, including brands like MT Helmets which Marvea also distributes. Comparable as a specialist competitor in the rider-equipment sub-category that Marvea carries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marvea-s-l

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marvea